Mark P. Jung

Marketing is 50% tab organization.

50% screenshot organization.

IYKYK 😎 ✌️

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That email isn’t life or death.

Marketing superpower:

Finding new ways to say the same thing over and over

It's not easy!

👇 But here are 3 frameworks I love:

(that make this hard process a little easier)


1) Meta content

Literally reference your past content from a new POV

→ Use your previous content as an example:
→ Ex: “Today, we're going to break down the hook I wrote on my post last week that got 673k impressions“

(📌 Tip: you don't need high production quality. Record a Loom screen sharing / talking through your ideas).

--

2) Unexpected combinations

Show two distinct POVs on your past content
→ Ex: “Programmatic SEO: Haters vs Advocates“

→ Show the two very different sides of each
→ Think “Mac vs PC“ style characters

(The more contrast the better here)

--

3) Crowdsource someone's hot take

Find an interesting analogy / story from your audience.

Ex: Let's say the topic was repurposing content.

→ Hot take: “Marketers should have someone 100% dedicated to repurposing their content“

→ Add your POV + poll your audience

What else would you add?

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P.S. “repurposing“ content is not cheating. It's good strategy. Your audience need to hear your message over and over and over again ✌️

#marketing

You want to build your personal brand?

You need to eat your fear 👇


👋 Are you afraid to post on LinkedIn?

You're not alone. Take a breath.

I was my own worst enemy.

I was crippled with fear...

Until I discovered:

“Fear Setting“ 👀


📌 How you start:

1️⃣ Define your nightmare scenario
→ What's the absolute worst that could happen?
→ Make it hyper specific
 

2️⃣ How could you prevent it?
→ List 10-15 steps you could take
→ Actions that would make bad stuff less likely

  
3️⃣ Write your “repair journal“
→ If the worst happens, how could you repair it?
→ List 10-15 specific actions you could take

(What will get you back on track?)
 

4️⃣ What are the more probable outcomes?
→ Write down what will prob happen
→ Think worst / bad / neutral / good / best
 

5️⃣ What's the cost of NOT starting?
→ Emotionally, physically, financially
→ If you don't post for 6 months, 1 year, 3 years?

Think about what you will lose out on.
 


99% of the time, you'll realize:

→ The “worst case“ is NOT that bad
→ The potential upside is massive
→ Your fears lose power


Story for you:

✍️ When I started on LinkedIn?

My first post got 73 impressions.

Now I do 1M+ impressions / week.


Because I ate my fear.

I celebrated it.


🎉 P.S. Massive shoutout to Daniel Murray

(My BFF and Co-Founder Authority)

He had Jett and Pookie at Marketing Land today.

Yes. That Jett and Pookie. It was lit.

Their quote was 🔥

“When you get super fans...
You also get super haters“


Don't fear the hate. Celebrate it.

It means you're succeeding.

Start where you are.

Start with fear.


You got this fam ✌️✨


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You asking for “feedback“ is a trap.

Stop doing it. Do this instead 👇

When you say “feedback“

People think → critique

Same is true here:

❌ “Marketing costs“
✅ “Marketing investments“

See the difference?

Costs have a negative association.

→ People want to cut costs
→ People want to invest

✨ Swap “cost“ for → “investment“

--

Same for “Feedback“

Don't ask for it.

✋🛑

--

📌 Say these instead:

1) Early stage?
→ Ask for “ideas“💡

2) Mid stage?
→ Ask for “notes“ ✍️

3) Late stage?
→ Ask for “support“ 💙

--

📌 You can try these scripts:

1️⃣ For your early stage ideas:

“We're early stage.

[Targeting Y audience]
[X is our key metric]

Lmk if you have any ideas...

To hit X goal with Y audience.

No pressure! I know you're slammed too.“


🧠 Why this works:

→ Sets clear expectations → No “random ideas“
→ “Ideas“ feels collaborative → Not critical
→ Takes the pressure off them



2️⃣ For your mid-stage concepts:

“We're making progress! 💪

[TLDR of current state]

[Key metrics so far]

Any notes to refine our approach?

Aiming to [specific goal] by [timeline].“


🧠 Why this works:

→ Shows momentum → Builds confidence
→ “Notes“ feels constructive → Not judgmental
→ Focuses on improvement → Not criticism



3️⃣ For your late-stage projects:

“We're in the final stretch! 🏁

[TLDR of wins / learnings]
[Next steps to launch]

How you can support:

ACTION: → [Your # 1 ask of them]

Appreciate your help to hit [X target]!“


🧠 Why this works:

→ Celebrates progress → Generates excitement
→ “Support“ invites collaboration → Not evaluation
→ Makes stakeholders feel involved → Not just critics

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Small swaps. Big impact.

Your words shape perceptions.

Use them wisely ✌️

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🎬 SHOUTOUT sidebar:

Huge h/t to Ashley Faus for her great POV.

Her comments inspired today's post.

Go check them out from yesterday.

👋 P.S. Give Ashley a follow, she's awesome!

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Hard truth: no one cares about your features or tech.

Your customers have 99 problems. Your product ain't one.


(Yes, Jay-Z just came up on my Spotify writing that hook)


The fastest way to make your audience unsubscribe?

Only talking about your company. And your tech.


But so many B2B companies do this every day.

Every LinkedIn company post starts with:

🤖 “We just shipped AI-powered...“
🚀 “We won ABC award...“
🏆 “We rank # 1 in...“


Your role as a marketer is to be a storyteller.

👎 Your stories lose power with “we.“
👍 But they gain power with “you.“


Here are 3 easy ways to reframe your company posts:


1) Your New Feature

→ Don't just announce your feature
→ Tell the problem stories it solves for your audience

Most companies do this:
❌ “We are proud to announce AI-powered blah blah blah“


✅ Do this instead:
You spend hours manually looking for content ideas.
You research on your phone during family time.
We get it. Creating new content is tough.
You can do this in < 30 secs now.
You just check AI ideas. Done.
Get back to your family.

👆 See the difference?

Break down your product launch into multiple posts.
Pick one emotion. Connect each post to it.
Tell that story. With emotion.


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2) Your Award

→ Don't just announce your award
→ Connect to a value your audience care about

Most companies do this:
❌ “We just won the Fast Company ABC award! Go us!“

✅ Do this instead:
When you call us, we answer in 3 rings. Your time matters.
That's why Fast Company awarded us ABC...
We're pushing for 2 rings next year!
To support you even better.

👆 See the difference?

Awards are a great way to showcase what you stand for.
Pick one value your audience deeply cares about.
Connect your WHY with why they should care.


—


3) Your # 1 Ranking

→Don't just announce your ranking.
→ Explain what it means for your audience.


Most companies do this
❌ “We just earned # 1 ranking on G2, congrats us...“


✅ Do this instead:
You can expect a 30% faster product experience!
G2 recognized this advancement ranking us # 1
We know speed matters to you. We hear you.
Our goal for you? Get every action <50ms.
So you can get back to what you do.

👆 See the difference?

What will they benefit from now as a result of your win?
Why did you win in the first place? Tell that story.

→ New funding you're investing to improve something?
→ More headcount to speed up their support?
→ A better product experience?

—

✅ TLDR; Tell stories. Don't talk features.

📌 Pin this quote from Seth Godin:

→ “Marketing is no longer about the stuff you make.“
→ “It's about the stories you tell.“


The next time you start writing “We...“

Stop. Put your storytelling hat on.

Then start with “You...“

/fin


P.S. Happy Friday to you fam ✌️



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Smart companies own a narrative in their space.

How? They invest in media.

This is the way.

I almost didn't post tonight...

You know that urge to delay? Where you rationalize “I'll do it tomorrow“

It's a feeling you have to recognize quickly and break the pattern.

The shortest path to regret is waiting until tomorrow.

The road to results is paved through action today.

Progress demands we show up, day after day.

Not someday but right now.

Don't hold for perfect.

No matter how late

How uncertain

How stuck

Do it

And then remind yourself

The best time for action is always now

You got this 💪

p.s. check out my newsletter launching soon Multiples: https://lnkd.in/gSQNgBmN

I’ll be sharing all the playbooks I’ve learned so you can master the moves that multiply your money, mindset, and moat.

Your marketing should make me FEEL.

NOT think. Why? 👇


--> Emotions drive action <--


Same for your internal marketing.

📣 You need to MARKET your marketing.


Do you want more budget?

Then this is for you.


I've used this in ALL my roles in tech.

To get $XXM in marketing investment 💰



Part 2/3 of my playbook for you:

How you get exec buy-in

(🎬 to invest in media)


P.S. Did you miss step 1?

📌 My simple 3-step framework:

1. Be the Remora Godfather
2. Show results yourself
3. Self-fund your engine


1) You start like the Remora Godfather 🐠

→ Find a media arm that reaches your audience
→ Send them an offer they can't refuse
→ Make it an effortless win-win


You can read part 1 from my post yesterday.

Next up, step 2 / 3 for you today:


📌 First, pin this quote from Barbara Greene:

❌ “If you tell me. It's an essay.“
✅ “If you show me. It's a story.“


Let's unpack step two:


2) Show results yourself


When you “tell“ your CEO your plans?

You're describing an abstract future.

The problem with this?

Uncertainty.


VS.

When you “show“ your results?

Your CEO can see it and it answers their questions like:

→ What will this content look/feel like?
→ What type of results can we expect to see?
→ How much of your time will it take for you to make?

(The list of questions goes on and on)

See my point here though?


When you “show“, you answer their questions.

You make something abstract → real.



👋 How I first did this:

Any time I had an idea? I posted on LinkedIn.

I would find a way to test it as a small proof of concept.


Too many B2B brands worry about being “perfect“ on social.

“This doesn't meet our brand guidelines.“
“The committee needs to review this.“
“We can review in 2 weeks.“

→ Social is not your website homepage
→ Social is your testing ground to connect


📌 These were my rules for B2B social:


1) Social is your testing ground for new ideas.

When you get traction? Double down and invest more.

If something doesn't work? Np. Don't stress.

No one will see it anyway if it flops.



2) Social is all about speed.

The more you test? The faster you test? The more you win.

Increase your cycle time. Stop the approval committees.

Empower your teams to take risks and test. Quickly.



3) Social is about connection.

You don't need 5 designers in Figma.

Gathered around adjusting corner radius going:

“Let's go with a 47-degree edge — in sea foam — yaaa“


Stop it ✋ 🛑

(Sea foam is a great color but really)


Focus on authentic content first.

Once you have a winning idea? Invest in it.

Make the designs better. Improve the production.

But you don't need a committee of opinions to start.


You need marketers who deeply understand your audience.

That's how you build real connections and fans.

Show your audience you know them.


And that's usually from great copy.

Not “flawless“ Figma designs.


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The 3 Body Problem in marketing.

“If one of us survives, we all survive...“

“Head of Marketing“ is code for:

→ We will pay you for the work of 1 person
→ But ask you to do the work of 3 people

Not speaking out of personal experience at all 😉


P.S. Have you seen 3 Body Problem yet?

Sooo many good memes incoming.

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Every marketer today:

Shhhhhhhhhh! The ads are on 🤫

For the families of marketers, we salute you.

For putting up with all our marketing nonsense today.

*Cracks fingers — getting ready to make all the memes*

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#marketing #superbowl