Here is the incredible story of Chess.com that is bound to give you goosebumps:
Erik Allebest, originally from Orange County and educated at Stanford Business School, had a deep-rooted passion for chess.
Before founding Chess.com, he created two chess ventures: a teaching service and Wholesale Chess, an equipment supplier.
At first, he relied on SEO and paid searches to attract customers to Wholesale Chess, but this strategy quickly led to diminishing returns.
Frustated with the results, Erik shifted his approach.
He realized the key wasn't in direct equipment sales but in fostering an online chess community where discussions took precedence.
After selling Wholesale Chess for $2.5M, he invested $55K in the Chess.com domain.
Teaming up with college friend Jay Severson, they set out to create the premier online chess community.
Chess.com began as a social hub for chess fans, akin to MySpace, focusing on conversation rather than gameplay.
However, a surge in demand for online chess playing changed their direction. With no willing partners, Erik and Jay developed their own technology.
They introduced a subscription service teaching chess online, which quickly turned profitable.
Chess.com's major asset was its SEO-friendly domain name, driving its expansion.
This strategic advantage helped the platform grow from 1M members in 2010 to 20M by 2017, and over 100M by 2022.
Incredible company
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Follow Arin Verma
#india #business #startup #technology
Erik Allebest, originally from Orange County and educated at Stanford Business School, had a deep-rooted passion for chess.
Before founding Chess.com, he created two chess ventures: a teaching service and Wholesale Chess, an equipment supplier.
At first, he relied on SEO and paid searches to attract customers to Wholesale Chess, but this strategy quickly led to diminishing returns.
Frustated with the results, Erik shifted his approach.
He realized the key wasn't in direct equipment sales but in fostering an online chess community where discussions took precedence.
After selling Wholesale Chess for $2.5M, he invested $55K in the Chess.com domain.
Teaming up with college friend Jay Severson, they set out to create the premier online chess community.
Chess.com began as a social hub for chess fans, akin to MySpace, focusing on conversation rather than gameplay.
However, a surge in demand for online chess playing changed their direction. With no willing partners, Erik and Jay developed their own technology.
They introduced a subscription service teaching chess online, which quickly turned profitable.
Chess.com's major asset was its SEO-friendly domain name, driving its expansion.
This strategic advantage helped the platform grow from 1M members in 2010 to 20M by 2017, and over 100M by 2022.
Incredible company
__
Follow Arin Verma
#india #business #startup #technology