Jordan Murphy 🧠🦍

If you want to lose your best people, do this:

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Ignore employee development.

If you aren't developing your people...
Then how are you promoting them?

Are you burning your culture to the ground?
Are you accidentally creating a toxic work environment?

I've learned as a leader that if you want to fail quickly...
Promote people by picking favorites or the top performers.

➠ Your best people will feel undervalued and overlooked.

You must create a game that your employees know how to win.
It's on you as the founder or leader to define the game.

➠ Watch for a demonstrated ability to learn and adapt.

Promote, based on: potential and aptitude
Reward grit, tenacity, ambition, attitude and experience.

Top performers are the best in their arena, at their game.
And you must develop them to play other games.

Set your team up for success or pay the price.
But what is the price for each employee you lose?

Gallup and Payactiv spelled it out for us—
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“It can hit up to double their yearly salary.“

Ouch! Investing in our folks?
Now, that's where the smart money is.

💬 Agree or Disagree?

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Your title doesn't make you a leader—the way you treat people does.

How you do one thing is how you do everything.

You lead people and you manage things.

If you mix that up, you’ll always have problems with culture, employee satisfaction and be labeled a bad boss.

You need to care for people and lead by example.

And if you’re in business, you’ll be forced to struggle.

You’ll struggle with retention, attracting top talent and building lasting leverage.

It’ll manifest in your business as low customer satisfaction, plateaus in growth and constant frustration.

If you find yourself pointing your fingers at your employees.

Just remember, for the one finger you’re pointing, there are 3 of your fingers pointing back at you.

Take ownership and be better.


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💬 What’s your definition of a good leader?

You're not losing, you're learning.

(If you're an ROI thinker.)

Here are 10 key shifts to adopt this mindset:

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1. Embrace failure as a powerful tool.
Failure isn't a setback; it's a step forward.

• Iterate and refine your approach.
• Extract all value from every situation.
• Develop clarity through systematic question flows.

↳ Failure is the ultimate teacher.

2. Bet on yourself.
As an ROI thinker, I bet on my abilities.

• My first high-ticket coaching sale was $9k.
• Reinvested in my business with a key hire.
• Freed up my time to focus on strengths.

↳ This bet transformed my business.

3. Reinvest strategically.
ROI thinkers know where to put their money.

• Invest in resources that unlock more time.
• Look for investments with compounding returns.
• Focus on building exceptional products and services.

↳ Strategic reinvestment fuels growth.

4. Hypothesize and test.
Approach challenges with a scientific mindset.

• Test, learn, and iterate.
• Develop hypotheses based on data.
• Build action plans around these hypotheses.

↳ This methodical approach ensures progress.

5. See the silver lining.
Every setback is an opportunity in disguise.

• Reframe failures to find their value.
• Use setbacks as learning experiences.
• Maintain a positive, growth-oriented mindset.

↳ Optimism fuels innovation.

6. Place calculated bets.
ROI thinkers take calculated risks.

• Make informed decisions based on data.
• Assess the potential upside of every investment.
• Embrace the possibility of failure as part of the journey.

↳Calculated risks lead to high rewards.

7. Think beyond the dollar ROI.
ROI isn't just about money.

• Focus on long-term benefits.
• Evaluate the holistic return on any investment.
• Consider the impact on time, skills, and resources.

↳ Broaden your perspective on returns.

8. Lean into your skills.
Trust in your abilities to generate income.

• Use your skills to create opportunities.
• Continuously develop and refine your talents.
• Leverage your strengths to maximize returns.

↳ Skills are the foundation of ROI thinking.

9. Build exceptional products.
Quality attracts investment.

• Focus on creating high-value offerings.
• Deliver exceptional results consistently.
• Ensure your products solve real problems.

↳ High-quality products drive ROI.

10. Systematize clarity.
Clear processes lead to better outcomes.

• Use structured question flows for clarity.
• Streamline your decision-making process.
• Develop systematic approaches to problem-solving.

↳ Systems enhance efficiency and results.

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You're not losing, you're learning.

➠ Adopt the ROI mindset.
➠ Make smart bets on your resourcefulness.
➠ Transform setbacks into setups for success.

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P.S. Are you following Brain Apes yet?

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Business is fun when you play it like a game.

Which key shift (1-10) hits for you? 💬

Tell me in the comments.

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7 Quick Tips for Creating Your Own Luck

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Waiting for opportunities to find you?

That's a common trap.

Doors don't appear where you stand.

They appear and open as you go.

More momentum...

Equals more opportunity.

Let's dive into a mindset shift for proactive success.

From the trenches of Building Brain Apes.

Ready? Here's How to Create Your Luck:

1. 𝗚𝗶𝘃𝗲 𝗕𝗲𝗳𝗼𝗿𝗲 𝗬𝗼𝘂 𝗧𝗮𝗸𝗲

• Build genuine relationships
• Always provide value first
• Foster collaborations

➠ Persistence is key—it turns rejections into acceptances.

2. 𝗥𝗲𝗷𝗲𝗰𝘁𝗶𝗼𝗻 𝗶𝘀 𝗡𝗼𝘁 𝘁𝗵𝗲 𝗘𝗻𝗱

• Treat every 'no' as a growth lesson
• Cultivate resilience and adaptability
• Essential traits for any thriving founder

3. 𝗠𝗶𝗻𝗱𝘀𝗲𝘁 𝗠𝗮𝗸𝗲𝗼𝘃𝗲𝗿: 𝗙𝗿𝗼𝗺 '𝗜 𝗛𝗼𝗽𝗲' 𝘁𝗼 '𝗜 𝗪𝗶𝗹𝗹'

• Take decisive actions for success
• Convert hopes into executable plans
• Practice positive self-talk to beat self-doubt

➠ This mindset shift dramatically alters your success trajectory.

4. 𝗦𝘁𝗮𝘆 𝗚𝗿𝗼𝘂𝗻𝗱𝗲𝗱 𝗶𝗻 𝗖𝗵𝗮𝗼𝘀

• Focus on the present
• The right questions bring clarity
• Align actions with your ultimate goals

5. 𝗚𝗼𝗮𝗹-𝗦𝗲𝘁𝘁𝗶𝗻𝗴 𝗦𝘁𝗿𝗮𝘁𝗲𝗴𝘆: 𝗗𝗿𝗲𝗮𝗺 𝗕𝗶𝗴, 𝗔𝗰𝘁 𝗦𝗺𝗮𝗹𝗹

• Set visionary goals
• Define the actions required
• Consistently do those things

➠ Remember, great achievements stem from daily small actions.

6. 𝗛𝗮𝗻𝗱𝗹𝗶𝗻𝗴 '𝗡𝗼' 𝘄𝗶𝘁𝗵 𝗘𝗺𝗼𝘁𝗶𝗼𝗻𝗮𝗹 𝗜𝗻𝘁𝗲𝗹𝗹𝗶𝗴𝗲𝗻𝗰𝗲

• Stay composed, learn, and leverage rejections
• Use them as fuel for your development
• Now do it again, but better

7. 𝗧𝗵𝗲 𝗣𝗼𝘄𝗲𝗿 𝗼𝗳 𝗖𝗼𝗻𝘀𝗶𝘀𝘁𝗲𝗻𝗰𝘆

• Be relentless in your efforts
• Stand out through persistent effort
• Build momentum that’s hard to stop

➠ Never underestimate the compounding effects of consistency.

Proactive success starts with action, not by waiting.

Embrace rejection, stay focused, and continue pushing forward.

Each step you take shapes your journey.

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So what's your next step? 💬

Creating your business? 💬

Scaling your business? 💬

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Tell me in the comments!

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