Mark Williams-Cook

Me doing an #SEO audit on a site because someone wants “to get an SEO involved before launch“, but you were only contacted a week before the whole thing goes live.

Maybe this is a good way to catch LinkedIn ChatGPT spammers? Prompt injection in my posts?

This is why we halted the AlsoAsked MCP. This is why I have been perpetually warning organisations to only use GenAI where it doesn’t matter if the output is wrong. This is why you can’t automate SEO with AI. The list goes on.

That feeling sometimes when you are working with SEO measurement 🤡 iykyk

Unsolicited #SEO tip: Don't bet against Google. We've had a raft of "AI experts" telling us that people are going to stop using Google, and it will all be going to ChatGPT. ⤵️

Apart from the actual reality of traffic, this data from Similarweb shows that OpenAI's GenAI traffic share is quickly being eaten into by Google's Gemini.

While influence may be moving away from company websites and centralised (arguable a bad thing for consumers), I would be surprised to see this change slow down. Google is still highly profitable and OpenAI is reliant on investor funding, which will be a lot less appealing on a downward share trajectory.

Jesse Dwyer from Perplexity: "it is currently accurate to say (most) traditional SEO best practices still apply." (In reference to 'GEO'). But maybe he needs a GEO expert to tell him that isn't true? 🙃