Shitiz Dogra

- Flipkart Big Billion Day Sale is Coming.
- Diwali is coming.
- Coldplay is coming to India.

My salary is crying in a corner like Ishan Awasthi.

#ecommerce #shopping #marketing #copywriting

Vi (Vodafone Idea) should go to Cannes for their Kumbh Campaign. 
Not kidding!


When I first saw their campaign film, hand on heart my first thoughts were 
“Why didn't I think of this?“. 

We all know how easy it is to get lost in the ocean of people at MahaKumbh, and bringing people together becomes one of the noblest deeds at the event.
And they focussed just on that. Keeping people connected. 
Helping loved ones find their loved ones in the chaos.

The brilliance of using beads stacked as phone numbers is just phenomenal. When I tried to deep dive into the campaign, four key reasons stuck with me.

1. Cultural relevance - Using tulsi and rudraksh beads that are iconic symbols of the Hindu faith was a masterstroke. The bracelet made from these beads not only serves the purpose with mobile numbers but also becomes a core memory for the people.

2. Scalability - The fact that this idea is so simple to implement and is agnostic of age, gender etc. makes it massively scalable and universally acceptable.

3. Storytelling - The brand film beautifully captures the emotion of people and how overwhelming it can be in the most pristine manner. The writing is tight and evocative.

4. Brand Relevance - For a mobile network services brand, keeping people connected and bring them closer is the ultimate deal. The Kumbh campaign brought these values to life with crazy execution. Everything just fits.
Like their bands. Wow!

I showed this film to at least 10 of my close friends, marketers and
non-marketers, and all of them said the same thing - “Send it to Cannes“ :)

What do you think?

#ViNumberRakshak #Kumbh #collab
Vodafone Idea Limited

Make a creative so good that people will remember the brand that did it.

Came across this 'World Mental Health Day' creative by Mother Dairy Fruit & Vegetable Pvt. Ltd.

Loved it for four key reasons -

Minimalistic ✔
Relevant ✔
Great copy ✔
Timing ✔

Kudos to the team behind this!

#mentalhealth #employee #wellbeing #copywriting #branding

Don't ever feel guilty for leaving an organization that failed to see your worth.\n\nYou deserve more money and not getting? Move on.\n\nYou deserve a better role and not getting?\nMove on.\n\nAsking for what you rightfully and logically deserve is an act of courage. \nIt's not desperation. \n\n#career #job #switch #hiring #growth