ASICS is running its own race — and winning.

The 75-year-old brand just hit record numbers.
No hype. No drift. No identity crisis.

→ 2024 revenue: ¥678.5B (+18.9%)
→ Operating profit: ¥100.1B (+84.7%)
→ Q1 2025 revenue: ¥208.3B (+19.7%)
→ Full-year revenue forecast: ¥775B (+14.2%)

Consistency is compounding. Performance still leads (55% of sales), but fashion is surging.

Product momentum
↳ Sportstyle up +49.6% YoY
↳ Onitsuka Tiger up +57.2%
↳ E-commerce now 30% of sales
↳ Over 1,000 stores globally

Global tailwinds
↳ EMEA and North America driving margin growth
↳ Disciplined retail rollout, tight channel control

Cultural crossover
↳ New Gel-Kayano 32 = performance legacy continues
↳ Collabs with KITH, Vivienne Westwood, JJJJound, Cecilie Bahnsen — quiet influence, no gimmicks

Brand architecture
↳ Onitsuka Tiger: retro styling, premium positioning
↳ Growing fast without cannibalizing core performance

What stands out:
→ No overbranding
→ No forced hype
→ Just long-term relevance, smart distribution and consistent design

“Running is the new streetwear“.
↳For ASICS, it always was.

ASICS isn’t riding a wave. It’s setting the pace.
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