Will Poskett

This clever campaign
Reveals the biggest mistake brands make

Too many brands obsess over product features. Whilst the most successful brands have a bigger pov on the world.

For example...

Lego is not a toy.
It is a tool to unleash childhood imagination.


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That advert is stupidly weird.
But that's why it beats the competition


Ever noticed how most cars look the same? Ever noticed how they follow a formula....

CAR DRIVING
+
WINDING ROAD
+
BEAUTIFUL PEOPLE

𝗧𝗵𝗶𝘀 𝗯𝗿𝗶𝗹𝗹𝗶𝗮𝗻𝘁 𝗰𝗮𝗺𝗽𝗮𝗶𝗴𝗻 𝗳𝗿𝗼𝗺 𝗠𝗲𝗿𝗰𝗲𝗱𝗲𝘇 𝗕𝗲𝗻𝘇 𝗰𝘂𝘁𝘀 𝘁𝗵𝗿𝗼𝘂𝗴𝗵 𝘁𝗵𝗶𝘀 𝗳𝗼𝗿𝗺𝘂𝗹𝗮.

And that's why they win.

𝗙𝗥𝗢𝗠:
Demonstrate how good their handling is, by showing a car driving on a road, like everyone else.

𝗧𝗢:
Show the benefit of good handling by using an analogy of a chicken.

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#marketing
#strategy
#creative
#brand