He was surprised to see a physical deck in this era of PPT!
And it was not just the physical deck. But we made every page in such detail that anyone seeing it would know how detail-oriented we are.
We put thought into every visual, statistic, and description to craft a polished narrative about our business. The tactile experience of a printed deck gave it more impact.
The added bonus is (said by my co-founder Raghav Gupta) when someone touches a physical deck, it automatically builds trust factor between the potential shareholders.
It's easier to gloss over a PDF, but when someone can
- physically hold the deck
- flip through the pages and
- absorb the information at their own pace
It feels much more substantial.
That's how, in a sea of digital pitches, we stood out by going analog. That tangible attention to detail showed Nikhil how meticulous and thoughtful we are.
It left a mark and helped build a connection that ultimately convinced Nikhil to invest.
My one big hack to crack any deal or any client is:
To have a physical deck because of the effort required makes a statement. It makes your pitch tangible and transforms an abstract concept into something real.
So, consider going retro with your next deck! It could be the difference-maker that takes your pitch to the next level.
When was the last time you had a meeting with a physical folder in hand and not a laptop?
#pitchdeck #success #entrepreneur #creativity