Allen Gannett

I’m confused.

I’ve seen some people knock LinkedIn video for saying they don’t get as many views as text posts….

Just my perspective, but I’d rather have 20,000 people watch a 90 second video than have 100,000 people read a post for 10 seconds. It’s 30,000 minutes of engagement on video, versus ~17,000 minutes on the text posts. Engagement is the point after all.

I noticed something weird about cold email.

For my first book, I interviewed folks ranging from Ted Sarandos (now Co-CEO of Netflix) to Kenya Barris (the creator of Blackish) to Nina Jacobson (the legendary producer). For a lot of these, I cold emailed them the interview request.

But here’s where it got funny.

The *more* successful a person was, the *more* likely they were to respond to my email. I distinctly remember the CEO of Fortune 50 company, who while we couldn’t get the scheduling to work for an interview, replied to my email in literally *eight* minutes.

My theory? People who are *that* successful are ruthlessly good at time management, and use every odd minute between things to reply to every email AND I suspect they’re more open to new ideas since they’ve seen the benefit of them.

What do you think? Agree/disagree?