Saugata Gupta

Another great day for a home grown brand from Bharat. I am happy to share that Saffola Oats has achieved the remarkable feat of becoming the top oats brand in India. This achievement holds a special place in my heart because it represents a local (Indian) brand winning in a category that has been traditionally dominated by a global brand in large parts of the world. It's not just about winning in market share but a celebration of the incredible potential of home-grown consumer brands. In this journey, brands like Maruti, Amul, Thums up, Parle, Godrej, Britannia, Dabur, Titan, Asian Paints continue to inspire us.

What makes this achievement even more remarkable is that Saffola began just as a cooking oil brand and is well on the way to become a large food brand. It is a case study on how a successful brand extension can rapidly expand the total addressable market. This transformation from a cooking oil to the Number 1 oats brand is a milestone worth celebrating in our journey of creating a Marico Limited portfolio for the future.
 
Which other Indian brands come to your mind? Share your list in the comments, and let's celebrate their achievements together!

P.S. Do read the article by Namrata Singh on how Saffola achieved this milestone through a combination of innovation and deep consumer understanding. https://lnkd.in/dEPjVpan

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