Daniel Korenblum

LinkedIn sizes everyone should know in 2025

(save this for later)

Wrong dimensions can cause

→ Bad quality
→ Low credibility
→ Reduced visibility

Here's how to avoid that:

1. Profile photo
↳ 1000px x 1000px

2. Profile banner
↳ 1584px x 396px

3. Featured section
↳ 1200px x 627px

4. LinkedIn visuals
↳ 1200px x 1500px

First impressions matter so make yours count.

Start with the right image sizes.

P.S. Repost if you found this useful ♻️

The easiest 6-step posting guide on LinkedIn

(I do this for every post)

Posting ≠ Posting

This requires more than a click.

Here's what you should do:

Step 1: Engage for 20 min before you post
↳ Signals the algorithm you're an active user

Step 2: Reply for 10 minutes after you post
↳ Letting people know you're there

Step 3: Add “pins“ to your comments
↳ This helps spark more engagement

Step 4: Reply to all comments for one hour
↳ Don't post & ghost - it's not nice :(

Step 5: Chat, discuss & make friends
↳ More conversations → More engagement

Step 6: Repost your own post after 5 hours
↳ More reach in different time zones

That's it :)

Luck doesn't cut it on LinkedIn.

Strategy does.

P.S. Do you have a posting routine? Yes / No?

"I don’t know what to post on LinkedIn"

Here are 15 content ideas you can share:

(save this one for later)

1. Transformation
Show how you went from stuck to progress.

2. Industry take
Share a trend you’re seeing in your space.

3. Turning point
Talk about a moment that changed your path.

4. Mistake breakdown
Explain a mistake and what you learned.

5. Objection reframe
Challenge a belief your buyers hold.

6. How I
Show how you do something your own way.

7. Quick win
Give a small tip that gets fast results.

8. Sales moment
Share what keeps coming up in calls.

9. FAQ answer
Answer a question you get all the time.

10. Client fix
Explain how you solved a client problem.

11. Misconception
Call out advice that doesn’t actually work.

12. Case study
Break down a client result you delivered.

13. Failure story
Talk about a failure that taught you something.

14. Step-by-step
Teach a method that gets you consistent wins.

15. Buyer filter
Say who you’re for and who you’re not.

♻️ Useful? Repost to help others.

I've spent 2 years figuring out LinkedIn content.

It all comes down to three types of posts:

1. Posts that build visibility

This is the type of content that reaches people who've never heard of you. They're scrolling LinkedIn with zero intention of buying anything. Your job is to say something that makes them stop. Something that resonates with where they are right now and what they're going through.

2. Posts that build authority

Now they know who you are but they're still figuring out who to listen to. This is where you earn trust by teaching them something they can actually use right away. Something they save for later because it's that good. That's when they start seeing you as the person who actually gets it.

3. Posts that build demand

These people are already sold on the problem and sold on you. Now it's about removing every reason not to work with you. This is where you let your results and client wins do the talking. Make them feel like they're leaving money on the table by not reaching out.

One type of content alone won't get you there.

All three work together or they don't work at all.

Everyone’s tracking views.

But no one checks who viewed.

If you're posting content consistently, chances are people are already showing interest.

You just need to know where to look (and how to reach out to them).

Here are 3 signals you should never ignore:

1. Profile views

Most people brush this off as a vanity metric, but it’s one of the strongest signals of intent you’ll find.

If you’re not connected: Send a blank request.

If already connected, here’s what to say:

"Hey [Name], I saw you [mention shared interest or something from their profile]. That's great. How’s everything going on your end?"

2. Connection requests

On LinkedIn, a connection is an active move. It’s someone raising their hand to be in your orbit.

That’s already warm.

Accept requests from your target audience and follow up right away.

Here’s a simple opener:

"Hey [Name], awesome to connect. Are you interested in [solution] or just growing your network?"

3. Likes and comments

Most high-intent buyers don’t engage publicly, but some do and that signal is worth catching.

If that happens, they’ve already taken the first step.

Make the next one easy:

"Hey [Name], appreciate your engagement on my last post. Is [topic of post] something you’re currently focused on?"

The goal here isn’t to pitch. It’s to start a real conversation and see if there’s a fit.

You don’t have to wait for the perfect trigger.

Use the small signals already in front of you.

Useful? Make sure to repost for others ♻️

Most people won’t read your post.

But they will scan it.

And that’s not a bad thing.

It’s just how content gets consumed now.

We’re all skimming. Half-distracted. Trying to extract value without committing to every word.

That means the structure of your post matters just as much as the content.

If your ideas are buried in dense paragraphs or long-winded setups, most people won’t stick around to find the gold.

So no, your post doesn’t need a perfect hook.

But it does need to be readable.

If your audience can't scan it and instantly get the point, they’ll move on.

The fix is simple:

- Short lines
- Visual cues
- Bullet points
- White space

You’re not dumbing things down.
You’re respecting the reader’s time.

Because attention isn’t given.

It’s earned, one line at a time.

5 months ago my B2B client relied on referrals.

Now they get 7+ inbound leads a week with content.

My client runs a pretty successful consulting agency.

$6M in annual revenue.
But pipeline was inconsistent.

And outside their own network, almost no one knew they existed.

So they kept relying on a few happy customers referring others. And it started to create this slow bleed effect.

No visibility. No authority.

The team was stuck waiting on luck to close their next deal.

What they really wanted was this:

- To be visible to the right people
- To show their expertise at scale

And to attract new business because of how they show up, not who they already knew.

So here’s what we did:

1. We discussed their business and audience
2. We reworked their profile and content strategy
3. We posted branded content to attract their ideal clients

5 months in, here’s where they are:

They’re consistently booking 7+ inbound calls with qualified prospects every week.

Some are with the exact ICPs they used to chase down manually.

All coming through content.

And it compounded because they showed up:

They reach out to warm leads.
They connect with relevant profiles.
They engage with peers in the comments.

They started treating LinkedIn like a revenue channel, not just a social platform.

And it’s finally paying off.

If you’re also a B2B founder and want to build visibility and a pipeline of ideal clients on LinkedIn, I can help you with done-for-you branded content (ghostwriting + design).

Shoot me a DM with “INFO” and I’ll send you the details.

How I close clients via LinkedIn DMs ↓

1. Source leads

I get all of my leads through organic LinkedIn content. 90% through inbound DMs and Google form submissions but I also reach out to warm leads if I feel like they're a perfect match. I track every conversation and set reminders for follow-ups.

2. Pre-qualify

Before engaging with any lead I make sure they fit my ideal client profile. So in my case that's B2B founders who are already posting content on LinkedIn but aren't getting the desired ROI yet.

3. Build relationship

I start (or continue) the conversation by asking them to tell me a bit about themselves and their business. My goal is to show interest and build initial trust.

4. Discover current state

I want to figure out what their current situation is like. What's working, what isn't and things they've already tried in the past. This gives me context for everything that follows.

5. Identify desired state

I ask them what their ideal situation looks like (their ultimate goal). This helps me see if there's a gap I can fill with my service. If they don't know where they're heading, I can't help them get there.

6. Uncover challenges

I dig into what's blocking them from getting there. Most people can't clearly articulate what's stopping them until you ask the right questions. This is important because it shows me where the real problem sits.

7. Probe pain

I ask how long they've been dealing with this. If it's been going on for a while, it's most likely of high priority for them. If it's recent, they might not be ready to invest in a solution yet.

8. Test commitment

I need to understand if solving this is urgent for them right now. If it's not something to tackle straight away, they'll struggle to commit and make a decision.

9. Qualify

If they meet all my criteria, I either ask if they would like me to send over the details of my offer or I suggest scheduling a call. This usually depends on the type of lead and package size.

10. Close

If they accept, I've signed a new client. If they don't, I figure out what's holding them back. Sometimes it's an objection I can handle. Sometimes the timing just isn't right. Either way, every conversation becomes a data point and feeds back into my content.

Found this helpful? → Save it for later

LinkedIn content won't get you any leads.

Not if you obsess over the wrong things.

So many founders I talk to struggle to attract qualified leads with their content.

And most of the time the problem isn't the content itself.

It's the missing pieces around it.

Founder-led content doesn't work in isolation.

It relies on 4 dimensions working together:

1. Target audience
Define who you want to attract and what pain points they have.

2. Market positioning
Explain why buyers should choose you over your competitors.

3. Content execution
Communicate your expertise in a way buyers understand.

4. Lead generation
Turn that attention into conversations with potential buyers.

Content can only perform as well as the foundation beneath it.

Build that foundation first.

Only then use content to communicate it.

You're creating content without a compass.

That's why your posts get lost in the feed.

Two days ago I had a consultation with a founder struggling with exactly this.

She had booked a 1:1 session with me because she wanted to generate more business through LinkedIn.

She had the credibility and posted consistently.

But leads weren't coming in.

And the few that did weren't really qualified.

Potential clients simply couldn't figure out what she actually offered or who it was for.

The issue wasn't execution.

It was positioning.

So we went back to the foundation.

Four questions that define everything:

1. Who do you help? (Your ideal client)
2. Why do they need help? (The pain point)
3. What do they want? (The desired outcome)
4. How do you help them? (Your unique method)

Once these four are locked in, the compass points in only one direction.

Your messaging becomes consistent.

And every post connects back to what you actually do.

So if you feel like your content is wandering around ↓

Fix the foundation first.

Not everyone is ready to buy from you.

But most content assumes they are.

The problem is this:

If you talk to the same 1% at the bottom of the funnel, you disregard the other 99%.

Some don't even realize they have a problem.
Others know the problem but not the solution.

And some see the solution but don't trust you (yet).

→ Each group needs a different message

Think of it like dating:

Nobody proposes on the first date.

Same with content.

You move people through stages of belief until they're ready to say yes.

Here's what that looks like:

1. Expose the problem
They need to believe the problem exists. Their exact pain in their exact words so they think "that's me."

2. Quantify the cost
They need to believe the problem matters. A real number on what inaction is costing them every month.

3. Show it's solvable
They need to believe a solution exists. Proof that someone in their exact situation has already fixed this.

4. Share your method
They need to believe your solution is the best. The reason your method beats every alternative they've tried.

5. Validate for ICP
They need to believe it will work for them. Mirror their exact situation so they see themselves in the outcome.

6. Show the receipts
They need to believe they can trust you. Specific numbers and real outcomes that prove you can deliver.

Different beliefs need different content.

Start meeting people where they actually are.

Repetition feels uncomfortable because it works.

Novelty feels exciting because it doesn't.

Think of it like this:

The discomfort you're experiencing comes from assuming everyone's paying attention.

Spotlight effect, basically.
But the reality is very different.

Your audience isn't counting how many times you've posted about something.

Sorry to say but: They're barely noticing you at all.

Majority of people just scroll past.
Some see it but don't process it.
A few actually pay attention.

And only a tiny fraction keep you top of mind.

That's why you need to repeat yourself relentlessly.

Some of my clients would second-guess this at first.

They'd go through their monthly content and the same question would come up:

"Won't people get tired of hearing this?"

No.

Because most people aren't hearing it.

They're distracted by everything else in their feed. And the only way to break through is through repetition.

Not variety.

Same message, different angle.

That's how trust builds.
And that's how positioning sticks.

So if you're tired of your message:

Good. That means it's starting to work.

Most content pushes people forward.

The real power is pulling them back in.

We like to imagine buyers take the perfect path:

Top of funnel (Attract)
↓
Middle of funnel (Nurture)
↓
Bottom of funnel (Convert)
↓
Client

Looks nice and tidy.
But that’s not how it works.

Someone might find you through a case study.

They don’t reach out.
They don’t convert.

But now they know your name.

A week later, they see an industry take of yours.

And it resonates.

Suddenly, they’re paying attention and warming up (in reverse).

That’s not linear. 
That’s a loop.

Every post is a first impression for someone.
And a reminder for someone else.

Your best leads won’t follow a funnel.

But they will circle around it until the timing is right.

The hottest leads go cold the fastest.

Especially if you leave them hanging.

Last year I lost a huge deal with a dream client simply because I waited too long to follow up.

They were excited and ready to move forward.

Then life happened.
I got distracted.

And by the time I reached out again, they’d already moved on.

It still bothers me to this day.

Because I realized how fragile attention is.

Most leads that reach out aren’t just curious. They’re actively trying to solve a problem.

And in that window, you have a real shot at helping them.

Wait too long and they’ve already moved on.

Some of the best clients I’ve signed? 
They happened same-day.

DM → call → next steps → done

So when someone reaches out, make sure to match their pace.

Business moves fast.

So should you.

Everyone says pick one target audience.

But that audience usually has two groups.

The first group is your peers.

These are people who work in the same field as you. Most of your engagement will come from this group. You need them because their interactions drive your reach and put you in front of new audiences.

The second group is your buyers.

These are people who are ready to invest in a solution. They rarely engage with your content but will quietly watch everything you post. You'll see them show up as profile views and new connection requests.

The problem with choosing just one is you sacrifice the other:

Content for peers only → No revenue
Content for buyers only → No reach

The solution isn't choosing one over the other.

It's simply creating content that serves both.

In practice this means ↓

Create actionable content your peers can implement and relatable content your buyers resonate with.

That way you don't compromise reach or revenue.

You get both.

90% of my clients never engaged with my posts.

Yet they still viewed every single one of them.

Turns out, it's not just me.

The same thing happens with every founder I work with.

Buyers tend to watch silently because their trust builds through observation.

Not interaction.

Meanwhile, the people who do engage with your content are usually peers in your industry.

So if you're only measuring success by engagement ↓

Then you're missing half the picture.

Your buyers are the silent watchers.
But they do leave signals:

1. They follow / connect with you
2. They start viewing your content + profile

That's your number 1 source for warm leads.

Because they are the ones who are quietly vetting you.

But here's the tricky part:

Nurturing this audience can feel like a one-way street.

Especially at the start.

There's no direct feedback or validation.
Just posting and hoping it's working.

Until months later when people start reaching out and saying "I've been following you for a while. I'm interested in your services."

That's when the dots connect:

The content was working all along.

It just wasn't visible (yet).

"My content gets views but doesn't sell"

Chances are, it's because of this:

1. You're talking about too many topics

The consequence: Nobody knows what you do
The fix: Commit to one topic and own it

2. You're using the same content format

The consequence: Different buyers get ignored
The fix: Switch formats based on buyer stage

3. You're never mentioning your offer

The consequence: People don't know what to buy
The fix: Tell them how to work with you

4. You're not sharing any client stories

The consequence: Buyers can't relate to anything
The fix: Share what clients went through

5. You're missing an enemy or villain

The consequence: Nothing creates tension or pull
The fix: Show what doesn't work and why

6. You're depending too much on AI

The consequence: Trust gets lost immediately
The fix: Write from your experience

7. You're creating content for yourself

The consequence: The content doesn't help them
The fix: Focus on solving their problems

8. You're not showing your process

The consequence: Buyers stay skeptical
The fix: Share what makes you different

Getting views is easy.

Turning those views into revenue is where most people break down.

Close the gap and your content starts working.

AI won't erase your originality.

Outsourcing your thinking will.

LinkedIn has been flooded with AI posts lately.

Which makes an original thought stand out like never before.

But that doesn't mean AI is the problem.
The issue is how people use it.

When you hand AI a blank page and say "write me a post about this topic" you get generic slop.

It sounds like everyone else because the input was everyone else.

But when you use it as a thinking partner, it refines your ideas instead of replacing them.

That's why you should always write the first draft yourself.

A messy version.
Just to get it out.

Then you bring in the tool.

And from that point on you guide it.
Not the other way around.

Stanley is a good example of this done right.

It's a content advisor that learns your voice from your existing posts.

Not from some generic template.

And the more you use it, the more it has to work with.

So when it suggests ideas or refines your drafts, it's working with your material, not over it.

One of the few content tools that actually delivers on what it promises.

(You can try it for free here: https://lnkd.in/d-VNQm3b)

The output still has to come from you.
The thinking still has to come from you.

The tool just makes that easier to do consistently.

And that is the whole point.

The problem was never AI.

It was skipping the thinking.

How I close clients via LinkedIn DMs ↓

1. Source leads

I get all of my leads through organic LinkedIn content. Most of it is inbound but I also reach out to warm leads who've engaged with my content. I use traxy for this. It helps me track my engagement and pings me in real-time once a new lead shows up. (Try it for free: https://lnkd.in/eETHZdQe)

2. Pre-qualify

Before starting a conversation with any lead I make sure they fit my ideal client profile. So in my case that's B2B founders who are already posting content on LinkedIn but aren't getting the desired ROI yet.

3. Build relationship

I start (or continue) the conversation by asking them to tell me a bit about themselves and their business. My goal is to show interest and build initial trust.

4. Discover current state

I want to figure out what their current situation is like. What's working, what isn't and things they've already tried in the past. This gives me context for everything that follows.

5. Identify desired state

I ask them what their ideal situation looks like (their ultimate goal). This helps me see if there's a gap I can fill with my service. If they don't know where they're heading, I can't help them get there.

6. Uncover challenges

I dig into what's blocking them from getting there. A lot of people can't clearly articulate what's stopping them until you ask the right questions. This is important because it shows me where the real problem sits.

7. Probe pain

I ask how long they've been dealing with this. If it's been going on for a while, it's most likely of high priority for them. If it's recent, they might not be ready to invest in a solution yet.

8. Test commitment

I need to understand if solving this is urgent for them right now. If it's not something to tackle straight away, they'll struggle to commit and make a decision.

9. Qualify

If they meet all my criteria, I either ask if they would like me to send over the details of my offer or I suggest scheduling a call. This depends on the offer size and how warm the lead is.

10. Close

If they accept, I've signed a new client. If they don't, I figure out what's holding them back. Sometimes it's an objection I can handle. Sometimes the timing just isn't right. Either way, every conversation becomes a data point and feeds back into my content.

Found this helpful? → Save it for later

Most founders don’t realize this:

"Just posting" on LinkedIn won’t cut it.

You can show up daily.
Even get a few likes here and there.

And still feel stuck.

No growth.
No traction.
No real opportunities.

Especially if you're a founder juggling a dozen things.

Posting can feel like progress.
But often, it's just motion.

Here’s the truth ↓

Sharing content is just one part of the equation. But too many people treat it like the whole game.

They think:

"If I just post consistently, my brand will grow"
"If I stay visible, opportunities will find me"
"If I give away value, clients will come"

Sounds good in theory.
But that’s not how it works.

If posting is all you're doing, you’re not building momentum.

You’re just staying busy.

Make your content part of a bigger plan.

That’s when things start to move.

Your content is full of warm leads you ignore.

Here's how to catch them before they go cold:

If you're posting content on LinkedIn, chances are people are already showing buying intent.

Every activity your content drives is a signal.

All you need to know is where to look and how to act on them:

1. Capture warm signals

→ New engagement: A like or comment tells you someone read your content and found it relevant enough to act on.

→ New followers: A follow tells you someone saw something from you and actively chose to see more.

→ New connections: Going past your content to check your profile and connect is one of the strongest signals there is.

→ New profile views: Many buyers never engage publicly, so a profile view is often the only signal you get from them.

2. Qualify for ICP fit

Before reaching out, check their profile.

A warm signal tells you someone is interested.
Their profile tells you if it's worth acting on.

Check it against your ICP criteria.

If most of your criteria are met → move to step 3.

If you're not already connected, send a request before sending your first message.

3. Send the first message

Your first DM has one job: get them to confirm their own interest.

The goal here isn't to pitch. It's to ask one question that gives them a chance to tell you why they showed up.

That's all a first message ever needs to do.

Your next client has probably already shown you a signal.

You don't need to wait for a bigger one.
Act on the one that's already there.