Connor Gillivan

10 Free SEO Courses to Check Out:

(Level up your SEO w/out spending a dime)

1. SEO Training Course Moz)
2. Free SEO Course (ClickMinded)
3. SEO Training Course (HubSpot)
4. On-Page and Technical SEO Course (Semrush)
5. SEO Specialization (Coursera)
6. Free SEO 6-Part Video Series (Moz)
7. Keyword Research for SEO (HubSpot)
8. Content-Led SEO (Semrush)
9. Local SEO Course with Greg Gifford (Semrush)
10. SEO Foundations (LinkedIn for Learning)

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SEO is an ever evolving industry.

And you need to “always be learning“.

Whether you have 1 month, 1 year, or 10 yrs of experience.

It's critical to learn new tactics and strategies.

I'm 10 years in & I still take free courses.

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What's your fav?

Repost ♻️ so others can learn SEO too!

P.S. I'm hosting a free SEO training on Aug 29th. Come join: https://lnkd.in/g-My3sMZ

How to Rank on ChatGPT Cheat Sheet:

(How I rank my business on ChatGPT for traffic & leads)

Founder: "How do I rank on ChatGPT?"
Me: "It boils down to AUTHORITY & PRESENCE. Let me explain:"

ChatGPT and LLMs rely on the Internet to make "inferences" to your questions.

If you ask it, "What's the best B2B SEO service online?", it's going to scour the Internet for data specific to that topic.

Then it compiles that data, parses it, and spits out their best judgement.

Here's a WINNING Strategy to Follow:

#1: Prompt Research

- Brainstorm a list of prompts your ICP is asking ChatGPT.
- Ask ChatGPT to come up with similar prompts.
- Search them and see what's provided.

#2: Results Analysis

- Analyze the answers and who's being mentioned.
- Search similar queries on Google & see what's ranking.
- Find content ideas & "best of lists" to get added to.

#3: Create Content

- Create new Service pages & blog content.
- "Steal" from competitors ranking top of ChatGPT & Google.
- Replicate content they have, but make it your own & better.
- Publish the content on social media & tag your brand.

#4: Build Authority

- Reach out to "best of lists" & pitch to get yourself included.
- Write your own "best of lists" to get them ranking on Google.
- Build high DR backlinks to create "authority" for your brand.

#5: Track Results

- Every 2-4 weeks, search the prompts on ChatGPT again.
- Take note of changes to the results & look for your brand.
- Repeat for 3-6 months until you're ranking on ChatGPT.

Ranking on LLMs & ChatGPT comes back to SEO.

You won't "magically" rank on ChatGPT w/out content & authority.

I dare you to try.

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What you think?

♻️ REPOST if you found this useful.

P.S. I talk about AI's impact on SEO & marketing every week. Follow me for more.

I’m hiring an SEO Strategist for TrioSEO 🥳 Will it be you? (rare opportunity)

That’s right! Trio is growing and we’re seeking an ambitious SEO that wants to learn and grow with us to help our 30+ SEO clients.

Are you ready for the role? Here’s what we need:

1. A passion to learn SEO keyword research and strategy from SEO pros
2. SEO experience in Ahrefs keyword research
3. Able to work 20-40 hours per week
4. On a flexible work schedule

Does that sound like you?

Then apply here: https://lnkd.in/g8Yv8NXX

Here’s what we’re offering:

- A chance for you to join a rapidly growing SEO agency
- Intensive training on SEO research and strategy
- The ability to run SEO strategy for 10+ clients
- A vibrant and encouraging remote work environment
- Direct access to SEOs w/ 15+ years experience
- Opportunities for raises, bonuses, and additional responsibility and training

So, who’s the best fit for the role?

You do NOT need extensive SEO strategy experience.

It’s honestly better if you don’t.

Most importantly, you need an open mind to training, learning, and mastering the TrioSEO way.

We have a method that works. You simply need to learn and master it.

Again, if this resonates with you, apply today and we’ll be in touch: https://lnkd.in/g8Yv8NXX

Will you apply?

P.S. This is RARE. I don’t often post for job openings. If this sparks your interest, act today.

P.P.S. If you know someone that would be a great fit fof this role, please share the post with them 🙏

My Monthly SEO Analytics Strategy:

Every month, I run a full SEO analytics review for my companies and clients.

Here’s the exact system I use — and the 7 metrics that matter most.

1/ Organic Traffic Growth

- Check total sessions and users from Google.
- Segment by page type (blog, service, homepage).
- WHY: It’s your top-level indicator that SEO is actually driving results.

2/ Keyword Rankings

- Track top 50–100 target keywords in Ahrefs or GA4 Search Console.
- Look for upward movement month-to-month.
- WHY: Rankings reflect visibility growth before traffic follows.

3/ Click-Through Rate (CTR)

- Pull from Google Search Console.
- Improve titles & meta descriptions for low CTR pages.
- WHY: A small CTR lift = huge traffic gain without new content.

4/ Backlinks & Referring Domains

- Review new links via Ahrefs.
- Filter by authority and relevance.
- WHY: High-quality links = authority, which fuels long-term rankings.

5/ Top Landing Pages

- Identify which pages bring in the most organic users.
- Double down on the content type and topics that win.
- WHY: This tells you what the market values most from your site.

6/ Conversion Rate from Organic

- Track leads, calls, or purchases coming from organic traffic.
- WHY: SEO isn’t just visibility—it’s sales and customer growth.

7/ Technical SEO Health

- Audit page speed, mobile usability, and crawl errors.
- WHY: Technical issues quietly destroy ranking potential.

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SEO analytics aren’t about vanity metrics.

They’re about direction, consistency, and compounding results.

I’ve scaled multiple businesses by obsessing over these numbers.

When you know the story behind your data, SEO becomes predictable.

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Find this useful?

Repost ♻️ to help others master SEO reporting.

P.S. Steal my 50+ SEO & Marketing Processes: https://lnkd.in/gETbvXjq

You wasted 40 hours last month rewriting the same resume over and over.

Yet recruiters rejected your resume in less than 4 seconds.

All rejected resumes have one thing in common:

They struggle with signal.

They have the background.
They have the results.
They have the skills.

But when everything is included,
nothing stands out.

That’s why resumes often fail to communicate value.

Not because the person isn’t qualified.
But because relevance gets buried.

This is where a more strategic approach matters.

Instead of asking “How do I fit everything in?”

The better question is:

“What does this role actually need to see?”

That’s where tools like Teal become useful.

Teal helps you think in versions, not documents.

Here’s the framework:

1. Start with a complete source of truth
→ Every achievement, metric, and role captured once
→ Nothing filtered prematurely

2. Let the role define relevance
→ Use job descriptions to surface priority skills
→ Align your experience to what matters most

3. Show the right 10 percent
→ Create focused resume versions per role
→ Highlight signal, not volume

4. Strengthen clarity without changing substance
→ Improve structure and framing
→ Keep your voice and experience intact

5. Pressure-test before sharing
→ Review alignment and gaps
→ Submit with confidence in the narrative

This isn’t about gaming systems.

It’s about communicating value clearly.

Thanks to Teal for partnering on this post.

Try Teal free at https://tealhq.co/4jkfNH8

and take control of how your exphttps://lnkd.in/gxrUkYAf is presented.

#TealPartner