Devaiah Bopanna

Latest work, for Shark Tank! Wrote this campaign with Tanmay Bhat, Puneet Chadha and Deep Joshi. Directed by Abhinav Pratiman. Shark Tank has broken into popculture like no other show in recent memory. Thrilled to bring this to life along with fabulous client partners - Aman Srivastava and zaheen ekhlas!

Sony Pictures Networks India Shark Tank India

#work #entrepreneurship #marketing #content

Your professional work life lasts for four decades. 40 years. You have 40 years to get this right. If your first 7-8 years have been bad, you have 33 years left to get it right.

You will outlast most start ups. You will outlast most industries. You will outlast most trends, if you're just curious.

Thing is, our mainstream heroes come from sport and movies. We see people in those fields go out of fashion in 10-15 years. And somehow it gets hardcoded in us to believe that we have to get successful really fast because we have very little time. We tend to internalise this story, and subconsciously start getting anxious if we don't see success in the near to mid term.

If you miss out on an opportunity or trend, there is enough time for you to catch another trend to get successful.

We have 40 years. Lot of time.

#work #success #time

Here's the third. Wrote this with Tanmay Bhat, Puneet Chadha, Vishal Dayama and Deep Joshi. Directed by Vasan. Produced by Shakun Batra. Biggest shoutout to Aanchal Jain and the team at Lenskart.com. Now come on, let's all clean the helipad please.

#work #marketing #advertising #content #writing

BEST PRODUCT-MARKET FIT EXAMPLE IN THE LAST FEW YEARS

This is Arindam Chaudhhuri, the brains behind IIPM. He is the first man to build an education system based on simple data: more dumb people in the world compared to smart ones. So why build a college for smart people when you can unlock immense wealth by catering to the dumb by giving them MBA degrees, laptop and 10 day foreign holiday. All of this for a few lac rupees.

People just flocked to him. Everyone around me suddenly had MBA degrees in the 00s and early 10s. Literally everyone. People who flunked out of engineering, 12th standard, newborns etc. He had a 3 year BBA + MBA program! Every newspaper had full page ads offering this course - never seen so many exaggerated truths (or lies) in one place.

People keep talking about product market fit these days, I don't know anyone else who aced it better than this guy. Parents wanted their kids to have MBAs - because brag value + mating success in arranged marriage scenes. And kids wanted to keep parents happy. Therefore, demand was immense.

But supply was gated by intellect. While every other institution thought they needed the best students to get on par with the IIMs in order to hike prices, our man “dared to think beyond IIMs“. While every other institution decided to attract intellect (which is limited) by gating it with high marks, this guy decided to increase supply by lowering the entry barrier and opening up the gates.

Parents happy. Kids happy. IIPM obviously very happy. Throw in some random foreign university exchange program, and parents will throw more money for uttering that one line at a wedding which made every parent feel on top of the world: “My son/daughter has gone to Europe for studies.“ Of course, there were bright minds who got into IIPM, who fell for the crazy high decibel advertising. My condolences to them.

And just to really push the limits of human intelligence our man called one of his flagship projects as GOTA (Global Opportunities & Threat Analysis). I bet my life he just wanted to call it GOTA, so he reverse engineered a full form to make it sound legit.

#education #success #university #IIPM

Latest from Moonshot. Wrote this with Puneet Chadha and Deep Joshi. Big thanks to Ashwath Swaminathan, Mayur Hola and team at Swiggy Instamart for all the fun.

Latest campaign for Meesho. Wrote this with Tanmay Bhat, Puneet Chadha and Deep Joshi. Directed by kishore iyyar.
Big thanks to wonderful client partners Soumitra Choubey, Nilesh Gupta, Mehr Bhalla, Abhijit Ghosh and team.


#writing #content