Alex Hormozi

I saw this pic that went viral.
And yeah, I agree... the waiter should “do better.”

The waiter who posted it shared how he could have seen it and gotten offended or upset.
But instead, he took it to heart.

He showed up the next day determined to be the best employee he could be.
He tried to remember every customer’s name.
Smiled more.
Brought a better attitude.

Then something crazy happened…
Customers started telling him how great he was.
He got bigger tips.
More compliments.
More energy.

Same job.
Different mindset.

Did he suddenly become passionate?
Or did he realize the work we do works on us... the more we work on it?

Long way of saying:
If we can “do better,” we’ll probably get better outcomes.
Not just this waiter - you, me, all of us.

- Alex ✊🏽

My last company sold for $46,200,000
Here are 8 lessons I learned that can help you:

#1 Sell to rich people until you have the money to sell to all the poor people. The middle is where you get killed. Rich people pay for speed and convenience.

#2 You lack priorities, not information. Problems are easy to solve if you know what you’re after.

#3 Things are hard because your team isn’t as good as you think they are. Your standards are too low. Your best talent you have not even hired yet.

#4 Lots of rules mean you have dumb people. The more talented and capable your people are the less structure you need in your company. Only hire people who will raise the bar of the other team members.

#5 If you want to get bigger, get better. Better leads to growth. Bigger leads to bloat.

#6 You work all day but you can’t get anything done because you allow too many things that don’t matter distract you. Sometimes you have to let fires burn.

#7 Building a brand takes a long time. However, it is the most valuable thing you can own. It gives you the ability to get incredible returns on advertising. It’s difficult to imagine something better than a strong brand. It just takes time.

#8 You need to know the inputs and outputs of your money-making system, broken down to the absolute smallest action. That way you can scale it while sustaining your margins.

#alexhormozi #acquisition #sales #salestactic #mergers

You've heard me say this multiple times.
The fastest road to get there is the one that takes the longest.

This is me. July 2013.
24 years old and way before...

+ Acquisition.com
+ GymLaunch
+ My Gyms
+ Making $1

I spent $3,000 to learn these new things called “Facebook ads”.

I had no business to use them on yet.

People told me it was “a waste.”

Your dots only connect in reverse.

Keep going ✊🏽

I dressed up and went on vacation.
Anything is possible in 2025.
Happy holidays!

Six years ago, I made my first podcast episode.

The first 4 years, my podcast wasn’t even ranked.

At one point, I even accepted it as “never gonna grow”

But I kept making them, out of habit more than anything.

It’s now a reminder for me: sometimes you gotta give time, time.

If you hire someone. 
Then ignore what they say. 
Then tell them what to do, and they do it. 
And then it fails. Then you blame them for not hitting goals.

YOU should be fired. Goes double for business owners.

TLDR: You can’t tell someone what to do and then blame them when it doesn’t work.

#acquisition #hiring #alexhormozi #management

You need to show up and do what you said you were going to do.

Huge Announcement

Sharran Srivatsaa is joining us as Managing Partner, and President of ACQ.COM.

To explain how big of a deal this is, I’ll cite a recent article… 
“Like Michael Jordan in his prime, he’s stepping away from his president role at a peak moment, having led Real to heights no other brokerage has achieved in such a short time.”

Sharran joins us directly from $REAX - scaling it from $200M to $1B+ Market cap in under 3 years - in one of the worst real estate markets in recent history.

Prior to that - he ran Srilo Capital - his family office that focused on PE, Tech, & Real estate.

Prior to that, he scaled Teles from $300M in volume to $3.4B which he then sold to Douglas Elliman.

He has 5 major exits under his belt. And in between worked at Goldman Sachs and was a pro tennis player for five years.

TLDR: He comes to us with deep tech, finance, public sector, real estate, M&A and operational knowledge.

He’s really good and really smart at a lot of stuff.

On a personal level: I’ve known Sharran for 6+ years. The first time we spoke was for 4 hours on a random weeknight. We became instant close friends. He’s one of the few people I can call with good news, bad news, or for advice.

We’ve partnered on every multi-family real estate purchase I’ve made in the past 5 years (I think?).

In short, Sharran is great. And now, he’s joining ACQ, making ACQ even greater.

WHAT THIS MEANS FOR YOU:
You’ll get more “advanced business” content.
You’ll get more visibility into our investing side (I’ve kept this more private, but that will change soon). We’ll be sharing our deals more publicly.
We’re starting a Behind Closed Doors podcast for those of you who like the more advanced stuff (think higher level ops, org design, investing, private equity, real estate, alternative assets, etc)

And…we have a big amazing thing planned that I can't wait to tell you about.

Until then, please join me in welcoming Sharran Srivatsaa to ACQ!

If you work more than 8 hours a day.
You need to memorize this response:

“That's an amazing idea. It's not a priority right now. But I will add it to our big ideas list. Thank you for sharing it.“

Businesses rarely die from a lack of good ideas.
They die from a lack of good execution.

agree?

Do what others won't.
Earn what others can't.

The easiest thing to sell to rich people is:

The same thing you are already selling but in half the time for twice the price.

Money loves speed.

#alexhormozi #sales #hormozi #salestactic #salesstrategy #acquisition

If you can be in a bad mood for no reason, you might as well be in a good mood for no reason.

Being easy to work with is an underrated skill that employees don't think about enough.

Level 1 salesmen focus on getting better at sales.
Level 2 salesmen focus on getting better people to sell to.
Level 3 salesmen focus on getting better things to sell.
Level 4 salesmen don’t sell anything at all and simply make it easy for people to buy.

I've lost money on my first two real estate deals. 
I've lost millions in crypto. 
I've lost multiple millions in bad hires. 
I've had 6 failed businesses. 
I've had 9 failed partnerships.

The best entrepreneurs in the world have the biggest failure resumes. You're not going to hit it out of the park on the first shot.

The crazy thing about how success works is that you only need to win once.

Nothing is easy.
Nothing works the first time.
Everything is harder than you expect.
Everything takes longer than you expect.
You have to force it into existence. And you have to fight for every inch.

If it’s hard for you, it’s hard for everyone.
Most people avoid hard things.
Which is why you can beat most people by just trying.

agree?

We made 70X more profit compared to our competitor. 
With one tweak to our marketing campaigns.

Both of our customer acquisition costs were almost the same. 
Both of us were selling the same number of units.

The main difference was: 
Their customers were worth $5,000
Our customers were worth $42,000

They were running ads to acquire everyone. Non-qualified leads. 
My ads were to acquire existing business owners with legitimate businesses. Qualified leads.

We came up this strategy by looking at the top 20% of customers who spent the most money in our business. Changed the targeting of our ads to scale those 20% top spenders to be the majority of our customers.

If you want to attract qualified customers.
You need to turn down unqualified customers.

#alexhormozi #acquisition #sales #salestactic #leadershiptactic

You have time.
Be patient.
Give yourself grace.
We all go at our own pace.
Everything is in its own time.
Good things come to those who wait. 
It'll be your turn soon enough.
You're gonna die.
Take your shot.

Most stress can be resolved by remembering you’re going to die and getting a two-paragraph obituary that’ll cover your retirement home activities, a thank you to your nurse, and a list of surviving family members.

That’s it. Take your shot.

The most damaging names we get called aren’t insults, they’re labels: 
I’m a…

Perfectionist 
Detail person 
Big picture person 
Procrastinator 
Artist 
Etc.

Some adult tells us we are something. 
We spend the rest of our lives believing it. 
Never questioning their judgment.

13 laws for beginning entrepreneurs:


1) Follow instructions.

2) When you reach a point where you don't understand how to do it. Google it first.

3) When you figure it out, post it. Others may have struggled.

4) Actually follow the 'Rule of 100' daily.

5) You will be excited for a week. Then the excitement will wear off. That's when the work begins.

6) Your work works on you more than you work on it. You are the product that's getting built more than your community. Remember that.

7) Everything is unscalable in the beginning. That's the point. It's how you learn every piece of it. This is called mastery.

8) The pain of repetition is what forces you to seek improvement. When you figure out ways to get more for what you do, you have gained the skills.

9) If you complain, you are dead to me.

10) Literally thousands of people have already succeeded. You are not special. Repeat the same activities. Repeat the same outcomes.

11) Write down every reason you're going to stick with it. Put it in front of you. Revisit when you need to remember to stick with it.

12) Business is shockingly simple but surprisingly hard. The hard comes in the form of consistency. The moment you don't want to do it. Or just skip today. Is the day you realize what hard feels like. Overcome.

13) Just win.

The fewer people you try to impress, the more impressive you become.

The biggest risk to your future isn’t your competition.

It’s the distractions you insist on keeping in your life.

Rather than doing what you know you should be doing but aren’t.

A reminder for the gladiators in the arena who feel beat up and scarred with no hope in sight:

Building a business is hard.

“Hard” feels sh**ty.

This is what hard feels like.

And this is why most people can’t do it.

But you can.

Old folks are underrated.

They literally “made it”

America was built on the backs of men who smoked cigarettes, drove without seatbelts, and had bacon for breakfast.

Go big.

You either get an epic story or an epic outcome. And when you die, you’ll be happy with either.

Failing is not the worst thing that can happen to you.

agree?

Being the underdog makes you a dangerous competitor. 
You have nothing to lose. 
And everything to gain. 
And no one sees you coming.

Don’t resent it; lean into it.

There was a guy on my team we were getting complaints about. 
Many were saying that he was acting like a jerk.

Three of my top leaders in the company had already had one-on-one meetings with him and asked him to stop being a jerk.

He continued his behavior. He didn't change. My senior executives asked “Alex can you pls talk to him? He is not changing.“

When I sat down with him...

Me: “Hey man, I don't care what you do daily. My goal here is to decrease the likelihood of people complaining about you. Everyone is saying that you are acting like a jerk. My goal is to decrease that complaint to zero.“

Him: “I know, I know... I am working on it.“

Me: “No, no, it's fine. What are the actions that you are taking that increase the likelihood of people calling you a jerk? #1 is you interrupt everyone during meetings. #2 You say that you know their department and daily work better than them. #3 you make fun of people in front of everyone... “

I listed a bunch more of the complaints he was getting.

Me: “So don't do these things that I listed AND do these things instead“

I started listing what he should be doing to replace those behaviors. Within a WEEK everyone saw a real change in his behavior.

You might be asking... Okay Alex what's the point? The point is you can't look at an employee and say “DON'T BE A JERK“ that's not fair to them. You have to tell granularly in great detail what to do instead. That's how you fix behavioral issues within your team.

agree?

4 paths to mega money:

1. Bet other people's money on other people's businesses (fund managers)
2. Bet your money on other people's businesses (investing)
3. Bet other people's money on your business (raising funds)
4. Bet your money on your own business (bootstrapping).

Just win ✊🏽

Reminder to beginner entrepreneurs:




100 pieces of proof with a simple offer.

Is superior to.

An offer with 100 pieces but not a single piece of proof.

Proof > Promise

The difference between $100,000 a day vs $100,000 a year is simpler than you think.

People who make six figures a day are willing to:

1. Look stupid no matter what anyone else thinks. 
2. Take risks that not many are willing to take. 
3. Outreach and ask an unlimited amount of people to get what they want.

I'm convinced that the first principle of building wealth is disregarding the opinions of others who don't have “it“ but telling you that you're doing it wrong.

The difference is simple, not easy.

You don’t “win” at business. The point is to stay in business and keep the game going.
You don’t “win” at marriage. The point of marriage is to keep the marriage going.
You don’t “win” at health. The point is to stay healthy.

The best games in life can’t be won, only played.

Being the underdog makes you a dangerous competitor.

You have nothing to lose.

Everything to gain.

And no one sees you coming.

Don’t resent it, lean into it.

You have the advantage of being underestimated. And it’s an advantage you only get once.

Motivation only works if it's paired with consistency.

People are gonna judge you no matter what.
You might as well be judged for trying and failing.
Instead of not trying at all.

- Alex ✊🏽

Your ability to tolerate boredom while repeating the same action determines your odds of success.

agree or is there a number 4?

If you're making less than $1,000,000 a year.
Try not watching this until the end.

Losers focus on *getting* after it.
Winners focus on *staying* after it.

The life you want is on the other side of a few hard conversations.

And you’re living a life you hate because you’re too afraid to have them.

If they’re not gonna speak over you at your funeral, don’t let them speak over you while you’re alive.

agree?

Super real talk:

If you’re working all the time, and you’re not making progress, you’re doing the wrong stuff.

Most people don’t need to solve more problems, they just need to pick better problems to solve.

6 DECISIONS THAT CAN CHANGE YOUR LIFE IN A SHORT PERIOD OF TIME

You’d be amazed how much better you get after you’ve done it a hundred more times.

If you want to win, do it again.

That's how you win.