Jolyon Varley

I'm a social media guy. But I couldn't help but appreciate this lovely bit of copywriting.

The Ordinary are a masterclass in brand authenticity.

While other skincare brands push:

Celeb endorsements
Miracle promises
Glossy marketing

The Ordinary lean into their strength:

Making effective products at honest prices.

They choose science over hype.

This is what happens when a brand:

Knows exactly who they are.
Understands their audience.
Dares to go against the grain.

And guess what?

It works better than any celeb endorsement ever could.

Authenticity + bravery is the ultimate formula for trust 🤷‍♂️

Amiriteee? Who else loved this ad ?!

♻️ Repost to share this lesson.

_

👋 I’m Jolyon Varley, co-founder of OK COOL, strategic and creative partners to the hottest brands on the planet. I drop insights on culture and entrepreneurship every day at 7:30am EST 🔔

Ask that person for a coffee.
Message that leader on LinkedIn. 
Don’t give one wild fuck what people think of you.
Just reach out.
9 in 10 might say no.
But 1 in 10 is all you need.

Life is short, and if you don’t open doors for yourself, no one will.