Stop focusing on “winning.“
Focus more on your getting better.
Focus more on building for your customers.
Focus more on what you're learning in the process.
You need to adopt an “infinite mindset.“ Let me explain:
Finite vs Infinite Games
1) Finite games → (like sports)
Clear rules, scorekeeping, and endpoints.
2) Infinite games → (like business)
Evolving rules, shifting players, and no final winner.
50% of Fortune 500 companies disappeared in the last decade.
Why?
5 key reasons:
1) Slow to react
2) Poor company culture
3) Lost the lead innovating
4) Product & service quality gaps
5) Strategic bets missed key trends
Treating business like a finite game leads to a lot of the above.
How you can shift to an infinite mindset:
1) Recognize you can't “win“ business, only keep playing
2) Focus on your visionary leadership over “best practices“
3) Build a high performance culture over short-term performance
Infinite-minded companies don't just compete in existing markets.
They create new ones, knowing the playing field will shift.
That's what we're doing at GRIN.
The creator economy is pacing to hit $480B by 2027.
Influencer marketing now impacts your entire customer journey.
And we're betting big on it continuing to shape how everyone buys.
So think infinite → not finite.
Play for the long game.
Not just to “win.“
P.S. Check out Simon Sinek's book “The Infinite Game“