Julian New

“But what are we actually selling here?”\n\nI ask this all the time because honestly? It’s often not clear.\n\nWay too many brands are hiding behind clever copy, buzzwords, or over-complicated messaging.\n\nBut if your audience has to think too hard to understand what you do… they’ll move on.\n\n🧠 The brain is lazy.\nIf it’s not simple, it’s ignored.\n\nThe smartest copy is often the clearest.\n→ Not “solution-oriented omnichannel frameworks”\n→ Just “we help you sell more online”\n\nForget what school taught us about big words and fancy phrases.\n\nIn real life, simplicity wins.\n\n\nMegan Bouton cartoon says it all. 👇\n\nSay what you mean. Say it simply. And say it in a way real people understand.\n\n#Copywriting #Branding #Marketing

Overcomplicating your marketing? You’re not alone.

I see it all the time:
Teams chasing trends, tweaking tactics, adding layers, and losing clarity along the way.

But great marketing?
It’s not about being everywhere. It’s about being understood.

Let’s bring it back to basics:
→ Strategy grounded in research
→ Listening closely to your audience
→ Creating content that resonates
→ Showing you understand them
→ Delivering value. Consistently
→ And building trust, brick by brick

That’s what drives growth.
That’s how brands connect.
And that’s what we focus on.

It’s not flashy.
It’s not complicated.
It just works.

Thanks to Rosalind Toews for the reminder and to ChatGPT for spelling it out better than most brands do 😅

#ContentStrategy #Marketing #Brand #Growthmarketing

The best copy doesn’t just sound nice. It stops the scroll.

This piece by Justin Oberman nails it (give him a follow, he made the creative by hand on a reMarkable!):

→ No fluff
→ Not trying to sound clever
→ Just bold, clear, unignorable words

“Words aren’t just vessels for meaning.
They’re weapons, shields, and seduction devices.”

Most brands play it safe.
But the ones who stand out?
They use language like a superpower.

Thanks for the reminder, Justin.

A masterclass in what copy should do: not decorate, but drive.

#Copywriting #Brand #Marketing #Content #Copy

Ogilvy’s “No Need to Fly” campaign for Deutsche Bahn might just be one of the smartest climate-positive ads ever made.

Why? Because it didn’t rely on guilt, fear, or empty greenwashing.

It used:
- Real-time location data
- Beautiful, local visuals
- Price comparisons (train vs. flight)
- Hyper-personalised ads

The concept?
Show Germans that they don’t need to fly to Arizona when they can take the train to Saxony.

- Looks like the desert
- Costs a fraction
- Cuts emissions
- Wins hearts

The result?
→ +24% revenue
→ 2 million train tickets sold
→ Travellers choosing impact without sacrificing experience

Here’s the real genius:
It didn’t make sustainability feel like a compromise.
It made it feel cooler. Smarter. More personal.

Marketing that moves people → literally and emotionally.

Let’s create more campaigns like this. Where meaning and performance go hand in hand.

Credit Tim Keijzer 🌱 for sharing this

#Marketing #Brand #Sustainability #Advertising