One of the best things about being a founder is that your job changes constantly.
From one quarter to the next, it can look completely different depending on the stage your company is in.
In the early days, I did a bit of everything.
In fact, some people on the team couldn't even explain what my role was because I was involved in almost every part of the business.
Today, I've managed to break my role down into four core areas. It's still a simplification, but I think it's a useful framework, especially for someone who's just starting out.
𝟭 - 𝗧𝗵𝗲 𝗳𝗶𝗿𝘀𝘁 𝗮𝗿𝗲𝗮 𝗶𝘀 𝗺𝗮𝗻𝗮𝗴𝗲𝗺𝗲𝗻𝘁, 𝗮𝗻𝗱 𝗶𝘁'𝘀 𝗺𝘆 𝗵𝗶𝗴𝗵𝗲𝘀𝘁 𝗽𝗿𝗶𝗼𝗿𝗶𝘁𝘆.
That means setting a clear vision, giving people everything they need to do their best work, and making sure they're accountable for the outcomes they own.
𝟮 - 𝗧𝗵𝗲 𝘀𝗲𝗰𝗼𝗻𝗱 𝗮𝗿𝗲𝗮 𝗶𝘀 𝘀𝗮𝗹𝗲𝘀.
Whether I'm talking to customers or investors, this is my main responsibility outside the company.
And one lesson I've learned is that great sales isn't about convincing people.
It's about helping them understand whether what you offer is genuinely the right fit for their situation.
𝟯 - 𝗧𝗵𝗲 𝘁𝗵𝗶𝗿𝗱 𝗮𝗿𝗲𝗮 𝗶𝘀 𝗯𝘂𝗶𝗹𝗱𝗶𝗻𝗴 𝗶𝗻𝗳𝗿𝗮𝘀𝘁𝗿𝘂𝗰𝘁𝘂𝗿𝗲.
This is really about creating the company's long-term value. Everything we sell today started as a framework that existed in my head.
How we write scripts, build lead lists, design AI agents, create content, and sell. My job is to build those systems from scratch.
Once they work, I hand them over to people who can improve them, expand them, and become true specialists in those areas.
𝟰 - 𝗧𝗵𝗲 𝗳𝗼𝘂𝗿𝘁𝗵 𝗮𝗿𝗲𝗮 𝗶𝘀 𝗰𝗼𝗻𝘁𝗲𝗻𝘁.
To me, content is distribution.
It's what turns you into a magnet for opportunities and high-quality people.
It makes people want you in the room, want you at their table, invite you to events, and, in many cases, pay significant amounts just to gain access to your time and expertise.
Those are the four areas where I spend almost all of my time today.
A few months from now, the answer will probably be different again.
And that's exactly what makes being a founder so interesting: your role evolves as your company evolves.