Simi Arora

Rather than avoiding the embarrassing past mistakes, embrace the lessons you learnt from them.

Rather than focusing on what you lost, focus on the doors that are opened for you create more

Rather than blaming others for where you are, take responsibility and own your life choices

… these are some of my personal lessons that I learnt over years. I had personal set backs, including a divorce in a short marriage, that was so painful and embarrassing at the same time.

… Society labels our choices as success or failures but your only FAILURE is not giving yourself space to understand and grow from the set backs. 💯💯

✅When you own your life, your choices, your mistakes, your priorities and your soul’s calling… everything starts to fall in place.

✅The people who look at you with “sorry” start to respect you deeply.

✅The one who respects himself, have self worth and keep a high standard of living is the one who derives success and true impact💯

What is YOUR FAILURE or mistake that you owned and it made you a better person? 👇👇

3.5 years ago, I didn’t know anything about personal branding…

I didn’t know how to build a successful coaching/consulting business.

But, all I knew was that I needed to EXPRESS myself in the way that is true to my heart and add VALUE to help people make transformation in their life.

All I did was use my personal experiences to build content… that reflected my:

- personality
- vulnerability
- learnings
- transformations
- fears and beliefs
- challenges I overcame
- clients I helped
- problems I solved
- support I offered

➡️ Another important factor was that I remained CONSISTENT and build a sense of community where people who are growth seekers connect with my energy and offerings.

… so STOP overthinking 📛 personal branding.

👇👇You can use the following approach to build #personalbrandkng on your social media or through blogs or newsletters based on three key parameters:

✅ Your highest purpose behind your brand goals : focus on WHY
✅Your Value proposition : the unique value that you want to make an impact with
✅ Content Distribution: Using simple lessons and learnings you learned, behind the scenes of helping clients or building a project and showing the personal and professional transformation.

‼️Every human is capable to build personal brand positioning that helps them to…

- chose the work they love
- make money as a freelancer/expert
- build coaching/consulting business
- get out of cycle of unsatisfactory Job or professional growth
- follow their passion project

It’s all possible and you can make it happen by taking the first step today!

🔅Start with self awareness of WHY behind your goals🔅

****

🔏P.S: don’t miss tomorrow’s weekly newsletter where I am sharing my EXACT process + tools to build my successful online business as a soloprenuer and help hundereds of people achieve their goals - https://lnkd.in/eBmh6f2q

Your mindset isn't just important for your personal brand—it's EVERYTHING!🔥

It's the solid base for building a brand that truly shows who you are.

It's what makes you stand out and create your OWN impact.

✅Here's why focusing on MINDSET first is crucial before jumping into personal branding strategies.

🧠 1. Knowing Yourself: Your mindset leads the way in discovering yourself. It helps you recognize your strengths, admit your weaknesses, and figure out your true values to craft a brand that's genuinely YOU.

🔥 2. Confidence is Essential: A strong mindset gives you confidence. Believing in your skills and what you offer makes your personal brand shine with assurance.

💯 3. Being Real Connects: People relate to authenticity. When you stay true to yourself, your personal brand becomes more engaging, trustworthy, and memorable.

🛠️ 4. Overcoming Obstacles: Facing challenges is inevitable. A tough mindset allows you to withstand difficulties and emerge stronger, making your personal brand more genuine and reliable.

🌐 5. Staying Consistent and Flexible: Your mindset ensures your brand remains consistent but also flexible as you evolve. Keeping a balanced mindset helps your personal brand stay relevant and progressive.

... for those aiming to start, grow, and expand your business, nurturing a PERSONAL BRANDING MINDSET is vital

... it's the ultimate secret to lasting growth and making a difference.🔅

Hope you found something valuable here.

Can't wait to see your thoughts below.👇👇

*******
♻️If you enjoyed this post, consider sharing.
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I stopped chasing someone else’s version of success.

Because it drained me—emotionally, socially, physically, and spiritually.

When you’re on LinkedIn (or any social platform), it’s easy to fall into the trap.

You see people crushing it, building brands, sharing wins…

And you start comparing yourself.🙂‍↔️

But here’s the thing:

-You don’t know what’s behind that caption.

-You don’t know their struggles, their sacrifices, or what they’re feeling deep inside.

So why drag yourself down over a highlight reel?

Instead,

🔺Focus on building ‘your’personal brand in a way that feels authentic to you.💯

🔺Align your goals with your emotional, spiritual, social, and physical health.

🔺Set intentions that truly reflect who you are—not what others expect.

When you stay true to yourself, success feels lighter, more fulfilling.

You stop competing with others and start creating a life and business that is yours.

Because at the end of the day, no one can do YOU better than you.

So, what’s one thing you’ll stop comparing today?

Let’s talk about it.

Does continuous sense of competition drain you or inspire you?

Curious to hear your thoughts👇👇

I signed 3 new retainer clients in 30 days.

Here’s the secret: simplicity sells.

I focused on clear, concise, and compelling messaging that resonates with clients by understanding their niche problems.

It’s about stripping away the fluff and getting straight to the value you offer.💯

Use this approach:

✅ Be Clear: Ensure your message is instantly understandable.
✅ Be Concise: Keep it short and sharp, highlighting your unique value proposition (UVP).
✅ Be Compelling: Show how your solution directly solves their niche-specific problems and the benefits they’ll receive.

Complexity kills deals.❌

When you deeply understand your niche and solve their pain points with clarity, results follow.

The more your content and offers address real problems, the easier it becomes to attract inbound leads.

How are you simplifying your offers & services to land clients?

Let’s chat in the comments. 👇👇

☑️P.S. want me to help you build your high ticket offers that sells without being pushy or feeling like an imposter?

Sign up for a 20 min chat (only 5 slots open) - https://lnkd.in/eyTAxKh3

5 Hard Truths About Business Growth You Can’t Ignore

1️⃣ Success comes from daily effort, not big ideas.
I used to think one genius idea would change everything. But what actually worked?

Showing up every day—posting, engaging, refining my offers. Small actions, done consistently, build momentum.

2️⃣ Leads don’t appear by luck.
Many entrepreneurs wait for clients instead of actively attracting them.
• “I’ll just rely on referrals.”
• “Marketing feels unnatural.”
• “If my work is good, people will find me.”

The truth? Leads come from showing up, sharing value, and building relationships.

3️⃣ Your personal brand attracts opportunities.
Before people work with you, they check you out online. When I focused on my LinkedIn presence, leads started coming to me—without chasing them.

If you’re not branding yourself, you’re missing out on business.

4️⃣ Scaling means letting go.
• Delegate to free up time for growth.
• Systematize to scale faster.
• Invest in the right tools and team to move forward.

Trying to do it all will keep you stuck.

5️⃣ Selling is about solving, not pushing.
Sales isn’t about convincing—it’s about listening. Understand your audience’s struggles and offer solutions.

Your actions define your business.

Make sure they show you as someone who solves problems, creates impact, and delivers results.

🚀 Monday Motivation: The best way to start the week?

Take action that future-you will thank you for. Want to figure out your niche, offer, and sales clarity?

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🔆4 Lessons I learned over time:

1. Your past doesn’t dictate your future. You can have a completely new life comprising of all that you dream if you are open to bring new BELIEFS and perspective in the present.

2. There is only ONE you and you are given a special gift of a finite time to live in your body and mind. It’s your job to keep it happiest and healthiest.

3. As you move through the journey of life, you realise that pain and pleasure go hand in hand. The thing/person/situation that gave you the most happiness at one point will bring some struggle in the future. That’s the nature of attachment.

4. End of the day, you really care about simple things… a warm bed to sleep in, clean water to drink, comfort of your loved ones and good health. Rest everything is your mental creation to keep you busy and entangled.

Felt resonated?

What would you like to add? 😊👇

Pain has been my constant companion.

It taught me so much more than pleasure would have.✨

Pain has been my biggest teacher.

We all experience multiple painful experiences that make us feel

…deeply hurt, limited, self pity, not enough or guilty…😔

But,

these feelings also PUSH us to find solutions to our challenges.

motivate to step out of comfort zone.

📍Among several pain points in my life, not having CONNECTION with my work was one of the profound ones.

I was decent at my job but I had zero connection with it.

I was lost and never did my utmost best.

Just did bare minimum and waited for weekends.😔

It was a trap of “comfortable salary” that was killing my unique abilities and self expression.

And, one day, I said ENOUGH

… and, then started even more painful journey of self discovery, trying different avenues and businesses, several failures, monetary pressures……

… but, REAL PROGRESS💯

I learnt so much about what I truly wanted to build, live and experience each day of my life.

And, I took consistent steps for that.

It wasn’t overnight success…. It was years of struggles and tough choices.🔥

I just want to say👇

🔻Don’t distract yourself from pain

▪️BE BOLD and take calculative risks.

▪️Take mentorship whenever you need it.

▪️Invest in yourself.

Take this opportunity of lifetime seriously and become who you are meant to be.

You came here to do that only.

Rest all is fluff and won’t have any meaning at the end.

Let your pain be your catalyst. Use it💫

- Simi


🔴P.S. - we already have 546 sign ups in the last one week for the early bird list for my mini course. It would be great if you take advantage of 20% off as the course launches on May 13: https://lnkd.in/esSaqA9R

For the first 3 years of my business, I struggled.

Not because I wasn’t skilled.
Not because I didn’t have something valuable to offer.

But because I was stuck in busy work instead of revenue-generating work.

✔️ Tweaking my website over and over
✔️ Creating endless content without a clear strategy
✔️ Engaging on social media without a system to turn connections into clients

I was doing everything except the ONE thing that actually brings in cash flow—closing deals.

And because of that?

My business was unpredictable.😬

Some months were good.

Others? A financial rollercoaster.

The turning point was when I built a simple system that brought in clients consistently.

✔️ Crafted an offer that made it easy for people to say YES
✔️ Focused on LinkedIn as my lead generation engine
✔️ Set up a system to turn conversations into closed deals

And when I did that?

Cash flow became predictable.

If you’re stuck in the cycle of doing everything but making money, it’s time to shift.

Let’s fix your lead flow and revenue game.

📌 Book a LinkedIn Client Acquisition free session here: https://lnkd.in/ecUsi28j

What plays a big role in your career/business and personal success is…

… your mindset 🔥🔥

What’s your take on it?

What would you like to add?👇

If there was ONE thing that kept me going….

during the truly tough & challenging times was…

My Strong Mindset. 🔆

It wasn’t that I didn’t cry or felt heart ache or had sleepless nights..

.. just that, I never was ready to give up.

I wasn’t ready to settle for something I didn’t deserve.

I wasn’t ready to live my life on terms made by others.

I wanted to live my life my way.

Create the professional success that aligns with my heart and soul.

Be the person I could be proud of.

And, all that took a lot of time.

I needed to have a lot of patience to overcome self doubts, failures, and multiple set backs.

… and, thanks to my positive mindset, I never stayed in the limited or scarcity states.

☄️I knew deep in my heart, I can achieve a life of my dreams and I took every single action to make it happen.

I still have a long way to go, but I know I am on the right path.

So, through my life experience and hundreds of clients I have worked one on one, I have no doubts that MINDSET that’s aligned with your actions is the only way to create the destiny that you want to live.

Your mind can be your best friend or worst enemy. 💯

Ask yourself, do you feed the negativity more or consciously choose to think positively?

And if, you find yourself sticking to the scarcity, lack or self doubts, you can replace all of that with one proven hack…

👉 Gratitude

Each day write 3 things you are truly greatful for and build your positive mindset every single day. Slowly, you’ll train yourself to look for the opportunity of growth in life’s complexities and challenges.

Agreed? Curious to hear back from you!



*********** 🔹🔹🔹🔹******

Want my help to learn the step by step process to build your LinkedIn brand positioning?
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6 years ago, I burned every bridge with my comfort zone.

I quit my job and started my coaching business.

The journey wasn’t easy; it tested my strength and resilience time after time.

As an immigrant, you’re always on high alert, feeling the weight of unfamiliarity.🙂‍↕️

But instead of seeking comfort, I chose to challenge myself even further.

I refused to surrender…

… to fear
… to the illusion of certainty
… to the safety of a steady paycheck

I craved freedom and flow.

A lifestyle that brings me joy.

A career that fills me with pride.

And a deep sense of fulfillment tied to a bigger purpose.

There were countless setbacks along the way.

But I never looked back.✖️

Because I knew what I needed was already within reach—I just had to stay patient and keep building.

I started posting content on LinkedIn and Instagram, sharing value and inspiration.

LinkedIn became my favourite platform — the more I posted, the more folks I found who resonated with my message.

Building my personal brand, offering insights, and crafting services aligned with my unique value…

➡️helped me land my first client, then my second, and eventually hundreds more.

This journey has been incredibly rewarding, pushing me beyond my fears.

And giving myself the chance to turn my dreams into reality.

I hope you have dreams that light you up.

They’re waiting for you to chase them with everything you’ve got. 💖

Are you ready?

Most people overcomplicate LinkedIn storytelling.

Especially when they think it's only for creative types.

I used to believe that too until I wrote my first story post.

It changed everything and instantly build connection with my audience who were earlier didn't care much.

My story posts started getting over 100,000 views each time and gave me more visibility and credibility.

📌📌Here's how you can do it too:

→Dig deep into your audience's world, understand their struggles and dreams.
→Instead of dry facts, share stories of challenges you've faced and lessons you've learned.
→Spiced up posts with custom graphics and short video clips.
→Keep the post length: 1300-1700 characters.
→Start ending posts with questions that make people think – and respond.
→Develop a consistent brand voice that felt authentically “you“
→Open up, share personal career stories that resonate with others.
→Always included a clear next step for your readers.
→Use LinkedIn Analytics to refine your approach.

Lesson:

Shift from dry content to authentic, value-driven stories.

Stop trying to sound “professional“ and start being human.

𝗬𝗼𝘂𝗿 𝗧𝘂𝗿𝗻

What's holding you back from sharing your story on LinkedIn? Is it fear, uncertainty, or something else?

Let's discuss in the comments – your next viral post might be just a story away!

Do you feel life is long long journey or it’s short and uncertain?

Whatever your opinion is, what matters the most is how you are living it.😊

I believe that days and moments that are lived without FULL INVOLVEMENT are simply wasted…

Many of us live in the comfort zone and never break the limited beliefs because we are afraid of uncertainty…

This can make you feel STUCK and limited in your expression of life and obviously low engagement, emotional connection and fulfilment with your daily living.

I want to encourage you to look at your precious life as a wide open space/canvas of your self expression…

It’s not a place of fear but it’s the only place where you can find your true freedom.

You are an eternal being transitioning through this body for a limited time… but carrying very unique attributes and qualities 💎😇

And your job is to let it out…

Fully..

Do what you came here for…

Give this world your most natural impression.. and yes, time is limited this body-mind experience.

…. The good thing is you can start from NOW. Just look at yourself, reflect on your being, and ask yourself “what am I here for? What’s my story? What am here to express?”

And simply start following your own truth✨💕

I am striving for that each day… and when some days you don’t see my posts, it’s simply because I am never going to express/share anything that’s not my truth… and hence sometimes I go inward to connect with that again 🙏🙏

Much love,
Simi

No matter how smart or talented you are, if things are messed up in your personal life, you can’t do sh*t.

Having “grace” is often underrated or ignored.🙏

Being thankful and expressing gratitude or showing deeper kindness to “all life and blessings” around us is so vital..

.. everyday!

Since today is celebrated as thanksgiving day in USA, where we all gather and express our joy and gratitude of all that we experience💝

…it’s also the time for deeper self reflection….

⚛️noticing how much the environment, the sun, the moon, air and earth holds up our survival and make our living possible.

💟how much support we get from people who work with us or for us to make “money and financial means” possible to live a fortunate life.

⚛️going beyond “ego” and knowing that everything happens because there is a time for everything and even know we think we “do” things but in reality, the karmic field supports it and manifests it.

♈️just like for a seed to bloom into a plant and tree to bear fruits, it needs the exact right temperature and quality of soil to grow, your actions need that environmental support to manifests them into results. This support is grace. 💜

Today, let’s honor this grace.

Let’s shed the ego of the “doer ship” and realize that we are all equal… we are all in this together and be kind to our hearts, minds and emanate pure joy of “being”

Hope the love in my heart can be felt by yours.

Thank you for everything.

Today and always❤️

- Simi