Small, family-owned Kirana stores sit at the heart of Indian communities.
But keeping shelves stocked isn’t as easy as it sounds. Store owners have to rely on visits from sales reps or leave their shops unattended – and risk losing business – to buy products from wholesalers.
Hindustan Unilever (HUL) has developed a solution by way of the revolutionary Shikhar app. It connects small-scale retailers directly to HUL, so store owners can place orders 24/7. The app also gives them access to a range of resources, including credit facilities, personalised product portfolios and relevant trade promotions.
Because of this, 1 million retailers have now gone digital – helping to maximise their sales potential. This app now covers around a quarter of our general trade business in India. Driving growth for retailers. Driving growth for Unilever.
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Impressive work HUL!
https://lnkd.in/ebjyNsUu
#UniquelyUnilever #HUL
But keeping shelves stocked isn’t as easy as it sounds. Store owners have to rely on visits from sales reps or leave their shops unattended – and risk losing business – to buy products from wholesalers.
Hindustan Unilever (HUL) has developed a solution by way of the revolutionary Shikhar app. It connects small-scale retailers directly to HUL, so store owners can place orders 24/7. The app also gives them access to a range of resources, including credit facilities, personalised product portfolios and relevant trade promotions.
Because of this, 1 million retailers have now gone digital – helping to maximise their sales potential. This app now covers around a quarter of our general trade business in India. Driving growth for retailers. Driving growth for Unilever.
Â
Impressive work HUL!
https://lnkd.in/ebjyNsUu
#UniquelyUnilever #HUL