Cole Schafer

Bad advertising changes the channel.

Good advertising changes the conversation.

Great advertising changes the culture.

Creative Director Steve Driggs accomplished the third with “Live Richly“.

It was a 4-year ad campaign for Citi that ran hundreds of executions.

Each of which challenged our culture's relationship with money.

Just take a moment and read some of these:

• He who dies with the most toys is still dead.
• Make sure the people in your wallet aren't all presidents.
• Go ahead, use the good china.

The campaign was so adored.

So much so, Driggs later created the Live Richly Book.

A 217-page compilation of Citi's legendary campaign.

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I hate McDonald's.

But, I love their advertising.

This was a campaign created by DDB New Zealand.

It's called McDonald's Reflections.

Each reflection favors a McDonald's menu item.

What's fascinating is that these images weren't edited.

They were taken by a Japanese photographer named Toaki Okano

It's yet another example of how art and advertising can coincide.

I'm lovin' it.

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