At CUPRA, we continue to take our range to new levels with the start of production of the new #CUPRALeon and #CUPRAFormentor. These two cars are the latest representations of CUPRA’s design obsession as we push forward into an expansion of the brand into global markets 🚀.
To mark the occasion, I visited our assembly line at our headquarters in Martorell to meet some of the people responsible for turning our dreams into reality. As I always say, it’s people who make the brand. Together, we are driving the transformation of our company forward, from those on the production frontline to the entire CUPRA team, driven by a common purpose to create cars designed for the next generation of drivers 🤟🏻.
We are investing more than 3 billion euros in the electrification of Martorell, and the new CUPRA Formentor and CUPRA Leon will be among the first models to benefit from this unprecedented investment in the future of our company. Manufacturing the new CUPRAs here at our headquarters shows our commitment to how we want to inspire the world from Barcelona.
It was great to meet everyone and see the enthusiasm that the new CUPRA Leon and CUPRA Formentor are generating on the ground — excitement that will soon be amplified as the cars begin to roll off the production lines.
I can’t wait to get your first reactions when you see the cars on the road! 🙌🏻
#InspiringFromBarcelona
To mark the occasion, I visited our assembly line at our headquarters in Martorell to meet some of the people responsible for turning our dreams into reality. As I always say, it’s people who make the brand. Together, we are driving the transformation of our company forward, from those on the production frontline to the entire CUPRA team, driven by a common purpose to create cars designed for the next generation of drivers 🤟🏻.
We are investing more than 3 billion euros in the electrification of Martorell, and the new CUPRA Formentor and CUPRA Leon will be among the first models to benefit from this unprecedented investment in the future of our company. Manufacturing the new CUPRAs here at our headquarters shows our commitment to how we want to inspire the world from Barcelona.
It was great to meet everyone and see the enthusiasm that the new CUPRA Leon and CUPRA Formentor are generating on the ground — excitement that will soon be amplified as the cars begin to roll off the production lines.
I can’t wait to get your first reactions when you see the cars on the road! 🙌🏻
#InspiringFromBarcelona
