This redesign led to a 40% sales increase in just six months โ all because they focused on ONE critical thing:
๐ ๐ฎ๐ธ๐ถ๐ป๐ด ๐ฒ๐๐ฒ๐ฟ๐ ๐ฒ๐น๐ฒ๐บ๐ฒ๐ป๐ ๐ผ๐ณ ๐๐ต๐ฒ๐ถ๐ฟ ๐ฝ๐ฎ๐ฐ๐ธ๐ฎ๐ด๐ถ๐ป๐ด ๐๐ผ๐ฟ๐ธ ๐๐ผ๐ด๐ฒ๐๐ต๐ฒ๐ฟ ๐๐ผ ๐ฑ๐ฟ๐ถ๐๐ฒ ๐ฝ๐๐ฟ๐ฐ๐ต๐ฎ๐๐ฒ.
GoodPop knew their product was amazing, but their identity wasnโt doing enough to sell it.
โ Excessive competing claims on the front of the pack.
โ A non-scalable design system.
โ Unownable stock photography that didnโt dial up taste or personality.
When they rebranded, they fixed these problems with:
โ Front of pack claim prioritisation.
โ Owning a colour for brand consistency.
โ A refined logo for maximum shelf impact.
โ High-impact photography that dials up taste.
โ A vibrant color palette that pops, balanced by clean white to highlight the brands 'better-for-you' claims.
The results were outstanding:
๐ฅ Total sales increase of 40% in six months.
๐ฅ Consumer preference and brand recall soared.
๐ฅ 75% of category buyers preferred the new design over the old one.
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Does your brand have a 40% sales uplift opportunity?
โป Repost to share with your network
โ Follow me, David, for more on brand growth and effectiveness
๐ ๐ฎ๐ธ๐ถ๐ป๐ด ๐ฒ๐๐ฒ๐ฟ๐ ๐ฒ๐น๐ฒ๐บ๐ฒ๐ป๐ ๐ผ๐ณ ๐๐ต๐ฒ๐ถ๐ฟ ๐ฝ๐ฎ๐ฐ๐ธ๐ฎ๐ด๐ถ๐ป๐ด ๐๐ผ๐ฟ๐ธ ๐๐ผ๐ด๐ฒ๐๐ต๐ฒ๐ฟ ๐๐ผ ๐ฑ๐ฟ๐ถ๐๐ฒ ๐ฝ๐๐ฟ๐ฐ๐ต๐ฎ๐๐ฒ.
GoodPop knew their product was amazing, but their identity wasnโt doing enough to sell it.
โ Excessive competing claims on the front of the pack.
โ A non-scalable design system.
โ Unownable stock photography that didnโt dial up taste or personality.
When they rebranded, they fixed these problems with:
โ Front of pack claim prioritisation.
โ Owning a colour for brand consistency.
โ A refined logo for maximum shelf impact.
โ High-impact photography that dials up taste.
โ A vibrant color palette that pops, balanced by clean white to highlight the brands 'better-for-you' claims.
The results were outstanding:
๐ฅ Total sales increase of 40% in six months.
๐ฅ Consumer preference and brand recall soared.
๐ฅ 75% of category buyers preferred the new design over the old one.
-----------------
Does your brand have a 40% sales uplift opportunity?
โป Repost to share with your network
โ Follow me, David, for more on brand growth and effectiveness
