Marina Panova

2024 was my most successful year yet.

From freelancer → coach → agency owner.

Here are 10 lessons I learned this year:

1️⃣ Learn to manage people.
↳ Teamwork makes growth and success possible.

2️⃣ Hire for your weaknesses.
↳ Focus on strengths and delegate the rest.

3️⃣ Success isn’t luck.
↳ Consistency every day drives real results.

4️⃣ LinkedIn is your biggest asset.
↳ Leverage it fully to grow your business.

5️⃣ Network like crazy.
↳ Relationships open doors to new opportunities.

6️⃣ Master copywriting.
↳ Make clients come to you, not chase.

7️⃣ Stay organized with ADHD.
↳ Structure makes focus and productivity easier.

8️⃣ Invest in your health.
↳ Mindset drives everything in your business.

9️⃣ Think long-term.
↳ Passive income ensures growth and sustainability.

🔟 Prioritize clients’ experiences.
↳ Happy clients bring referrals and lasting growth.

Success is built on relentless action and learning.

Wishing you all a bold and successful 2025.

Let’s make it our best year yet.

💜

99% of people overcomplicate freelancing

8 things I wish I knew 3 years ago:

1. The first 6 months aren’t where you make it big.
↳ It’s where you build your skills.
↳ It’s where you sharpen your reputation.

2. Master the art of copywriting.
↳ Copywriting is the ultimate skill to succeed online.
↳ Write every day to learn how to attract with words.

3. Focus on what you love doing & delegate the rest.
↳ Trying to do it all is a fast track to burnout.
↳ Free up your time to focus on your zone of genius.

4. Build a community first, sell second.
↳ People buy from those they know, like, and trust.
↳ Create relationships so you make selling easy.

5. Success takes time.
↳ Freelancing is a marathon, not a sprint.
↳ Be patient, consistent, and keep showing up.

6. Be ready to adapt and seize opportunities.
↳ Your freelance journey won’t be linear.
↳ Embrace change; it’s where growth happens.

7. Confidence will change your life.
↳ Believe in your worth, and others will too.
↳ Confidence attracts better clients & higher rates.

8. Never undersell yourself—know your value.
↳ Saying no to low pay opens high-value doors.
↳ You are worth more than just getting by.

Progress beats perfection every single time.

The year’s not over yet.

Use this last month to transform your freelance business for success in 2025.

P.S. What’s one freelancing tip you wish you had known earlier?