Aaron Reeves

As a top SDR, you can make $100,000 in your first year.

- Doctors make $125,000 on average
- Lawyers make $180,000 on average
- Hedge fund analysts make $182,000 on average

The difference is that it takes 5 years to start making that in other roles.

You can make $100,000 at 19 in tech.

And in 5 years, you could be a top enterprise rep making over $1m.

When I skipped university to get straight into a sales career, people were quick to question me, saying I needed a degree to make it far.

A few years on, not so sure if they’d think that now.

I can safely say a sales career was one of the best choices I’ve made in my life.

It’s changed the trajectory of my future.

I’ve not had my first $1,000,000 year like some enterprise AEs, but I’ll get there.

So go execute today, the potential is there 💪.

What’s been your best W2 year in sales?

#sdr #sales #ae #saas

As a top AE, you can make $320,000 in your late twenties.

- Lawyers make $180,000 on average
- Hedge fund analysts make $200,000 on average
- Private equity associates make $195,750 on average

That’s not even mentioning the top enterprise reps making over $1m.

When I skipped university to get straight into a sales career, people were laughing at me, saying I won’t make it far.

A few years on, not so sure if they’d think that now.

I can safely say a sales career was one of the best choices I’ve ever made in my life.

It’s changed the trajectory of my future.

I’ve not had my first $1,000,000 year like some enterprise AEs, but I’ll get there.

So go execute today, the potential is there 💪.

How did you end up in sales?

Drop a follow if you want more real sales content

#sdr #sales #ae #saas

What people think working in sales is like:

- making $50,000 commission checks
- flying across the world to close deals
- hitting your quota every single month
- using charm to get deals across the line

What it’s actually like:

- getting told no more times than yes
- having months of not making commission
- spending your months stressed, missing deals
- working 12h days when you’re behind on quota

Sales is so much more than the stereotypes.

World-class salespeople are the most caring people I’ve ever met.

So go break the stereotypes today. 💪

#sdr #sales #ae #saas

3 SDRs cold-called me last month...

SDR: “Is that Aaron?”

Me: “Yeah, who's this?”

Then every single one said:

SDR: “Yeah, so we work with companies to help them, improve {{process}} and get {{insane claim}}, how does that sound to you?”

Me: “Appreciate the call, but I don’t think it would be relevant for me.”

SDR: “No worries, all the best!”

Now if you’re calling today here are 5 things you should focus on:

1. Pains > Features. Always start with the issues people face, not what you sell
2. Understand their situation. Ask questions to figure out if they have an issue.
3. Lead with relevance. Show you know your prospect & their situation.
4. Features are the bridge. Make your features the solution to a problem.
5. Objection handle. Don’t take the first no, if you know you can help, push back.

Now I gave some of these tips to the reps who called me.

But when you dial next week, remember these tips.

It’s not easy, but it’s worth it.

Go win this week 🫡

After 4.5 years with my girlfriend, I know:

I owe A TON of my success to my her:

When we met:

- I was 18 years old
- I was working commission only
- I was burnt out doing 15h days
- I was broke with $800 to my name

Now?

- I’m 24 years old
- I’m running my own business
- I’m working the hours I want to
- I’m building wealth for our future

It’s kind of insane to think about all she does for me.

Listening to my crazy ideas
Being a voice of reason in my corner
Hearing me out when nobody else does
Giving me better advice then any business coach
Talking me out of stupid ideas (more than I’d like to admit)

So if you want my life advice

Find a great woman.
Give her everything you can.
Build something together.

Shoutout to all the women who don’t get the credit they deserve.

3 SDRs cold-called me last week...

SDR: “Is that Aaron?”

Me: “Yeah, who's this?”

Then every single one said:

SDR: “Yeah, so we work with companies to help them, improve {{process}} and get {{insane claim}}, how does that sound to you?”

Me: “Appreciate the call, but I don’t think it would be relevant for me.”

SDR: “No worries, all the best!”

Now if you’re calling today here are 5 things you should focus on:

1. Pains > Features. Always start with the issues people face, not what you sell
2. Understand their situation. Ask questions to figure out if they have an issue.
3. Lead with relevance. Show you know your prospect & their situation.
4. Features are the bridge. Make your features the solution to a problem.
5. Objection handle. Don’t take the first no, if you know you can help, pushback.

Now I gave some of these tips to the reps who called me.

But when you dial next week, remember these tips.

It’s not easy, but it’s worth it.

Go win next week 🫡

♻️ Drop a follow to Aaron Reeves & Outbound OS and drop a repost if you agree

I joined Revolut at 21 as the youngest ever AE (company record)

Here’s exactly what helped me progress faster than most:

1. I mastered the SDR role first, then focused on AE skills

I didn’t focus on the AE side first:

I was committed to being the best SDR:
- the cold calling
- the prospecting
- the cold email creation

When you can self-source, you’ll make your life 10x easier as an AE.

2. I wasn’t afraid to fail early on

You don’t become great at sales without a ton of rejection.

Cold call hang-ups
No replies on emails.
Connection requests rejected.

So long as you improve before trying again, you’re bound to start progressing.

Take action, fail, learn, try again.
The faster you fail, the faster you learn.

3. I obsessed over my craft

As an SDR I worked 8h days, then did 2-3h of skill work.

I didn’t have to.

But I wanted to, I knew that it would get me ahead of other reps.

This allowed me to become an expert faster.

The faster you learn the skills, the faster you can progress.

4. I invested in myself and my skill set

I was always willing to invest in my skillset.

Not just with free resources, but with my cash:
- paid courses
- paid webinars
- paid 1 on 1 coaching

From each, I took some key points and added my own style.

(pro tip: should be obvious but don’t copy everything word for word, learn the frameworks and apply it to your own personality)

5. I constantly asked for feedback

I went directly to my VP of Sales to gather feedback.

But I didn’t just get the feedback, I took action on it.

Being coachable is one of the single biggest things to take you far in your career.

Learning, applying and iterating is a loop you should do daily.

You should never be the smartest person in the room.

None of this is groundbreaking.


It’s just taking action, learning from the best, failing forward and iterating based on your results.

If you want to progress quickly in sales:

Take action.
Invest in your skillset.
Don’t be afraid to fail.
Learn from your results.

What would you say to progress from SDR to AE?

P.S Here is me after finishing my first Q as an AE at 141% of my ramp number in Q1 2 years ago

How to write a cold email (in 5 steps):

This got me 9% reply rates every month

1. Trigger

Get straight into the reason you are sending them an email, make sure it is relevant to the issues you solve for and personal to the company the email is to, example:

“Was reading through your FY24 annual report John and saw you are expanding to the US from the UK”

2. Implication

Based on that key event, what could be a key focus for them, plant the seed of the issue or “Poke the bear” as Josh Braun says, example:

“With the expansion, curious how you’re planning to manage currency conversion from GBP to USD?”

3. Pain:

Now is when we get into the main issue and more importantly what happens if they stay the same and don’t fix it, example”

“Most companies use high street banks with 3% FX fees, meaning if you hit the revenue forecast from your report for FY25 that could be as much as $300,000 in fees.

4. Social Proof + Solution

People don’t care about what you do, they care about what you’ve done for others. SO show how you helped people like them avoid the issue.

“Deel paid 0.4% on average with our online bank & saved $50,000 in extra fees.”

BONUS: The bigger the gap from the current state (their pain and what it leads to) to the desired state (where you’ve helped similar companies get to) the better! So use metrics or stories to help it resonate

5. Soft CTA

Don’t dive straight into trying to book the meeting, instead try & start the conversation, tie it back to your value prop too to help it stand out.

“If we could save you costs on transactions, would that be worth a chat?”

What would you change about this email? 👇

Save this and send it to an SDR or AE who needs to see this!!!

YA BOY IS IN DUBLIN FOR THE FIRST TIME 🇮🇪🍀

I want to meet up with as many of you as possible!!!!

I’ll be in Dublin for 1/2 weeks and I know so many of you are based here

So if you’re based in the EMEA office for:

- ServiceNow
- Salesforce
- HubSpot
- LinkedIn
- Datadog
- Klaviyo
- Gong

or any company that I missed off drop me a DM and let’s meet!!!

It doesn’t just have to be sales I want to

- Go for runs
- Go to the gym
- Go for co-working days
- Go for a coffee and chat sales

Then, if 5 or even 10 people reach out, I’ll try to plan a meal for us all.

Where everyone meets up, talks sales and has a good time.

With all this AI it’s easy to forget the real people behind the screens.

I am guilty of this too lol.

So, if you want to have a work day or just a chat HMU!!!!

My DMs are open :)

P.S If I did a sales meet up in London and Dublin, who would want to go? A few speakers, a good meal and make it into a few days, lmk below as it’s on my radar

P.P.S This is a picture of me in Koln but I don’t have anymore recent pics lol

Being an AE is easy.

You just need to be good at:

→ Cold calling
→ Prospecting
→ Social selling
→ Cold emailing
→ Following up consistently
→ Handling objections mid-call
→ Qualifying without an obvious agenda
→ Booking meetings that don’t reschedule
→ Finding decision-makers in complex orgs
→ Negotiating without discounting your worth
→ Closing deals without chasing for signatures
→ Building rapport without sounding too salesy
→ Onboarding clients without losing momentum
→ Running discovery that actually uncovers pain
→ Managing your CRM without dropping the ball
→ Forecasting revenue your VP can actually trust
→ Blocking your calendar to protect deep work time
→ Giving demos that tie directly to those pain points
→ Researching competitors who change every quarter
→ Staying relevant in a space that evolves every week

Simple, right?

Yeah… being an AE is tough.

But one thing makes it 10x easier.

Systems.

A predictable process = predictable results

So here are the updated free systems that I’ve shared:

- Email templates: https://lnkd.in/erFfrQGV
- Outbound starter kit: https://lnkd.in/eHvy6yBz
- Cold email AI agent: https://lnkd.in/en7ptnPG
- LinkedIn DM templates: https://lnkd.in/ehSYNCQN

Which of those skills took you the longest to master?

Today I turn 24

I think 18-year-old Aaron would be very, very proud.

Now I don’t want to do some AI “24 things I learned about sales” post.

Or some random dump, but I’ve been reflecting a ton this year.

On my journey, where I am and what my focus is moving forward.

So let me give you the mini rundown.

At 18 years old, I decided to skip university and bet on myself.

In 2020, I was signed to a major modelling agency in Manchester (ik right lol)

I wanted to follow in my brother's footsteps, who was crushing it.

He’d worked with Footasylum, Boohoo, ASOS, and had been flown around the world to Dubai, LA, Japan, Barcelona, and pretty much everywhere else.

As an 18-year-old from a council estate, that was THE DREAM.

Yeah I did a few music videos, but I never did well, partly because I was BROKE and couldn’t afford the shoots that I needed.

So I ended up in sales, and that same year I had built a team of 10 people and was a top rep in the entire country.

Now there are 1000 things between those 2 points but 1 thing is similar.

It was a commission-only role and again I had to bet on myself

And that’s been a theme of my life.

- I skipped university and bet on myself
- I quit a dead end job and bet on myself
- I quit a role I hated and bet on myself
- I didn’t invest in stocks heavily, I bought courses and bet on myself
- I quite an AE role, people thought I was crazy and bet on myself

Now at 24:

- I’ve been to 18 countries and can go wherever I want when I want
- I’ve built a business that is on track to hit multi 6 figure months very soon
- I’ve got a team of increidble people I geuinely love being around
- I’ve got a partner who has trusted in me more then I’ve ever trusted myself.

So if 18-year-old Aaron met me now, he’d be proud.

But the reason why I’ve been able to achieve anything is that I’ve bet on myself again and again.

If there’s something you want… go get it.

Bet on yourself, it’s the first step.

Life can move so fast.

So remember to take a minute and be proud of all you’ve done.

I’m sure the younger you would be proud too. ❤️

Anyways happy birthday to me lol

So excited to announce my partnership with FullEnrich

This has been YEARS in the making

Let me give you a mini background on this.

I’ve known Benjamin Douablin since 2021. (Before he was LinkedIn famous)

When FE was just really getting started and building on here.

A few years later, it’s INSANE to see what’s happened with them.

I am so intentional with whom I partner with.

Here is why I decided to choose FullEnrich

Most reps we coach have awful data:

- Invalid numbers
- Emails that bounce
- No way to get valid info

We make great messaging, but nobody ever sees it.
We nail a call script, but reps have 3% connect rates.
We build a system, but there are no prospects to add to it.

The truth is, great data gives you leverage.

But there are SO many platforms out there now.

So here are my reasons for picking FullEnrich:

- Me and the team use the team the tool daily
- In my opinion, it’s the best data platform in 2026
- The pricing makes it accessible to every single rep

It ticked every single box you could ask for.

If you haven’t heard of them already, go check them out.

I’ll be posting about them, so stay tuned!

Also, check the comment to go and grab some credits for free :)

And a big thanks to Talita Rodacki, Grace Demill and the whole team for making this easy. LETS GET TO WORK.

I hit 150% of my outbound quota from email.

I’m giving away the swipe file of templates I used to get people thanking me for reaching out and asking to book a metting, for free.

It has my exact 6 step templates of high-performing emails for SDRs or AEs, tagged by their step in the sequence:

👉 Initial Emails
👉 Value Add Emails
👉 Follow Up Bump Emails
👉 Breakdowns on each email

And honestly, I wouldn’t even call this a swipe file.

It’s a doc that literally holds your hand to writing cold emails that fill your calendar with qualified calls.

To make it easy for you, for each post, I:

👉 Add the structure of how to write it
👉 Add an example email of it being filled out
👉 Add a breakdown from Lavender scoring the email

Over 34,000 SDRs & AEs already have this.

Comment "EMAIL" and I'll send it to you (must be connected).

Want to be great at sales?

Pause.

Before you pick up the phone.
Pause and think about the problem you solve.

Before you send a LinkedIn DM.
Pause and think if you sound like everyone else.

Before you send a cold email.
Pause and think if you have a reason to reach out.

Before you get on the discovery call.
Pause and think what the company is actually focused on.

Before you send that recap email.
Pause and think if you actually understand their pains.

2 minutes of thinking can get you 1h of your prospects attention.
And that’s all you need to win.

Take the time to pause.
Be human.

♻️ Drop a follow to Aaron Reeves and drop a repost if you agree

#sdr #sales #ae #saas

I'm giving away my best Claude sales prompts.

Covering 10 crucial sales segments, all for free:

I can’t fit them all in this post.

But if you want the 13+ full prompt guides...

Comment "CLAUDE" and I will send it to you personally.

So many reps are switching from ChatGPT to Claude right now.

And making the exact same mistakes they made before:

🚫 Not putting any effort into prompting.
🚫 Settling for generic outputs.
🚫 Giving up too soon.

Claude is significantly more capable than most people are giving it credit for. But the rule doesn't change: generic input produces generic output.

And generic output blends into everyone else's content. These 13 prompt guides are the solution to that.

They are plug and play.

So you can fill in your context and go.

They cover:

✅ Account research:
↳ Prompts to do deep research on every account.

✅ Enterprise Prospecting:
↳ Prompts to break into large named accounts.

✅ ICP Building:
↳ Prompts to help you identify your true ICP.

✅ Initial Emails:
↳ Prompts to help you write effective initial emails.

✅ Follow-up Emails:
↳ Prompts to build a full follow-up sequence that converts.

✅ Persona mapping
↳ Prompts to help you map out all your target buyers.

✅ Objection Handling:
↳ Prompts to help you overcome any objection:

✅ Cold Calls:
↳ Prompts to help you build a great call script.

And that's just a portion of it...

Everyone who claims the library will also be invited to Outbound Accelerator:

A opportunity to work with me and my team directly..

We'll teach you the exact outbound systems working in 2026, And how I used them to average 135% ove rmy tenure as an SDR & AE.

So make sure to check it out if that sounds interesting.

And don’t forget to comment “CLAUDE” below.

♻️ Repost to help sellers in your network get more out of AI.

And follow Aaron Reeves for more on selling with AI.