If your hooks suck, your ads suck.
Here's what we learned running $107M worth of hooks across every ad format:
- There are formats that make drawing attention 10 TIMES easier
- The right hook should draw attention from the RIGHT viewers
- A small hook change can take an ad from $5k spent to $500k spent
I broke down exactly how we build hooks that consistently hit above 45% hook rate:
- the 3 ingredients
- the visual cues
- the mistakes most brands make
And why format matters more than most people think.
Want me to send it over?
1. Connect with me Lorenzo Pravatà
2. Comment “Hooks” below
I'll send it over ASAP.
Here's what we learned running $107M worth of hooks across every ad format:
- There are formats that make drawing attention 10 TIMES easier
- The right hook should draw attention from the RIGHT viewers
- A small hook change can take an ad from $5k spent to $500k spent
I broke down exactly how we build hooks that consistently hit above 45% hook rate:
- the 3 ingredients
- the visual cues
- the mistakes most brands make
And why format matters more than most people think.
Want me to send it over?
1. Connect with me Lorenzo Pravatà
2. Comment “Hooks” below
I'll send it over ASAP.