Jon Brosio

You were lied to.

(By your parents, mentors, teachers, and coaches)

The classic script:

• Do well in school
• Go to a fancy college
• Compete and do well there
• Get a high-paying job after school
• Work your ass off and climb the ladder
• Sacrifice family for the illustrious promotion

Only then – will you be happy...

Of course, you know reading this – that's not always the case.

You did what they said would bring you happiness:

• You had the perfect plan
• You executed it perfectly

And it sucks.

Now you go back to the drawing board and refine the plan:

• Maybe it's the wrong industry?
• Maybe your boss is the problem?
• Maybe the next promotion will be it?

I'm here to tell you to throw out the plan.

That's the way the world is moving.

I know several 6 & 7 figure creators:

• One used to be a dentist
• One used to live in a trailer
• One used to be a music teacher
• One used to be a C-Suite Executive

The one thing they have in common?

They all told me,

“Starting without a plan is 1000X more effective than waiting for the plan to be absolutely perfect.“

So go out and mess around.

See where it takes you.

---

📌 P.S. I helped a student gain 6.9M+ views & 4.3k followers

(In just 30 days starting damn-near from scratch)

And now I'm sharing the exact system we used

Get it here: jonbrosio.com/mastercourse

A strange thing happens when you raise your prices.

(and it's not what most people expect)

When I went from $500 → $5,000, my clients got:

• More responsive
• More committed
• More successful

Why?

Because premium pricing changes behavior on both sides.

Yours:

• You take it more seriously
• You deliver better results
• You attract better clients

Theirs:

• They show up prepared
• They do the work
• They implement faster

Here's what I've learned:

Low prices create tire kickers, time wasters, and result avoiders.

Premium prices create decision makers, action takers, and result achievers.

The difference isn't the money.

It's the commitment.

When someone invests $5,000, they're not just buying your service—they're buying their own transformation.

They show up differently.
They take it seriously.
They get results.

When someone pays $500, they treat it like $500.

Optional. Casual. Easy to ignore.

So stop apologizing for charging what you're worth.

Start delivering more than they expect.

Because the real fear shouldn't be:

"What if they pay?"

It should be:

"What if I underdeliver?"

Charge premium.

Deliver premium.

Sleep well.

That's the formula.

Two creators walked into my DMs last week:

The first one:

• 10k followers
• $15k monthly revenue
• Thriving community

The second one:

• 100k followers
• $5k monthly revenue
• A ton of post impressions

The difference?

One built a stage.
One built a home.

Stages are for performance.
Homes are for connection.

Stages have spectators.
Homes have family.

Here's what most miss:

Building community isn't about:

• Fancy tactics
• Growth hacks
• Viral hooks

It's about:

• Showing up consistently
• Speaking to real problems
• Creating authority in your space

Because here's the truth:

An audience follows your content.
A community follows your lead.

(Read that again...)

An audience wants entertainment.
A community wants transformation.

(Seriously... read that again...)

Stop obsessing over follower count.
Start focusing on connection count.

Because revenue comes from relationships,
not reach.

Here's what nobody tells you about pricing:

Price isn't about the number. It's about the

Transformation.

• $5k for a course that saves you 5 years? Cheap
• $10 for a book that wastes 5 hours? Expensive
• $50k to transform someone's business?

Bargain of a lifetime...

When I first started coaching, I charged $500/month.

I was scared.

I thought I was being "reasonable."

I was worried about what people would think.

But here's the truth…

I was doing my clients a disservice.

Because when you undercharge, you attract people who aren't serious.

• They don't implement.
• They don't transform.
• They just… consume.

Now?

I work with whale clients who pay premium prices.

And you know what changed?

Not the transformation I deliver. That was always there.

What changed was my positioning.

My clarity.
My confidence in the outcome.

The bigger the transformation, the smaller the price feels.

Think about it:

If you're genuinely taking someone from $0 to $10K/month… what's that worth?

If you're compressing 5 years of trial and error into 12 weeks of focused implementation… what's that worth?

Here's what's interesting:

You can also give people steps to ascend.

I just added $5K in MRR by creating a low-tier recurring option.

Same program. Different entry point.

Some people need to start smaller and work their way up.

That's fine.

Meet them where they're at.
Then ascend them.

But here's the key—whether they start at $75/week or $400/week:

• Your offer must be crystal clear
• You must position for the right client
• The transformation must be undeniable

When those align?

Price becomes irrelevant.

Your high-ticket offer isn't expensive.

It's the best investment they'll ever make.

—

FREE DEMO:

(Not for everyone…)

How I generate $15k+ profit a month solo in 20 hrs/wk sending one email a day

watch it here: https://lnkd.in/ef7FT37q

If you've been told to "find your niche" and felt paralyzed, this will change everything...

Most creators think a niche is:

• An industry ("fitness")
• A platform ("LinkedIn creators")
• A demographic ("millennial women")

That's not a niche.

That's a category.

A $100k niche is a group with a problem.

Not just any problem.

A problem that:

• They can't solve alone
• Keeps them up at night
• Costs them money daily
• They'll pay premium to fix

When you speak to the problem, the right people immediately think:

• "Holy ravioli, that's me."
• "How did they know?"
• "I need this now."

My student learned this the hard way...

For months, he called himself a "career coach for programmers"

Crickets.

Then she shifted:

"I help programmers stuck in application hell get recruiters to reach out to them with their dream job and salary in hand"

Same skills. Same person.
Completely different response.

6 new clients within the first month working together...

Because he stopped describing what he did and started describing the hell her clients were living in.

The magic isn't in the solution.
It's in how precisely you can articulate the problem.

Most creators get this backwards...

Here's how to find your $100k niche:

1. List every problem you've personally solved
2. Identify which ones people regularly ask you about
3. Find the intersection of "urgent" and "expensive"
4. Test your language with real humans

Don't ask

"What's my niche?"

Ask

"Whose problem am I uniquely positioned to solve?"

The money follows the problem.

The bigger the problem, the bigger the opportunity.

Stop being a generalist hoping someone needs everything.

Start being the specialist people desperately need for one thing.

Everyone's looking for a complex marketing funnel.

Meanwhile...

The richest solo creators and coaches I know use one step that leads to another:

Reader → Lead → Customer → Recurring → High-ticket

That's it.

No fancy automation.
No 47-step sequences.
No AI-powered chatbots.

Just crystal clear progression:

I call it One Step Marketing™

It's what I use for my own multi-six figure solo business.

And what I teach my clients:

• Reader finds your content (content)
• Lead opts in for deeper value (free)
• Customer buys entry offer ($)
• Returns for recurring solution ($$)
• Graduates to premium service ($$$)

But here's what makes it work:

Each step solves ONE problem.
Leads to ONE outcome.
Makes ONE promise.

(Hence the name "One Step Marketing™")

The magic isn't in complexity.

It's in clarity.

Knowing exactly:

• Who you serve
• What they need
• How you help
• What's next

That's how you build $10k months.

And $20k

And $30k...

Not by adding more steps.

By making each step count.

—

FREE DEMO:

(Not for everyone…)

How I generate $15k+ profit a month solo in 20 hrs/wk sending one email a day

watch it here: https://lnkd.in/ef7FT37q