Alex Hormozi

If you can be in a bad mood for no reason...


You might as well be in a good mood for no reason.


Being easy to work with and being in a good mood is such an underrated skill that employees/managers/leaders don't think about enough.

I saw this pic that went viral.
And yeah, I agree... the waiter should “do better.”

The waiter who posted it shared how he could have seen it and gotten offended or upset.
But instead, he took it to heart.

He showed up the next day determined to be the best employee he could be.
He tried to remember every customer’s name.
Smiled more.
Brought a better attitude.

Then something crazy happened…
Customers started telling him how great he was.
He got bigger tips.
More compliments.
More energy.

Same job.
Different mindset.

Did he suddenly become passionate?
Or did he realize the work we do works on us... the more we work on it?

Long way of saying:
If we can “do better,” we’ll probably get better outcomes.
Not just this waiter - you, me, all of us.

- Alex ✊🏽

agree?

I will die on this hill...

Friends should be willing to pay to support a friend's business rather than asking for a discount.

Everyone could use more support. Don't ask for a discount, buy their product, and leave a positive review.

Real friends don't ask for "friends and family discounts" - agree?

My last company sold for $46,200,000
Here are 8 lessons I learned that can help you:

#1 Sell to rich people until you have the money to sell to all the poor people. The middle is where you get killed. Rich people pay for speed and convenience.

#2 You lack priorities, not information. Problems are easy to solve if you know what you’re after.

#3 Things are hard because your team isn’t as good as you think they are. Your standards are too low. Your best talent you have not even hired yet.

#4 Lots of rules mean you have dumb people. The more talented and capable your people are the less structure you need in your company. Only hire people who will raise the bar of the other team members.

#5 If you want to get bigger, get better. Better leads to growth. Bigger leads to bloat.

#6 You work all day but you can’t get anything done because you allow too many things that don’t matter distract you. Sometimes you have to let fires burn.

#7 Building a brand takes a long time. However, it is the most valuable thing you can own. It gives you the ability to get incredible returns on advertising. It’s difficult to imagine something better than a strong brand. It just takes time.

#8 You need to know the inputs and outputs of your money-making system, broken down to the absolute smallest action. That way you can scale it while sustaining your margins.

#alexhormozi #acquisition #sales #salestactic #mergers

agree?

agree?

These two photos are 13 years apart.

Failure and success are the same path.
Failure is just an earlier exit.

You’re on the right path.
You’re just early.

I saw this image when it went viral on X.
And I agree... the waiter should “do better.”

The waiter who posted it shared how he could have seen it and gotten offended or upset. But instead, he took it to heart.

He showed up the next day determined to be the best employee he could be. He tried to remember every customer’s name. Smiled more. Brought a better attitude.

Then something crazy happened… Customers started telling him how great he was. He got bigger tips. More compliments. More energy.

Same job. Different mindset.

Did he suddenly become passionate? Or did he realize the work we do works on us... the more we work on it?

Long way of saying: If we can “do better,” we’ll probably get better outcomes. Not just this waiter - you, me, all of us.

- Alex ✊🏽

What makes “hard work“ hard isn’t the difficulty of the work itself.


It’s how many days in a row you have to do it and how many things you say no to that you really want to do, but choose not to do.

You've heard me say this multiple times.
The fastest road to get there is the one that takes the longest.

This is me. July 2013.
24 years old and way before...

+ Acquisition.com
+ GymLaunch
+ My Gyms
+ Making $1

I spent $3,000 to learn these new things called “Facebook ads”.

I had no business to use them on yet.

People told me it was “a waste.”

Your dots only connect in reverse.

Keep going ✊🏽

You feel behind because you’re in a rush.
You’re in a rush because you feel behind.
You feel behind because you're in a different season than the people you're comparing yourself to.

You're not behind.
You're just early.
You're on your own timeline.

There’s no greater waste of time than trying to force someone to grow who doesn’t want to.

agree?

I dressed up and went on vacation.
Anything is possible in 2025.
Happy holidays!

Six years ago, I made my first podcast episode.

The first 4 years, my podcast wasn’t even ranked.

At one point, I even accepted it as “never gonna grow”

But I kept making them, out of habit more than anything.

It’s now a reminder for me: sometimes you gotta give time, time.

If you hire someone. 
Then ignore what they say. 
Then tell them what to do, and they do it. 
And then it fails. Then you blame them for not hitting goals.

YOU should be fired. Goes double for business owners.

TLDR: You can’t tell someone what to do and then blame them when it doesn’t work.

#acquisition #hiring #alexhormozi #management

Everything that was once hard, with enough repetition, becomes boring.


agree?

Easy productivity hack:

Instead of spending time “getting in the mood to work”…just start working.

Confront the work.

People think they need perfect conditions to start, when in reality, starting is the perfect condition.

You need to show up and do what you said you were going to do.

Huge Announcement

Sharran Srivatsaa is joining us as Managing Partner, and President of ACQ.COM.

To explain how big of a deal this is, I’ll cite a recent article… 
“Like Michael Jordan in his prime, he’s stepping away from his president role at a peak moment, having led Real to heights no other brokerage has achieved in such a short time.”

Sharran joins us directly from $REAX - scaling it from $200M to $1B+ Market cap in under 3 years - in one of the worst real estate markets in recent history.

Prior to that - he ran Srilo Capital - his family office that focused on PE, Tech, & Real estate.

Prior to that, he scaled Teles from $300M in volume to $3.4B which he then sold to Douglas Elliman.

He has 5 major exits under his belt. And in between worked at Goldman Sachs and was a pro tennis player for five years.

TLDR: He comes to us with deep tech, finance, public sector, real estate, M&A and operational knowledge.

He’s really good and really smart at a lot of stuff.

On a personal level: I’ve known Sharran for 6+ years. The first time we spoke was for 4 hours on a random weeknight. We became instant close friends. He’s one of the few people I can call with good news, bad news, or for advice.

We’ve partnered on every multi-family real estate purchase I’ve made in the past 5 years (I think?).

In short, Sharran is great. And now, he’s joining ACQ, making ACQ even greater.

WHAT THIS MEANS FOR YOU:
You’ll get more “advanced business” content.
You’ll get more visibility into our investing side (I’ve kept this more private, but that will change soon). We’ll be sharing our deals more publicly.
We’re starting a Behind Closed Doors podcast for those of you who like the more advanced stuff (think higher level ops, org design, investing, private equity, real estate, alternative assets, etc)

And…we have a big amazing thing planned that I can't wait to tell you about.

Until then, please join me in welcoming Sharran Srivatsaa to ACQ!

The only people with a perfect business are people who haven't started yet.

Nothing is “that hard” if you try hard.

Which is why most things are hard for most people... they try so little.

The harder you try, the easier it gets.

agree?

If you work more than 8 hours a day.
You need to memorize this response:

“That's an amazing idea. It's not a priority right now. But I will add it to our big ideas list. Thank you for sharing it.“

Businesses rarely die from a lack of good ideas.
They die from a lack of good execution.

Hard times don't last forever.
There are only three outcomes.


1. You quit
2. It gets easier
3. You get better


But no matter what, they end. Life is just hard, sometimes.


You have tough seasons. Bad losses.


And what makes it harder is you don’t know when it’ll end.


But know - it will end.


For anyone going through it right now...


You do the only thing you can do, keep fighting.


- Alex ✊🏽

agree?

Do what others won't.
Earn what others can't.

If you get ghosted in marketing, sales, partnerships, client services, literally ANY type of sales role you are working on.


Send this meme or something similar that works for you.


This has the highest response rate out any messages we send.

The difference between $100,000 a day vs $100,000 a year.
It is simpler than you think.

People who make six figures a day are willing to:

1. Look stupid no matter what anyone else thinks. 
2. Take risks that not many are willing to take. 
3. Outreach and ask an unlimited amount of people to get what they want.

I'm convinced that the first principle of building wealth is disregarding the opinions of others who don't have "it" but telling you that you're doing it wrong. The difference is simple, not easy.

The easiest thing to sell to rich people is:

The same thing you are already selling but in half the time for twice the price.

Money loves speed.

#alexhormozi #sales #hormozi #salestactic #salesstrategy #acquisition

Employees suffer.
Entrepreneurs suffer.
Poor people suffer.
Rich people suffer.
Married people suffer.
Single people suffer.

Suffering is a fixed cost of life. Pick a life and a goal that is worth suffering for.

You don’t get what you want, you get what you’re willing to suffer for. Once you realize your goals may not be in your “budget”, you can either buy cheaper goals, or pay more. But the price never changes.

- Alex ✊🏽

If you can be in a bad mood for no reason, you might as well be in a good mood for no reason.

Being easy to work with is an underrated skill that employees don't think about enough.

Level 1 salesmen focus on getting better at sales.
Level 2 salesmen focus on getting better people to sell to.
Level 3 salesmen focus on getting better things to sell.
Level 4 salesmen don’t sell anything at all and simply make it easy for people to buy.

I've lost money on my first two real estate deals. 
I've lost millions in crypto. 
I've lost multiple millions in bad hires. 
I've had 6 failed businesses. 
I've had 9 failed partnerships.

The best entrepreneurs in the world have the biggest failure resumes. You're not going to hit it out of the park on the first shot.

The crazy thing about how success works is that you only need to win once.

Don’t expect to be accepted if you want to be exceptional. 
To become exceptional, by definition, you are the exception.

Nothing is easy.
Nothing works the first time.
Everything is harder than you expect.
Everything takes longer than you expect.
You have to force it into existence. And you have to fight for every inch.

Stop delaying.

#mondaymotivation #motivation #mindset

If it’s hard for you, it’s hard for everyone.
Most people avoid hard things.
Which is why you can beat most people by just trying.

I never made more than $3M/year before I met Leila. 
2 years after I met her, I made $17M. She taught me:

1. Never stifle a generous impulse. Whether it's a gift or a praise. The moment you think it, send it.

2. You never regret taking a night to sleep on an emotional response. But you do regret ones done in the moment.

3. Stress does not mean there is anything wrong with you or your life. It just means you are alive.

4. Be fast to extend trust and faster to take it back.

5. You cannot ask anyone for things that you don't already give them. For example: Patience, trust, forgiveness. etc.

6. Be fiercely competitive with yourself. Ignore everyone else.

7. Listen to feedback for the first time. If it makes you better, change it now, no matter how much it hurts.

8. Do what you're most afraid of because it's usually the thing that you need to do the most.

9. You cannot be be the CEO of more than one thing. Saying 'no' to everything else means saying 'yes' to the only thing that matters the most.

agree?

We made 70X more profit compared to our competitor. 
With one tweak to our marketing campaigns.

Both of our customer acquisition costs were almost the same. 
Both of us were selling the same number of units.

The main difference was: 
Their customers were worth $5,000
Our customers were worth $42,000

They were running ads to acquire everyone. Non-qualified leads. 
My ads were to acquire existing business owners with legitimate businesses. Qualified leads.

We came up this strategy by looking at the top 20% of customers who spent the most money in our business. Changed the targeting of our ads to scale those 20% top spenders to be the majority of our customers.

If you want to attract qualified customers.
You need to turn down unqualified customers.

#alexhormozi #acquisition #sales #salestactic #leadershiptactic

You have time.
Be patient.
Give yourself grace.
We all go at our own pace.
Everything is in its own time.
Good things come to those who wait. 
It'll be your turn soon enough.
You're gonna die.
Take your shot.

Most stress can be resolved by remembering you’re going to die and getting a two-paragraph obituary that’ll cover your retirement home activities, a thank you to your nurse, and a list of surviving family members.

That’s it. Take your shot.

The most damaging names we get called aren’t insults, they’re labels: 
I’m a…

Perfectionist 
Detail person 
Big picture person 
Procrastinator 
Artist 
Etc.

Some adult tells us we are something. 
We spend the rest of our lives believing it. 
Never questioning their judgment.

13 laws for beginning entrepreneurs:


1) Follow instructions.

2) When you reach a point where you don't understand how to do it. Google it first.

3) When you figure it out, post it. Others may have struggled.

4) Actually follow the 'Rule of 100' daily.

5) You will be excited for a week. Then the excitement will wear off. That's when the work begins.

6) Your work works on you more than you work on it. You are the product that's getting built more than your community. Remember that.

7) Everything is unscalable in the beginning. That's the point. It's how you learn every piece of it. This is called mastery.

8) The pain of repetition is what forces you to seek improvement. When you figure out ways to get more for what you do, you have gained the skills.

9) If you complain, you are dead to me.

10) Literally thousands of people have already succeeded. You are not special. Repeat the same activities. Repeat the same outcomes.

11) Write down every reason you're going to stick with it. Put it in front of you. Revisit when you need to remember to stick with it.

12) Business is shockingly simple but surprisingly hard. The hard comes in the form of consistency. The moment you don't want to do it. Or just skip today. Is the day you realize what hard feels like. Overcome.

13) Just win.

The fewer people you try to impress, the more impressive you become.

Every person at some point in their lives...
Needs to decide whether:

They’re more afraid of failing through action or failing through inaction.

The biggest risk to your future isn’t your competition.

It’s the distractions you insist on keeping in your life.

Rather than doing what you know you should be doing but aren’t.