MailChimp gets acquired for $12B by Intuit 🤯
While there are 1000's of tools which can send emails,
what's so special about MC? 👇
MailChimp is a completely bootstrapped business,
It was founded in 2001,
and it is so well known that it has almost become a synonym to email marketing.
It's the first email marketing tool, I ever used.
But here is where the magic is,
last year, MailChimp did a revenue of $750M,
and made a profit of $250M
It has 140M customers, yes million 😅
2.4M of them are monthly active customers,
and has over 800K paid customers.
All this took them almost 20+ years to get to.
Now the acquisition number doesn't seem big enough right?
With this acquisition, Intuit will be able to expand their offerings for small and medium sized businesses.
Is MailChimp the best marketing automation tool out there?
I don't think so,
I personally don't use MailChimp anymore,
but I recommend it to every one who getting started,
reason?
It's super simple to use and a great free plan making it perfect for small busineses.
And I think they deserve the value they got.
Have you ever used MailChimp?
let me know 👇