When your CEO wants magic, not #marketing.
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Liz Willits
These are the best posts from Liz Willits.
3 viral posts with 7,483 likes, 534 comments, and 366 shares.
1 image posts, 0 carousel posts, 0 video posts, 2 text posts.
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Best Posts by Liz Willits on LinkedIn
What people think copywriting is:
👉 Writing
What copywriting actually is:
👉 Market research
👉 Competitor research
👉 Customer research
👉 Internal research
👉 Research analysis
👉 Positioning
👉 Offer optimization
👉 Developing a big idea
👉 Wireframing
👉 Creating imagery to visualize concepts
👉 User testing
👉 A/B testing
👉 Optimization
Oh, and let's not forget ...
Writing.
👉 Writing
What copywriting actually is:
👉 Market research
👉 Competitor research
👉 Customer research
👉 Internal research
👉 Research analysis
👉 Positioning
👉 Offer optimization
👉 Developing a big idea
👉 Wireframing
👉 Creating imagery to visualize concepts
👉 User testing
👉 A/B testing
👉 Optimization
Oh, and let's not forget ...
Writing.
I’m a professional copywriter.
Here are 11 tips I use to defeat writer's block:
1. Research first.
You can’t write about a topic unless you understand it. And researching while writing is a recipe for disaster. It’s SO easy to get distracted and lose focus.
During research, collect data, examples, and quotes too.
2. Outline.
This is the MOST important tip. An outline organizes your thoughts. It eliminates the overwhelm of a blank page. It keeps you focused.
DO NOT write content without one. It works for short-form content too. I used an outline to write this social post.
3. Block time.
Schedule a time period on your calendar for drafting. Your goal: Write the ENTIRE draft in that time period.
Then, schedule a different time period for editing. Ideally, you'll wait a day or two to edit. That way, you get space and perspective
4. Write at your best time.
Draft during periods of high focus, creativity, and energy.
Morning person? Write in the morning. Night person? Write at night.
5. Eliminate distractions.
Close unneeded browser windows. Mute Slack notifications. Keep your phone in a different room.
6. Use the Pomodoro Technique.
Set a 25-minute timer. You must write during those 25 minutes and nothing else.
Once the 25 minutes is up, set a timer for 5 minutes and take a break.
Repeat.
7. Use formulas.
Ever heard of PAS? Or AIDA?
They’re formulas that give you a structure to follow. They eliminate the blank page.
Try them. They work.
8. Use positive self talk.
Olympians and pro athletes use positive self talk to increase performance. For good reason: It works.
You can use it as a writer too. Tell yourself: “I like writing. I’m a good writer. I can’t wait to write.”
9. Write a messy first draft.
Don’t be a perfectionist at this stage. Just get it written.
Constant editing during drafting is a distraction and messes up your flow.
10. Do 2 rounds of edits.
During the 1st round, focus on:
👉 readability
👉 clarity
👉 punctuation/grammar issues
👉 and brevity.
During the 2nd round, focus on adding:
👉 tone
👉 voice
👉 metaphors
👉 and examples.
11. Reward yourself.
Once you finish drafting and/or editing, give yourself a small reward — like a 20-minute break to do something fun.
That’s a wrap!
Writing is tough. Everyone faces writer's block.
Use these strategies to defeat it.
#marketing
Here are 11 tips I use to defeat writer's block:
1. Research first.
You can’t write about a topic unless you understand it. And researching while writing is a recipe for disaster. It’s SO easy to get distracted and lose focus.
During research, collect data, examples, and quotes too.
2. Outline.
This is the MOST important tip. An outline organizes your thoughts. It eliminates the overwhelm of a blank page. It keeps you focused.
DO NOT write content without one. It works for short-form content too. I used an outline to write this social post.
3. Block time.
Schedule a time period on your calendar for drafting. Your goal: Write the ENTIRE draft in that time period.
Then, schedule a different time period for editing. Ideally, you'll wait a day or two to edit. That way, you get space and perspective
4. Write at your best time.
Draft during periods of high focus, creativity, and energy.
Morning person? Write in the morning. Night person? Write at night.
5. Eliminate distractions.
Close unneeded browser windows. Mute Slack notifications. Keep your phone in a different room.
6. Use the Pomodoro Technique.
Set a 25-minute timer. You must write during those 25 minutes and nothing else.
Once the 25 minutes is up, set a timer for 5 minutes and take a break.
Repeat.
7. Use formulas.
Ever heard of PAS? Or AIDA?
They’re formulas that give you a structure to follow. They eliminate the blank page.
Try them. They work.
8. Use positive self talk.
Olympians and pro athletes use positive self talk to increase performance. For good reason: It works.
You can use it as a writer too. Tell yourself: “I like writing. I’m a good writer. I can’t wait to write.”
9. Write a messy first draft.
Don’t be a perfectionist at this stage. Just get it written.
Constant editing during drafting is a distraction and messes up your flow.
10. Do 2 rounds of edits.
During the 1st round, focus on:
👉 readability
👉 clarity
👉 punctuation/grammar issues
👉 and brevity.
During the 2nd round, focus on adding:
👉 tone
👉 voice
👉 metaphors
👉 and examples.
11. Reward yourself.
Once you finish drafting and/or editing, give yourself a small reward — like a 20-minute break to do something fun.
That’s a wrap!
Writing is tough. Everyone faces writer's block.
Use these strategies to defeat it.
#marketing
