MJ Jaindl

IKEA's AI eliminated over 8,500 customer service jobs.

They didn't lay off a single person.

Instead, they made $1.4 billion. 👇

Here's what most companies get wrong about AI.

They see automation and think headcount. Cut the team, pocket the savings, move on.

IKEA looked at the same technology and asked a different question.

Their AI bot, Billie, now handles 47% of customer service calls. Routine stuff. Order status, returns, product specs.

That used to be 8,500 people's whole job.

Most CEOs would've sent the layoff memo. IKEA did the opposite:

1. They asked what the bot couldn't do
↳ Taste. Context. "Help me design this room."

2. They found demand hiding in their own call logs
↳ Customers wanted advice, not just answers.

3. They retrained all 8,500 as remote design advisors
↳ Same people. Higher-value work.

That advisory channel now pulls in ~$1.4 billion a year.

The win isn't replacing your people. It's freeing them from the work a machine should've been doing all along. So they can do the work only a human can.

AI handles the volume. Humans handle the value.

That's not a cost-cutting story. That's a growth story.

P.S. If AI took the boring half of your job tomorrow, what would you actually want to spend that time on?

100 milliseconds.

That's how fast someone decides if they trust you.

What's your headshot saying?

Your profile photo is the first thing people see.

Before they read your headline. Before they scroll your posts.

And most LinkedIn photos are:
↳ Outdated
↳ Low quality
↳ Not aligned with your brand

Here are 5 AI prompts to create a professional headshot that converts 👇

(I created these with Google Gemini Nano Banana)

𝟭) 𝗚𝗹𝗼𝗯𝗮𝗹 𝗖𝗼𝗻𝗻𝗲𝗰𝘁𝗼𝗿
PROMPT: A polished, international-style professional headshot with a clean, modern, and timeless aesthetic. The subject has a friendly, open expression, suitable for diverse audiences. The background is a neutral, light-toned gradient, possibly with a blurred hint of a cityscape or world map. Use a bright, expansive white window lighting to broad, even and flattering.

𝟮) 𝗖𝗮𝘀𝘂𝗮𝗹 𝗖𝗼𝗻𝗳𝗶𝗱𝗲𝗻𝘁
PROMPT: A professional, high-resolution profile photo, maintaining the contemporary square format with key features of the person in the focal image. The subject is framed from the chest up, with ample headroom and negative space above their head, ensuring the top of their head is not cropped. The subject is looking directly into the camera, and the subject's body is also directly facing the camera. They are styled for a professional photo studio shoot, wearing a sharp, fitted navy blue blazer. The background is a solid 18% neutral gray. Captured with a low camera angle with bright and airy soft, diffused studio lighting, gently illuminating the face and creating a subtle catchlight in the eyes. Captured on an 85mm f/1.8 lens with a shallow depth of field, exquisite focus on the eyes, and beautiful, soft bokeh.

𝟯) 𝗔𝗽𝗽𝗿𝗼𝗮𝗰𝗵𝗮𝗯𝗹𝗲 𝗘𝘅𝗽𝗲𝗿𝘁
PROMPT: A warm, natural-looking headshot with soft, diffused natural-looking light, possibly from a large window. The subject has a relaxed, confident, and engaging expression. They are wearing business casual attire. The background is a warm-toned interior, such as a professional co-working image or a stylish, muted library setting.

𝟰) 𝗧𝗲𝗰𝗵 𝗜𝗻𝗻𝗼𝘃𝗮𝘁𝗼𝗿
PROMPT: Relaxed, smart casual portrait, wearing a dark colored sweater. Confident, approachable look, bright, nice warm studio lighting, workplace environment elements in background.

𝟱) 𝗡𝗮𝘁𝘂𝗿𝗮𝗹 𝗘𝘅𝗲𝗰𝘂𝘁𝗶𝘃𝗲
PROMPT: Natural outdoor professional headshot of a business professional in blazer, background softly blurred with greenery and natural elements. Captured on a 105mm f/2 lens, golden-hour lighting. Relaxed and genuine, gentle smile, hair slightly wind-tousled, natural skin texture, focus with creamy bokeh.

P.S. Which vibe matches your brand?

ChatGPT just launched their Google Chrome killer

(use it to 10x your LinkedIn growth)

They call it Atlas
And it's about to change everything

Most people are using it to browse faster
Smart creators? We're using it to grow our audience

Here's how Atlas transforms your LinkedIn profile in minutes
(save these prompts before everyone catches on)

1. Perfect Your Hook
Use prompt: "Write me 10 LinkedIn headlines"
↳ Test different angles
↳ Pick the one that stops scrollers
↳ Watch your profile views spike

2. About Section
- Use prompt: "Rewrite my About for follower growth"
- Output: A crisp About section that converts

3. Fix Your Banner
- Use prompt: "Help me improve my banner"
- Add social proof, offer, and call to action

4. Rewrite Headline
- Use prompt: "Rewrite headline with this format"
- Output: A strong headline that drives followers

5. Analyze Posts
- Use prompt: "Analyze this LinkedIn post"
- Output: Actionable advice to boost engagement

While you're stuck with Chrome...
Atlas users are already optimizing their profiles

Traditional profile makeover: $300-500
Time wasted on bad copy: Hours
Atlas + these prompts: Free

Your LinkedIn profile is your 24/7 salesperson.
Make it work harder than you do.

P.S. Which prompt are you trying first?
P.P.S. Atlas just dropped. Don't sleep on this.

I use 5-letter shortcuts vs 200-word prompts.

(here are the 7 I type every day)

Most people think a better prompt means a longer prompt.

So they write a paragraph, get something generic back, then write an even longer one.

I went the other way.

I keep a handful of shortcuts saved, type one at the front of my message, and Claude knows exactly what I want.

Here are the 7 I'd steal first 👇

𝟭) /tldr
↳ Paste a long article, report, or email thread
↳ Get back the 5 lines that actually matter

𝟮) /eli5
↳ For anything you're nodding along to but don't really get
↳ "Explain it like I'm 5." No jargon, no ego.

𝟯) /steps
↳ When you're stuck staring at a task
↳ Turns "ugh, this whole thing" into the first move

𝟰) /draft
↳ A bad first draft on purpose, fast
↳ Fixing something beats starting from a blank page

𝟱) /shorter
↳ Cut this in half, keep the point
↳ My most-used one for LinkedIn

𝟲) /redteam
↳ "Tear this apart before I send it"
↳ Finds the hole I talked myself out of seeing

𝟳) /counter
↳ Argue the other side of my decision
↳ The fastest way to pressure-test a call

These aren't real commands. Claude just learned what I mean because I use them the same way every time.

I stopped re-explaining myself on every message. That's the hour I get back.

Type the shortcut. Get the output. Move on.

Save this for your next session.

P.S. What's the one prompt you type over and over? Turn it into a shortcut.

99% of LinkedIn profiles make a bad impression

(A great headline helps put you in the top 1%)

Most LinkedIn headlines don’t work because
↳ They’re unclear
↳ They list accomplishments
↳ They read like a boring resume

Here’s what separates the top creators from the pack.
❌ They don’t make it about themselves
✅ They make it about the reader

(save these 5 proven headline frameworks 👇)

Framework 1: Action
- Structure: verb + ICP + outcome + how you help
- Why it works: Clear, direct, ICP-first messaging

Framework 2: Humor
- Structure: something funny + your offer
- Why it works: Personality creates trust fast

Framework 3: Offer
- Structure: what you deliver + results
- Why it works: Benefits are obvious in one scan

Framework 4: Movement
- Structure: your mission in one line
- Why it works: Movements attract loyal fans

Framework 5: Proof
- Structure: your results + your offer
- Why it works: Credibility removes friction

Stop what you’re doing and rewrite your headline
It just takes 5 minutes.
[or save this for later]

A good first impression is the difference between a profile view and a new follower.

The key?
Make it about the reader.
Not about yourself.

It’s time to make a better first impression.
P.S. Which framework do you like best?

Credit to Will McTighe, Chris Do, Nick Broekema, Noam Nisand, and Jasmin Alić for writing killer headlines.

I used to get 100 views per post

Now, I hit 30,000 daily

In 2024 I averaged 3 likes per post
And one was from my wife
The other 2? Co-workers

I couldn’t keep my readers attention
Because I didn’t have the tools

Then, I spent 6 month studying storytelling
I started applying what I learned

The results? More impressions
More comments
More followers
More shares
More saves
More likes

Here are my top 5 storytelling frameworks:
(use these to boost your engagement)

1️⃣ Aha Moment
Summary: Before → After → Proof
Why it works: Shows transformation; readers feel the shift.

2️⃣ Pixar Story
Summary: Once upon a time → Ever since
Why it works: Builds rhythm, empathy, and a satisfying payoff.

3️⃣ CIA Framework
Summary: Confession → Insight → Advice
Why it works: Vulnerability builds trust; people open up.

4️⃣ Origin Story
Summary: Start → Turning Point → Now
Why it works: Contrast makes your growth visual and relatable.

5️⃣ PTR Framework
Summary: Problem → Tension → Resolution
Why it works:*Tension hooks; resolution rewards the reader.

These frameworks just don’t keep attention
↳ They build trust
↳ They drive engagement
↳ They grow your audience
↳ They entertain your reader

If there’s one skill to learn on LinkedIn
It’s storytelling

Use these frameworks to turn you 100 views
Into 100,000!

P.S. Which framework to you like the most?
P.P.S. Where are you on your LinkedIn journey?

I used to gain 57 followers monthly on LinkedIn

(now I grow by 132 a day)

My content used to fall flat because
↳ It wasn’t unique to my experience 
↳ It lacked personal insights
↳ It felt very “googlable”

When you tell a personal story
(i.e. “I used to gain 57 followers a month”)
The reader can see themselves in you.

It’s the power of storytelling. 
It’s the power of connection.

If you want to connect deeper with your reader, learn how to tell a better story.

Here are of my favorite frameworks 👇

1. Aha Moment
- Summary: Before → After → Proof
- Why it works: Reframes belief with a quick proof.
- Example: I chased hours as “success.” Then I chased outcomes. Now I ship one top task a day and my output finally compounds.
   
2. Pixar Story
- Summary: Routine → Disruption → Choice → Ever since
- Why it works: Rhythm + empathy + payoff.
- Example: I posted daily to silence. Then I wrote for readers, not my ego, and ever since, the audience has found me.
   
3. CIA
- Summary: Confession → Insight → Advice
- Why it works: Vulnerability builds trust fast.
- Example: I replied to Slack instantly. Felt helpful; was reactive. Now I batch twice a day and think 10× clearer.
   
4. Origin
- Summary: Start → Turning Point → Now
- Why it works: Contrast helps readers see themselves.
- Example: 2019: exhausted and broke. I hacked one tiny automation.  It worked, and that seed became the business.
  

5. PTR
- Summary: Problem → Tension → Resolution
- Why it works: Stakes pull readers; fix satisfies.
- Example: Signups tanked. Team panicked. We killed “clever,” chose clarity—and conversions climbed back fast.
   
[save these storytelling frameworks]

Harness the power of storytelling because
↳ Stories create connection
↳ Connection creates trust
↳ Trust builds authority
↳ Authority = reach

Tell better stories, connect deeper, grow your audience

Happy storytelling ✌️

P.S. Which framework is your favorite? 
♻️ Repost to help you network write better

On Tuesday I grew by 389 followers

(My secret? Carousels that convert)

Carousels are LinkedIn’s #1 growth driver
↳ They deliver the most value
↳ They capture your readers’ attention
↳ They increase dwell time on your post

If you want to grow quickly on LinkedIn, it’s essential to master carousel posts.

There is only one PROBLEM
They take a long time to create

I’ve posted hundreds of carousels

Here’s how I create them fast 👇

1) Hook Slide
Your first slide (the make-or-break moment)
↳ Make it impossible not to swipe right. 
↳ Use a bold claim or strong visual contrast
↳ Keep is simple
Goal: Stop the scroll

2) Rehook Slide
Your second slide (prove it was worth stopping)
↳ Build immediate trust
↳ Clarify what’s coming next 
↳ Use bold typography to hold attention
Goal: Signal what’s next (Examples or Proof)

3) Body Slides (the core message)
↳ One clear idea per slide
↳ Use the “Title + Subtitle + Image + Caption” stack
↳ Don’t cram text, let visuals carry the story
Goal: Concisely solve the reader’s problem

4) Summary Slide (Bridge learning and engagement)
↳ Recap the big idea in 1–2 lines. 
↳ Ask a question that invites comments 
↳ Keep layout minimal so it feels easy to respond
Goal: Summarize and make it easy to comment

5) CTA Slide (Your final slide) 
↳ Make a clear ask: save, follow, & share
↳ Reinforce your hook visually (same colors, same energy)
↳ Make it personal w/ a profile photo
Goal: Invite engagement, saves, and shares

LinkedIn growth starts with carousels that convert

But, don’t spend all creating your next one

Use my framework
Use my workflow
[save this post for you next carousel]

And create scroll-stopping carousels fast!

P.S. What's the most annoying part of creating a carousel?

I just hit 60k LinkedIn followers.

(my secret weapon: image posts)

90% of LinkedIn engagement happens on mobile.

Most people ignore this.

If you want to get views.

A great visual can stop the scroll.

This means:
↳ More engagement
↳ More reach
↳ More followers

Here are 5 image post types that actually work:

𝟭) 𝗦𝗲𝗹𝗳𝗶𝗲𝘀
↳ Strong hook (more important than carousels)
↳ Clear, relevant photo
↳ Personal story tied to the image
Why: Builds trust. Makes content feel human.

𝟮) 𝗤𝘂𝗼𝘁𝗲𝘀
↳ Simple, punchy insight
↳ Bold, clean image
↳ Hook expands on the quote
Why: Easy to consume. Highly shareable. Fast engagement.

𝟯) 𝗜𝗻𝗳𝗼𝗴𝗿𝗮𝗽𝗵𝗶𝗰𝘀
↳ Big headline font
↳ Info-dense but skimmable
↳ Visuals, not walls of text
Why: Highly saveable. Saves = virality. Teaches in one scroll.

𝟰) 𝗙𝗿𝗮𝗺𝗲𝘄𝗼𝗿𝗸𝘀
↳ Step-by-step layout
↳ Graphics that guide the eye
↳ Personal context or story
Why: Acts as a reference people save. Positions you as a teacher.

𝟱) 𝗦𝗶𝗱𝗲-𝗕𝘆-𝗦𝗶𝗱𝗲𝘀
↳ Clear contrast (A vs B)
↳ Relatable topic
↳ Hook connects directly to the visual
Why: Instantly understandable. High clarity = high engagement.

Readers are scrolling fast.

Catch their attention with an image

Master these 5 formats.
Watch your reach climb.

P.S. Which image type do you use most?

Shoutout to my image post inspos:
Jasmin
Anisha
Justin
Charlie

A bad profile photo is costing you connections.

(here's how to fix it in 30 seconds, for free)

Your headshot is the first thing people see on LinkedIn.

Before your headline. Before your content. Before they decide to follow.

And most operators are still running a cropped vacation pic from 2019.

I stopped booking photographers.

Now I turn any selfie into a studio-grade headshot with one prompt.

Upload your selfie to any image model (ChatGPT, Gemini, Nano Banana) and paste this 👇

"A professional, high-resolution, profile photo, maintaining the exact facial structure, identity, and key features of the person in the input image. The subject is framed from the chest up, with ample headroom and negative space above their head, ensuring the top of their head is not cropped. The person looks directly at the camera, and the subject's body is also directly facing the camera. They are styled for a professional photo studio shoot, wearing a smart casual blazer. The background is a solid '#141414' neutral studio. Shot from a high angle with bright and airy soft, diffused studio lighting, gently illuminating the face and creating a subtle catchlight in the eyes, conveying a sense of clarity. Captured on an 85mm f/1.8 lens with a shallow depth of field, exquisite focus on the eyes, and beautiful, soft bokeh. Observe crisp detail on the fabric texture of the blazer, individual strands of hair, and natural, realistic skin texture. The atmosphere exudes confidence, professionalism, and approachability. Clean and bright cinematic color grading with subtle warmth and balanced tones, ensuring a polished and contemporary feel."

Most AI headshots fail because they change your face.

This one nails it because of one line:
↳ "maintaining the exact facial structure, identity, and key features"

That's what keeps it looking like you, not a stranger.

Swap the blazer or background color to fit your brand.

A $400 headshot, done in 30 seconds.

Save this. Send it to someone running a bad profile photo.

P.S. What are you still paying for that AI now does for free?

I used to prompt ChatGPT all wrong

(here’s my secret to better outputs)

You’ve heard it before
Garbage in = garbage out

Yet, must people prompt like, “write me a linkedIn post” 
And expect a masterpiece

Everyone wants ChatGPT to work better
But, they speak it’s language

Here’s how to 10x your output quality
While spending less time on your prompts

They’re called “slash commends”
Think of them like ChatGPT shortcuts

There are some of my favorites
(save them to 10x your ChatGPT game)

1️⃣ Formatting (Structure & Format Results)
Purpose: Make responses clear, structured, and easy to use.

/EXEC SUMMARY → quick executive-style summary
/STEP-BY-STEP → logical, numbered breakdown
/CHECKLIST` → actionable boxes
/FORMAT AS`, `/TABLE-IT`, `/JSONIFY`, `/CSVIFY` → control output formats
/SCHEMA` → create structured outlines or frameworks
/REWRITE AS` → restyle or refine tone


2️⃣ Tone & Voice (Control Writing Style)
Purpose: Match tone and audience for your message.

/AUDIENCE → tailor writing to execs, engineers, etc.
/TONE → change voice (formal, funny, direct, etc.)
/ACT AS → roleplay as CRO, PM, or writer
/BRIEFLY → concise output
/JARGON → technical style
/HEMINGWAY → simplify and tighten
/BRAND VOICE → match personal or company tone


3️⃣ Analysis (Better Reasoning & Insight)
Purpose: Deepen critical thinking and analytical structure.

/ELI5 → simplify complex topics
/SWOT → strengths, weaknesses, opportunities, threats
/COMPARE → side-by-side evaluation
/MULTI-PERSPECTIVE → multiple viewpoints
/FIRST PRINCIPLES → logic from fundamentals
/PITFALLS → identify risks


4️⃣ Quality (Improve Output & Guardrails)
Purpose: Ensure accuracy, depth, and ethical quality.

/REFLECTIVE MODE → self-evaluate the response
/SYSTEMATIC BIAS CHECK → detect bias
/DELIBERATE THINKING → slow, reasoned replies
/NO AUTOPILOT → forbid shallow answers
/EVAL-SELF → self-grade and improve
/GUARDRAIL → define strict tone or scope
/SOURCES ONLY → force citations
/RUBRIC → create grading criteria


5️⃣ Research (Better Data Synthesis)
Purpose: Summarize, merge, and control information flow.

/TLDL → quick summary of long text
/CONTEXT STACK → keep prior context
/BEGIN WITH /END WITH → shape narrative flow
/SYNTHESIZE → merge multiple sources
/QUOTES-ONLY → extract key lines
/OPEN QUESTIONS → list what’s missing

The math is simple:

Old way: 10-minute prompt engineering
New way: 1 slash command

While everyone else writes paragraphs...
You're getting results in seconds.

P.S. Save this. Your future self will thank you.

652 LinkedIn posts later, I truly get it.

Success isn't sexy. It's boring.

While friends slept in → I wrote drafts.
While they watched Netflix → I studied analytics.
While they complained about algorithms → I tested hooks.

Day 1-100: 12 views per post. Painful.
Day 100: Finally cracked 3,000 followers.
Day 400: Something clicked. 25k followers.
Day 652: Sitting at 49k+ and growing 132 daily.

Here's the truth about "overnight success":

Most people see me at Day 652.
They missed Days 1-651.

They see the 49k followers.
Not the 200+ posts that flopped.

They notice the viral carousel.
Not the 50 designs I tested first.

And they'll tell themselves:
"Must be nice to go viral"
"He must be using some hack"
"I could never build an audience like that"

But here's what those 652 days taught me:

Success isn't about talent.
It's about showing up when nobody's watching.

Every "lucky" creator I know has their version of 652 days.
Every "instant" success took years to build.
Every "viral" post came after hundreds that didn't.

The difference between winners and everyone else?

Winners post on Day 1.
And Day 100 when it still hurts.
And Day 500 when they're tired.
And Day 652 when it finally pays off.

Most people quit by Day 30.
Top creators know Day 652 is coming.

They just have to earn it first.

P.S. What day are you on? Drop it below 👇
P.P.S. Day 653 starts tomorrow. And I'll be there.

My daily LinkedIn content stack

(how I write 5–6 posts a week fast)

I post on LinkedIn every day.
But I don’t have hours to write.

I’ve tried dozens of tools.
Most were fine, but these are the top

Here's I grow fast on LinkedIn
While also crushing my 9 to 5 👇

ChatGPT - Fast Ideation & Post Drafts
- What it is: Versatile content brainstorm partner
- Why it works: Memory understands what you write about
- When to use: When stuck or starting a new content idea

Canva - Design
- What it is: Tool for carousels, infographics, and visuals
- Why it works: Templates make pro designs quick and easy
- When to use: To make branded visuals without a designer

Ideogram - Images
- What it is: AI image creator for unique marketing visuals
- Why it works: Generates eye-catching art from short prompts
- When to use: When you need fresh, original image ideas

Stanley - Fast Ideation & Post Drafts
- What it is: AI coach for brainstorming and drafting posts
- Why it works: Turns loose ideas into structured content fast
- When to use: When you need a draft fast

Screen Studio - Video Recording
- What it is: Screen recorder for smooth, clean video demos
- Why it works: Auto zooms and edits make pro videos simple
- When to use: For product demos, guides, or tutorials

VEED - Video Editing
- What it is: Fast video editor with AI subtitles and tools
- Why it works: Speeds up edits and captions for quick posts
- When to use: When refining videos for social platforms

Opus Clip - Create Shorts
- What it is: AI that turns long videos into short, viral clips
- Why it works: Finds top moments and auto formats them
- When to use: To repurpose content for reels or shorts

Notion - Content Calendar
- What it is: Workspace to plan and track content schedules
- Why it works: Keeps ideas, tasks, and dates in one place
- When to use: When managing multiple posts or platforms

Old way: 5 hours to write one post
New way: 5 posts in 1 hour

Your content game changes when your tools do.

P.S. What's holding you back from posting daily?
P.P.S. Save this to create content faster.

People pay hundreds of dollars for AI courses.

The best Claude training is free.

(14 courses, save this list)

I keep meeting smart operators who use AI like a search bar. One question, one answer, back to work as usual.

The people pulling ahead treat it like a professional athlete. They train. And the training costs nothing. Here's where to start 👇

𝗦𝘁𝗮𝗿𝘁 𝗵𝗲𝗿𝗲

𝟭) 𝗖𝗹𝗮𝘂𝗱𝗲 𝟭𝟬𝟭
↳ Anthropic's own intro: projects, artifacts, real work tasks
↳ https://lnkd.in/ezcZJgge

𝟮) 𝗔𝗜 𝗙𝗹𝘂𝗲𝗻𝗰𝘆: 𝗙𝗿𝗮𝗺𝗲𝘄𝗼𝗿𝗸 & 𝗙𝗼𝘂𝗻𝗱𝗮𝘁𝗶𝗼𝗻𝘀
↳ built with university professors, teaches how to work WITH AI
↳ https://lnkd.in/e5iyGGFt

𝟯) 𝗖𝗹𝗮𝘂𝗱𝗲 𝗔𝗜 𝗮𝗻𝗱 𝗣𝗿𝗼𝗺𝗽𝘁𝗶𝗻𝗴 𝗳𝗼𝗿 𝗘𝘃𝗲𝗿𝘆𝗼𝗻𝗲
↳ 8 hours on Coursera, zero technical background needed
↳ https://lnkd.in/gtUEBrQd

𝟰) 𝗕𝘂𝗶𝗹𝗱𝗶𝗻𝗴 𝘁𝗼𝘄𝗮𝗿𝗱 𝗖𝗼𝗺𝗽𝘂𝘁𝗲𝗿 𝗨𝘀𝗲
↳ DeepLearning.AI, under 2 hours, watch Claude run a computer
↳ https://lnkd.in/g4AbN3C9

𝗚𝗲𝘁 𝗵𝗮𝗻𝗱𝘀-𝗼𝗻 (prompting as a skill)

𝟱) 𝗣𝗿𝗼𝗺𝗽𝘁 𝗘𝗻𝗴𝗶𝗻𝗲𝗲𝗿𝗶𝗻𝗴 𝗜𝗻𝘁𝗲𝗿𝗮𝗰𝘁𝗶𝘃𝗲 𝗧𝘂𝘁𝗼𝗿𝗶𝗮𝗹
↳ Anthropic's 9-chapter course with exercises, 37k stars on GitHub
↳ https://lnkd.in/gmhcvB6t

𝟲) 𝗔𝗱𝘃𝗮𝗻𝗰𝗲𝗱 𝗣𝗿𝗼𝗺𝗽𝘁 𝗘𝗻𝗴𝗶𝗻𝗲𝗲𝗿𝗶𝗻𝗴 𝗳𝗼𝗿 𝗘𝘃𝗲𝗿𝘆𝗼𝗻𝗲
↳ Vanderbilt's Dr. Jules White, 4.8 stars
↳ https://lnkd.in/gn2QErtz

𝟳) 𝗜𝗻𝘁𝗿𝗼𝗱𝘂𝗰𝘁𝗶𝗼𝗻 𝘁𝗼 𝗔𝗴𝗲𝗻𝘁 𝗦𝗸𝗶𝗹𝗹𝘀
↳ package your workflows so Claude reruns them on demand
↳ https://lnkd.in/ewYJCDf4

𝗕𝘂𝗶𝗹𝗱 (for the technical crowd)

𝟴) 𝗖𝗹𝗮𝘂𝗱𝗲 𝗖𝗼𝗱𝗲 𝟭𝟬𝟭
↳ https://lnkd.in/g72rpnaU

𝟵) 𝗖𝗹𝗮𝘂𝗱𝗲 𝗖𝗼𝗱𝗲 𝗶𝗻 𝗔𝗰𝘁𝗶𝗼𝗻
↳ https://lnkd.in/ecJSTaFx

𝟭𝟬) 𝗖𝗹𝗮𝘂𝗱𝗲 𝗖𝗼𝗱𝗲: 𝗔 𝗛𝗶𝗴𝗵𝗹𝘆 𝗔𝗴𝗲𝗻𝘁𝗶𝗰 𝗖𝗼𝗱𝗶𝗻𝗴 𝗔𝘀𝘀𝗶𝘀𝘁𝗮𝗻𝘁
↳ https://lnkd.in/g9a5mRjz

𝟭𝟭) 𝗕𝘂𝗶𝗹𝗱𝗶𝗻𝗴 𝘄𝗶𝘁𝗵 𝘁𝗵𝗲 𝗖𝗹𝗮𝘂𝗱𝗲 𝗔𝗣𝗜
↳ https://lnkd.in/eB-feztj

𝟭𝟮) 𝗕𝘂𝗶𝗹𝗱𝗶𝗻𝗴 𝘄𝗶𝘁𝗵 𝘁𝗵𝗲 𝗖𝗹𝗮𝘂𝗱𝗲 𝗔𝗣𝗜 (𝗖𝗼𝘂𝗿𝘀𝗲𝗿𝗮)
↳ 7 modules, 14 assignments, free to audit
↳ https://lnkd.in/gtCeHt6M

𝟭𝟯) 𝗜𝗻𝘁𝗿𝗼𝗱𝘂𝗰𝘁𝗶𝗼𝗻 𝘁𝗼 𝗠𝗼𝗱𝗲𝗹 𝗖𝗼𝗻𝘁𝗲𝘅𝘁 𝗣𝗿𝗼𝘁𝗼𝗰𝗼𝗹
↳ https://lnkd.in/ejUXvXEB

𝟭𝟰) 𝗠𝗖𝗣: 𝗕𝘂𝗶𝗹𝗱 𝗥𝗶𝗰𝗵-𝗖𝗼𝗻𝘁𝗲𝘅𝘁 𝗔𝗜 𝗔𝗽𝗽𝘀
↳ https://lnkd.in/gCRsvM39

You can finish the first one today.

None of this is hard, so what are you waiting for?

What Claude skill should I write about next?

Stop teaching each AI to write like you

I give Claude and ChatGPT the same files.

And it's not hard to set up. 
I use GitHub to make it happen.

Don't worry, I know GitHub sounds intimidating. But, it's not. 
Think of GitHub like Google Docs for nerds
That's basically all it is.

Here's how to set it up:

𝟭) Create your GitHub repository

Sign up at github.com.
Click + → New repository.
Name it “my-writing.”
Choose Private and add a README.
Click Create repository.

That's your writing folder on GitHub.

𝟮) Add your writing files

Start with 4:

↳ voice(.)md: how you sound.
↳ samples(.)md: 5–10 pieces you wrote.
↳ audience(.)md: who you're writing for.
↳ rules(.)md: phrases and habits to avoid.

The .md ending means Markdown:
plain text with simple formatting.

In your repository, click Add file.
Choose Upload files → drag in your files.
Click Commit changes to save them.

𝟯) Explain what to read first

Open README(.)md → click the pencil icon.

Add:

“Before writing, read voice.md, samples.md,
audience.md, and rules.md. Apply them to
every draft. Never invent personal stories.”

Click Commit changes.

𝟰) Download the desktop apps

Download and install:

↳ Claude: claude(.)com/download
↳ ChatGPT: learn.chatgpt(.)com/docs/app
↳ GitHub Desktop: desktop.github(.)com

Open each app and sign in.
You'll use Claude's Code tab and Codex
to work directly with your writing files.

𝟱) Download your repository

In GitHub Desktop:

↳ Click File → Clone Repository.
↳ Select the GitHub(.)com tab.
↳ Choose “my-writing.”
↳ Note the folder under Local Path.
↳ Click Clone.

You now have a copy on your computer.
Both AI apps will open that same folder.

𝟲) Open the folder in Claude

Click Code → Local → Select folder.
Choose the “my-writing” folder you cloned.

Send:

“Read my README and writing files.
Summarize my voice before editing anything.”

Check the summary. If it misses something,
correct the file before moving on.

𝟳) Open it in Codex

In the ChatGPT desktop app, choose Codex.
Add a local project for your writing.

Open its menu → Edit project → Add folder.
Choose the same “my-writing” folder.

Start a chat inside that project.
Send the same read-first prompt.

𝟴) Save your corrections

When you catch a recurring problem, say:

“Add this preference to rules.md.
Show me what changed.”

In GitHub Desktop, review the edit.
Enter a short description in Summary.
Click Commit to main → Push origin.

Your correction is now saved on GitHub.

Happy writing! ✍️

I've posted 500+ times on LinkedIn.

The algorithm changed. Here's the new playbook:

LinkedIn growth is getting harder
Don’t worry. You can still grow.
But you need a strong foundation

Here are the basics you need to nail to grow on LinkedIn in 2026 👇

1. Your profile is your landing page
• 400x400px photo (yes, smile)
• Headline = keywords + value prop
• About section = problem solver

2. The 70/20/10 content formula
• 70% teach something useful
• 20% share your personality
• 10% make the ask

3. Perfect post anatomy
• Hook (3 lines max)
• Reframe their thinking
• Problem → Solution → CTA

4. Mobile eats everything
• 80% scroll on phones
• Vertical > horizontal
• If it's not thumb-friendly, it's dead

5. Connection strategy that works
• Find 20 creators in your niche
• Comment meaningfully daily
• Relationships > followers

6. Content that's already proven
• Repurpose your top performers
• Test across formats
• Data beats guessing

7. The algorithm killers
❌ External links
❌ Hashtags
❌ Inauthentic content

In 2026, growth isn’t just about posting consistently
↳ It’s about sharing your experiments and results
↳ It’s about showing up as who you are
↳ It’s about building trust

Do this right and growth will come.

P.S. What’s your 2026 growth strategy?

Last week I gained 1,872 followers.

(here's what I know about LinkedIn growth)

Love it or hate it.

Certain post formats work on LinkedIn. Others flop.

I've posted hundreds of flops and hundreds of viral posts.

After 700+ posts to 68k+ followers, the same 7 formats keep showing up in my top performers 👇

1) Before vs. After
Show the gap between who you were and who you are now. Nobody saves "advice." They save transformation. The bigger the gap, the harder the share.
↳ Old stat, new stat
↳ Receipts beat opinion every time

2) The Do / Don't Grid
A green check next to a red X for every rule. You don't have to argue your point. The layout argues it for you.
↳ One rule per row, no fluff
↳ Save-worthy by default

3) Show Good and Bad, Side by Side
Same task. Two execution levels. Let the contrast teach.
↳ Bad prompt vs good prompt
↳ Readers see themselves in the bad column, that's the hook

4) The Mistakes List
Stop doing X. List what to remove, not what to add.
↳ "Stop" is more interesting than "Start"
↳ People are starved for permission to delete

5) The Curated List of People
Group experts by category. Put their faces in a grid. Tag them.
↳ They engage, and their audience finds you
↳ The only post where being generous IS the strategy

6) Replace the Old Stack
Two columns. Yesterday's tools. Today's tools. You're not selling anything. You're naming a shift everyone is already feeling.
↳ Notion replaced 5 apps
↳ Claude replaced ChatGPT
↳ The list writes itself

7) The Curated Resource List
A numbered list of free resources. One-line value props. That's it.
↳ Free + numbered = saved
↳ Saves are the highest-signal engagement LinkedIn measures

Steal the format. Not the words.

The words are how you sound. The format is how you get seen.

Save this. The next time you're staring at a blank post, pick one and start.

P.S. The format that gained me those 1,872? #4. Most people are still posting "5 lessons I learned" essays.

Shoutout to my viral post inspos:
Mischa Collins
Charlie Hills 🦩
Ruben Hassid
Anisha Jain
Stanley

I duplicated myself into 4 markdown files.

(and save hours a day)

Ask a blank chat to write like you and you get a stranger's best guess.

I don't use blank chats. Claude reads 4 files before it drafts anything for me:

𝟭) 𝗩𝗼𝗶𝗰𝗲.𝗺𝗱 → how I sound when I write
↳ Rhythm rules: short sentence, then a longer one to land
↳ Signature phrases I actually say out loud
↳ Banned: em dashes, buzzwords, "Let's dive in"
↳ How I open a post and how I end one

𝟮) 𝗦𝘁𝗼𝗿𝘆.𝗺𝗱 → who I am and what I've done
↳ My positioning in one sentence
↳ The receipts: Buddy Media, 73k followers, Stanley
↳ The 3 stories I keep coming back to
↳ What I'm against (every voice needs an enemy)

𝟯) 𝗦𝗮𝗺𝗽𝗹𝗲𝘀.𝗺𝗱 → 5 of my real posts, pasted in full
↳ Each one tagged by format: listicle, story, hot take
↳ A note on why each worked
↳ My best hook for every format

𝟰) 𝗥𝘂𝗹𝗲𝘀.𝗺𝗱 → everything AI writes that I never would
↳ The banned words: "delve," "unlock," "game-changer"
↳ The banned structure: "It's not X. It's Y."
↳ No fake stakes. No rule of three.
↳ A final checklist before anything ships

How they work together:

Story decides what I say.
Voice decides how it sounds.
Samples show what good looks like.
Rules strip what a machine would add.

Build all 4 in an afternoon. Use them for years.

I turned all 4 into fill-in templates, with screenshots of each file and a step-by-step guide.

Get them free here: https://lnkd.in/gdVj6t7Y

P.S. I once caught Claude drafting posts without reading the folder. We had a talk.

Old way: prompt and pray

New way: ChatGPT for your job role

ChatGPT recently launched “AI for your role.”

These are new courses tailored to your job

Check them out there 👇

- Marketing: https://lnkd.in/ez5YHKmy
- Sales: https://lnkd.in/egPf8mhh
- Customer Success: https://lnkd.in/ewSY6BNk
- Product: https://lnkd.in/eb2NmdVB
- Finance: https://lnkd.in/ezareGi8
- Engineers: https://lnkd.in/eV2ybUfT
- HR: https://lnkd.in/eSaYriUG
- IT: https://lnkd.in/ejYuEZKJ
- Managers: https://lnkd.in/e-UZBABa
- Executives: https://lnkd.in/eh6HqzdA
- AI Administrators: https://lnkd.in/e_NXsXiT
- K-12 Education: https://lnkd.in/eD848YXY

[Save these for later]

Think about it:

Generic prompts → Generic results
Role-specific prompts → Better results

Whether you're in:
• Marketing → AI-powered campaigns that convert
• Sales → Personalized outreach at scale
• Engineering → Code reviews in seconds
• HR → Interview prep that actually works
• Finance → Reports that write themselves
• Customer Success → Support tickets solved instantly

The difference between those who adapt and those who don't?

While others prompt and pray...
You'll execute with precision.

P.S. Which course are you most excited to try?
♻️ repost this to help you network

Claude keeps launching.

You're stuck on the launch pad.

If you're using Claude as the new Google, I'm begging you ... spend 15 minutes today, get to know all 4 layers of Claude, and 10x your output.

Here are the 4 layers 👇

𝟭) 𝗖𝗹𝗮𝘂𝗱𝗲 𝗖𝗵𝗮𝘁
↳ Basic prompting: ask a question, get an answer
↳ Model selection: pick the right model for the task
↳ Artifacts: get clean summaries, docs, and code

This is where everyone starts. Useful, but it's just the beginning.

𝟮) 𝗖𝗹𝗮𝘂𝗱𝗲 𝗖𝗼𝘄𝗼𝗿𝗸
↳ Projects: add docs, guides, and context that persist
↳ Desktop App: connect your working folders directly
↳ Global Instructions: set your preferences once, apply everywhere
↳ Recurring Tasks: schedule briefings, reports, end of week recaps
↳ Dispatch: fire off tasks from your phone, pick up results later

This is where Claude stops being a browser tab and starts working on your actual computer.

𝟯) 𝗦𝗸𝗶𝗹𝗹𝘀 + 𝗖𝗼𝗻𝗻𝗲𝗰𝘁𝗼𝗿𝘀
↳ Build a Skill: teach Claude a repeatable workflow
↳ Write Context Files: give Claude your playbooks and SOPs
↳ Claude in Excel + PPT: real spreadsheets with formulas, export-ready slides
↳ Connect Your Stack: Slack, Gmail, Calendar, Notion, Google Drive

You stop doing the work yourself. Claude integrates with the tools your business already uses.

𝟰) 𝗖𝗼𝗱𝗲 + 𝗥𝗼𝘂𝘁𝗶𝗻𝗲𝘀
↳ Claude Code CLI: write, edit, ship code in your repo
↳ Spawn Subagents: spin up workers for parallel tasks
↳ Build a Routine: one trigger, full workflow runs end to end
↳ Connect Custom MCP Servers: plug in tools and APIs Claude can use directly

This is where you move beyond manual tasks. Claude writes code, runs work in parallel, and executes multi-step routines on its own.

It's not just a new search engine.
It's your productivity engine.

The deeper you go, the more time you get back.

See how all 4 layers connect in the visual below 👇

P.S. Which layer are you at?

I've written 500+ LinkedIn posts

(and watched 100s go viral)

Some got 250,000+ views.
Others? 250 views.

The difference isn't just content.
It's the formatting.

Here's what actually moves the needle 👇

1. Hook (under 8 words) 
- Use numbers and bold claims
- "How I" beats "How to" every time

2. Rehook (build intrigue)
- Second line builds tension
- Challenges or expands the hook

3. Post Length (characters)
- Text: 300-400 or 1k+
- Carousels: 200-300
- Image: 900 to 1,500
- Video: Under 500

4. Whitespace Is Your Friend
- 80% of readers are on mobile
- Use whitespace to break paragraphs
- Don't use after every line

5. Test Structure (formatting) 
- Guides the reader's eye
- Creates natural reading flow

6. Kill Orphan Words
- KNo single words hanging alone
- Clean formatting keeps readers flowing

7. Topic Chunking
- Group related ideas together
- Use transitions between chunks

8. Power Ending
- Last line hits different
- Leave them with something memorable

9. CTA That Works
- Questions boost comments 20-40%
- Be specific, not generic

Most creators obsess over ideas.
Winners also obsess over structure.

Same content. Better formatting.
10x the engagement.

Master the fundamentals first.

Then let creativity shine.

P.S. What formatting mistake cost you the most views?

I used to spend 2 hours making one infographic.

Now I make them in 15 minutes.

Claude just made this possible a few weeks ago.

Not by generating images. By building a system that makes them.

Here's how to set up your own infographic machine 👇

𝟭) 𝗦𝘁𝗮𝗿𝘁 𝗮 𝗽𝗿𝗼𝗷𝗲𝗰𝘁 𝗮𝗻𝗱 𝗰𝗼𝗻𝗻𝗲𝗰𝘁 𝗮 𝗳𝗼𝗹𝗱𝗲𝗿
↳ Open Claude Cowork and start a new project
↳ Connect it to a folder on your system
↳ This keeps everything synced between sessions

𝟮) 𝗙𝗲𝗲𝗱 𝗶𝘁 𝘆𝗼𝘂𝗿 𝗿𝗲𝗮𝗹 𝗯𝗿𝗮𝗻𝗱 𝗳𝗶𝗹𝗲
↳ Upload your actual brand kit (a Canva PDF works)
↳ Tell it: "Pull my exact colors, fonts, and border sizes from this. Don't guess."
↳ No more off-brand AI outputs

𝟯) 𝗦𝗵𝗼𝘄 𝗶𝘁 𝗮 𝗽𝗼𝘀𝘁 𝘆𝗼𝘂 𝗹𝗼𝘃𝗲
↳ Drop in a graphic that's already on-brand
↳ Point at what must be exact: "The border and footer have to match this exactly."
↳ Now it knows your visual standard

𝟰) 𝗔𝘀𝗸 𝗳𝗼𝗿 𝗮 𝘀𝘆𝘀𝘁𝗲𝗺, 𝗻𝗼𝘁 𝗮 𝗴𝗿𝗮𝗽𝗵𝗶𝗰
↳ Don't ask for one finished image
↳ Say: "Build a reusable template. Brand colors in one file, layout in another, the words as data."
↳ You get an editable file you can use over and over

𝟱) 𝗘𝗱𝗶𝘁 𝗼𝗻𝗲 𝘀𝗲𝗻𝘁𝗲𝗻𝗰𝗲 𝗮𝘁 𝗮 𝘁𝗶𝗺𝗲
↳ Refine with plain-language notes
↳ "Square the corners." "Make the texture subtle." "Bigger title."
↳ One note, one change, until it's exactly right

The output? High-quality infographics that match your brand.

No more starting from scratch. No more 2-hour design sessions.

Just a system that works.

P.S. What's stopping you from building your own?

I've post 600 times in 2 year on LinkedIn

(Half of what worked in 2024 doesn't anymore)

LinkedIn has quietly changed.
Most people are still posting like it hasn’t.

Here’s what actually shifted and what to do now:

Carousels
Old: High-level listicles and swipe bait
New: Teach one clear idea with a real takeaway

Post length
Old: Short posts win because less scrolling
New: Readable depth that holds attention

Hooks
Old: Hot takes and contrarian angles
New: Evidence-backed hooks with receipts

Links
Old: Links kill reach
New: Useful links earn saves and shares

Quotes & visuals
Old: Big billboard slogans
New: Notes-style visuals that feel human

Selfies
Old: More faces equal more reach
New: Context beats faces every time

Video
Old: Video for reach and followers
New: Video for trust and credibility

The algorithm didn’t get smarter.
The audience did.

So, you need to get smarter too.

In 2026, winners will focus on:
• Depth over breadth
• Personal stories with proof
• Teaching, not performing

Same platform.

New rules.

P.S. What topic are you going deep on in 2026?

P.P.S. Save this to post better this year.

I grew to 73,000 followers on LinkedIn.

(If I started over, all I'd need is 1 hour a day)

My first 3 months, I posted consistently and still grew slowly. Publishing was the only block I ran. I skipped the ideating, the commenting, the replying.

Growth started moving when I gave LinkedIn a full hour every day, split into 4 blocks.

Here's the exact hour I'd run from zero:

1) Ideate (15 minutes)
↳ Research topics your audience is already asking about
↳ Save the hooks and formats that stop your own scroll
↳ Practice your AI creation skills while you're at it

2) Connect (15 minutes)
↳ Comment on other creators' posts
↳ Leave a real take ("great post!" doesn't count)
↳ This is how strangers find you before the algorithm does

3) Reply (15 minutes)
↳ Answer every comment on your own posts
↳ People come back to comment sections where the author shows up
↳ Early on, this is where your first real relationships form

4) Create (15 minutes)
↳ Write drafts for future posts, never for today
↳ A 3-post buffer is the difference between a system and a scramble
↳ Use tools like Stanley to make this a breeze

One hour, 4 blocks, repeated.

That's the whole system behind the 73,000.

Save this for tomorrow morning.

P.S. Be honest, which block are you skipping?

I added 47k LinkedIn followers this year.

(while crushing my 9 to 5)

Not from viral posts.
Not from engagement pods.
From 5 boring themes:

𝟭. 𝗣𝗶𝗰𝗸 𝗮 𝗹𝗮𝗻𝗲
↳ One audience
↳ One problem
↳ One POV

Stop trying to be everything to everyone.
Solve small problems

𝟮. 𝗠𝗮𝗸𝗲 𝘆𝗼𝘂𝗿 𝗽𝗿𝗼𝗳𝗶𝗹𝗲 𝘀𝗲𝗹𝗹
↳ Clear promise in your headline
↳ Proof + authority in your about
↳ Featured section = your "start here"

Your profile works 24/7.
Make it convert.

𝟯. 𝗪𝗶𝗻 𝘄𝗶𝘁𝗵 𝘁𝗵𝗲 𝗯𝗼𝗿𝗶𝗻𝗴 𝘀𝘁𝘂𝗳𝗳
↳ Post 5x per week (Mon-Fri for me)
↳ 30 min daily engagement before AND after posting
↳ Reply to every comment within 1 hour

Create a habit
Find your rhythm

𝟰. 𝗪𝗿𝗶𝘁𝗲 𝗳𝗼𝗿 𝘁𝗵𝗲 𝘀𝗰𝗿𝗼𝗹𝗹
↳ Strong hook (≤ 8 words)
↳ Simple structure (bullets > paragraphs)
↳ Clear CTA at the end

80% of readers never make it past line 2.
Win the hook or lose the post.

𝟱. 𝗗𝗼𝗰𝘂𝗺𝗲𝗻𝘁, 𝗱𝗼𝗻'𝘁 𝗰𝗿𝗲𝗮𝘁𝗲
↳ Share what you're doing daily
↳ Lessons learned in real time
↳ Turn your work into content

You don't need to invent ideas.
Your day IS the content.

Do this for 90 days.
That's how I went from 10k to 56k in one year.

P.S. Which of these 5 are you working on?

I’ve written 500+ LinkedIn posts

(my secret weapon: repurposing w/ AI)

The top creators say the same thing 100 different ways.
Repetition builds trust
Repetition builds authority
Repetition builds your audience

Here’s how I repurpose infographics in 2 minutes
(with a little help from Claude Skills)

1. Upload infographic
- Upload the infographic image to Claude.
- Prompt: “Make a PPT, 1080×1350, 7 section slides”

2. Create PPT
- Claude builds the deck in seconds.
- Preview slides; tweak with a follow-up prompt.

3. Download PPT
- Click Download in Claude.
- Save the PPTX to your computer.

4. Apply Branding
- Prompt Claude to apply your branding
- Tweak if needed

5. Done
- Infographic → clean carousel.
- You spent minutes, not hours.
- Stop building slides from scratch.
- Start with AI. Ship in minutes.

Your audience doesn’t care how long you spent.

They care about the insights you share.

This workflow gives you both: Speed AND quality.

Sign up for Claude using my link and to get started, enable "Upgraded file creation and analysis" in Settings (available now for Max, Team, and Enterprise plans): http://clau.de/mj

#ClaudePartner

How I 10x my LinkedIn reach

(without 10x’ing the work)

Last week, one of my comments outperformed one of my posts.

Pretty crazy, right?

I spent 20 minutes on the post
And 20 seconds on the comment

Here's the power of strategic commenting
- Each comment has it’s own reach
- Each comment builds your authority
- Each comment expands your audience

I’ve commented daily for almost 2 years
It’s done wonders for my growth

Here’s how to comment for growth👇

1. Discover
Find top creators in your niche
(100k plus audience)

2. Track
Know when they typically post 
(bookmark their LinkedIn)

3. Timing
Comment right after they post 
(being the first few comments helps)

4. Add Value
Make sure the comment is thoughtful
(add something to the discussion)

5. Get Personal
Tell a personal story in the comment
(this builds your authority)

The math is simple:

No commenting: 500 views per day
Smart commenting: 2,000+ views per day

It's doesn't take much effort.
Start with just 2 to 5 comments a day.
Work your way up.

Your reach and LinkedIn growth will thank you.

P.S. Do you strategically comment on LinkedIn?

I read 5-10 business books a year

(but only 1 changed my LinkedIn growth)

Atomic Habits by James Clear.
Not because it's revolutionary.
But because it's executable.

The concepts I use to grow on LinkedIn👇

The 1% Rule
Forget massive transformations.
Small daily improvements compound.
• 1% better daily = 37x better in a year
• 1% worse daily = decline to nearly zero
Your LinkedIn growth? Same math applies.

The Four Laws
Building good habits:
• Make it obvious (calendar alerts)
• Make it attractive (track your streak)
• Make it easy (templates ready)
• Make it satisfying (celebrate small wins)
Breaking bad ones? Do the opposite.

Systems > Goals
Goals are for losers.
Winners focus on systems.
• Goal: Hit 100k followers
• System: Post daily at 8am with proven formats

The Habit Loop
Every habit runs on this engine:
• Cue → "See phone on nightstand"
• Craving → "Need dopamine hit"
• Response → "Scroll LinkedIn for 30 mins"
• Reward → "Feel connected"
Want change? Interrupt the loop.

Environment Design
Your space controls your habits.
• Phone in drawer = 80% less scrolling
• Water bottle visible = 3x more hydration
• Content templates bookmarked = daily posting
Stop relying on willpower. Fix your environment.

Habit Stacking
New habits fail alone. Stack them.
My morning stack:
• Coffee → Write hook (2 mins)
• Check email → Draft post (10 mins)
• First call → Schedule content
547 days. Zero misses.

The 2-Minute Rule
Start stupidly small.
• "Build my brand" → "Write one sentence"
• "Grow network" → "Comment on one post"
• "Create content" → "Open Canva"
Consistency beats intensity. Every time.

Most people read books and do nothing.
Few implement systems.
Even fewer stick with them daily.

That's basically your edge.

Don’t just set a goal
Design a new habit

P.S. What habit are you designing for 2026?

Your content is amazing, but nobody reads it

(it’s because you’re not stopping the scroll)

Designing to stop the scroll doesn’t take hours
You don’t have to be a designer to do it
My designs used to be VERY bad
Now, I go viral weekly
It’s super simple
Here’s how 👇

Start In Canva
↳ Start 90% of posts here
↳ Design quickly and easily
↳ Reliable creative base

1: Set Size
- Use 1080x1350 pixels
- Best fit for LinkedIn mobile

2: Use a Tall Font
- Tall fonts grab attention
- Try Anton, Bison, or August

3: Select 2 Colors
- Simple palettes work best
- Easier for brains to scan

4: Show Margins
- Enable this in settings
- Keeps your design aligned

5: Position Text
- Place headline at the top
- Keep strictly inside margins

6: Create Image
- Use Ideogram to generate
- Match your hex codes

7: Select Image
- Generate a few options
- Pick the sharpest one

8: Add Image
- Drop the file into Canva
- Use 'Background Remover'

9: Reposition
- Layer image over the text
- Let it break margin lines

10: Polish
- Add a grain texture overlay
- Subtle details boost quality

Final Product
- 1080x1350 pixel asset
- Eye-catching carousel cover

Design shouldn't be the bottleneck to your growth.

Don't let a bad cover kill a great idea.

Steal this workflow for your next post.

P.S. What’s your best scroll-stopping design
(post it below with your stats 👇)

I write 5 to 7 posts each week in 90 minutes.

I learned the hard way. If you don't batch, you drown.

Back in 2024, every morning I'd sit down and write the post for the next day. Then wake up and do it again. One post, one day, on repeat.

It was draining. Some nights I'd be up late forcing out a post just to have something to publish. The blank page never went away, because it showed up every single morning.

I knew I needed a system before it burned me out.

Here's the one I run now 👇

𝟭) 𝗖𝗮𝗽𝘁𝘂𝗿𝗲 𝗶𝗱𝗲𝗮𝘀 𝗮𝗹𝗹 𝘄𝗲𝗲𝗸
↳ Ideas show up at random, so I catch them the second they land
↳ I connected Airtable to Claude. Now I just tell Claude, and the idea lands in my database on its own.
↳ Don't want to set up your own system? Stanley captures and pressure-tests your ideas the same way.
↳ The blank page dies here. I never start from zero.

𝟮) 𝗗𝗿𝗮𝗳𝘁 𝘁𝗵𝗲 𝘄𝗵𝗼𝗹𝗲 𝘄𝗲𝗲𝗸 𝗮𝘁 𝗼𝗻𝗰𝗲
↳ Once I've got 5 to 7 ideas, I write all of them in one block
↳ Same headspace, same voice, no context-switching

𝟯) 𝗕𝘂𝗶𝗹𝗱 𝘁𝗵𝗲 𝗴𝗿𝗮𝗽𝗵𝗶𝗰𝘀 𝗹𝗮𝘀𝘁
↳ With the copy done, Stanley or Claude Code builds the visuals
↳ Design is the final step, never the thing blocking me

90 minutes. 5 to 7 posts. A full week, done.

Then I don't think about it again until next week.

Effort doesn't compound. Systems do.

Build the system once and posting stops running your life.

P.S. How far ahead do you batch? Or are you still writing today's post today?

I used to spend hours on Canva infographics.

Now Claude Code makes them in minutes.

The trick: I built my own Claude design system.

Here's a step-by-step on how to create your system 👇

𝟭) 𝗦𝘁𝗲𝗮𝗹 𝗮 𝘀𝘁𝘆𝗹𝗲 𝘆𝗼𝘂 𝗹𝗼𝘃𝗲
↳ Screenshot a design that stops your scroll
↳ Drop it into Claude Code as the reference

𝟮) 𝗠𝗮𝗸𝗲 𝗖𝗹𝗮𝘂𝗱𝗲 𝗿𝗲𝘃𝗲𝗿𝘀𝗲-𝗲𝗻𝗴𝗶𝗻𝗲𝗲𝗿 𝗶𝘁
↳ Prompt: "Turn this into a reusable design spec"
↳ Define every color in hex code
↳ Name your exact fonts
↳ Set the canvas: 1080x1350

𝟯) 𝗟𝗼𝗰𝗸 𝗶𝗻 𝘁𝗵𝗲 𝘀𝘆𝘀𝘁𝗲𝗺
↳ Say: "Save that as design-system.md"
↳ Top line: "Read this before every graphic"

𝟰) 𝗥𝗲𝗳𝗲𝗿𝗲𝗻𝗰𝗲 𝗶𝘁 𝗼𝗻 𝗲𝘃𝗲𝗿𝘆 𝗴𝗿𝗮𝗽𝗵𝗶𝗰
↳ Prompt: "Read the system. Build [topic]."
↳ Then: "Render the JPG." Claude exports it.

𝟱) 𝗨𝗽𝗴𝗿𝗮𝗱𝗲 𝘁𝗵𝗲 𝘀𝘆𝘀𝘁𝗲𝗺, 𝗻𝗼𝘁 𝘁𝗵𝗲 𝗴𝗿𝗮𝗽𝗵𝗶𝗰
↳ Like a tweak? "Add that rule to the system."
↳ Never give the same feedback twice

Why this works: a design system is just your taste written down. Brands pay agencies real money to build one. Yours is a markdown file, and Claude follows it more consistently than any freelancer ever will.

I create 5 fresh infographics every week. Each one used to take hours. Now it's a few minutes and I'm on to the next.

Save this.

P.S. Do you make your own graphics, or skip visuals entirely?

I've posted over 700 times on LinkedIn.

(here are 9 post types that actually work)

I didn't figure this out from a course.
I figured it out by doing it. Over and over.

After 700+ posts and 65k followers, the posts that perform best fall into one of these 9 categories:

𝟭) 𝗧𝗲𝗮𝗰𝗵𝗶𝗻𝗴 𝗣𝗼𝘀𝘁𝘀
↳ Share a skill, framework, or insight
↳ People follow teachers. No hype needed.

𝟮) 𝗥𝗲𝗮𝗹 𝗦𝘁𝗼𝗿𝗶𝗲𝘀
↳ Wins and losses from your actual life
↳ People connect with humans, not brands

𝟯) 𝗦𝘁𝗲𝗽 𝗙𝗿𝗮𝗺𝗲𝘄𝗼𝗿𝗸𝘀
↳ 5-10 steps to solve a real problem
↳ Carousels crush here. Make it scannable.

𝟰) 𝗖𝗼𝗻𝘁𝗿𝗮𝗿𝗶𝗮𝗻 𝗢𝗽𝗶𝗻𝗶𝗼𝗻𝘀
↳ Challenge the consensus. Be specific.
↳ Not everyone will agree. Everyone will engage.

𝟱) 𝗕𝗲𝗵𝗶𝗻𝗱-𝘁𝗵𝗲-𝗖𝘂𝗿𝘁𝗮𝗶𝗻
↳ Show the work nobody sees
↳ Your process. Your struggles. That's what people want.

𝟲) 𝗡𝘂𝗺𝗯𝗲𝗿𝗲𝗱 𝗟𝗶𝘀𝘁𝘀
↳ 3 things. 7 things. 10 things.
↳ Make them useful. Make them save-worthy.

𝟳) 𝗣𝗿𝗼𝗼𝗳 𝗼𝗳 𝗪𝗼𝗿𝗸
↳ Real numbers. Real clients. Real wins.
↳ Not vanity metrics. Numbers that matter.

𝟴) 𝗘𝗻𝗴𝗮𝗴𝗲𝗺𝗲𝗻𝘁 𝗣𝗼𝘀𝘁𝘀
↳ Ask questions. Start debates.
↳ The algorithm rewards early comments.

𝟵) 𝗥𝗲𝗺𝗶𝘅𝗲𝗱 (from prevalidated)
↳ Same idea, different format and angle
↳ Your best content deserves more than one shot.

Most creators stick to 1-2 types and wonder why growth stalls.

The move is mixing all 9 into a system.

I broke each one down in the carousel below 👇

Save this. Share it with someone building their audience.

P.S. Follow the incredible creators:
Anisha Jain
Vitalii Dodonov
Ruben Hassid
Daniel Korenblum
Noam Nisand
Richard van der Blom
Matt Lakajev

I cancelled ChatGPT for Claude Max

(it saves me hours each day)

Anthropic just dropped 13 free courses to master Claude.

From basics to production-ready AI agents.

Here's the full list 👇

𝟭) 𝗦𝘁𝗮𝗿𝘁 𝗛𝗲𝗿𝗲: 𝗖𝗹𝗮𝘂𝗱𝗲 𝗕𝗮𝘀𝗶𝗰𝘀
↳ Learn Claude for everyday work tasks
↳ https://lnkd.in/ezcZJgge

𝟮) 𝗖𝗹𝗮𝘂𝗱𝗲 𝗖𝗼𝗱𝗲: 𝗕𝘂𝗶𝗹𝗱 𝗪𝗶𝘁𝗵 𝗔𝗜 𝗙𝗮𝘀𝘁
↳ Integrate Claude Code into your dev workflow
↳ https://lnkd.in/ecJSTaFx

𝟯) 𝗔𝗜 𝗙𝗹𝘂𝗲𝗻𝗰𝘆: 𝗖𝗼𝗿𝗲 𝗙𝗿𝗮𝗺𝗲𝘄𝗼𝗿𝗸
↳ Collaborate with AI effectively, ethically, safely
↳ https://lnkd.in/e5iyGGFt

𝟰) 𝗔𝗜 𝗙𝗹𝘂𝗲𝗻𝗰𝘆: 𝗧𝗲𝗮𝗰𝗵 𝗜𝘁 𝘁𝗼 𝗢𝘁𝗵𝗲𝗿𝘀
↳ Teach and assess AI fluency in class
↳ https://lnkd.in/eY9eqXkZ

𝟱) 𝗕𝘂𝗶𝗹𝗱 𝗔𝗽𝗽𝘀 𝗪𝗶𝘁𝗵 𝘁𝗵𝗲 𝗖𝗹𝗮𝘂𝗱𝗲 𝗔𝗣𝗜
↳ Full-spectrum API development with Anthropic models
↳ https://lnkd.in/eB-feztj

𝟲) 𝗠𝗖𝗣: 𝗖𝗼𝗻𝗻𝗲𝗰𝘁 𝗖𝗹𝗮𝘂𝗱𝗲 𝘁𝗼 𝗔𝗻𝘆𝘁𝗵𝗶𝗻𝗴
↳ Build MCP servers and clients in Python
↳ https://lnkd.in/ejUXvXEB

𝟳) 𝗠𝗖𝗣: 𝗟𝗲𝘃𝗲𝗹 𝗨𝗽 𝗳𝗼𝗿 𝗣𝗿𝗼𝗱𝘂𝗰𝘁𝗶𝗼𝗻
↳ Advanced MCP patterns for production server development
↳ https://lnkd.in/eCmszv_3

𝟴) 𝗔𝗴𝗲𝗻𝘁 𝗦𝗸𝗶𝗹𝗹𝘀: 𝗔𝘂𝘁𝗼𝗺𝗮𝘁𝗲 𝗪𝗶𝘁𝗵 𝗖𝗹𝗮𝘂𝗱𝗲 𝗖𝗼𝗱𝗲
↳ Build and share reusable Skills in Claude Code
↳ https://lnkd.in/ewYJCDf4

𝟵) 𝗖𝗹𝗮𝘂𝗱𝗲 𝗼𝗻 𝗔𝗪𝗦: 𝗕𝗲𝗱𝗿𝗼𝗰𝗸 𝗗𝗲𝗲𝗽 𝗗𝗶𝘃𝗲
↳ Work with Anthropic models on Amazon Bedrock
↳ https://lnkd.in/epX_FWSM

𝟭𝟬) 𝗖𝗹𝗮𝘂𝗱𝗲 𝗼𝗻 𝗚𝗼𝗼𝗴𝗹𝗲 𝗖𝗹𝗼𝘂𝗱: 𝗩𝗲𝗿𝘁𝗲𝘅 𝗔𝗜
↳ Work with Anthropic models via Google Cloud
↳ https://lnkd.in/eFHRyX5v

𝟭𝟭) 𝗔𝗜 𝗙𝗹𝘂𝗲𝗻𝗰𝘆 𝗳𝗼𝗿 𝗦𝘁𝘂𝗱𝗲𝗻𝘁𝘀
↳ Build AI fluency for learning and career success
↳ https://lnkd.in/eVJz8Hdt

𝟭𝟮) 𝗔𝗜 𝗙𝗹𝘂𝗲𝗻𝗰𝘆 𝗳𝗼𝗿 𝗘𝗱𝘂𝗰𝗮𝘁𝗼𝗿𝘀
↳ Apply AI fluency in teaching and institutional strategy
↳ https://lnkd.in/eJK2iEPp

𝟭𝟯) 𝗔𝗜 𝗙𝗹𝘂𝗲𝗻𝗰𝘆 𝗳𝗼𝗿 𝗡𝗼𝗻𝗽𝗿𝗼𝗳𝗶𝘁𝘀
↳ Use AI to boost impact, stay mission-aligned
↳ https://lnkd.in/ee4vuV6N

All free. All official from Anthropic.

Save this.

Share it with someone learning AI.

P.S. Which course are you starting with?

LinkedIn carousels built my 50k following.

(Here’s how I create them fast 👇)

Most spend 3+ hours on carousel design
Then, get 200 views on their post
It’s deflating. I’ve been there

Meanwhile, I create carousels in 20 minutes.
And get 20,000+ views per post

The exact workflow 👇

1: Canvas (1 mins)
- 1080x1350 pixels
- Tall fonts (Anton, Bison)
- 2 colors max

2: Hook Slide (4 mins)
- Big promise at top
- Parenthetical for curiosity
- Visual hierarchy

3: Body Slides (10 mins)
- One concept per slide
- Bullets, not paragraphs
- Caption describes visual

4: CTA Slide (2 mins)
- Value first
- Then engagement ask
- P.S. sections get 2x comments

5: Images (2 mins)
- Ideogram AI
- Match hex codes
- Break margins for depth

6: Export (1 mins)
- PDF, not images
- Full LinkedIn previews
- Better reach

7: Caption (0 mins)
- Hook → Context → Bullets → CTA
- Under 1,500 characters
- Mobile-first

RESULTS:

Month 1-10: 200 views if lucky
Month 11+: 200,000 weekly views

The difference?
This system.

Your audience doesn't want perfection.
They want education wrapped in simplicity.

Save this workflow.
Watch what happens.

P.S. What's your biggest carousel challenge?
P.P.S. Design? Ideas? Consistency? Drop it below 👇

I started posting on LinkedIn at 42.

Most people told me I was too late.

"The algorithm favors young creators."
"You missed the window."
"It's oversaturated now."

I ignored all of it.

Here's what happened in 2 years:

↳ Became a content creator at 42
↳ 600+ posts published
↳ 60k (almost) followers gained
↳ Named Favikon's Rising Star at 43

Just a reminder:

You can start at 31.
You can fail at 33.
You can reinvent at 38.
You can flounder.
You can fail (again).
You can bet on yourself at 42.
You can pivot.
You can get better.
You can find your path.
You can start over at 20, 30, 40, 50, 60, or any age.

And still WIN.

Your timeline isn't behind.
It's exactly where it needs to be.
It's just yours.

The only thing that's "too late" is never starting at all.

P.S. Have you ever reinvented yourself?

Old way: $10k /month ad creative team.

New way: $0 /month with Google Pomelli

Google just launched it’s AI ad generator
Its called Pomelli & it’s incredibly powerful

Here’s how I use it to create ads in minutes 👇

Step 1 – Enter Your Website
• Type in your site URL to start the process
• Pomelli pulls data to understand your brand

Step 2 – Automated Analysis
• AI scans your website for visuals and tone
• Delivers a full analysis in minutes

Step 3 – Create Brand DNA
• Pomelli builds your fonts, colors, and imagery
• You can tweak elements to stay on-brand

Step 4 – Generate Campaign
• Instantly creates ad creatives using your DNA
• Edit, delete, or generate new versions

Step 5 – Edit with Prompts
• Type a prompt to remix or adjust campaigns
• Generate new ideas in seconds

Step 6 – Resize for Platforms
• Instantly adapt ads for feed or square formats
• Duplicate, download, or adjust with one click

Step 7 – Launch for Free
• Your full campaign is ready to post
• 100% free, powered by Google Pomelli

[save this for your next ad campaign]

AI is eating the world.

Google Pomelli gets us one step closer

Now more expense ad creative

Generate 100s of ads in minutes for free

P.S. Have you tried Pomelli? 
P.P.S. What do you think of the creative?

Claude just launched Sonnet 5.5

(1 week after launching Opus 5.5)

I can't keep up with all the launches, tbh.
But I want to use the right model for the job.
So I did a little research to find out what to use.

Here's a quick reference for tasks you likely do daily 👇

𝟭) 𝗦𝗼𝗻𝗻𝗲𝘁 𝟱.𝟱 (𝗙𝗮𝘀𝘁 + 𝗖𝗵𝗲𝗮𝗽)
↳ Editing docs: fast, polished edits
↳ Spreadsheets: formulas, pivots, charts
↳ Debugging: quick fix-and-test loops
↳ Email triage: cheap enough for inbox volume

𝟮) 𝗢𝗽𝘂𝘀 𝟱.𝟱 (𝗬𝗼𝘂𝗿 𝗗𝗲𝗳𝗮𝘂𝗹𝘁)
↳ Writing posts: best judgment on voice
↳ Building apps: made for long coding sessions
↳ Visuals: sharpest layouts (built as code)

𝟯) 𝗙𝗮𝗯𝗹𝗲 𝟱.𝟭 (𝗧𝗵𝗲 𝗛𝗲𝗮𝘃𝘆 𝗛𝗶𝘁𝘁𝗲𝗿)
↳ Deep research: hard reasoning, long solo runs
↳ Anything Opus can't crack

Why not just use the best model for everything?

Speed and cost.

Sonnet 5.5 costs 1/5 of Fable 5.1 per token.
And Anthropic says it runs 30%+ faster than Sonnet 5.

Inefficiency adds up fast.

Here's a simple rule to use
↳ Could an intern do it? Sonnet 5.5
↳ Is it a senior person's job? Opus 5.5
↳ Would you hire an expert? Fable 5.1

Not sure? Start with Opus 5.5.
That's Anthropic's own advice.

Which model are you using most right now?

How to set up Claude Cowork in 10 minutes.

(and walk into every morning fully prepped)

I used to lose 45 minutes every morning before doing real work:
↳ Pulling meeting context from email
↳ Scanning my content calendar for gaps
↳ Hunting down past-due tasks

Now Claude does it before I open my laptop.

Here's the 10-minute setup 👇

𝟭) 𝗗𝗼𝘄𝗻𝗹𝗼𝗮𝗱 𝗖𝗹𝗮𝘂𝗱𝗲 𝗖𝗼𝘄𝗼𝗿𝗸 (𝟮 𝗺𝗶𝗻)
↳ claude.ai/download
↳ Sign in
↳ Connect your working folder

𝟮) 𝗖𝗼𝗻𝗻𝗲𝗰𝘁 𝟰 𝗧𝗼𝗼𝗹𝘀 (𝟱 𝗺𝗶𝗻)
↳ Granola for meeting notes
↳ Notion for your content calendar and todos
↳ Gmail for conversation context
↳ Google Calendar for the day ahead

One-click OAuth on each. Done in 5 minutes.

𝟯) 𝗕𝘂𝗶𝗹𝗱 𝗧𝗵𝗲 𝗗𝗮𝗶𝗹𝘆 𝗕𝗿𝗶𝗲𝗳 𝗦𝗸𝗶𝗹𝗹 (𝟯 𝗺𝗶𝗻)
↳ Open Cowork → Skills → Create New
↳ Paste the prompt below
↳ Schedule it for 7am every weekday

Here's the exact prompt:

"Every morning at 7am, give me a daily brief with three sections:

1. Content Calendar Review. Check my Notion content calendar for the next 7 days. Flag any days where I have no scheduled post.

2. Overdue Tasks. Check my Notion todo list. Surface anything past its due date and how long it's been overdue.

3. Meeting Prep. For each meeting on my Google Calendar today, pull my Granola notes from the last conversation with that person and summarize the most recent email thread. Give me one talking point and one open thread to follow up on."

That's it.

10 minutes of setup. 45 minutes back every morning.

Stop treating Claude like a chat window.

Start treating it like the employee who shows up before you do.

Save this. Build it tomorrow.

P.S. What's the one morning task you'd offload first?

I ditched OpenClaw for Hyperagent.

Here's what it cost me to learn the lesson.

Setting up OpenClaw ate an entire weekend: 
→ Bought a Mac mini 
→ Installed OpenClaw (then had to reinstall it) 
→ Created a brand-new Gmail account 
→ Created a brand-new Apple ID → Hand-wired every integration

A few weeks in, the gateway started crashing. Fine when you're sitting next to the machine. Not fine when you're on the road and your "always-on" agent isn't. And spend? No real way to control it.

So I tried Hyperagent (built by the Airtable team).

5 agents. 20 minutes. No Mac mini required.

My Hyperagent fleet:

🧠 Chief of Staff — reads my inbox, builds my daily brief, manages my todos 
📈SDR — researches companies + prospects, drafts cold email 
LinkedIn Ideas — reviews my prevalidated content and pitches new angles 
📧 Email — runs my triage system end to end 
📊 Sales — analyzes our sales data and suggests where to push

Each one runs in its own cloud environment with its own tools and integrations. No reinstalling. No babysitting a box on my desk.

Here's the part worth paying attention to:

Hyperagent is giving away $10M in inference credits to 500 founders going agent-first. $20K per founder. They're calling it the Founding 500.

If you're already rebuilding your workflows around agents — apply. If you know someone who is — send it their way.

Applications close May 31. → https://lnkd.in/eYgp5qtE

#HyperagentPartner

Today is Day 1.

(Day 1 of putting $1M in employees' pockets)

$40 billion goes to creators this year.
↳ 74% of marketers are spending more on them.
↳ 1/2 of that spend goes to micro creators.
(creators with a few thousand followers, not a few million)

So companies pay strangers to talk about their product.

Meanwhile the people who build it aren't in the conversation at all.

Your team loves what you're building. They know how to sell it. They have access no creator can buy.

Plenty of companies ask their teams to post. Nobody pays them for it.

Stanley for Business fixes that.
↳ Your team finds their voice
↳ Their posts go out
↳ They get paid

The company gets reach it can't buy. The person builds a name they keep.

Creators found their voice. Your employees should get to find theirs.

This week we're relaunching Stanley for Business.

Today is Day 1 of a million dollars paid to employees

Learn more here: https://lnkd.in/g8NZaWxg

P.S. Follow along. I'll be posting as we move toward our goal of $1M

I gained 10,000 trusted followers in 60 days

(using 6 tactics nobody talks about)

I used to write 1,000-word thought leadership posts
Shared my entire business philosophy
Crafted the perfect personal brand story

Nobody cared.

Then I discovered what actually builds trust online.

It's simpler than you think 👇

1: Drop Experience Signals

- "I grew by 1k followers this week"
- "I used to struggle with consistency"
- One line that shows you've been there
- Instant credibility in 10 words or less

2: Show Up Every Single Day

- Trust compounds with consistency
- People need to see you 7+ times
- Daily presence beats perfect content

3: Share Your Real Life (Sometimes)

- 90% business content
- 10% personal glimpses
- My kids' drawings get more DMs than my best tips
- Humans trust humans, not brands

4: Build Relationships in Comments

- The post starts the conversation
- The comments create the connection
- Reply to everyone (yes, everyone)
- Real trust happens in the back-and-forth

5: Stick to Your Lane

- Pick 3-5 core topics
- Become known for something specific
- Authority in one area > surface knowledge in many
- Consistency builds expertise perception

6: Make It Actionable, Not Academic

- Theory = "I read this somewhere"
- Tactics = "I actually do this"
- Give the exact steps you take
- People trust practitioners, not professors

The old way: Write perfect content and hope
The new way: Build trust through micro-actions

Trust isn't built in one viral post.
It's built in 100 small interactions.

Start with just one of these today.

P.S. No trust, no growth, trust me! 
P.P.S. What's been working for you? Drop it below 👇

5 reasons your posts fail.

(based on analyzing 54,000 LinkedIn posts)

We pulled 6 months of LinkedIn data.
The same 5 mistakes showed up every single time.

And every one of them is fixable.

Not opinions. Data.

Here's one that'll sting:
Your hook is too long.

Hooks under 60 characters get 2.2x more engagement.

That's mistake #1.

The other 4 (and the exact fix for each) are in the carousel 👇

P.S. Which of the 5 are you guilty of?

Every dad I know has the same dilemma.

Work harder → miss your family.
Work less → worry about providing.
Take a break → feel lazy.
Keep pushing → burn out.
Ask for help → feel weak.

It’s a never-ending cycle for me.

My wife and I own two 6-figure businesses.
Have two kids
And we both have day jobs. 😅

For years I’ve chased balance.
(spoiler: I never found it)

Here’s what I believe now.

Chaos is ok
Messy is ok
Life has seasons
Striving is good. It’s what creates a life worth living

I see people saying, “AI is making our life worse”

And I agree, if you’re using it to cram more work into an already packed day or outsourcing your entire brain to an LLM.

I use it to get time back.
- Post drafts written overnight (thanks Stanley)
- Meeting notes summarized
- Emails drafted before I even read the reply

I reinvest the hours where the ROI is highest. Playing catch in the morning before camp, bedtime stories, a slow breakfast with my wife before a chaotic workday.

Here's my message to all those looking for balance this Saturday:
- Balance is a myth
- Life has seasons
- Love has the highest ROI

I'll keep writing posts on how to get more of your time back.

P.S. What are you doing with the ones you love this weekend?

I got 8.3M views on LinkedIn last year

(here's the key to LinkedIn copy)

2 year ago, I was posting into the void.
Same effort. Same ideas. Barely any reach.

I wasn't writing badly.
I was structuring badly.

I fixed these 10 things and my audience grew:
More engagement on my posts
More views on each post
More followers each day

1. Post Length
↳ Match length to post format
↳ Each format has a sweet spot

2. Your Hook
↳ 80% won't click "see more"
↳ Short, bold, numbers win

3. Your Rehook
↳ Line two keeps them reading
↳ Challenge, explain, then deliver

4. Whitespace
↳ Use space to improve flow
↳ Don't space after every line

5. Formatting
↳ Make text easy to scan
↳ Wave rhythm + groups of three

6. No Orphan Words
↳ Single words kill momentum
↳ Adjust line breaks intentionally

7. Topic Chunking
↳ Group related ideas together
↳ Topic → connector → payoff

8. Power Ending
↳ End with a clear takeaway
↳ Make the point stick

9. CTA
↳ Questions boost engagement
↳ +20–40% comments possible

10. Nail All 10
↳ These tactics compound
↳ Reach follows clarity

You LinkedIn post success is
-1 part content quality
-1 par human psychology

We like clear communication
We like information density
We like content that's easy to digest

Give your reader what they want
And what you're reach begin to grow.

P.S. What's your best LinkedIn copy tip?

I grew from 0 to 70k on LinkedIn.

Nobody warns you what it actually takes.

"Just post consistently."

So I did. For 3 months.

Random topics. Random formats. Random hooks.

Consistency didn't equal visibility.

Consistency is table stakes. Not the skill.

I went back and mapped what actually moved the needle. It wasn't one habit. It was a stack of skills built on top of each other 👇

Writing a hook that earns the next line
↳ most posts die in the first sentence

Formatting for the scroll
↳ white space, one idea per line, a clean landing

Telling a personal story people see themselves in
↳ receipts beat opinions

Studying why people stop, save, and comment
↳ human psychology, not the algorithm

Replying to every comment like it matters
↳ the second wave of reach lives there

That's five. The full map is in the graphic.

None of it fits on a "post consistently" poster.

It took me 18 months to learn. You can start this week.

Save this if you're done posting into the void.

P.S. Which one are you skipping?

4 files save me 2 hours a day.

(20 minutes to set up)

Every morning used to start the same way. Open Claude. Explain who I am. What I sell. How I write. Which words I never use. A 10-minute briefing before any actual work got done.

Some sessions it nailed my voice. The next session? Total stranger.

Then I stopped prompting and wrote 4 files instead. I haven't re-explained my business since.

Here's what each one does 👇

𝟭) 𝗔𝗴𝗲𝗻𝘁𝘀.𝗺𝗱
↳ Your AI org chart. Each agent gets a role, a personality, and clear boundaries.
↳ Exec assistant, post research, lead gen. Each one stays in its lane.
↳ Without this file, your AI is a generalist. With it, you have specialists.

𝟮) 𝗖𝗼𝗻𝘁𝗲𝘅𝘁.𝗺𝗱
↳ Your company brain. Overview, voice, decisions, tools.
↳ It loads every session, so your AI shows up experienced instead of starting from scratch.
↳ This is what turns a generic chatbot into YOUR team member.

𝟯) 𝗠𝗲𝗺𝗼𝗿𝘆.𝗺𝗱
↳ Where your AI stores what it learns: preferences, corrections, wins, mistakes.
↳ It updates itself after each session, so next time it's smarter.
↳ 1 session becomes 100 sessions of compounding knowledge.

𝟰) 𝗦𝗸𝗶𝗹𝗹𝘀.𝗺𝗱
↳ Your best processes, written once as reusable playbooks.
↳ Draft LinkedIn posts, triage inbox, pull weekly reports.
↳ SOPs die in Google Docs. Skills run on autopilot.

How they work together:

Context loads first. Agents read it and know their role. Agents run Skills to do the real work. Memory captures what happened.

Next session starts smarter than the last. That's the loop.

Any one file is useful. All 4 together is a self-improving AI workforce.

Save this.

P.S. Which of the 4 would save you the most time?

Mastering ChatGPT doesn't cost a dime.

These are the top 12 courses I could find:

OpenAI just launched Dots.
(and Astra is already old news)

Claude was hot for 6 months
But recently, there's been a shift.
ChatGPT is back and better than ever.

I'm not Claudemaxxing anymore. 
I'm using both daily.

I recommend doing the same, and here's how to come back up to speed fast (and FREE 👇)

𝟭) 𝗔𝗜 𝗙𝗼𝘂𝗻𝗱𝗮𝘁𝗶𝗼𝗻𝘀
↳ 70-min course, certificate at the end
↳ https://lnkd.in/gtvw5qfn

𝟮) 𝗔𝗽𝗽𝗹𝗶𝗲𝗱 𝗔𝗜 𝗙𝗼𝘂𝗻𝗱𝗮𝘁𝗶𝗼𝗻𝘀
↳ Turn a task you repeat into an AI workflow
↳ https://lnkd.in/gHXuvvh4

𝟯) 𝗚𝗲𝘁𝘁𝗶𝗻𝗴 𝗦𝘁𝗮𝗿𝘁𝗲𝗱 𝘄𝗶𝘁𝗵 𝗖𝗵𝗮𝘁𝗚𝗣𝗧
↳ Your first chat, and where everything lives
↳ https://lnkd.in/gQhmftWu

𝟰) 𝗣𝗿𝗼𝗺𝗽𝘁𝗶𝗻𝗴
↳ Write prompts that get the answer you need
↳ https://lnkd.in/gVA9_vwR

𝟱) 𝗣𝗲𝗿𝘀𝗼𝗻𝗮𝗹𝗶𝘇𝗶𝗻𝗴 𝗖𝗵𝗮𝘁𝗚𝗣𝗧
↳ Teach ChatGPT your tone, role, and preferences
↳ https://lnkd.in/g-mck48z

𝟲) 𝗨𝘀𝗶𝗻𝗴 𝗙𝗶𝗹𝗲𝘀
↳ Drop in docs, sheets, and images to work on
↳ https://lnkd.in/gCJ2HFaQ

𝟳) 𝗦𝗲𝗮𝗿𝗰𝗵 𝗮𝗻𝗱 𝗗𝗲𝗲𝗽 𝗥𝗲𝘀𝗲𝗮𝗿𝗰𝗵
↳ Get cited answers and multi-step research
↳ https://lnkd.in/gSA87Hjw

𝟴) 𝗜𝗺𝗮𝗴𝗲 𝗖𝗿𝗲𝗮𝘁𝗶𝗼𝗻
↳ Make and edit images by describing them
↳ https://lnkd.in/ggX2d7S2

𝟵) 𝗣𝗿𝗼𝗷𝗲𝗰𝘁𝘀
↳ Keep files and context in one place per job
↳ https://lnkd.in/gmE3ZAm4

𝟭𝟬) 𝗪𝗿𝗶𝘁𝗶𝗻𝗴
↳ Get from blank page to final draft faster
↳ https://lnkd.in/g7nsFteN

𝟭𝟭) 𝗕𝗿𝗮𝗶𝗻𝘀𝘁𝗼𝗿𝗺𝗶𝗻𝗴
↳ Pressure-test ideas and find angles you missed
↳ https://lnkd.in/grvUSqX6

𝟭𝟮) 𝗗𝗮𝘁𝗮 𝗔𝗻𝗮𝗹𝘆𝘀𝗶𝘀
↳ Upload a spreadsheet and ask what it shows
↳ https://lnkd.in/gWGB2Q2e

In September 2026, it's time to give ChatGPT another look.

Codex is solid.

ChatGPT 5.6 Sol and Astra are great.

I feel like the writing is better than Claude.

Pets are kinda fun

And this week they launched more cool features (like Dots)

Let's all brush up.

7 days. 7 features. 1 mission.

$1 million into employee pockets.

The entire Stanley for Business team flew to New York City this week to relaunch S4B, and every feature we ship has the same goal. Help employees grow your company while building something for themselves.

The idea is simple:
↳ Employees post on socials
↳ The company gets reach, trust, and pipeline
↳ Employees get paid for every approved post

Day 1 was heads down:
↳ Locked down our next 7 features
↳ Mapped out the first 2 on the whiteboard
↳ Got to work

I'm documenting the whole build right here. More to come.

P.S. Would you post more if your company rewarded you?