Just recently, I was in Nashville at our customer Gibson, Inc. - or shall I say on cloud number 9? For me personally, it felt like a short trip to paradise.Ā Ā
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Why? Because I am both, passionate about #AI and RockānāRoll. So, a visit to our customer Gibson was an absolute must to discuss the benefits the company has gained from SAP Emarsys and the embedded AI capabilities. To give you a sense of the impact: Within the first year since implementing SAP Emarsys, the company increased theirĀ revenue arising from engaging with customers through email campaignsĀ by 50%, driving 10% of their total revenue through automation in only one year.Ā Ā
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With #generative AI, they can take their customersā experience to the next level. For example, we discussed how our latest generative AI features in SAP Emarsys will help redefine customer experience while improving productivity. As part of these efforts,Ā Gibson is currently piloting the AI Subject Line Generator which is part of theĀ SAP Emarsys portfolio.Ā Ā
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Here is what the AI Subject Line Generator can do for you:Ā
ā”ļøĀ It saves time and effort by creating subject lines more efficiently and tailored to customer needs, making customers feel more valued when reaching out to them.Ā
ā”ļøĀ It provides a range of new subject-line ideas and enables data-driven decisions with the ability to test AI-generated subject linesĀ for maximum engagement.Ā
ā”ļø It empowers marketers to build, launch, and scale personalized cross-channel campaigns.Ā
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The conversation with Gibson's marketing leadership team was truly inspiring and showed how AI can help drive personalized omnichannel customer engagement and engage fans in-store and online!Ā
Ā
Sterling Doak & Jonathan Martz, I look forward to continuing our exciting partnership - because of our passion for both, guitars and #AI!Ā
Ā
See how Gibson benefits from our solution:Ā https://lnkd.in/dkSPRbPH
Ā
Why? Because I am both, passionate about #AI and RockānāRoll. So, a visit to our customer Gibson was an absolute must to discuss the benefits the company has gained from SAP Emarsys and the embedded AI capabilities. To give you a sense of the impact: Within the first year since implementing SAP Emarsys, the company increased theirĀ revenue arising from engaging with customers through email campaignsĀ by 50%, driving 10% of their total revenue through automation in only one year.Ā Ā
Ā
With #generative AI, they can take their customersā experience to the next level. For example, we discussed how our latest generative AI features in SAP Emarsys will help redefine customer experience while improving productivity. As part of these efforts,Ā Gibson is currently piloting the AI Subject Line Generator which is part of theĀ SAP Emarsys portfolio.Ā Ā
Ā
Here is what the AI Subject Line Generator can do for you:Ā
ā”ļøĀ It saves time and effort by creating subject lines more efficiently and tailored to customer needs, making customers feel more valued when reaching out to them.Ā
ā”ļøĀ It provides a range of new subject-line ideas and enables data-driven decisions with the ability to test AI-generated subject linesĀ for maximum engagement.Ā
ā”ļø It empowers marketers to build, launch, and scale personalized cross-channel campaigns.Ā
Ā
The conversation with Gibson's marketing leadership team was truly inspiring and showed how AI can help drive personalized omnichannel customer engagement and engage fans in-store and online!Ā
Ā
Sterling Doak & Jonathan Martz, I look forward to continuing our exciting partnership - because of our passion for both, guitars and #AI!Ā
Ā
See how Gibson benefits from our solution:Ā https://lnkd.in/dkSPRbPH
