Aaron Reeves

I joined Revolut at 21 as the youngest ever AE (company record)

Here’s exactly what helped me progress faster than most:

1. I mastered the SDR role first, then focused on AE skills

I didn’t focus on the AE side first:

I was committed to being the best SDR:
- the cold calling
- the prospecting
- the cold email creation

When you can self-source, you’ll make your life 10x easier as an AE.

2. I wasn’t afraid to fail early on

You don’t become great at sales without a ton of rejection.

Cold call hang-ups
No replies on emails.
Connection requests rejected.

So long as you improve before trying again, you’re bound to start progressing.

Take action, fail, learn, try again.
The faster you fail, the faster you learn.

3. I obsessed over my craft

As an SDR I worked 8h days, then did 2-3h of skill work.

I didn’t have to.

But I wanted to, I knew that it would get me ahead of other reps.

This allowed me to become an expert faster.

The faster you learn the skills, the faster you can progress.

4. I invested in myself and my skill set

I was always willing to invest in my skillset.

Not just with free resources, but with my cash:
- paid courses
- paid webinars
- paid 1 on 1 coaching

From each, I took some key points and added my own style.

(pro tip: should be obvious but don’t copy everything word for word, learn the frameworks and apply it to your own personality)

5. I constantly asked for feedback

I went directly to my VP of Sales to gather feedback.

But I didn’t just get the feedback, I took action on it.

Being coachable is one of the single biggest things to take you far in your career.

Learning, applying and iterating is a loop you should do daily.

You should never be the smartest person in the room.

None of this is groundbreaking.


It’s just taking action, learning from the best, failing forward and iterating based on your results.

If you want to progress quickly in sales:

Take action.
Invest in your skillset.
Don’t be afraid to fail.
Learn from your results.

What would you say to progress from SDR to AE?

P.S Here is me after finishing my first Q as an AE at 141% of my ramp number in Q1 2 years ago

YA BOY IS IN DUBLIN FOR THE FIRST TIME 🇮🇪🍀

I want to meet up with as many of you as possible!!!!

I’ll be in Dublin for 1/2 weeks and I know so many of you are based here

So if you’re based in the EMEA office for:

- ServiceNow
- Salesforce
- HubSpot
- LinkedIn
- Datadog
- Klaviyo
- Gong

or any company that I missed off drop me a DM and let’s meet!!!

It doesn’t just have to be sales I want to

- Go for runs
- Go to the gym
- Go for co-working days
- Go for a coffee and chat sales

Then, if 5 or even 10 people reach out, I’ll try to plan a meal for us all.

Where everyone meets up, talks sales and has a good time.

With all this AI it’s easy to forget the real people behind the screens.

I am guilty of this too lol.

So, if you want to have a work day or just a chat HMU!!!!

My DMs are open :)

P.S If I did a sales meet up in London and Dublin, who would want to go? A few speakers, a good meal and make it into a few days, lmk below as it’s on my radar

P.P.S This is a picture of me in Koln but I don’t have anymore recent pics lol

Today I turn 24

I think 18-year-old Aaron would be very, very proud.

Now I don’t want to do some AI “24 things I learned about sales” post.

Or some random dump, but I’ve been reflecting a ton this year.

On my journey, where I am and what my focus is moving forward.

So let me give you the mini rundown.

At 18 years old, I decided to skip university and bet on myself.

In 2020, I was signed to a major modelling agency in Manchester (ik right lol)

I wanted to follow in my brother's footsteps, who was crushing it.

He’d worked with Footasylum, Boohoo, ASOS, and had been flown around the world to Dubai, LA, Japan, Barcelona, and pretty much everywhere else.

As an 18-year-old from a council estate, that was THE DREAM.

Yeah I did a few music videos, but I never did well, partly because I was BROKE and couldn’t afford the shoots that I needed.

So I ended up in sales, and that same year I had built a team of 10 people and was a top rep in the entire country.

Now there are 1000 things between those 2 points but 1 thing is similar.

It was a commission-only role and again I had to bet on myself

And that’s been a theme of my life.

- I skipped university and bet on myself
- I quit a dead end job and bet on myself
- I quit a role I hated and bet on myself
- I didn’t invest in stocks heavily, I bought courses and bet on myself
- I quite an AE role, people thought I was crazy and bet on myself

Now at 24:

- I’ve been to 18 countries and can go wherever I want when I want
- I’ve built a business that is on track to hit multi 6 figure months very soon
- I’ve got a team of increidble people I geuinely love being around
- I’ve got a partner who has trusted in me more then I’ve ever trusted myself.

So if 18-year-old Aaron met me now, he’d be proud.

But the reason why I’ve been able to achieve anything is that I’ve bet on myself again and again.

If there’s something you want… go get it.

Bet on yourself, it’s the first step.

Life can move so fast.

So remember to take a minute and be proud of all you’ve done.

I’m sure the younger you would be proud too. ❤️

Anyways happy birthday to me lol

I hit 150% of my outbound quota from email.

I’m giving away the swipe file of templates I used to get people thanking me for reaching out and asking to book a metting, for free.

It has my exact 6 step templates of high-performing emails for SDRs or AEs, tagged by their step in the sequence:

👉 Initial Emails
👉 Value Add Emails
👉 Follow Up Bump Emails
👉 Breakdowns on each email

And honestly, I wouldn’t even call this a swipe file.

It’s a doc that literally holds your hand to writing cold emails that fill your calendar with qualified calls.

To make it easy for you, for each post, I:

👉 Add the structure of how to write it
👉 Add an example email of it being filled out
👉 Add a breakdown from Lavender scoring the email

Over 34,000 SDRs & AEs already have this.

Comment "EMAIL" and I'll send it to you (must be connected).