Balenciaga announced their €695 towel skirt and IKEA was quick (very quick) to follow with this hilarious gem.
👏👏👏 well done IKEA marketing 👏👏👏
This is *almost* a running joke between the two brands now - a few years ago, Balenciaga released a tote that was almost identical to the classic bright blue IKEA bags and of course, true to form, IKEA shared a great campaign on “how to identify a real IKEA FRAKTA bag”, including tips like shake it to see if it rustles, get it dirty and then hose it off to clean it, and also, the price tag 👏 (99c vs €1700).
The contrasts between the marketing of these two brands make this link together even more funny:
Balenciaga
✨ they’re haute coutoure
✨ exclusive
✨ expensive
✨ serious
(and perhaps a wee bit prone to scandal in the past year).
IKEA on the other hand:
✨ affordable
✨ functional
✨ accessible
✨ also clever and funny.
A common theme across IKEA marketing is often the inside joke - they create these posts or ads without explicit explanations of why it’s funny - but it’s funny if you’re in the know.
Think: tongue in cheek humour too.
And it gets people talking - there are TikToks and articles and posts (like this one), highlighting the clever brilliance of this ad.
Will we one day see an actual IKEA/Balenciaga collab? 😂 Stranger things have happened!
And have you seen the IKEA Valentine’s Day ad from 2013? That’s another classic 👏
👏👏👏 well done IKEA marketing 👏👏👏
This is *almost* a running joke between the two brands now - a few years ago, Balenciaga released a tote that was almost identical to the classic bright blue IKEA bags and of course, true to form, IKEA shared a great campaign on “how to identify a real IKEA FRAKTA bag”, including tips like shake it to see if it rustles, get it dirty and then hose it off to clean it, and also, the price tag 👏 (99c vs €1700).
The contrasts between the marketing of these two brands make this link together even more funny:
Balenciaga
✨ they’re haute coutoure
✨ exclusive
✨ expensive
✨ serious
(and perhaps a wee bit prone to scandal in the past year).
IKEA on the other hand:
✨ affordable
✨ functional
✨ accessible
✨ also clever and funny.
A common theme across IKEA marketing is often the inside joke - they create these posts or ads without explicit explanations of why it’s funny - but it’s funny if you’re in the know.
Think: tongue in cheek humour too.
And it gets people talking - there are TikToks and articles and posts (like this one), highlighting the clever brilliance of this ad.
Will we one day see an actual IKEA/Balenciaga collab? 😂 Stranger things have happened!
And have you seen the IKEA Valentine’s Day ad from 2013? That’s another classic 👏
