Charles Miller

Facts:

- 90% of businesses fail
- 99% of content creators fail
- Most potential connections will ignore you
- Most jobs reject you if your resume isn’t good enough

Also facts:

- Thousands of new businesses succeed every year
- Thousands of new creators succeed every year
- Any connection can randomly answer you
- Any job can decide to give you a shot

Practicality is useful, but you should only use it to keep your risk at a level where it won’t ruin you if you fail.

Hold onto that, then let delusion take the wheel.

It might take you somewhere incredible.

👇

1. I have a free personal branding course for you. Most marketers would charge $100 for this. Subscribe to my newsletter to get it for $0.

2. I also offer personal brand growth/coaching starting at $300 and have a community. Go to my profile's featured section to learn more about both.

Pick one of those and check it out.

1st try = Hard, scary, probably will fail
2nd try = A little bit better
3rd try = A little bit better
Etc

Then, one day, you realize that whatever you're doing has gotten pretty easy.

Keep going.

Writing isn't about grammar and spelling.

It's about transferring energy and ideas to another person.

It's about making them feel something.

It's communication leading to emotion.

In school, your teachers looked for:

- Spelling errors
- Grammar errors
- Formatting issues
- Word choice nitpicks

In real life, readers look for:

- Interesting hooks
- Useful information
- Emotionally-resonant ideas

Most don't understand this.

If you do, you have an advantage.

I’m not a very social guy.

But I’ve forced myself to:

- Have DM conversations
- Do phone calls
- Go to events
- Form little partnerships

It’s been worth it for me.

I bet it’ll be worth it for you too.

👇

1. I have a free LinkedIn growth course for you. It’s just as good as the paid ones. Hit the “visit my website” button to get it.

2. I also offer LinkedIn growth/coaching services and have a community. Go to my profile's featured section to learn more.

Writing helps you:

- Communicate effectively
- Persuade people more
- Think better

I use it every day in:

- LinkedIn posts
- Newsletters
- Message in Copyblogger Academy

And the only way to get better at it is:

- Learn from the best
- Practice a ton
- Practice even more

Whatever you do in your career, learn how to write.

It’ll pay you for life.

👇

Most LinkedIn growth coaches sell courses for $100 or more.

I give mine away for free, it’s just as good as those paid ones, and it also comes with 67 viral post templates.

Hit the “subscribe to my newsletter” button beneath my bio to get it instantly.

Post Lab is here 🧪 Enrollment will close on the 15th at 5:00 EST. This is what you need to know…

When I create a new offer, it doesn't exist in a vacuum. Instead, it's a correction of what I see others doing in the marketing education space.

Here's what I saw when I did this recently:

1. A ton of self-guided courses. You pay a few hundred dollars, watch a couple hours of video, and then it's done. The creator says they'll keep updating it, but they barely (or never do). It's one dose of value. That's it.

2. A handful of offers that keep delivering more value but also keep charging you. In a lot of cases, that's $30+ every single month. These can be great, but subscriptions are annoying. Lots of people prefer to pay only once.

So I created something that:

1. Keeps delivering you more and more value. When you join Post Lab, you'll get access to video and written reports every week for years.

2. Gives you content ideas, formulas, and strategies, that help you sell and build a strong brand (not just get likes and build a following).

3. Grants you instant access to my top hooks, formulas, and ideas. I'll also break down my unique posting philosophy that gets you growth, brand trust, and sales all at the same time.

4. Only charges you once. Which means you pay a reasonable price today, and then you get these weekly editions for years without ever having to pay again.

One great idea, strategy, or insight can change everything. It did for me 7 years ago when I first got into this game (you can read that story on the landing page).

Now I want to pass that along to you too.

Hit the “visit my store” button beneath my name and bio to get it.

Enrollment closes right at 5:00 EST on the 15th.

I won't let anyone join even a second after that.

If you want in, do it ASAP.

P.S. Why did I choose this photo? Because the first time I posted it, it got me 100,000+ impressions, 100+ email subscribers, and $1,000+ in sales. This is the kind of content I’ll help you understand and recreate for yourself in Post Lab.

Building my personal brand started as a 60 minute per day habit. It wasn’t my main concern.

I spent the rest of my day:

- Looking for clients
- Servicing the ones I already had
- Thinking about how to expand my freelance practice

But I thought that a following would be nice to have, so I started trying.

6 months in, things took off, and it’s been a life-changer.

Whatever you want, give it an hour a day for a year.

You might be surprised when, after a few months, you start winning.

👇

1. I have a free personal branding course and 67 viral post templates for you. Most marketers would charge $100 for this. Subscribe to my newsletter to get it for $0.

2. I also have personal brand growth/coaching services starting at $300 and a community for DIYers. Go to my profile's featured section to learn more about both.

Pick one of those and check it out.

A guy with a $50m+ net worth once told me:

“As long as you’re ethical, be shameless. You’re not gonna regret putting yourself out there too much. You probably will regret doing it too little.”

Adopting this philosophy was a struggle for me early on.

I’m naturally more introverted and private.

But, through exposure, I learned how to promote myself without feeling shame.

Now I network, do outreach, and sell my offers in almost every piece of content I create - all without feeling any negative emotion.

With enough practice, you can do the same.

👇

Most LinkedIn growth coaches sell courses for $100 or more.

I give mine away for free, it’s just as good as those paid ones, and it also comes with 67 viral post templates.

Hit the “subscribe to my newsletter” button beneath my bio to get it instantly.

I’ve been a freelance writer for 7 years and a content creator for 6 years…

And I feel like I just figured things out about 6 months ago.

Both of those games take time.

Every career takes time.

Every serious goal takes time.

Keep going.

👇

1. I have a free personal branding course for you. Most marketers would charge $100 for this. Subscribe to my newsletter to get it for $0.

2. I also offer personal brand growth/coaching starting at $300 and have a community. Go to my profile's featured section to learn more.

Pick one of those and check it out.

Copyblogger’s Personal Brand Accelerator opens enrollment tomorrow. It’ll stay open for 3 days. Then it’ll close for at least 3 months.

One person in our last cohort went from $5k MRR to $25k MRR.

Another gained 40,000 followers in 3 months.

Get ready to join.

In the meantime, here’s a great reminder from my partner 👇

ChatGPT is a mediocre writer.
But it's an amazing ideator.

Here's why this prompt works:

1. Pain points are emotional. When you write about them, you catch attention and inspire strong emotion.

2. Solutions are profitable. When you offer them, you get likes, followers, and interest in your offers.

Try this next time you brainstorm ideas.

I bet you'll get inspiration for at least 10 posts.

I get told off in the DMs at least once a week. Ignored dozens of times. Rejected a few.

I've also spent years:

1. Getting ignored and rejected
2. Having ideas I loved not work out
3. Closing down companies and projects
4. Showing up when I don't feel like it at all
5. Doing the same boring stuff over and over

Whatever you do for work, I bet you have to do the same if you want to make serious progress.

So:

- Humble yourself a lot
- Harden your heart a bit
- Build up your discipline a ton
- Have zero expectations for success
- Keep showing up for years no matter what

You're gonna need all five.

The biggest thing that marketers and creators don't understand, or don't like to think about:

1. There are thousands of other people who sell exactly what you sell, and they're taking a lot of your possible customers.

2. If you want to win, you need to accept that and adjust accordingly. No just "doing you" and hoping it'll work out.

3. The way you address it is through differentiation, uniqueness, and positioning (which are all basically the same thing).

4. The way you get those is through niche specificity, philosophy, an especially friendly offer, and your personality.

So, don't ignore the competition.

Especially if you're a service seller.

Instead, differentiate from them.

Combine that with proof, and you'll win.

This is funny. But persuading clients and employers doesn't come from jargon. Here's how to actually do it:

(I talk about these in my Academy all the time)

1. Show You Can Deliver Results

- Specific results driven in the past
- Total/general results driven
- People/brands worked with/for
- Portfolio of work (if applicable)

2. Show That You're a Bit Unique

- Specializing in a certain niche
- Having a unique philosophy
- Your offer being especially friendly

3. Show That You're Likable

- Don't be afraid to show your personality
- Use a bit if humor if it comes naturally to you
- Make it clear that you get along with others

4. Show That You're Low-Risk

- One and three above both do this too
- A service seller can add a guarantee to their offer
- Be generally reliable and professional

If you do all those, you'll get hired and sell.

If you don't you'll struggle.

This meme is real. But let's make it useful. The 3 most important ingredients for getting up to $100+ per hour:

1. Proof. Nothing persuades better than showing that you've delivered great outcomes in the past. You often have to work for free or cheap to get that proof, but once you do, use it everywhere. Profile, DMs, content, landing pages, and more.

2. Positioning. If you have enough proof, you don't need to be unique, but it helps no matter what, and it especially helps before you get your proof. You can make yourself different through some combination of niche specificity, philosophy, and offer.

3. Selling yourself skillfully, consistently, and shamelessly. There's about 25 hours of education on this on my community, so I won't try to summarize in one post. But you should be networking, sending sales messages, and posting almost every day.

None of those are easy.

But they're doable.

If you want it, work for it.