After 300K followers and 53K people taught, I can tell you with confidence ALL the advice in this post works.
Here's my complete LinkedIn guide for beginners:
(Save + Repost this before anything else ♻️)
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1. First things first...
Make a decision. LinkedIn is not like all the other platforms. It takes mad time and effort to build here.
Make a decision = next 6 months, you're locked in!
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2. How many times should you post?
In the beginning, frequency is good. But only for so long. Start off with 7x posts the first few weeks. You'll learn what works, what types of posts you enjoy more. But as soon as you're clear on that, try 3-4x posts. Maximum.
Quantity is never the goal.
Things to remember:
a. Pick 2-3 topics you want to be known for
b. Write 60% educational posts → authority
c. Write 30% personal posts → personability
d. Write 10% “broad“ themed posts → virality
e. Publish ONLY if you have something to say
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3. Instead of posting daily, comment daily (a lot)
Create 4 lists of profiles for daily commenting:
a. Your ICPs → Ideal Client Personas
b. Peers → leverage competitors' views
c. Bigger influencers → leverage their views
d. LinkedIn buddies → others in your follower range
The quality of your comments matters the most.
Bonus: Being early on each of the posts above WILL give you more profile views, and opportunities.
Aim for 50 comments per day = great habit.
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4. Before you do 1-2 above, optimize your profile
More profile views won't mean anything if people are not clear on what to do on your profile.
(I recently dropped my complete profile optimization guide too - slide back on my profile, you'll find it)
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5. Make an offer every single day
When I say “make an offer“, I mean “send DMs“ to warm prospects. Oh, the free acount here is limiting.
Get LinkedIn Premium → It's worth it.
Send DMs to your favorite commenters.
Send DMs to ICPs within your commenters.
Send DMs to ICPs from the “reactions“ list too.
Send DMs to your Profile Viewers (primarily ICPs).
Things to remember:
a. Never pitch in your first DM (no pitchslapping)
b. Personalized voice / video notes work super well
c. Personalized guide / loom videos work even better
d. Use Linkbound to find leads inside your interactions
The goal of each DM? To book calls. Nothing more.
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Bonus tips (post is getting long, sorry):
1. Stop tagging big creators to get more reach
2. Focus on profile views, not post impressions
3. Unfollow 5-10 people every day in your feed
4. Only comment on posts that are “on-brand“
5. Treat every single comment like a mini-post
6. Follow creators in regions you're selling to
7. Share freely + support everyone. Period.
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Read this far? You the best. 🤝
This guide will help thousands of new LinkedIners today looking for guidance. I know this. So thanks for reading and pushing this post further!
Happy LinkedIn-ing!
- Coach J ❤️
P.S. Ask me anything about LinkedIn - I'm yours :)