Colin Fleming

Earlier today, I shared that I was leaving ServiceNow after the most meaningful chapter of my career.

Now I get to share what’s next: I’m joining OpenAI as Chief Marketing Officer, Business.

Hard to overstate how surreal that sentence feels.

Some companies build great products. A few change what people believe is possible. OpenAI is one of those companies.

What I can’t stop thinking about is how quickly ideas can now become real.
A prompt becomes a prototype. A question becomes an analysis. A rough idea becomes code, research, or a new way of working.

You can just build things.

For businesses, that is a massive shift. Ideas do not have to sit around waiting for permission, budget, headcount, or a six-month roadmap. Teams can move faster. Companies can learn faster. Customers can experience value faster.

The gap between “what if?” and “it works” is getting smaller by the day.
That is the work I’m excited to help do.

I’m grateful to Denise Holland Dresser, Dana Faucher, Arvind KC, Gary Briggs, Micah Moreau, Scott Rosecrans, Chris Lehane, Jason K., Barret Zoph, Greg Brockman, Sam Altman, Dane Vahey, and Thibault Sottiaux for the opportunity to work together.

And I’m deeply grateful to ServiceNow for the chapter that made this next swing possible.

This next chapter is going to move fast.
Sleeves rolled up. A lot to learn. And ready to dive in.

Thank you, ServiceNow 💚

After a chapter I will carry with me for the rest of my life, I’ve made the gut-wrenching decision to write a new one.

When I walked into ServiceNow as CMO, I knew the company was extraordinary. What I didn’t know was just how extraordinary the people would be.

To my MarCom team: you are “Unreasonable” in the best of ways. You have a strange but endearing affinity for tacos. You cheer for one another in ways I’ve not seen.

You made me a better leader. A better marketer. A better person. You built a brand that stands for something. A story the industry is racing to copy. A point of view that is changing how this category thinks about putting AI to work for people.

Teams like this are one in a million. I know how lucky I am.

To Bill McDermott and Nick Tzitzon: two of the most consequential leaders this industry has produced. Getting to work alongside you, and learn from you, has been the honor of my career.

I am bursting with pride looking at what this team has built. I will be cheering for them, loudly, always.

More on what’s next for me later today.
I would have regretted not taking the swing.

Thank you, Salesforce. After nearly 13 life-changing years, I’ve made the gut-wrenching decision to write a new chapter.

4,692 days ago, I walked into Salesforce as a not-a-clue-in-the-world PMM–finding myself in awe of everyone I met—thinking that soon everyone would find out I wasn’t worthy. That a former professional race car driver had no place in enterprise software.

However, none of that happened. Not only did they take a chance on me, they embraced me. Taught me. Challenged me. They even dreamt with me. That's what makes the 'Ohana special. And together we’ve built something extraordinary.

The opportunity to play a role in the story of Salesforce has been career-defining, and I’m bursting with pride looking at the strength of the brand and amazing people that bring it to life.

But today is my last day at this one-of-a-kind company. I’m grateful for all these years of trailblazing and will miss the people tremendously. I’ll be cheering you on, always.

More on what’s next for me soon. ❤️

My first two weeks at OpenAI have been 🤯.

We're in an era where you can just build things.

You can just build a product.
You can just build a company.
You can just build an agent.
You can just build a workflow that used to require a department.

And if you're lucky, you get to build a team. I'm doing that right now at OpenAI.

We're hiring across communications, customer marketing, product marketing, content, events, strategy & operations, executive programs, and regional marketing to help organizations, well, build things.

A few roles are live now, with more behind them:

• Head of Communications, Business
• Customer Marketing Manager, SMB
• Enterprise Relationship Manager, Customer Marketing
• Executive Programs Narrative Lead
• Producer, Global Events
• Startup Content Marketing Lead
• Strategy & Operations Lead, B2B Marketing
• B2B Marketing Lead, APAC
• Head of Ads, Enterprise Marketing

A small note: I'd genuinely love to speak with everyone interested, but there are more messages than hours in the day.

The only way to be considered is to apply through the links.

If you're the kind of person who sees a blank page and thinks, "someone should build that," there's a good chance we'd get along.

And we're not done yet. More to come.

https://lnkd.in/gb-UJc3i

Excited to debut Salesforce's newest TV spot for #teamearth.

We believe that prioritizing people and the planet is a reciprocal exchange. When businesses prioritize the value of both, both will ultimately succeed.

A thrill to work with Matthew McConaughey on such an important message: business is the greatest platform for change.

Congratulations to Denise Holland Dresser on being named to the Forbes 2026 50 Over 50 list!

Denise has spent her career helping people and companies work in entirely new ways. Today, she’s leading the charge at OpenAI, helping the world’s most ambitious companies put intelligence to work.

Denise is a force of nature. She sees opportunity where others don’t, sets the pace, and brings out the best in the people around her. Including me :)

Forbes got this one right. Proud to work alongside you, Denise.

https://lnkd.in/gXq4Hfsn

Most companies are more ambitious than their capacity allows.
That is one of the reasons I joined OpenAI.

Every company carries around a list of important work it cannot quite get to.

The customer problem waiting to be fixed. The product idea still trapped in a deck. The analysis nobody has time to finish. The process everyone hates but has learned to live with.

Today, we’re making it easier to act on that ambition. We’re launching ChatGPT Work and GPT‑5.6.

GPT‑5.6 is our most capable model series ever for professional work. It can stay with harder problems, navigate ambiguity, and get more useful work from every token.

ChatGPT Work turns that intelligence into a partner for your most ambitious work.

Because ambitious work rarely arrives as a clean prompt. It lives across Slack threads, scattered files, unfinished documents and 47 open tabs.

Give ChatGPT Work a goal and it can gather the context you choose, break the project into steps, work across your tools for hours, and turn that mess into a finished deck, spreadsheet, document, analysis, or site.

Give it something ambitious: https://lnkd.in/gJDbbxPY

It’s magical.

You know what you need? Another post from Cannes 🔥.

I won’t belabor it. I loved being there with OpenAI and seeing so many stories of intelligence at work. It was brutally hot, incredibly productive, and I left inspired by what people are building.

Grateful to LinkedIn, and to Marketing royalty Lorraine Twohill, Jessica Jensen, Carla Zakhem-Hassan, Shiv Singh, Rachel Thornton, Siddharth Taparia for the conversations and shared stages.

Until next year's family reunion.

Enterprise AI chaos has an answer. We just announced it.
 
Decades of disconnected tools. Siloed data. Held together with wishful thinking and duct tape. AI was supposed to be the answer.

Instead, it became another layer of chaos. Agents gone wild. Models nobody provisioned. Copilots operating in the dark. More AI didn't fix the foundation. It just exposed the cracks.
 
Yesterday, at Knowledge 2026, we unveiled the fix: an enhanced AI Control Tower and a wave of new capabilities built around one idea: control.
 
One control plane over every AI in your enterprise. Any system, any cloud, any model. Discover, observe, govern, secure, and measure everything. Even the things you didn't sign off on.
 
Full story here: https://lnkd.in/gikGH_v8  
 
Today, we go deeper.
 
Duct tape had a good run. Control can take it from here.
 
#Know26 #PutAItoWork

Best. Sales Kickoff. Ever.
Big statement? Maybe. But I'm calling it anyway.

We brought the spectacle. Flying CEOs. Light-up wristbands. A Weezer send-off.

But that's not what made it epic.
It was seeing 7,000+ people rally around something bigger than a number: our customers.

They're drowning in copilots and agents bolted on like sidecars. They're looking for someone to cut through the chaos, deliver clarity, and help them do the damn thing already.

This week, I watched sellers, partners, and leaders lock in on one mission: be that someone.

Show up every day ready to solve real problems.
Treat customer outcomes like they're our own.

Prove that ServiceNow is the AI control tower for business reinvention—not just say it.

To our partners who multiply impact: thank you. 
To our employees who show up relentlessly focused on customers: thank you. 
To our customers who trust us to deliver: we see you. And we're ready.
To Vegas: I won't miss the lack of sunlight, fresh air, or knowing what time it is.

But same time next year?
Ready for 2026. Let's go!

Congrats to the countless people who poured their heart and soul into this one. 👊🏾

Bill McDermott Paul Fipps Amit Zavery Gina Mastantuono Jacqui Canney Russ Elmer Hossein Nowbar Chris Bedi Nick Tzitzon Debbie Brewer Nalina Athyantha Jim Lesser Kara Callaway Sean Regan Jackie Bernstein

Seven years on Fortune Most Admired.

#7 on Glassdoor’s Best Places to Work.

#2 on Glassdoor’s inaugural Tech & AI list.

Three recognitions. One belief:

Great companies are built by great teams.

At ServiceNow, culture and execution aren’t separate. They’re the same thing.

We’re building the AI Control Tower for business reinvention. Our teams believe in what we’re doing.

That’s not an accident.
That’s how it works.

We put AI to work for people, not instead of them.

Grateful for the teams who make this real. LFG.

https://lnkd.in/gAAJwMMT

A 250-row RFI just hit your inbox.
 
Analyst evaluations shape how the market sees us. Gartner and Forrester move buying decisions. A strong response matters. A late one definitely costs you.
 
The process behind them has always been soul-crushing. Dozens of people. Stacks of docs. Weeks of back and forth. All to fill out a spreadsheet nobody enjoys touching.
 
We got tired of it. So Ryan Walther built something, right inside ServiceNow.
 
Two agents working together. One reads the latest analyst sentiment before anyone opens the document. The other pulls from our message houses and drafts a response. Fast, current, and actually useful.
 
The agents handle the grunt work. Our team focuses on the story.
 
We stopped dreading RFIs. We started winning more of them.
 
#StayCurious

AI should work for people.
Not the other way around.

We dropped that in the Wall Street Journal because the industry keeps dancing around it.

Without workflows, AI is just expensive advice trained on Reddit.
Without governance, it's a liability.
Without enterprise context, it's potential without a purpose.

Smart models are table stakes. Everyone has access to them. We built ServiceNow to be the platform that actually puts them to work.

See for yourself > ServiceNow.com/Blueprint

#PutAItoWorkforPeople

We talk a lot about frontier intelligence. For many businesses, the curve that matters is intelligence per dollar.

That curve just moved.

GPT‑5.6 Luna now delivers performance comparable to models that were frontier-class a year ago at roughly 6 cents on the dollar per task.

And across the OpenAI GPT‑5.6 family:

• Luna is now 80% cheaper
• Terra is now 20% cheaper
• Sol runs up to 2.5× faster in Fast mode
• Auto-review in the app is now powered by Luna — and costs 10× less

Game. Changed.

My favorite podcast. My favorite sport. An epic collision.

I joined Ben Gilbert and David Rosenthal on Acquired for their deep dive into Formula 1. A sport I didn't just watch. It was a dream I chased for my first career.

We talked about what most people miss. The human side. An F1 driver pulls 6Gs, loses 5% of their body weight, and makes thousands of micro-decisions with zero timeouts. There's nothing else like it.

We also talked about why ServiceNow is in this sport. Not to slap a logo on a car. To embed our technology into the pursuit of performance. Same thing our customers do every day.

4.5 hours. Worth every minute.

Huge thanks to Ben, David, Jim Lesser, and Jonathan Vu for making this happen.

https://lnkd.in/gE3iRASA

Being named #5 on Fast Company's Most Innovative list is a great headline.

But the real story is in the other numbers we found.
 
30,000 hours returned to scientists at AstraZeneca. 2 million service jobs made better at Bell. An entire city — City of Raleigh — rethinking how a community functions. Nearly 1,000 organizations are running agentic AI across every part of their business.
 
Turns out 'innovative' is just what happens when you put AI to work for people.
 
Proud of the ServiceNow team making this possible. And the customers going all in with us.
 
👉 https://lnkd.in/giW-PFSS
 
#PutAItoWorkforPeople #FCMostInnovative

Bill McDermott Chris Bedi Amit Zavery Gina Mastantuono Paul Fipps Hossein Nowbar Nick Tzitzon Jacqui Canney Russ Elmer