Hélène Poulit-Duquesne

I am delighted to announce that Pierre Niney is joining Maison Boucheron as a Friend of the Maison. Being a Friend of the Maison is very meaningful to me; it means sharing common values and nurturing a long-term relationship. It was a natural move to collaborate with Pierre Niney because it means working with an actor and comedian who dares venture off the beaten path. At Boucheron, we keep pushing the boundaries and challenging the norms of High Jewelry. This ability to take risks brings us together.
Pierre Niney leads an inspiring career, both on stage and in cinema. Graduated from the National Conservatoire and the Cours Florent, he has been a member of the Comédie Française from 2010 to 2015, and notably received the César Award for Best Actor for his performance in the film Yves Saint Laurent by Jalil Lespert in 2015.
I congratulate Pierre Niney for the diversity of his projects and welcome him to the Boucheron Family.

I am very proud to announce that Boucheron has been named 'Jewelry Brand of the Year' by WWD – an award that celebrates the power of resilience and innovation in challenging times. It is a particularly significant recognition as this marks the first time the award has been opened to the jewelry industry. Being the first to receive this distinction feels especially meaningful, as the history of Boucheron is a succession of 'firsts'.

Our founder Frédéric Boucheron was the first of the great contemporary jewelers to open a boutique on Place Vendôme in 1893. The first to invent a necklace with no clasp, our iconic Question Mark, giving women the freedom to put it on by themselves, in 1879. What I am particularly proud of is that 166 years after its creation, our Maison continues to challenge conventions and be recognized for that. Together with Claire Choisne, our Creative Director, we consider our duty to stay true to the heritage of Frédéric Boucheron by pushing the boundaries of this traditional sector.

I am deeply convinced that innovation and creativity become even more vital as our world grows more complex. Thank you WWD for this wonderful recognition. It inspires us to keep exploring new horizons.

Je suis très fière d'annoncer que la Maison Boucheron a été nommée « Marque de joaillerie de l'année » par WWD - un prix qui célèbre le pouvoir de la résilience et de l'innovation dans les périodes difficiles. Cette reconnaissance est particulièrement significative car c'est la première fois que ce prix est ouvert à l'industrie de la joaillerie et Boucheron est la première Maison à le recevoir. Et justement, notre histoire est une succession de « premières fois ».

Le fondateur de la Maison Frédéric Boucheron a été le premier des grands joailliers contemporains à ouvrir une boutique place Vendôme en 1893. C’est aussi le premier à inventer un collier sans fermoir en 1879 : l’iconique Point d’Interrogation, donnant aux femmes la liberté de se parer elles-mêmes. Ce dont je suis particulièrement fière, c'est que plus de 166 ans après sa création, notre Maison continue d’être reconnue pour sa prise de risque et son goût pour l’innovation. Avec Claire Choisne, Directrice des Créations, nous considérons qu’il est de notre devoir de perpétuer l'héritage de Frédéric Boucheron, en continuant à repousser les limites de ce secteur traditionnel. 

Je suis convaincue que plus la société est complexe, plus l'innovation et la créativité sont indispensables. Merci au WWD pour cette belle reconnaissance. Elle nous pousse à continuer d’explorer de nouveaux horizons.