The secret to attracting top talent?\n\nInvesting in your job description.\n\n\nHere are 4 things you should always do:\n\n1️⃣ SHOW why someone would be interested in your company\n\nDon't just say you're growing - prove it. Share exciting milestones, recent successes, and your company's mission. Let candidates feel the momentum and want to be part of it. Culture isn't just perks - it's how your team feels every Sunday night. Paint a picture that makes people think, “I NEED to be part of this.“\n\nThat's why almost all our Motion (Creative Analytics) JDs have our revenue growth, key metrics, and a clear picture of our future.\n\n\n2️⃣ Paint a picture of the day to day\n\nForget boring bullet points. Help candidates envision their impact. What problems will they solve? Who will they collaborate with? What tools will they use? Be specific and exciting. A great JD should give someone an in-depth POV of what their day weeks look like.\n\nBONUS: Create a 30/60/90 for your JDs.\n\nIt goes a really long way.\n\n\n\n3️⃣ Clearly state what you're looking for in a candidate\n\nList your must-haves upfront, but don't go overboard. A JD isn't a wishlist, it's a realistic outline of your ideal candidate. Focus on the non-negotiables. Are you after specific technical skills? Certain soft skills? A particular mindset? Be clear, but remember - the best candidates might have 70% of what you're asking for.\n\n\n4️⃣ Highlight comp and benefits\n\nYes, salary matters. Be transparent about your range if possible. But don't stop there. Showcase your full package - healthcare, retirement plans, professional development opportunities. If you're remote-friendly or offer flexible hours, shout it from the rooftops. Your perks are your secret weapons - flaunt them!\n\n\nRemember: Your JD sets the tone for the entire candidate experience. It's not just about filling a role - it's about starting a relationship. Make it count!\n\n\n👋 P.S. We're hiring at Motion!\n\nCheck out our careers page for details.\n\nGet your FREE ticket to Motion's Creative Strategy Summit 👉 https://bit.ly/3ywOYN9