Gagan Biyani

Gagan Biyani

These are the best posts from Gagan Biyani.

13 viral posts with 14,581 likes, 1,071 comments, and 493 shares.
2 image posts, 1 carousel posts, 0 video posts, 9 text posts.

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Best Posts by Gagan Biyani on LinkedIn

I’m amazed at how many high-performers have serious or chronic health issues like TMJ, severe muscle pain, carpal tunnel. I’ve dealt with my share of health issues; imho it all comes down to stress. A story about stress and what I’ve learned from managing it...

One day, I woke up with a pain in my side that wouldn’t go away. Hours later, the doctors were performing an appendectomy. I was out for 2 weeks and it hurt like hell. I don’t think it was a coincidence that I was fired from Udemy 4 months later.

(More to come on that in a future post, follow now to get the story.)

After Udemy, I got healthy and built a fitness routine. My physical health was better than ever, and people noticed. Problem solved, right?

The good times didn't last. Running Sprig was freaking hard (all startups are) and soon I developed TMJ - severe jaw pain related to grinding one’s teeth. It would get so bad that at times I couldn’t even get out of bed in the morning.

The problem wasn’t the TMJ or appendicitis. The problem was stress.
It only dawned on me after we shut Sprig down and I went on sabbatical. Within weeks, I started to feel great again. Walking in 100° heat in Havana, I had more energy than I ever did in San Francisco. As my mental stress subsided, my physical stress did too.

Now, I’m on my 3rd company and worried about falling into the stress vortex again. After 10 years battling this, I’ve learned a lot and thought I’d share 5 lessons:

1. Strategy is everything. You have more control than you realize. You choose your career, your goals, and how you work. You can learn to negotiate with your colleagues/boss/board about expectations and responsibilities. Create a work/life strategy that works for you.

2. Physical health. I work out 3-4x/week, try to eat whole foods, and drink responsibly. I used to meditate but found I prefer long walks and exercise. The most important thing about your physical health: do things that you can do for the next 10 years. No fad diets, no unreasonable expectations. Sustainable > effective.

3. Mental Health is more important than physical health. For non-founders: get a good therapist/life coach, build a ā€œcircleā€ of colleagues at other companies with similar jobs, and find a good mentor to provide perspective.

4. Family & Friends. So many people are only friends with other career-oriented people. This is a mistake. Long-term friends, families, and significant others are there even if your career falters. Invest in these relationships; don’t let them go by the wayside because of work.

5. Monk mode. As an absolute last resort, go into monk mode. No sugar, no alcohol, self-care weekends, meditate & exercise daily. ā€œMonk modeā€ is not an ideal permanent state, at least not for me. But you gotta do what you gotta do.

This is a lifelong battle. I deal with it every day. But it does get better - as you get older and have more perspective, the things that used to stress you out seem trivial. As my mother says, ā€œHealth is Wealth.ā€
How Udemy solved the Chicken and Egg problem:
Post image by Gagan Biyani
The dirty little secret of edtech: the biggest names don’t actually care if you learn anything.

As co-founder of Udemy, it is something I reckon with every day…

Duolingo - edtech’s only decacorn, worth $14B. Brilliant app, addictive product, and great for motivation. But let’s be honest: most users can’t hold a basic conversation in their chosen language. It’s a game, not an education.

Masterclass - it’s called ā€œedutainmentā€ for a reason. Great brand and team. But not useful for serious learning.

Udemy/Coursera opened access to millions, but video courses have a fatal flaw: they only work for the most motivated. 4-10% completion rates! I still get DMs about their positive impact, but still average person doesn’t view them as mainstream solutions to education.

Kajabi/Teachable nailed creator monetization. But many (not all) creators don’t prioritize outcomes — just sales. Too many $5,000 ā€œget rich quickā€ courses with spammy marketing. There are gems, of course, but still not enough quality for mainstream acceptance.

Then there’s University of Phoenix, the worst offender. It proved you could tap federal student loans, deliver poor outcomes, and keep billions in revenue.

Ironically, the best education models — coding bootcamps like App Academy, BloomTech, General Assembly, Galvanize — actually drove real outcomes. But they didn’t quite reach scale. In large part due to unfair (and immoral, imho) practices by the higher education cartel.

Here’s the thing: everyone in this space starts with good intentions.

I know the teams at Duolingo, Udemy, and others. They care. But the incentives of Edtech 1.0 pushed everyone toward engagement and monetization instead of real learning.

Public investors eventually caught on. Consumer growth stalled, B2B slowed, and valuations dropped. Coursera/Udemy are each ~$700M (!!) in annual revenue, but trade at 1.5-2.5x multiples (!!). It is a hard time in edtech.

We need Edtech 2.0.
The next generation needs to deliver real learning outcomes AND high engagement.

There’s a slew of companies trying - of course I believe Maven is one of them.

To build multiple $10B+ companies in education, we need to care deeply about whether people actually learn. American competitiveness is literally reliant on rebuilding our education system.

AI is about to trigger the largest upskilling need in modern history. The opportunity is massive — and this time, we can get it right.

It may not seem like it, but I’m optimistic. Out from the ashes of Edtech 1.0 will rise Edtech 2.0. The new generation is going to deliver value, and make people believe again.
The consensus in education is that AI will replace the teacher. We’re launching the opposite bet today.

I believe humans are going to be more powerful, more creative, and more important in an AI future.

That’s why we’re launching Maven as the home for human expertise. Where humans can build superpowers and learn from those at the forefront of their fields.

Learn from Humans.

#learnfromhumans
A junior employee really screwed up last week. He signed a $22k contract with his own signature. No approval, no redlines. Just signed it and sent accounting an invoice. LOL.

It was an interesting management moment.

On the one hand, I was kinda shocked. We cannot have just anyone signing contracts for Maven. Also, he agreed to an up-front payment for 2 months of work which I wasn’t comfortable with when I found out. On the flip side, he had shown significant initiative in creating the pitch to hire an agency, vetting multiple options, choosing one, and negotiating the terms of the contract.

I wanted him to feel appreciated for the work he put in while also making it clear this can never happen again. It’s a tough thing to both say ā€œgood jobā€ and ā€œwtfā€ in the same sentence.

I kinda laughed at the employee and told him the deal. We can’t have you signing contracts without talking to me. Also, I want you to fix this because unfortunately we don’t want to pay $22K up-front for this contract. I could’ve fixed it for him, but that would’ve undermined him even more and also wouldn’t reinforce an ownership culture.

Instead, we got on a call with the agency together. My employee went first, and apologized directly to the consultant. Then, I apologized as well because I also own anything that happens at Maven, and I set the conditions for this mistake.

We renegotiated the contract, and it all worked out. A younger me would’ve been more frustrated and pissed, but nowadays I realize that when you give people a lot of ownership, sometimes they will step over the line.
Kinda crazy but Maven’s top instructors are officially making $5M/year…

It’s critical that some of our best minds don’t just build things, but also help others learn to build for themselves. Teaching has an exponential effect and making millions/year is serious incentive to do it.

I love that people who do this are getting paid for it.
Principles for a wildly successful career:

- You get what you put in.
- Entitlement and victimhood are the breeding ground for mediocrity and disappointment.
- Reputation compounds.
- Pay more attention to the company you’re joining than the job title, function or salary.
- The best mentors are often the meanest.
- The company’s goals are your goals.
- You’ll learn more from peers than you will from your manager.
- Title inflation is actually worse for you than it is for your employer.
- Be kind, not nice.
- Every time you enter a new situation, your past is as much a liability as an asset.
- Deciding which job to switch to is as important as which job to stay at.
- ā€œDo what you loveā€ is dangerous advice, unless paired with ā€œbuild something people want.ā€

Careers are incredibly long and windy paths. Starting at 21 and retiring at 65 means 11 4-years stints or 22 2-year stints.

Be patient, and focus on the work.
17 years ago Eren, Oktay and I met and we hatched a plan to reinvent education. Today it looks like a major success but in reality we were STRUGGLING in this photo (taken 16 years ago).

Investors didn’t want to touch Udemy because they thought education was a bad market. Our first 18 months resulted in almost no traction and no clear path to success. We ripped out our core product and started over again. We went into significant credit card debt. I slept on an air mattress on the floor for almost a year - the mattress would deflate overnight which was creating a pain in my back.

Eventually, we raised $1M. Then $3M. The company IPO’d. This year, Udemy will do $800M in revenue - $500M ARR.

Hundreds of millions of people learned skills and changed their careers on Udemy. I think hundreds (more likely thousands) of people became millionaires due to Udemy’s success. We founders made life-changing money, retired our parents, and lived the Silicon Valley dream.

Sometimes it’s good to remember where you came from. It was freaking hard - but worth it.

Building is always worth it, succeed or fail. You gotta keep going.
Post image by Gagan Biyani
Growth marketing was perhaps the most important trend in tech in 2010. Chamath literally got 1% of Facebook and became a billionaire for starting the first ever growth team at Facebook.

I ran a conference called ā€œGrowth Hackers Conferenceā€ and it was sold out multiple years in a row.

By 2020, growth marketing was practically dead. Nobody was talking about it and most growth teams folded fully into product orgs. Now in 2026, I believe growth hacking will make a strong comeback.

Growth used to be a cool art where super high IQ and high EQ practitioners leveraged consumer insight, data and product to create unique ways to grow their products. They built crazy referral loops using Facebook or LinkedIn connect, created SEO-friendly pages en masse for marketplaces, and built spammy viral apps as customer acquisition tools. Eventually, most of those acquisition channels closed up - and so eventually growth marketers disappeared and companies stopped hiring for it. Many of us just graduated beyond growth and rebranded ourselves as product. Some stayed in ā€œgrowthā€ which basically became ā€œpaid marketing.ā€

With a new disruptive force like AI, growth opportunities have opened up again. We have at our fingertips an extremely broad set of new tools that are still developing:
- Vibe coding allows you to build micro-products and micro-workflows from scratch, without having to suck up engineering resources. Experimentation can explode, if you figure out how to pull it off.
- AI can ingest massive amounts of data and therefore help create new insights.
- AEO will become a massive growth opportunity that will require inventive solutions to trick LLMs into recommending your product. And I’m fairly confident OpenAI/Anthropic will offer an ā€œApp Storeā€ for ChatGPT and Claude. (The current version OpenAI released is just the beginning).
- Content marketing will look totally different in the age of unlimited creativity (and productivity) from AI-generated content.

There are tons of fresh opportunities for growth marketers to play with and innovate on. The intersection of data, product, and marketing is going to have a rebirth.

Game on.

P.S. If you’re on the cutting edge of this and this post resonated, I’m looking for a consultant/partner/leader to help my team leverage modern tools to build a strong distribution channel. DM me.
Post image by Gagan Biyani
My direct report kicked me out of a meeting today.

I loved it. The hardest part about building a ā€œhigh feedback cultureā€ is that as CEO, you often end up giving more feedback than you receive.

However, I also want feedback too. It makes me more comfortable and more secure when my team is straight with me. And my direct report telling me: ā€œGagan - I’ve heard enough from you on this subject. Mute yourself so I can hear from everyone elseā€ was perfect.

I was still allowed to listen in on the conversation and I saw her facilitate a fantastic brainstorm where everyone contributed great ideas. Then, I added my notes at the end and we came to an amazing result.

For me, I want my team to act as normally with me as possible. I want them to share their opinions freely and openly. And I want them to manage me as much as I manage them.

That’s the sign of a great employee-manager relationship.
ā€œWhen I left my job they replaced me with 3 peopleā€ is not the flex you think it is.

I see this all the time. Someone leaves their job and brags about how the company had to hire multiple people to fill their shoes. They frame it as evidence of their indispensability.

Sometimes that is true. You were a unicorn and the company was left with a giant hole when you left. It happens, but it's rare.

But there are also three other potential situations:

1. You left while the company was growing. So the scope of your role kept rising and you either decided you didn’t enjoy the change or found a better opportunity. In this case, of course they were going to hire 3 people. Everyone’s job at an early stage company turns into 3 jobs. It’s just the laws of nature, nothing positive nor negative about your performance.

2. You should’ve been advocating for hiring more people and you didn’t. Your boss stepped in your absence and realized: shit we need this to be multiple functions to best take advantage of the opportunity here.

3. You were a great generalist, but the company needed specialists. Nothing wrong with that, but it's good to know this about yourself!

Great contributors and leaders make themselves replaceable. They build systems, document processes, and develop their teams so thoroughly that the work continues seamlessly without them. Most of the time it’s impressive that you did one job and they replaced you with three. But the even more impressive thing would be if you scaled yourself and optimized the team size/scope so that your company got the most out of that function. That's the actual flex.
Super excited about this: Maven is partnering with Dharmesh Shah on a series of free lessons on how to run AI Agents.

Dharmesh launched Agent.ai which is an awesome website to get inspiration and browse available agents. Some ways we use agents at Maven:

- the marketing team uses Claude Code to automate reporting and modeling
- the organic social team uses agentic workflows to edit video and create motion graphics
- the design team uses Cursor and Claude to build mockups that feel interactive and real
- the engineering team uses AI to prototype and ship features 5x faster

Honestly, we still feel like we're in the first inning of agents. We are not yet "agent-native" and likely have a long way to go.

I don't think you can really succeed without continuous learning on the subject. There's new stuff happening all the time. We're offering 30+ free lessons in this series; here are some of the speakers:

Kyle Poyar, creator and writer of Growth Unhinged, former Operating Partner at OpenView
Alex David, GM of AI Solutions at G2
Kevin Raheja, Head of API, Partnerships, Ecosystem at HeyGen
Shreya Wadehra, AI Engineer @ Fathom
Sara Davison, AI practitioner, has taught 8,000+ AI and Agentic Workflows
Kyle James, serial entrepreneur, early at Hubspot.

Check out the full series here: https://lnkd.in/gZtAa-u5
I never do listicles. But this feels like it deserves it. Here are 43 free lessons on AI Product Sense, Vibe Coding, and AI Engineering

Maven just soft-launched a new feature and it’s blowing up: multi-part free workshop series where each lesson builds on the next. Experts from Google Deepmind, Meta, AWS, Intercom, and more are now teaching free workshops series totaling 43 lessons…

AI Powered Design - 6 lessons hosted by Xinran Ma
šŸ‘‰ https://lnkd.in/gTCcUXpF

AI Product Interviews - 4 lessons hosted by Mahesh Yadav
šŸ‘‰ https://lnkd.in/gtG8tk8i

Vibe Coding - 9 lessons hosted by Harold D.
šŸ‘‰ https://lnkd.in/gR3Mg678

AI Product Sense - 5 lessons hosted by Marily Nika, Ph.D
šŸ‘‰ https://lnkd.in/gcx9M53A

AI Evals - 3 lessons hosted by Aishwarya Naresh Reganti
šŸ‘‰ https://lnkd.in/gTM3ud58

Building an AI Team - 4 lessons hosted by Jacob Bank
šŸ‘‰ https://lnkd.in/gwKnS-9X

Agentic AI - 3 lessons hosted by Hamza Farooq and Gabriela de Queiroz
šŸ‘‰ https://lnkd.in/gz7m7kiA

UX Impact - 3 lessons hosted by Vitaly Friedman
šŸ‘‰ https://lnkd.in/gBhvNQJW

AI Engineering - 3 lessons hosted by Aurimas Griciūnas
šŸ‘‰ https://lnkd.in/gjZcy4nj

AI Agent Mastery - 3 lessons hosted by Sara Davison and Tyler Fisk
šŸ‘‰ https://lnkd.in/gwGx__79

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