Vitaly Friedman

Design System in 90 Days Canvas (FigJam template) (https://lnkd.in/evtWqQnv), with useful prompts to get a design system up and running — and adopted! — in 90 days, for small and large organizations that are building a design system or plan to set up one. Kindly shared by Dan Mall as a part of the Design System University. 👏🏼👏🏽👏🏾

Useful prompts to kick off a design system effort:

1. What is important to our organization at the highest level?
2. Who is important to our design system effort?
3. What unofficial systems already exist in design and code?
4. Which teams have upcoming needs that a design system could solve?
5. Which teams have immediate needs that can grow our design system?
6. Which teams should we and have we talked to?
7. Which stakeholders should we and have we talked to?
8. What needs, desires, and concerns do our stakeholders have?
9. What components do product or feature teams need now or soon?
10. What end user problems/opportunities could a system address?
11. What did we learn about using other design systems?
12. What is our repeatable process for working on products?
13. What components will we start with?
14. What needs, desires, and concerns do our stakeholders share?
15. Where are our components currently being used or planned for?
16. What information do our customers need from a reference website?
17. When will we be working on each component?
18. How does our team make decisions?
19. How do we name our system to make people smile when they hear it?
20. What housekeeping items will we do in Systems Week?

A canvas often acts as a great conversation starter. It’s rarely complete, but it brings up topics and problems that one wouldn’t have discovered on spot. We won’t have answers to all questions right away, but we can start moving in the right direction to turn a design system effort into a success.

Design System Questions To Answer In First 90 Days, by Dan Mall
https://lnkd.in/efVqGpjm

Other resources:

Design System Canvas (PDF / Figjam checklist), by Paavan Buddhdev
https://lnkd.in/e8Tq9rJG

UX Research Canvas (PDF, Miro), by Marc Lee, Richard Sison
PDF, Miro: https://lnkd.in/eh_k_YYH
Figma: https://lnkd.in/e4FCu48s

User Research Kick-off Canvas, by Michael Bierens de Haan
https://lnkd.in/ePM2jraW

Atomic UX Research Canvas, by Estefanía Montaña Buitrago
https://lnkd.in/e6Magu34

“A Handbook of Me” Canvas Template (Figjam), by Slava Shestopalov
https://lnkd.in/e9MPG-Rb

Empathy Map Canvas, by Dave Gray
https://lnkd.in/eah6QVUr

Sustainable UX Design Canvas, by Thorsten Jonas, Christoph Stark, Isabel Pettinato, Alice M., Bavo and many others
https://lnkd.in/et_rPC3g

#ux #design #designsystems

🎡 How To Measure And Show UX Impact. With practical guidelines on how to track and articulate business impact of design work ↓

🚫 Business rarely sees the value of UX the way designers do.
✅ To many, it shows up merely in good outcomes of A/B tests.
✅ To some, it’s reflected in satisfaction surveys (NPS, CSAT).
🤔 But most UX work goes unnoticed, and so does its impact.
✅ To change that, we can measure and report design success.

✅ Identify 10–12 representative tasks that users must do well.
✅ These tasks must reflect business priorities, get signed off.
✅ Your goal is to achieve 80%+ success rate for these tasks.
✅ Focus on task success rate and task completion times.
✅ You need before/after snapshots to explain your UX impact.

✅ Choose metrics to track impact of your UX changes.
↳ Global KPIs: success for key tasks in a customer journey.
↳ Local KPIs: success for key tasks in a single touchpoint.
🤔 Explain and report your impact with KPI trees/graphs.
✅ Show how your design KPIs reinforce business flywheels.

UX work often appears to be disconnected from the heart of the business. As we tirelessly iterate on flows and features, it’s often very hard to make an argument that a design change that we've made recently had a profound impact on key business metrics.

The reason for that is that, unlike other departments, we rarely have a set of widely established and regularly reported design KPIs. These KPIs are UX metrics that are tied to business metrics that they are impacting.

Design KPIs
https://lnkd.in/e5tWimWF

Design KPI Trees
https://lnkd.in/eTB3wrs9

How To Measure UX and Design Impact, by yours truly
https://measure-ux.com

Design KPI Graphs, by Ryan Rumsey
https://lnkd.in/e5M2G-uu

Business flywheels, by Timothy T Tiryaki, PhD
https://lnkd.in/eJKuYu3R

To visualize UX impact, we often use design KPI trees or design KPI graphs (see above). Both are different ways to visualize how design initiatives help reach business goals, and show the dependencies between them.

Another way is to show UX impact within business flywheels — an artefact companies use to explain their business models. Basically they are self-reinforcing cycles of business growth, and design work typically enables these cycles to function. Study where exactly your work fits in those flywheels and attach design KPIs to them to reinforce the value that UX is driving.

Surely not all design work is impactful. It depends on the audience it addresses and the value it delivers. But by measuring what matters, we can get a trackable record of the changes we enable over time — and once you shed light on it, it might change how your work is seen much faster than you think.

#ux #design

🪴 UX Research Field Guide (free books) (https://lnkd.in/e4Ygsyuu), a fantastic resource diving into UX research fundamentals, planning UX research, recruiting, UX research methodologies, discovery methods, continuous research, analysis, synthesis, reports and deliverables. Kindly put together by friendly folks at User Interviews.

Useful UX research books and templates:

A Guide to Finding User Needs (free book), by Jan Dittrich
https://lnkd.in/eFW7nnkD

Interviewing For UX Research (free book), by Andrew Travers
https://lnkd.in/e-ahfbKZ

How to Recruit Participants for Usability Studies (free PDF), by Deborah Sova
https://lnkd.in/ee7Fsmmh

UX Research Methods Cheat Sheet, by Allison Grayce Marshall
https://lnkd.in/eyKW8nSu

Free UX Research Templates (Notion), by Odette Jansen BSc MEd
https://lnkd.in/ezvK_4GS

UX Research Notion Question Bank, by Maze
https://lnkd.in/ehvRsX4u

Free UX Research templates (User Interviews)
https://lnkd.in/eqB_WXwn

UX Research Incentive Calculator
https://lnkd.in/dZim2YSq

UX Research Methods Launch Pad
https://lnkd.in/eX2zt88x

UX Research Blog and Podcast, by Nikki Anderson-Stanier, MA
https://lnkd.in/eCbBiz6C

First 90 days As a UX Researcher (+ Notion template), by Anna Lee A.
https://lnkd.in/e9EwJ26A

🎁 Useful Notion Templates For UX Designers
https://lnkd.in/en_VBc6r

Recommended books:

✤ The User Experience Team of One, by Leah Buley: https://lnkd.in/eUs6swmF
✤ Just Enough Research, by Erika Hall: https://lnkd.in/e9q3QMz9
✤ Think Like a UX Researcher, by David Travis, Phil Hodgson: https://lnkd.in/eKYbM-V3
✤ Interviewing Users, by Steve Portigal: https://lnkd.in/eZTtGafh
✤ Surveys That Work, by Caroline Jarrett: https://lnkd.in/eKyPg83B
✤ Seeing What Others Don’t, by Gary Klein: https://lnkd.in/eegZefqa

Happy researching, everyone! 🎉🥳

#ux #design #research

🔖 UX Research Report Templates, with dozens of free templates and examples to communicate your UX research findings (https://lnkd.in/e4sUp3X9). Put together by Katryna Balboni.

A few handy templates for the bookmarks:

1. Research Repository in Notion, by Sheylla Lima
https://lnkd.in/eJmw2eZP

2. Usability testing report Notion template by Slava Shestopalov 🇺🇦
https://lnkd.in/e89fwNFU

3. Usability Testing Report template by Maze
https://lnkd.in/e4ycGme9

4. A User Research and UX Design Starter Kit by Stéphanie Walter
https://lnkd.in/ejWBaUUW

5. Findings Report Presentation Miro template by Salman Farsi
https://lnkd.in/eyEx7GdZ

6. Research Findings Presentation Template on Google docs by User Interviews
https://lnkd.in/ed3G_eD6

7. UX Research Report Template by Femke van Schoonhoven (email required)
https://lnkd.in/eA7zaEgn

8. UX Presentation Template for Mural by IDEO
https://lnkd.in/e5hqmp8r

9. User Research Template in Airtable
https://lnkd.in/ebrGa3J8

10. UX Research Templates by Taylor Nguyen (@taylornguyen1)
https://lnkd.in/eMqu6rrq

11. User Testing Synthesis Template (Trello template)
https://lnkd.in/ee_rd4xn

As always, thank you for your kind contributions, everyone! 👏🏻👏🏼👏🏽👏🏾
And please suggest any useful templates in the comments! 🎉🥳

If you are interested in practical techniques all around design patterns and UX, you might find this useful, too: https://lnkd.in/epY4RmXR #justsayin'

#ux #design #research #templates

💾 How To Improve UX In Legacy Systems (+ PDF Guide). Guidelines to make UX impact in legacy-ridden companies with broken systems ↓

🤔 In enterprises, 40–60% of time is spent managing legacy.
✅ It’s outdated systems that are critical for daily operations.
✅ Mostly zombies: still work, but nobody knows how and why.
✅ They always come with a broken, decade-old ecosystem.
✅ Slow, fragile, heavily customized and poorly documented.
✅ High cost of replacement: retraining, fine-tuning, hardware.

🤔 Users are heavily attached to legacy despite its drawbacks.
🚫 Don’t dismiss legacy entirely: build on existing knowledge.
✅ Start by thinking how the system has been used before.
✅ Set up a matrix of existing workflows and dependencies.
✅ Build relationships with key stakeholders and legacy users.

🚫 You can’t build in 10 months what was fine-tuned for 10 years.
✅ Strategy 1: Big-bang relaunch (risky, expensive, takes years).
✅ Strategy 2: Slowly replace/retire pieces of legacy (fragile).
✅ Strategy 3: Public beta release in parallel (cost of 2 systems).
✅ Strategy 4: Legacy UI upgrade + public beta (quick wins).

✅ Include legacy users early: for feedback, ownership, buy-in.
✅ Reserve a design capacity to maintain legacy until launch.

With legacy projects, failure is not an option. You always migrate not just components and features, but also users and workflows. You operate on the very heart of the business. So expect a lot of attention, scepticism, doubts, fears and concerns.

Stakeholders will request old and new features. They will focus on edge cases and exceptions. They will question your decisions. They will send mixed signals and change their opinions. And: they will expect the new system to run flawlessly from day one.

The best thing you can do is to bring them in early. Work with them throughout the entire design process. Run a successful pilot project to build trust. Report your progress repeatedly. And account for intense phases of rigorous testing with legacy users.

Revamping a legacy system is a tough challenge. But there is rarely any project that can have so much impact at such scale. Roll up your sleeves and get through it successfully, and your team will be remembered, respected and rewarded for years to come.

Useful resources:

PDF Guide: How To Redesign Legacy Systems, by Koru
https://lnkd.in/eMQEkJS7

UX Migration Strategy For Legacy Apps, by Tamara Chehayeb Makarem
https://lnkd.in/eAMsbaHt

Designing With Legacy, by Peter Zalman
https://lnkd.in/ewe-QGQE

How To Tackle Legacy Systems, by Jamie Myrold
https://lnkd.in/etAkdns2

Redesigning A Large Legacy System, by Pawel Halicki
https://lnkd.in/eQib2xbA

[more in comments]

#ux #legacy

💎 Useful Notion Templates For UX Designers. With a few helpful starter kits for UX audits, usability testing and UX research ↓

The UX Research Notion Question Bank, by Maze
https://lnkd.in/ehvRsX4u

UX Heuristics Analysis Template, by Arvin Dizon 🌐
https://lnkd.in/ep_u-FEm

UX Playbook Templates Templates, by Christopher Nguyen
https://lnkd.in/eyZahMUe

Usability Testing Notion Templates, by Slava Shestopalov 🇺🇦 https://lnkd.in/e89fwNFU

100 Free UX Research Templates, by Rachell Lee
https://lnkd.in/em69ZHPU

UX Research Case Study Example, by Steffan Morris Hernandez
https://lnkd.in/eGKt9d9y

UX Research Repository, by Sheylla Lima
https://lnkd.in/eJmw2eZP

Product UX Discovery Kit, by Pavel Tseluyko
https://lnkd.in/eATvP8-f

Design Specification Notion Template, by Maria Meireles
https://lnkd.in/g-8dANTN

Swiss Innovation Academy UX Templates
https://lnkd.in/eBSaz2gY

Efficient Usability Tests Notion templates, by Inês Duvergé
https://lnkd.in/eKfbGnNp

SaaS Customer Onboarding, by Carina Brasil da Cunha
https://lnkd.in/eA_sEE4C

UX Surveys, Interviews, Personas Template, by Modest Mitkus
https://lnkd.in/ej79DwyN

The Guide To Design Notion Template, by Christine Lee (not free)
https://lnkd.in/eKEk2N8F

UX Audit Notion Template, by Tsetso Nikolov (not free)
https://ux.report/

User Research Analysis Template, by Lari Niehl (not free)
https://lnkd.in/ez8uGQjN

Decision Making Notion Templates, by Adam Amran (not free)
https://lnkd.in/eeyGy8xH

User Research Playbook for B2B, by Fernando Cordeiro (not free)
https://lnkd.in/ectjnEtz

Notion Tools and Templates Repository, by Alexandru G.
https://lnkd.in/eWFnsRGi

Bonus: User Research and UX Design Starter Kit (PDF + Figma), by Stéphanie Walter
https://lnkd.in/ejWBaUUW

Wonderful resources by wonderful people in the community. 👏🏼👏🏽👏🏾
Thank you so much for making them all available!

---

👋🏼 I'm Vitaly Friedman, a UX lead who loves design, usability, writing, checklists and running workshops on UX.

You can find some useful UX resources in the “Featured“ section in my profile. Thanks for reading, everyone! 🥳

#ux #templates #notion #design

⛺🪵🔥 Free Storytelling Masterclass (+ PDFs) (https://lnkd.in/eiFscUtf), a comprehensive guide with 9 modules on storytelling, PDF worksheets, 1-pager sketchnotes, reading lists, free lectures, video courses and a growing library of videos from influential female storytellers — all available for free download and use. Kindly shared by Jeremy Connell-Waite. 👏🏽

Nine Principles of Better Stories (PDF)
https://lnkd.in/eFQKm-8q

The Art Of The One Pager (132 pages, 415MB)
https://lnkd.in/euaj9Zc7

Free Storytelling Masterclass (+ PDFs)
https://lnkd.in/eiFscUtf

✤ Useful resources

Extensive Storytelling Framework: Pillars of Story Structure (free PDF), by Peter von Stackelberg
https://lnkd.in/eh8yVsTm

Strategic Storytelling for Designers, by Saielle DaSilva
https://lnkd.in/e3Bb9X7C

How To Make Stakeholders Happy With Everyday Storytelling, by Ryan Bigge
https://lnkd.in/eRj2TidZ

Periodic Table of Storytelling, by James Harris
https://lnkd.in/d9Sz92Sq

Storytelling PDF Worksheets, by Steve Rawling
https://lnkd.in/eSN25dhv

A Guide to Becoming a More Effective Storyteller, by IDEO
https://lnkd.in/eCERYDRC

Pixar’s Rules of Storytelling In UX
https://lnkd.in/evGc4jF5

Pixar The Art Of Storytelling (Free Course), by Khan Academy
https://lnkd.in/eKU_TvdA

Free UX Storytelling Guide, by Jeff White
https://lnkd.in/eN6M44xB

Better UX Storytelling, by Mayya Azarova, Ph.D.
https://lnkd.in/efNm-7gV

How To Use Storytelling In UX, by Marli Mesibov
https://lnkd.in/eqmMgnwY

Five Steps To Design With Powerful Storytelling, by Chiara Aliotta
https://lnkd.in/erHB9WDH

Inclusive Customer Experiences With Storytelling (Miro), by Sandra Heinzen
https://lnkd.in/e8UPkerT

UX Storyboarding: Guides and Templates, by yours truly
https://lnkd.in/eSNfHeTJ

✤ Useful Books

⌾ Storytelling in Design, by Anna Dahlström
⌾ Storytelling for User Experience, by Whitney Quesenbery, Kevin Brooks
⌾ Storyteller Tactics, by Steve Rawling
⌾ Storytelling Animal, by Jonathan Gottschall

Storytelling Bookshelf Collection, by Steve Rawling
https://lnkd.in/egPkCDhf

And a huge thank you to Jeremy Connell-Waite for putting all together all these wonderful resources and sharing his guides and books for everyone to use. 👏🏼

#ux #design #storytelling

🍰 F-Shape Pattern And How Users Read. Why the F-pattern is harmful for users and businesses, how to prevent it and what to aim for instead ↓

✅ Users rarely read on the web: they mostly scan.
✅ Chunks of unformatted text cause F-Shape scanning.
✅ Users spend 80% of time viewing the left half of a page.
✅ They read horizontally, then skip to content below.
🤔 Often it’s highly inefficient, and bad for businesses.
🤔 Users miss large chunks of content and skip key details.
🚫 F-Pattern isn’t the only scanning pattern on the web.

✅ Good formatting reduces the impact of F-scanning.
✅ Add headings/subheadings for structured scanning.
✅ For engagement, alternate sizes, spacing, patterns.
✅ For landing pages, alternate points of interest.

✅ Visually group small chunks of related content.
✅ Front-load heading with keywords and key points.
✅ Keep headers floating in large, complex data tables.
✅ Add useful visuals to give users’ points to anchor to.
🤔 Horizontal attention leans left: favor top/left navigation.

There are different scanning patterns on the web:

✤ F-Pattern
Users first read horizontally, then read less and less, until they start scanning vertically. First lines of text and first words on each line receive more attention.

✤ Layer-Cake Pattern
Users scan consistently across headings, with deliberate jumps into body text in-between. Most effective way to scan pages and find key content details.

✤ Love-at-First-Sight Pattern
Users are often “satisficers”, searching for what’s good enough, not exhaustive enough. In search results, they often fixate on a single result, and nothing else.

✤ Lawn-Mower Pattern
In tables, users start in the top left cell, move to right until the end of the row, then drop down to the next row, moving in the same pattern.

✤ Spotted Pattern
Skipping big chunks of text and focusing on patterns. Often happens in search when users look for specific words, shapes, links, dates etc.

✤ Marking Pattern
Eyes focus in one place as the mouse scrolls or a finger swipes. Common on mobile more than on desktop.

✤ Bypassing Pattern
Users deliberately skip first words of the line when multiple lines start with the same word.

✤ Commitment Pattern
Reading the entire content, word-by word. Happens when users are highly motivated and interested. Common for older adults.

Prevent F-shaped scanning if you can. Think of it as user’s fallback behavior if the design doesn’t guide a user through the content well enough. At least, give users anchors to move to E-shaped scanning. At best, direct their attention to relevant sections with the Layer Cake scanning.

Useful resources:

How People Read Online, by Kate Moran
https://lnkd.in/e2Sy82Gv

Layer-Cake Pattern of Scanning, by Kara Pernice
https://lnkd.in/eb6tgST8

Horizontal Attention Leans Left, by Therese B. Fessenden
https://lnkd.in/eBA6hVBN

[continues in comments]

🌱 Sustainable Design Patterns For UX. Practical techniques to reduce waste, focus on what matters and declutter what doesn’t ↓

🤔 Digital is extraordinarily material- and waste-intense.
🤔 Most environmental cost occurs during mining/manufacturing.
↳ On average, a modern smartphone has 60–70 materials.
↳ New phone: 60kg of CO2, 300kg of waste, 14.000L of water.
↳ To mine materials, we produce 100 billions tons of waste per year.
↳ This makes for half a Mount Everest of toxic waste, every year.

🤔 Efficiency has never reduced consumption, but increased use.
🤔 Data storage grows 28% annually, but 90% of it is never used.
🤔 Most of our environmental impact happens on our user’s device.

✅ Always choose the lightest mode of communication.
✅ Encourage the reuse of existing templates and presets.
✅ Auto-delete after 365 days what hasn’t been used once.
✅ Discourage users from PDF exports in favour of shared URLs.
✅ Always provide audio-only and transcript options for videos.

✅ Be intentional with default settings for your users.
✅ Highlight key insights to create understanding faster.
✅ Skip unnecessary pages: drive users to results faster.
✅ Establish an archiving/deletion policy in your company.
✅ Show filters/presets in autocomplete, not just keywords.

✅ Nudge users to delete their old files for 10% off that month.
✅ Encourage and reward users for trying out the dark mode.
✅ Aim to reduce session duration instead of increasing it.
✅ Question font weights, stock images, parallax and 4K-videos.
✅ Question the data collected, if it’s used and when it’s deleted.

As Gerry McGovern says, digital is intensely physical and material. It has a severe cost of cooling, mining, water use and toxic waste. So optimize relentlessly. Help people get things done faster.

Individual actions drive changes at scale, but they need a momentum. And often that momentum comes through small changes: new default settings, reduced time on task, or showing key insights, rather than all data. That’s also just good usability that can have tangible impact for users and businesses.

Most importantly: whenever possible, hold on to your devices as long as possible, and encourage your customers to do the same. And if a meeting helps you reduce wasteful work done by 20 people, it’s the time worth taking.

Useful resources:

Sustainable Design Patterns, MDN
https://lnkd.in/e-qms5df

Sustainable Product Design (+ Template), by Artiom Dashinsky
https://lnkd.in/dDnujb-t

Getting Started With Sustainability, by Michelle Barker
https://lnkd.in/eT7qXnGU

Sustainable UX, by Thorsten Jonas, SUX
https://lnkd.in/ey6mNv9Z

Design For Sustainability Checklist, by IBM
https://lnkd.in/dRP9NxUB

Sustainable Toolkits For UX Designers
https://lnkd.in/etGZbrk9

✤ Books

– Sustainable Web Design, by Tom Greenwood
– World Wide Waste, by Gerry McGovern
– Design Is The Solution, by Nathan Shedroff
– Ethical Design, by Trine Falbe, Kim Andersen

#ux #design

🔎 UX Research Bookmarks (Notion) (https://lnkd.in/eBahY3_n), a large repository of research-related bookmarks on building practices, case studies, facilitation, interviews, prioritization, pricing, reports, surveys — thoroughly researched and curated by Gregg Bernstein. 👏🏽

Personally, I sincerely appreciate Gregg’s critical take for including resources that are focusing on very specific problems, rather than generic guides that barely scratch the surface. A wonderful resource by a UX research I trust and respect.

Also always (!) worth bookmarking:

UX Research Templates (Notion, updated) (https://lnkd.in/ezvK_4GS), a helpful Notion hub with UX research templates for card sorting, gap analysis, jobs to be done, shadowing, stakeholder walkthrough, tree testing and usability testing. Kindly curated and made available by Odette Jansen. 👏🏼👏🏽👏🏾

✤ Useful resources

How To Build a UX Research Role and Practice From Scratch, by Ori Dar
https://lnkd.in/eV533Qkt

A 30–60–90 Day Plan for Making Impact as a UX Research Team of One, by Snigdha Diehl
https://lnkd.in/eTgmskZC

First 90 days as a UX Researcher (+ Notion template), by Anna Lee A.
https://lnkd.in/dTPKTAq9

Useful Notion Templates For Designers
https://lnkd.in/en_VBc6r

UX Research Report Templates
https://lnkd.in/eUymm6SY

UX Research Launch Kit (not free, but oh my, worth it!), by Odette Jansen
https://lnkd.in/eNH6hJeU

UX Research Launch Pad, by UserInterviews
https://lnkd.in/eX2zt88x

🚩 How To Make A Strong Case For UX Research, by yours truly
https://lnkd.in/eHkHQ6pU

--

✤ Useful Books on UX Research:

Research Practice, by Gregg Bernstein
https://lnkd.in/euzJCdae

Impact: A Complete Guide To Creating A Research Practice, by Nikki Anderson, MA
https://lnkd.in/e5pmNJXT

Interviewing Users: How to Uncover Compelling Insights, by Steve Portigal
https://lnkd.in/eHQ_w7Wp

Think Like a UX Researcher, by David Travis, Philip Hodgson
https://uxresearchbook.com

The UX Team of One: A Research and Design Survival Guide (2nd edition), by Leah Buley, Joe Natoli
https://lnkd.in/eQMMJzJ4

Just Enough Research, by Erika Hall
https://lnkd.in/e9q3QMz9

And yet again, please support wonderful authors who put together their insights and learnings for everyone to benefit from, usually in their spare time and often with very little compensation. Thank you! 👏🏼👏🏽👏🏾

#ux #design #research

🏭 Enterprise Design System (+ Figma Kits) (https://lnkd.in/ehPcZfuA), a comprehensive design system for enterprise products for employees and IT operations — with data visualization, workspace templates, conversational interfaces, on mobile and on desktop. Some kits are work in progress, others are very advanced. Neatly put together by fine folks at ServiceNow. 👏🏽

Data Visualization: https://lnkd.in/eB8xrPbQ
Conversational UIs: https://lnkd.in/e2gGJviD
Mobile components: https://lnkd.in/eMuUGJDV
Employee templates: https://lnkd.in/e4GcXVMT

✤ Enterprise Design Systems (+ Figma kits)

Aarhus University: https://delphinus.au.dk/ 👍
AXA: https://lnkd.in/efpasXYe
DHL: https://lnkd.in/eWUH8auh 👍
DyDx: https://lnkd.in/eUBScaHp 👍
Ethr: https://lnkd.in/ehXufMvs 👍
GE Healthcare: https://lnkd.in/e9n2sP4Y 👍
Goldman Sachs: https://www.figma.com/@gs 👍
Gusto: https://lnkd.in/eUK_rpQv 👍
JSTOR: https://pharos.jstor.org/ 👍
MetLife: https://lnkd.in/ezJMWRHN 👍
Nordhealth: https://nordhealth.design/ 👍
NRK: https://lnkd.in/e3NV86Kc 👍
OpenBridge: https://lnkd.in/ehdChWtN
Queensland Health: https://lnkd.in/eC4FCkMi 👍
Semrush: https://lnkd.in/dUgWtwnu
SRP Medical: https://lnkd.in/eTpTMamt
Vanderbilt University: https://lnkd.in/eACuTg_a 👍
Workday: https://lnkd.in/eYwJ9eD4

✤ Useful resources:

Practical Guide To Enterprise UX
https://lnkd.in/e9_3EkKZ

How To Improve UX In Legacy Systems (+ PDF Guide)
https://lnkd.in/ega6Y23E

And a HUGE word of support to everyone working on complex enterprise products. Typically this work comes not just with the challenges in business requirements and design decisions, but also layers of internal politics, slow and rigid processes, strict compliance and legal regulations and NDAs. 👏🏼👏🏽👏🏾

It’s the UX work that often goes unnoticed, yet has tremendous impact in critical domains, from healthcare and higher education to employee’s internal systems. These are products that people often can’t choose, and have to rely on day in and day out to get their work done.

So thank you for sharing your work and writing about Enterprise UX — one of the many challenging topics that is very much needed, but is very hard to find.

#ux #enterprise

Design KPIs and UX Metrics, with useful examples, resources and articles to measure the impact of design and track it over time — for designers and design teams ↓

Design isn’t art. It solves problems. So we should be able to measure how well a particular design solves a particular problem. Recently, I've started working on design KPIs that inform design decisions — here are some examples:

1. Top tasks success rate > 80% (for critical tasks)
2. Time to complete < 35s (for critical tasks)
3. Avg. time to relevance < 30s (for navigation and search)
4. Search results relevance rate > 80% (for top 100 search queries)
5. Search query iterations < 3/query (to avoid dead-ends)
6. Relevance of top 100 search requests > 80% (search quality)
7. Average frequency of errors < 3/visit (mistaps, double clicks)
8. Error recovery speed < 7s (effectiveness of error messages)
9. Accuracy of sent data ≈ 100% (input by customers in forms)
10. Sales/marketing costs < $15K/week (poor design -> increased costs)
11. Time to first success < 15 sec (onboarding)
12. Service desk inquiries < 35/week (poor design -> more inquiries)
13. Service desk response time < 12h (speed of processing)
14. Customers follow-up rate < 4% (quality of service desk replies)
15. “Turn-around” score < 1 week (frustrated users -> happy users)
16. Environmental impact < 0.3g/page request (sustainability)
17. Flesch reading ease score > 60 (quality of text/copywriting)
18. System Usability Scale > 75 (overall usability)
19. WCAG AA coverage ≈ 100% (accessibility)
20. Core Web Vitals ≈ 100% (performance)

For a given project, around 3–4 KPIs will be most critical, and there will be around 4–5 further KPIs being measured over time — once every 4–6 months, along with user interviews designed to test how well and how fast users complete their tasks.

It's worth noting that every team usually has their own tailored set of custom KPIs. The success of each team is then assessed by how well they are performing across their own KPIs.

Useful resources on product metrics & UX metrics:

The Ultimate Guide: Product Metrics 101 + PDF, by Paweł Huryn 🇺🇦 (the image attached)
https://lnkd.in/e5T8pzmi

All Product Metrics Explained, via Stéphanie Walter
https://lnkd.in/ef_jTEnv

UX Metrics, by Roma Videnov
https://lnkd.in/e5ueDtZY

OKRs vs. KPI: What's The Difference
https://lnkd.in/e88imNv5

ORKs for designers and design teams, by Aviram Vijh
https://lnkd.in/eKrRN2Sv

ORKs and UX, by Dana Wu
https://lnkd.in/eJngDQRQ

UX Metrics: Quantitative Research, by Krisztina Szerovay
https://lnkd.in/euEudQ9Y

Happy designing and driving the KPIs, everyone! 🎉🥳

#ux #design #metrics

✅ Checkbox or 🔘 Radio Buttons? (https://lnkd.in/etDkvhtD), a comprehensive form design decision tree to help designers choose the right selection control for a particular use case. Kindly put together by Runi Goswami and the wonderful Lyft team.

🚫 Don’t pre-select ☑️/🔘 to avoid wrong answers.
🚫 Never display radio buttons as chips (confusing!).
✅ Radio button always requires a deliberate choice.
✅ A checkbox always has an implicit default state.
✅ Use radio buttons when the label is a question.
✅ Use a checkbox when the label is a statement.

– Use chips for short multi-select options.
– Use tabs for filtering data with a single select option.
– Use a dropdown only for single selection of a long list (5+ items).
– Use segmented control for short options (2–5) and single select.
– Use radios for longer options (2–5) and single select.
– Use a checkbox for long multi-select and single confirmation.
– Use a toggle when applying an option right away.
– Prefer large sizes for ☑️/🔘 (40×40px), minimum: 26×26px.

✅ Checkboxes work better for optional input.
✅ Radio buttons work better for required input.
✅ Always sort options by most-to-least-common.
✅ Use radios when all options should have equal preference.
✅ Give an option to undo a selection (“None of the above“).
✅ Give a way out if neither option applies (“I don’t remember“).

In usability testing, users consistently overlook pre-selected checkboxes and radio buttons. The result might appear like a small oversight, but once it’s submitted, making changes can be adventurous and time-consuming. And: always provide a way out and give people an option to undo their selection.

Personally, I can only recommend documenting your design decisions into decision trees. Turn them into posters. Place them in kitchen areas. Put them in design critique rooms. Make them visible where design work happens — it’s a fantastic way to resolve never-ending discussions about UI decisions for good.

Useful resources:

Form Decision Tree Explained, by Runi Goswami
https://lnkd.in/e4NM5sgk

UI Components Decision Trees, by Workday
↳ Notifications: https://lnkd.in/dDdaWTNQ
↳ Errors and Alerts: https://lnkd.in/dyvF9gsV
↳ Loading Indicators: https://lnkd.in/dWyhsZF4
↳ Calls to Action: https://lnkd.in/d3hM65tP
↳ Truncation/Overflow: https://lnkd.in/dGsA3FMb

Onboarding UX Decision Tree, by News UK
https://lnkd.in/eidkB-XA

Checkboxes vs. Radio buttons vs Toggles, by Taras Bakusevych
https://lnkd.in/e8kcjAmb

“Yes or No?“ — One Checkbox vs Two Radio Buttons, by Sara Soueidan
https://lnkd.in/e6kmWz77

#ux #design

A Practical Guide to Information Architecture (free PDF, for a short time) (https://lnkd.in/d6idGghj), a wonderful practical book on IA and navigation design, UX research and how to design and redesign information and navigation — for internal and public projects. Kindly and generously shared by Donna Spencer. 👏🏼👏🏽👏🏾

Bonus: “How To Make Sense Of Any Mess” (https://lnkd.in/eAixkAmR), a free HTML book on how to break down complexity and organize information, with practical frameworks, tools and useful IA resources to keep nearby. Kindly shared by Abby Covert, and you can support Abby by purchasing a printed book, too. 👏🏼👏🏽👏🏾

More wonderful IA books to consider:

Top Tasks Methodology: A How-To Guide, by Gerry McGovern
https://lnkd.in/evVZPNDU

Everyday Information Architecture, by Lisa Maria Marquis
https://lnkd.in/eESPsaPE

Content Strategy for the Web, by Kristina Halvorson, Melissa Rach
https://lnkd.in/dxYaDsS6

Envisioning Information, by Edward R. Tufte
https://lnkd.in/eVbvjM-A

Information Architecture, For The Web and Beyond, by Louis Rosenfeld, Peter Morville, Jorge Arango
https://lnkd.in/e2gUc2S8

Card Sorting: Designing Usable Categories, by Donna Spencer
https://lnkd.in/ent5kbgF

IA Lenses (deck of 52 cards), by Dan Brown 🤎
https://lnkd.in/dTcaTpbF

Happy reading, everyone — and yet again a *huge* thank you to the authors sharing what they have learned. Please support them and your local book store if you can.

#ux #ia #books

How To Design A Complex Table For Mobile (https://lnkd.in/eeKVfKR5) highlights how we can use to navigate a complex table by exploring rows and columns separately — with a few drop-downs, cards and filters. A table might not be needed at all. A fantastic design pattern that can be applied to so many scenarios! Written by Joe Winter. #ux #design

🪜 Designing Better Progress Steps UX. With practical techniques to help people navigate and complete complex forms with or without progress steps ↓

✅ Progress steps break a long form into small, manageable parts.
✅ They show where users are and how much they have left to go.
🤔 But: they are often overlooked and don’t scale well on mobile.
🤔 Difficult to design for dynamic flows with conditional sections.

✅ For simple forms, always start without a progress indicator.
✅ Tell users what they need and how much time it will take.
✅ Show progress as “Step [X] out of [Y]” with a text label.
✅ Add a drop-down to support quick jumps between steps.

🚫 For complex forms, don’t rely on visual progress bar alone.
✅ Always include text labels under each step for easy, precise jumps.
✅ Underline labels to make it clear that users can use them to navigate.
✅ Design 6 states: incomplete, active, complete, error, disabled, warning.

🤔 You can rarely display 5+ progress steps on mobile.
✅ Keep active label visible but hide future and past steps.
✅ Show a Back link on the top, Next button at the bottom.
✅ For long forms, repeat the Back link at the bottom, too.

✅ On desktop, vertical progress steps often work better.
✅ Set up an overview page with links to single steps (“task list”).
✅ Allow users to expand and collapse all steps and sub-steps.
✅ Don’t forget to highlight error status in the progress step.

Only few things are more frustrating than a progress bar that seems to be stuck. Complex forms often have conditional sections, so users end up going in circles, staying on the same step as they move between sections. It’s a common problem with horizontal layout, and a common reason why people leave.

With a vertical layout, we can always show all sections with all sub-steps, explaining to users where they are and what’s coming up next. We can expand and collapse some steps and support fast navigation and quick jumps. We can also highlight all errors or missing data and explain what’s actually missing.

A few smaller pages usually perform better than one long page. One column layout usually causes fewer errors as multi-column layout. Give users one column with vertical progress steps, and you might be surprised how much faster they get through the entire form, despite its complexity and length.

Useful resources:

Stepped Progression, by Goldman Sachs
https://lnkd.in/eHbB5EFu

Multi-Step Wizard, by GE HealthCare
https://lnkd.in/ezA__z_E

Task List Pattern, by Gov.uk
https://lnkd.in/eb3PzTEJ

Form Design: From Zero to Hero, by Adam Silver
https://lnkd.in/eTBQxBXg

Wizards Design Recommendations, by Raluca Budiu
https://lnkd.in/eYYxUUDM

Loading And Progress Indicators, by Taras Bakusevych
https://lnkd.in/e5KFPiiq

#ux #design

🧭 The Different Types Of Design Managers (https://lnkd.in/enUijPrr), a wonderful reminder that design management is a spectrum, not a single clear-cut role — and in different companies, managers might have slightly different roles and work on very different things. By Slava Shestopalov.

✅ Reaching senior level is a pivotal point in designer’s career.
✅ From there, you choose to stay an IC or shift to management.
🚫 But: management ≠ natural progression of designer’s career.
✅ Design managers need skills that don’t emerge by default.
↳ E.g. in strategy, planning, UX metrics, coordination, hiring.

🚫 Design leads ≠ design managers ≠ design directors.
✅ Leads guide design projects, manage hands-on tasks (mid).
✅ Managers help designers grow and deliver on time (mid).
✅ Directors shape the impact of design in a company (senior).
✅ It’s nearly impossible for managers to find time to design.

Most importantly, design management isn’t a natural progression of designer’s growth. It might feel like the only path to evolve, but with it usually comes a noticeable decline in hands-on skills. You simply won’t have enough time to design well, and your design skills will eventually start plateauing.

As Slava points out, management requires an entirely new set of skills, such as communication and planning. You’ll be adopting more strategic thinking around UX metrics, employee lifecycle, design quality. On the people side, you’ll be focusing on team skills, promotions, hiring and onboarding.

Just how much you spend on the design side vs. the people side will define your profile as a manager, and usually it’s a continuous spectrum, spanning from hands-on designers with leadership tasks to team leaders focusing only on strategic design work.

We desperately need good design managers. But don’t assume that it’s something you absolutely have to do because there are other paths and roles and companies you could explore. In fact, more often than not, you can give it a try and change your mind.

If you love design, design — and find a company that truly values your design skills. But if you like to help other designers grow, evolve and see them reaching new heights, management can be remarkably thrilling and rewarding — despite all the loneliness and politics that you might need to wade through.

Useful resources:

A Practical Guide For Design Managers, by yours truly
https://lnkd.in/exzRRkAt

20 Lessons For New Design Managers, by 🪴Tarryn Lambert
https://lnkd.in/eS-_sByG

So, You’re Managing a Design Team, by Alex Mandel
https://lnkd.in/eg3GCxCD

Design Manager's Toolkit, by Jared Zimmerman
https://lnkd.in/enCp7v-R

Design Manager's Playbook
https://lnkd.in/eaXEiKK2

[continues in comments]

🍩 Data Visualization Design Guidelines (Design Systems + PDFs). Practical guidelines to choose colors, shapes, labels, scales and chart types ↓

✅ Good charts are intentional and create understanding.
🚫 Poor charts are biased and invite wrong conclusions.

✅ Tone down gridlines, tick marks, axis lines, borders (lighten/thin).
✅ By default, extend the quantitative scale to include zero.
✅ To handle long category names, rotate the chart by 90°.
✅ Avoid long labels directly in charts, and add a table below.

✅ To highlight the data, use focus ranges, color or line weight.
✅ Reserve grey, black and white for “special” values (totals, avg).
✅ Use sans-serif fonts with lining and tabular numbers.
✅ Use hues for categorial scales, gradients for sequential/divergent.
✅ Colorblind-safest color palette is to mix blue with orange or red.

🤔 Most audiences struggle to read logarithmic scales accurately.
✅ Use equal intervals for quantitative/time scales (based on 1, 2, 5).
✅ Time goes in direction from left to right, not top to bottom.
✅ Explain outliers in detail in an additional zoom-in chart (inset charts).
✅ Raw data is often biased: sort by focus, story, argument, relationship.

The suggestions above come from the incredible research by Nick Desbarats and Lisa Charlotte Muth. If you are looking for very practical guides, I wholeheartedly recommend to get Nick’s books (and workshops) on Practical Charts (https://lnkd.in/ejhPCatA) and study Lisa’s writings on Datawrapper (https://lnkd.in/eT5r55_N).

✤ Data Viz Design Guides

City of London Intelligence Data Design Guidelines (PDF), by Mike Brondbjerg
https://lnkd.in/eaaGgw6z

The Economist: Chart Guide (PDF)
https://lnkd.in/ege9wiFZ

Financial Times Visual Chart Vocabulary (PDF)
https://lnkd.in/ezu2w8Vr

Consumer Financial Protection Bureau (CFPB) Design System
https://lnkd.in/ewxRPrPH

City of Baltimore Data Viz Guide
https://lnkd.in/eUvAhU_Y

Do No Harm Guide (PDF + Checklist), by Jonathan Schwabish, Alice Feng
https://lnkd.in/eT52upWG

Data Visualization Style Guidelines (+ Spreadsheet), by Amy Cesal, Alan Wilson, Jonathan Schwabish, Maxene Graze
https://lnkd.in/efvM3wKg

✤ Design Systems

Goldman Sachs
https://lnkd.in/edmEVd3r

WHO Data Design
https://lnkd.in/eKapU-be

UK National Statistics
https://lnkd.in/eVAfM3mX

MetLife
https://lnkd.in/ei4TFzCh

BigCommerce (Figma kit)
https://lnkd.in/ekBQfAki

If... Data Viz (archived)
https://lnkd.in/eTQBKQJZ

✤ Everything on Data Visualization

Useful Guides and Resources For Data Visualization, by yours truly
https://lnkd.in/eFgWQJFY

A good chart doesn’t just visualize data. It explains data. It provides accurate and meaningful insights. It does a job it was created to do. It’s accessible and easy to understand. Hopefully the resources above will help you design charts that are going to help with just that.

#ux #design