the LEGO Group

Our amazing LEGO® Campus that opened last year as part of our headquarters in Billund has just won GOLD in the category Innovative Architecture at this year's ICONIC AWARDS 🎉🏆

The building is designed to reflect our core values #imagination #fun #creativity #caring #learning #quality, and we're extremely proud to have it recognised for being innovative.

#JustImagine #WorldClassWorkplace #Architecture

Speed, power, design. The racetrack is waiting!💥Speaking about the new LEGO® Technic™ Peugeot 9X8 designer Kasper René Hansen said:

“Recreating the shapes and details of such an elegant car using LEGO Technic elements wasn’t an easy feat, but it’s been an honour to work so creatively with the Team Peugeot TotalEnergies on this one and I’m proud that together we have been able to build the hypercar for real in LEGO Technic form.”

Read more about the new model here → https://lnkd.in/ekUJZc3g

Are you ready for an epic adventure? 👀

The new LEGO Ideas DUNGEONS & DRAGONS: Red Dragon's Tale set is finally revealed!  Designed by LEGO fan Lucas Bolt, in celebration of the 50th anniversary of ‌the game, this intricate set features a tavern, dungeon and impressive dragon.  🐲

Available for LEGO Insiders from the 1st April (no joke!) - Find out more about the set and a very special game night that we filmed at our LEGO House in Billund ➡  www.LEGO.com/DND

Calling all DUNGEONS & DRAGONS fans – we’re offering you the chance to have your epic adventures made into a digital artwork – share your story on social media with #LEGODnD

Let us know if you are up for the adventure in the comments.

#LEGODND #LEGO

Exciting news from LEGO House!

There was a surprise in store for LEGO® House guests last weekend as the 'Home of the Brick' opened the 2024 season by unveiling a brand-new Build the Change experience in the Blue Zone 💙🎉👏🏻

Rooted in our Build the Change program, the engaging new experience encourages guests to build solutions for real-world sustainability challenges using LEGO bricks and their own creativity 💭

Whether it’s an eco-friendly garbage-collecting vehicle fuelled by banana peels, or a “reversed” lawnmower that plants flower seeds to help biodiversity, these designs can help build a better future by unleashing creativity and sparking new and deeper conversations among children, families, and guests of all ages.

The experience is also designed to evolve based on guest feedback, with new challenges added to shape and reshape the experience thanks to the community-driven input.

Read more → https://loom.ly/FMBATSU

#JustImagine #BehindTheBricks #LEGOHouse #LEGOBuildtheChange #LearningThroughPlay

It’s time for our annual #BuildToGive campaign, and we need your help!

❤️ Tap into the heartbeat of the Holiday season by building a heart out of LEGO® bricks and sharing it with #BuildToGive by December 31.

Whether it’s a classic shape, anatomically correct, or abstract, every shared heart helps us bring the superpower of play to 1.5 million children in need!

Explore more → https://lnkd.in/eEB4B6r

We believe that connecting children with sustainability is crucial to building a more sustainable future.

Our Build the Change classroom resources use hands-on #LearningThroughPlay activities to engage young learners in sustainability topics as they practice essential skills like creativity, collaboration, and communication.

If you’re an educator looking for fun content to inspire your students about sustainability, download our free course materials here → https://lnkd.in/eNu72bi8 

#BuildTheChange #PlanetPromise #Sustainability

We're proud to be working alongside our peers in the Danish business sector, in a united front for global sustainability.

Today, we are sharing a joint CEO statement together with 26 Danish businesses, as leaders of the World convene at the UN General Assembly in New York to discuss the Sustainable Development Goals (SDGs).

We stand together in our support for the SDGs and a just transition to reach net-zero global emissions before 2050. We echo the call from UN Secretary-General António Guterres for credible commitments and transparent plans to “rescue the SDGs.”

We've recently announced that we are working with the Science Based Target initiative to set a net-zero target for 2050, an extension of our existing target to reduce greenhouse gas emissions by 37% by 2032. To achieve this, we take CO2 emissions into account across all business decisions, including implementing a Carbon KPI which will be tied to our executive remuneration from 2024.

Learn more about our net-zero pledge, together with a letter from the LEGO Group and other companies from UN Global Compact Network Denmark → https://lnkd.in/esY9_Wqh

Read more about our recent net-zero pledge announcement → https://lnkd.in/eq7fih6Q

#PlanetPromise #Sustainability #SDGs

Today the LEGO Group published our annual results and sustainability progress for 2023 🙌

Our CEO, Niels B. Christiansen said: “We are pleased with our performance in 2023. We continued to grow our top line, despite a very challenging year for the toy industry and on top of three years of extraordinary growth. We significantly outpaced the market and gained market share due to strong demand for our diverse product portfolio, and we continued to invest for the future.

“I am grateful to all our fantastic colleagues for their contribution to bringing LEGO® play to more children around the world.“

Learn more - https://loom.ly/QblY3U4

#OneLEGOTeam #LearningThroughPlay #JustImagine