Two days ago I went viral.

I was on the verge of a mental breakdown after getting ghosted by another investor, and I VERY hesitatingly decided to share that on LinkedIn.

I was terrified of looking like a failure.

Five minutes after posting it, I almost took it down.

But I knew I had to share my honest truth.

And in all honesty, I didn’t know where else to turn.

LinkedIn has felt like my own digital diary- sharing the highs and lows of every step of building my business.

It’s so much more about Sydney the person, not just Sydney the founder.

Less than 48 hours, 200K impressions, 1500 likes, 400 comments and 200 messages later-

Not only do I think that I’ve likely closed my round of fundraising,

But the number of people who have reached out to help me in every single way has been nothing short of astounding.

Mental health coaches offering free sessions.

CMO’s offering to help with marketing and strategy.

Seasoned CPG sales executives offering intros to retailers across the nation.

Anything and everything. The list goes on.

I have been brought to tears as the messages have poured in, and I feel grateful beyond words.

Above all- I hope this can be a lesson to all (myself included)-

DO NOT BE AFRAID TO BE ALL OF WHO YOU ARE.

People need authenticity now more than ever.

They need YOU.

Thank you to every single person who stepped in to make sure that this incredibly powerful dream and mission with Toto gets to live on, and impact millions of more lives.

Lenny and Larry’s- we’re coming for you 🚀

#fundraising #entrepreneurship