Posting on Social Media can change your life completely, but most people give up if they don't get 100 likes on a post in a month.
I started posting on Social Media in January of 2020. I didn't just post about anything that came to my head, I had a plan. I wanted to post about Data Analytics and share things I was learning as I grew as an Analyst.
I was finding groups on LinkedIn, Facebook, Reddit, and other platforms where they were already interested in things I was going to post about.
I started with SQL, Excel, and Tableau (things I was actively using in my job) and as I learned more I posted more about different things like Azure, Python, and Databricks as I started using them.
I got very few "likes", "favorites", etc. because people didn't know who I was. I had no track record of knowledge in this area. After a few months though, people started noticing I was posting a lot on topics they were interested in and what I had to say was useful.
You can't build a following or grow a personal brand in one day. Maybe some do out there, but that's like winning the lottery.
So here's what you do step by step:
1. Figure out what you want to post about
2. Find groups that value that type of content
3. Post consistently in those groups as well as just in general on your main accounts
4. Keep sharing as you learn more
5. Don't stop
It's not an easy path, but it is a path that will take you where you want to go over time. You don't need 100k followers to have a personal brand. Finding 1000 people who value what you have to say is still a good personal brand!