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Matt Gray

Matt Gray

These are the best posts from Matt Gray.

45 viral posts with 28,039 likes, 9,878 comments, and 2,282 shares.
24 image posts, 0 carousel posts, 0 video posts, 1 text posts.

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9 free websites for learning new skills (that will make you unstoppable):

1. Growth Design

My favorite website to master product psychology.

• Level up your product skills
• Learn about cognitive biases
• Use psychology to build better products

2. FS Blog

Learn faster, think better, and make smart decisions.

• Train your brain
• Leverage mental models
• Master the best of what other people have already figured out

3. Dribbble

Explore the world's leading design portfolios.

• Unlimited design inspiration
• Discover amazing designers
• Search for specific animations

4. Stock Circle

See how the best investors invest.

• Follow in the footsteps of investing gurus
• Study Warren Buffett and Charlie Munger

5. Marketing Examples

The #1 marketing website on the internet.

• Better than a marketing degree
• How to grow a YouTube channel in 2022
• Step-by-step guide to landing pages that convert

6. Y Combinator

Get inspired by the top Y Combinator companies.

• Study Stripe's design
• Disect Airbnb's UX/UI
• Learn from the fastest-growing startups

7. Typeshare

Everything you need to start writing online.

• Templates so you never have to stare at a blank page
• Organize content into collections
• Powerful analytics

8. Nexttbrand

Study the most popular DTC brands in the world.

• Learn from the best brands
• Discover their business model
• Study their copywriting and value proposition

9. Review First Round

Learn more about product management, marketing, people, & culture from the best.

• Learn habits of high-impact managers
• How to become insanely well-connected
• Guidebooks for upping your management game



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10 YouTube channels that will teach you more in 2025 than a 4-year college degree:

1. Andrew Huberman, Ph.D.

Learn from the Professor of Neurobiology at Stanford.

Lessons:

• How to build physical endurance 
• What are the best supplements and protocols 
• How to enhance my creativity
 
2. Y-Combinator

Learn from the startup accelerator that has created 68 unicorn companies.

Lessons:

• How to get your first customer
• How to assess your co-founder
• The best ways to evaluate startup ideas

3. The Futur

The Futur teaches millions how to make a living doing what they love.

Lessons:

• How to launch a creative business 
• How to present a project / manage your clientele
• How to charge for design with value-based pricing

4. Matt Gray

My channel on how to scale your brand, community, and systems.

Lessons:

• How I work 4 hours a day
• 10 rules that'll change your life 
• 7 decisions to stop screwing yourself over

5. Alex Hormozi

The best place on the internet for business insights, breakdowns, and motivation.

Lessons:

• Recession-proof money hacks 
• Getting rich in the AI Revolution 
• How to build a $100M frozen yogurt empire

6. Codie Sanchez

The go-to place if you want to start building wealth and acquiring boring businesses.

Lessons:

• 3 business ideas that never fail
• The underrated 7-figure side hustle 
• How someone makes $12m/year cleaning crime scenes

7. MIT Open CourseWare

1000+ free courses from one of the top universities in the world.

Lessons:

• How did Chernobyl happen 
• The basics of airplane aerodynamics
• Understanding portfolio management

8. freeCodeCamp

The best online resource to learn how to code for free.

Lessons:

• Learn web development (HTML + CSS) 
• How to build a Reddit clone 
• Machine Learning for everybody

9. Modern MBA

In-depth documentaries breaking down how the biggest companies today operate.

Lessons:

• Why Airbnb can't disrupt the hotel industry 
• Why Casper & DTC companies failed 
• How Snowflake broke Warren Buffet's lifelong rule

10. Dan Koe

The journey to building successful one-person businesses and maximizing human potential.

Lessons:

• The rise of the value creator 
• How to find profitable niches 
• The roadmap of the one-person business model



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10 of the best websites you're not using (but should be):

1. marketingexamples.com

My favorite website on the internet.

• Viral ad ideas
• Copywriting examples
• Crash courses to get press
• How to write landing pages


2. mymind.com

Curate your favorite online things for inspiration.

Save images, articles, and websites for later.

It's like bookmarks on steroids.

Save any webpage, and AI takes care of the rest.


3. https://lnkd.in/e2TPfp7a

Curated tactics, best practices, and thought leadership for entrepreneurs.

Learn from the best operators in the world.

• SEO
• Hiring
• Retention
• Marketing


4. stockcircle.com

See where the best investors in the world put their money.

• Ray Dalio
• Cathie Wood
• Warren Buffett
• Charlie Munger


5. hypefury.com

Your assistant to grow and make money from your Twitter audience.

• Create new content easily
• Grow your audience
• Scale your email list
• Make more cash


6. nexttbrand.com

Easily spot trending brands that are taking off 🚀

Be the first to know about the next big thing.

Discover the fastest-growing brands.

Thank me later.


7. https://lnkd.in/eayXUWCX

This is a list of the top 271 Ycombinator companies.

Next time you need inspiration for copywriting or landing page designs, look at what the best are doing.

Great artists steal.


8. streaksapp.com

I can't live without this one.

Apple Design Award Winner.

It's the to-do list that helps you form great habits.

I created a daily writing habit - currently at 552 days straight.


9. nomadlist.com

Discover the best places for remote work and travel around the world.

Based on the recommendations here, I went to Medellin, Bali, and Chiang Mai.


10. microsaasidea.substack.com

This is a hidden gem.

Discover monthly recurring revenue side hustles.

Get the newsletter each week to get curated business ideas and generate more $$$



Like this thread?

Please let me know what you think in the comments below. Also, follow me for more insights.

If enough people like this, I'll share my 10 copywriting tips.
10 YouTube channels that will teach you more in 2024 than a 4-year college degree:

1. Andrew Huberman, Ph.D.

Learn from the Professor of Neurobiology at Stanford.

Lessons:

• How to build physical endurance 
• What are the best supplements and protocols 
• How to enhance my creativity
 
2. Y-Combinator

Learn from the startup accelerator that has created 68 unicorn companies.

Lessons:

• How to get your first customer
• How to assess your co-founder
• The best ways to evaluate startup ideas

3. The Futur

The Futur teaches millions how to make a living doing what they love.

Lessons:

• How to launch a creative business 
• How to present a project / manage your clientele
• How to charge for design with value-based pricing

4. Matt Gray

My channel on how to scale your brand, community, and systems.

Lessons:

• How I work 4 hours a day
• 10 rules that'll change your life 
• 7 decisions to stop screwing yourself over

5. Alex Hormozi

The best place on the internet for business insights, breakdowns, and motivation.

Lessons:

• Recession-proof money hacks 
• Getting rich in the AI Revolution 
• How to build a $100M frozen yogurt empire

6. Codie Sanchez

The go-to place if you want to start building wealth and acquiring boring businesses.

Lessons:

• 3 business ideas that never fail
• The underrated 7-figure side hustle 
• How someone makes $12m/year cleaning crime scenes

7. MIT Open CourseWare

1000+ free courses from one of the top universities in the world.

Lessons:

• How did Chernobyl happen 
• The basics of airplane aerodynamics
• Understanding portfolio management

8. freeCodeCamp

The best online resource to learn how to code for free.

Lessons:

• Learn web development (HTML + CSS) 
• How to build a Reddit clone 
• Machine Learning for everybody

9. Modern MBA

In-depth documentaries breaking down how the biggest companies today operate.

Lessons:

• Why Airbnb can't disrupt the hotel industry 
• Why Casper & DTC companies failed 
• How Snowflake broke Warren Buffet's lifelong rule

10. Dan Koe

The journey to building successful one-person businesses and maximizing human potential.

Lessons:

• The rise of the value creator 
• How to find profitable niches 
• The roadmap of the one-person business model



Enjoy this? ♻️ Repost it to your network and follow Matt Gray for more.

Want a free YouTube course checklist?

Join our community of 137,000+ subscribers today: https://lnkd.in/eMB4fWuy
Post image by Matt Gray
YouTube is free education.

But 98% don't know the best professors on its virtual campus.

Here are the top 9 channels to accelerate your learning:
Post image by Matt Gray
Hard pill to swallow:

You haven't succeeded because you’re not doing what you know you should be doing.

Here's how to get ahead of 99% of people (in 2024):

Focus on JUST these 3 parts of your life next year:

• Lifestyle
• Upskilling
• Monetization

And you'll be healthier, happier, and richer.

Here are the big changes I'm suggesting to anyone I mentor:

1. Lifestyle - Evening Routine

A supercharged morning starts the night before:

• Write down your 5 needle-moving tasks for tomorrow
• Embrace supplements like magnesium and melatonin
• Ease into sleep with reading/meditation

Tomorrow's triumph lies in tonight's twilight.

2. Lifestyle - Morning Routine

Your morning makes or breaks your day - take control by:

• Shutting out inputs (no emails, texts or social media)
• Kickstarting your body with exercise
• Scheduling deep work

Your specific routine varies - showing up every damn day doesn't.

3. Upskilling - Storytelling

Sales, hiring, marketing: it's all storytelling. There's no soft skill that'll benefit you more.

Start with basic storytelling frameworks (e.g. the Hero's Journey) and the 7 fundamental emotions.

And you'll soon turn listeners into believers.

4. Upskilling - Negotiation

The crux of negotiation is empathy/understanding - by learning negotiation, you'll become a better listener, communicator, and persuader.

You'll soon see every interaction in your life improve.

It's a life skill that's masked as a business skill.

5. Upskilling - Learning to Learn

To succeed at something fast, you'll have to constantly pick up skills.

That's why you need a robust system for learning: learn by doing, with a purpose, and with accountability.

It's often the antithesis of the process school taught you.

6. Monetization - Passion

To find what'll make you wealthy without sacrificing your sanity, you'll have to introspect:

• What are you good at?
• What do you love to do?
• What does the world need?

The intersection of these is your ticket to freedom.

7. Monetization - Sales

Sales is 20% selling and 80% prospecting - my secret weapon is a tool called http://seamless.ai:

• Take your target company
• Find decision-makers on LinkedIn
• Use http://seamless.ai to find their email

Get good at finding and feeding the Starving Crowd.

8. Monetization - Offer

If sales is full of friction, you're doing it wrong. Great offers sell themselves. Follow this:

• Identify an outcome
• List out perceived roadblocks
• Package solutions to roadblocks into an offer

Don't sell a product: sell a transformation.



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Harsh leadership truth:

Paying a sh*tty salary is the most expensive mistake you can make.

11 other harsh leadership truths that took me 10 years to learn:

1. If you avoid tension, you enable dysfunction 

Have the courage to confront and address issues early before they compound.

Lead conversations with care, compassion, and brutal honesty.

Burying problems lets cancers grow.

2. All decisions have tradeoffs

Understand deeply what you must give up to move forward.

Make choices wisely by calculating second and third-order consequences, and know that the perfect solution doesn’t exist. 

Don’t try to have it all.

3. The day you stop learning is the day you stop leading

If you think you’ve got it all figured out, I’ve got news for you.

The courage to admit doubts & re-examine assumptions unlocks evolution.

Remaining intellectually humble and teachable is the master skill.

4. You reap what you sow with hiring

If you don’t invest in attracting & developing top talent, mediocrity becomes the norm.

Building a team of A-players is your highest leverage activity as a leader.

5. True character is revealed under pressure 

When stakes are high, leaders either rise up or shrink down. That’s when any facade breaks down.

How you choose to respond in make-or-break moments defines you.

6. You must give trust to earn trust

Extend good faith to your people. Assume positive intent. 

Trust is the foundation great cultures are built on.

7. If you want A-players, be an A-player

You set the tone.

Your team mirrors your behaviors, standards, and operating rhythms. 

To attract eagles, you have to soar first.

8. If you lose touch with customers, you’ve lost

Stay connected to changing needs through candid dialogue. Do not get trapped in an ivory tower. 

The market votes with its feet. Listen and watch carefully.

9. Losing emotional control loses respect

As pressure mounts, anchor yourself in stillness.

Temper and composure inspire followership in storms.

Losing your cool loses credibility.

10. A loss of self-awareness = a loss of perspective

Honest self-reflection grounds you in reality and aligns your self-perception to how others experience you. 

Seek critiques. Identify blind spots. Get coaching.

Understand your weaknesses and address them.

11. Talent without systems fosters fragility

Build systems around your unique genius to create replicable systems at scale.

Systemizing the ambiguous separates the good from the great.

Systemize or die.



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LinkedIn is more powerful than Twitter.

In 2022, I generated $150k/month and grew to 176k followers on the platform.

Here's how to hack the LinkedIn algorithm:
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3 years of progress in 90 days.

That's not hype.

That's what happens when you build a plan you'll actually use.

A great 90-day plan isn't about doing more; it's about doing what matters with absolute clarity.

This framework changed how I operate:

1. Start With Foundation

Before you set a single goal, get crystal clear on four things:

One word for the next 90 days.

Your dream outcome (where you want to be on December 31st).

Why it matters emotionally (not just financially). 
The success headline you want written about you.

This takes 30 minutes and saves you 90 days of confusion.

2. Then Set Real Goals

Not 10 goals. 
Not 20 goals. 
Three.

One team goal. 
One health goal.
One business growth goal.

Plus one metric that proves you won.

That's it.

3. Build The Systems

Goals without systems are just wishes.

Identify:

• The one habit you must lock in
• The one system you must build
• What you'll automate or delegate
• What you'll stop doing completely
• Your weekly ritual to stay on track

Systems create the compound effect.

4. Get The Right People

You can't do this alone.

Define exactly:

• One mentor you'll lean on
• One accountability partner
• One teammate you'll empower
• Who can help you (name + role)

5. Execution

Break your 90 days into 12 weekly themes.

Week 1 might be foundation. Week 8 might be scale.

This prevents you from trying to boil the ocean in week one.

The magic isn't in the planning.

It's in having a plan simple enough to remember and specific enough to execute.

I've compressed years of progress into quarters using this exact framework.

Not because I work harder, but because I work clearly.

__

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I'm 32.

When I was younger, I was obsessed with shit that didn't matter.

You can learn from my fuck ups.

If you're 20-something, read this 👇


1. Don't neglect your health.

If you're rich and sick you're going to be unhappy.

To be at your best, you need take care of your mind, body, and soul.


2. Cut toxic people fast.

You are the product of the 5 people you spend the most time with.

Choose wisely.


3. Experiences > Things

We're all going to die. You can't bring things to your grave.

Travel. Go on road trips. Get lost in nature.


4. Fuck outcomes. Show up every day and focus on the process.

There are no shortcuts to success.

The key is to fall in love with the journey.


5. Find your calling

Don't worry about what everyone else is doing.

Focus on the things that make you happy. Find your reason for being.


6. Experiments > Experts

Put in the reps.

Run as many experiments as you can.


7. Learn like your life depends on it. Then act.

Read.

Listen to podcasts.

And take massive action. Every day.


8. Implement the 5-second rule.

Don't procrastinate. The illusion is that you have time.

If there is something you should do, do it within 5 seconds.

Get addicted to progress. Build momentum.


Follow these steps and architect the life of your dreams.

Life is too short to give a fuck what others want you to do.

That's a wrap!
I’ve hired 90+ high performers in the last 3 years.

Here are 8 rare traits I see in every single one:

1. Grit

Most founders mistake hustle for grit.

Real grit is finishing what you start when it's no longer exciting.

It's showing up on day 457 with the same energy as day 1.

I'd rather hire someone with grit than talent.

2. Relentless Resourcefulness

This is what Sam Altman calls the “founder superpower:“

“The ability to stay very calm while a hurricane of crises turns around you.”

Some people find a way, no matter how “impossible” it seems.

3. Optimism

Not the fake “everything is awesome“ kind.

The rare type that:

• Sees patterns others miss
• Has true clarity in chaos
• Turns failures into opportunities

True optimists are realists who prepare for the worst but expect to win.

4. Constant Learning

The ROI on constant learners compounds.

Yesterday's solutions don't necessarily solve tomorrow's problems.

These people just adapt faster than everybody else.

Being surrounded by lifelong learners is how you win.

5. Fun to Be Around

I need people that I like spending time with.

Work can be intense. Having people who bring:

• Positive energy
• A sense of humor
• A lightness to the office

Makes a world of difference.

When we make work feel like play, we're unstoppable.

6. Growth Mindset

Look for people who:

• Document their failures methodically
• Implement feedback immediately
• Question their own assumptions first

Your best hires will outgrow their original role.

7. Not Being an Asshole

Harsh truth: Ego kills companies faster than competition.

It shows up in subtle ways:

• Withholding information from teammates
• Undermining decisions they disagree with
• Making every win about them

Talent without humility is a liability.

8. Enjoys Responsibility

They fix root causes, not symptoms.

They build systems, not band-aids.

They solve problems nobody asked them to solve.

I've never regretted promoting these people too quickly. Only too slowly.



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The cost of distraction is the person you could’ve become.

If you suffer from distraction, read this.

My Deep Work routine:

As an Autopreneur, I've learned that the key to success is not just working hard, but working smart.

One of the most powerful techniques I use is deep work - focusing intensely on a single task without distraction.

Here's my deep work routine to help you master anything:

1. Turn Off Your Phone

Notifications, calls, and texts are the enemy of deep work.

When I'm in deep work mode, my phone is on airplane mode or in another room.

If you service low-leverage tasks, you sacrifice energy from higher-leverage activities.

It's a zero-sum game.

2. Reduce Multitasking

Studies show that multitasking reduces productivity by 40%.

When I'm doing deep work, I focus on one task at a time.

I break projects into small chunks and work through them systematically.

Multitasking is the ability to screw everything up simultaneously.

3. Get More Sleep

Adequate sleep is crucial for cognitive function and productivity.

I aim for 7-9 hours per night to ensure my brain is well-rested and ready for deep work.

Practice does not make perfect. It is practice, followed by a night of sleep, that leads to perfection.

4. Connect With Nature

Whenever possible, I do my deep work sessions outside in nature.

The fresh air, natural light, and greenery have a calming effect that aids concentration.

I believe nature is not a place to visit; it is home.

5. Train Your Brain

Deep work is a skill that can be trained and improved over time.

Start with shorter sessions (25 mins) and gradually increase the duration as you build your focus muscle.

Continuous improvement > Delayed perfection

6. Listen To Music

The right music can help you get into flow state and drown out distractions.

I have a dedicated deep work playlist with instrumental tracks that put me in the zone.

Music is therapy.

It is a communication far more powerful than words, and far more efficient.

7. Use A Timer

To build a deep work habit, I use a timer to track my sessions.

I set it for 60 minutes and work intensely until it goes off.

Seeing the timer ticking down creates a sense of urgency and helps me stay on task.

8. Have Fun

Deep work doesn't have to be a grind. I approach it with a sense of curiosity and playfulness.

I choose topics and projects that genuinely interest me so it feels more like play than work.

When work becomes play, and play becomes your work, your life unfolds.

9. Have An Exciting Mission

Ultimately, deep work is most effective when aligned with a meaningful mission.

For me, it's helping 100M founders automate their business and hit $5M profit per year.

Define your own inspiring mission to fuel your focus.



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Productivity 101:

---

Want to go deeper?

I run a (FREE) Content Cheat Codes Workshop in 5 days to help you scale your online business fast.

I'll be giving away a $449 Content Monetization Guide for free.

I'd love to see you there 👇

https://lnkd.in/emV5cY-x
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ChatGPT is a FREE employee.

But most people don't know how to use it to superpower their marketing.

Here are 8 ways ChatGPT can save you thousands of marketing hours in 2023:

1. Build an Ideation Machine

Coming up with content topics can be super hard.

But ChatGPT can accelerate your ideation process:

• Ask them to brainstorm a list of ideas around *topic*
• Pick an item in the list to dive into unique insights

2. Iterate on Hook Formats

Social media is all about capturing attention:

• For Twitter threads, your hook delivers 90% of the virality
• For TikToks, your first 3-5 seconds define the total view count

But how can you use ChatGPT to improve your hooks?

Here's the process:

• Find the top 5-7 hook formats in your niche
• Copy and paste them into ChatGPT
• Ask ChatGPT to spit out other refined hooks you can use to test

3. Grow Your SEO Skillset

ChatGPT won't make you an SEO consultant.

But you can easily accomplish basic tasks (and save $$ on expensive tools):

• Build keyword lists
• Quickly reduce research time
• Summarize articles to create meta descriptions

4. Marketing Material Outlines

The biggest mistake in online writing:

Starting with a blank page.

Before, you would endlessly research.

Now ChatGPT improves that process.

Type “learn“ and paste the URL you want to “research“ (blog post, science journal, etc.)

Then, it has the context to generate:

• Ad copy
• Blog headlines
• TikTok scripts
• Cold email templates
• Above-the-fold landing page copy

After that:

• Pass it to a copywriter
• Refine it with human touch
• Make sure the tone is on brand

5. Substitute for Google Search

ChatGPT is not the outright winner in all circumstances.

But here are some of the pros:

• Explains complex topics like I'm 5
• Ability to ask targeted follow-ups
• Better at completing niche asks (i.e. Generate a list of 10 x topics)

6. Think Like a Consumer

Native grew to a $100M company by building for customer needs found in Amazon reviews.

ChatGPT can learn to embody a consumer group and voice their needs.

It's not perfect.

But can provide an accurate gauge of:

• Key pains
• Common outlooks

7. Landing Page Copy

Constructing a landing page can be daunting.

These elements are a must:

• Attention-grabbing headline
• Emotional benefits
• Who it’s for
• CTA

8. Operationalize Outreach

A tedious but core part of business growth:

Sending cold outreach.

You can have ChatGPT spin up different emails for:

• Different customer groups (i.e. Fintech v. Healthtech founders)
• Different experience levels (i.e. VPs v. associates)

__

P.S. Want To Craft A 7-Figure Offer People HAVE To Have?

Join my live (free) Workshop on Oct 19th (4 days away).

Attend to get my 20k In 90 Checklist FREE (worth $149).

(And 5x your revenue in as little as 90 days)

Spots are limited. Secure yours here:

https://t.co/fQdgvx73uv

If this was helpful ♻️ please share it forward.
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I make $1.1M per month while taking 4-day weekends.

Here's how to build a business that runs without you:

1. Systems > Hustle

Most founders are stuck working IN their business instead of ON it.

They chase growth through brute force when they should be building systems.

The simple truth:

• You don't need to work harder
• You don't need more hours
• You don't need more motivation

You need systems that run without you.

The difference between a job and a business is whether it works when you don't.

2. The AED Framework

This is the exact system I use to remove myself from operations:

• AUTOMATE what's repetitive
• ELIMINATE what's unnecessary
• DELEGATE what's not in your zone of genius

When something lands on your plate, run it through this filter immediately.

Your most valuable resource isn't money, it's your attention.

3. The 5 Systems Every Founder Needs

After building multiple 7 and 8-figure businesses, these are non-negotiable:

• Content system (audience growth on autopilot)
• Sales system (predictable revenue generation)
• Delivery system (consistent customer experience)
• Team system (accountable performance)
• Finance system (profitable decision-making)

Build these 5 and you've built your freedom.

4. Your Team = Your Leverage

Most founders hire too late, too cheap, and without systems.

Here's your first three game-changing hires:

• Executive Assistant (buys back 20+ hours weekly)
• Content Manager (builds your audience while you sleep)
• Operations Manager (runs your systems when you're gone)

Hire for systems, not tasks.

The ROI on great people with great systems is infinite.

5. The Founder Freedom Formula

True freedom requires more than just delegation.
You need:

• Documented processes for everything you do
• Decision frameworks for your team to follow
• Clear metrics to measure performance
• Weekly accountability systems
• Strategic deep work time for yourself

Your business should serve your life, not consume it.

6. The 90-Day Freedom Plan

Want to implement this in your business?

Days 1-30: Document every process you touch 
Days 31-60: Build your team and systems dashboard 
Days 61-90: Transition to 4-hour founder workdays

Most founders never escape the daily grind because they never commit to the systems work.

Be the founder who builds a business, not just another job.

Your systems are your path to freedom.

__

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YouTube is free education.

But 98% don't know the best professors on its virtual campus.

Here are the top 10 channels to accelerate your learning:
Post image by Matt Gray
I'm 36.

Looking back on my journey as a founder, I've collected these lessons through both triumph and struggle.

 Each one has shaped my path:

1. Nature is Your Greatest Mentor

Get outside.

Find clarity on trails, not in office buildings.

2. Weird is Good

Your uniqueness is your edge.

Don't sand down your edges to fit in.

3. Make Something People Want

The simplest startup advice is still the best.

Solve real problems.

4. Kill Retrospective Regret

Past decisions are in the past.

Stop letting them rule your mind.

5. Attention is The New Oil

Your personal brand is the pipeline.

Build it with intention, not by accident.

6. Apply The 80/20 Rule to Everything

Most results come from a small fraction of your efforts.

Know what moves the needle.

7. Never Feel Sorry for Yourself

Embrace the suck and use it as fuel to level up.

8. Practice Random Acts of Kindness

The returns are immeasurable and compound over time.

9. Taste is The Ultimate Competitive Advantage

In a world of copycats, having good taste sets you apart instantly.

10. Build a Business That Serves You. Not The Other Way Around

Design freedom into the DNA of what you create.

11. Live Every Day Like It's Retirement

Don't postpone joy.

Tomorrow isn't guaranteed.

Neither is your motivation.

12. Give Back Without Expectation

Be authentic with your generosity.

What goes around truly does come around.

13. Invest in Yourself Relentlessly

You are your own best investment.

Books, courses, coaching - the ROI is unmatched.

14. Vulnerability wins

It's the birthplace of love, community, and connections.

The walls you build for protection also block your blessings.

15. Your Network is Your Net Worth

Never stop building it.

Every relationship is a potential door to opportunity.

16. If It's Not a "Hell Yes," It's a No

Trust your gut.

Saying no to the good creates space for the great.

17. Travel is The Greatest Teacher

It opens your eyes to new perspectives.

Nothing expands your mind like exploring new places.

18. Get 1% Better Every Day

Be 37x better by the end of the year.

Small daily improvements create exponential results.

19. Write Daily

It's my best form of therapy.

Clear writing leads to clear thinking.

20. Done is Better Than Perfect

Ship early, iterate often.

Perfectionism is procrastination in disguise.

21. Control The 4 Ws in Life

When you work, where you work, with whom you work, and what you work on.

This is the essence of true freedom.

22. Create Instead of Consume

Start your day with creation, not consumption.

Build before you browse.

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9 ways to rewire your brain (based on science):
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9 AI courses every founder should take (all free):

1. AI Essentials

This is where everyone should start, but almost nobody does.

You'll understand what AI can and cannot do for your business before you waste months chasing impossible outcomes.

The fundamentals matter more than you think.

Without them, you're building on sand.

2. ChatGPT Mastery

Advanced Prompting Beyond basic prompts lies the real competitive advantage.

Learn the frameworks that turn AI from a toy into a business weapon that generates consistent, professional results.

I use techniques from this course daily to create content that actually converts.

3. Google AI Magic

Google's approach cuts through the hype completely.

They focus on practical implementation for search, advertising, and customer insights not flashy demos that don't scale.

This course teaches you to think like a product team, not a hobbyist.

4. Microsoft AI Basics

Microsoft invested $10 billion in OpenAI for a reason.

They understand business integration and scaling challenges better than anyone.

This course reveals how to implement AI without destroying your existing workflows.

5. Prompt Engineering Pro

This is where amateurs get left behind.

Professional-grade prompts require engineering, not luck.

The difference between a $5/hour task and a $500/hour output often comes down to prompt architecture.

6. Machine Learning by Harvard

Stop using AI blindly and start understanding how it actually works.

This knowledge changes everything the questions you ask, the solutions you build, the vendors you choose.

You don't need to become a data scientist. But understanding machine learning fundamentals prevents costly mistakes and reveals opportunities your competitors miss.

7. Language Models by LangChain

While everyone else chases quarterly AI trends, you'll build decade-long advantages.

 LangChain teaches you to think in systems and create AI workflows that compound over time.

This is the course for founders who want sustainable competitive advantages, not viral moments.

8. AWS AI Foundations

Infrastructure determines what's actually possible with AI.

Learn the technical backbone behind AI applications so you can make intelligent decisions about hosting, scaling, and costs.

Smart infrastructure choices save tens of thousands as you grow.

Dumb ones create technical debt that haunts you for years.

9. Real-World Application

Every course is worthless until you apply it to your specific problems.

Theory without execution is just procrastination with a diploma.

Take one technique and implement it before moving to the next.

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Life hacks I know at 34, I wish I knew at 19:

1. Learn Storytelling

Storytelling is the highest intangible ROI skill you can learn.

Sales, hiring, marketing - it's all storytelling.

Start with basic storytelling frameworks (e.g. the Hero's Journey) and the 7 fundamental emotions.

And watch how listeners turn into believers.

2. Rethink Health

Everything changed for me when I came across Symbiotic Success:

Your health DIRECTLY affects achievement - even if you can't see it.

Now I prioritize meditation, lifting weights and nutrition.

Success is a game of longevity and health is your competitive moat.

3. Choose the Arena 

When faced with a fork in the road, there are two paths:

1. One that puts you in the arena.
2. One that puts you on the sidelines.

Always choose to enter the arena.

It's where positive optionality begs to be exploited.

4. Work Like a Lion

Society has conditioned us to work like we're cows grazing.

Long hours. Low focus. Minimal output.

Instead, work less - but work like a hunting lion.

Sprint. Rest. Repeat.

5. Find Your Peak Energy State

Optimal hours, environment, and work style differ for everyone.

Keep experimenting until you find your most productive state - when you don't have to fight yourself to get stuff done.

Once you find it, energy flows where your focus will be.

6. Learn to Communicate Concisely

Most people's emails and messages are full of fluff:

'Hope you're well!'
'I just wanted to ask...'
'Could we circle back on...'

Stop. Be concise and get to the point - your value increases with the effort your readers save.

7. Be Happy for Other People's Successes

It's a positive-sum world out there - there are 22 million millionaires in the US alone.

Recognize that one person's success isn't your failure and offer genuine congratulations.

Joy for others manifests future accolades for you.

8. Be Boring

A lot of success comes from just saying no to cheap dopamine. And instead, focusing on the mundane:

• Maximizing sleep
• Guarding time for workouts
• Not eating out in favor of your nutritious diet

Boring's the secret the successful don’t want you to know.



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The single most powerful habit for personal growth:

Getting up early every day.

I've spent 5+ years and invested significantly in exploring different approaches to waking up naturally.

Here’s what I’ve found:

Rising early is a keystone habit that will upgrade every area of your life.

From productivity to clarity to achieving your biggest goals.

Lose an hour in the morning, and you will spend all day looking for it.

Many of the world's successful people are early risers.

• Oprah at 6:00 am
• Tim Cook at 3:45 am
• Michelle Obama at 4:30 am

They know the magic of quiet time and the discipline it builds.

But how do you become an early riser? Especially if you're a night owl?

It comes down to 5 key principles.

Master these, and you'll be leaping out of bed before the sun, ready to conquer the day.

1. Have a Compelling Reason

Ask yourself: What will waking up early help you unlock?

For me, rising early helps me achieve the "4 Ws": work when I want, on what I want, with whom I want, and from where I want.

2. Set a Consistent Sleep Schedule

Go to bed and wake up at the same time daily, even on weekends.

Create a relaxing bedtime routine:

• Dim lights
• Cool temperature
• No screens 1 hour before sleep

Schedule your sleep like you would schedule a meeting.

3. Optimize Your Environment

Set yourself up for success:

• Open curtains before bed for natural light
• Lay out clothes, prep coffee, remove obstacles
• Keep your alarm out of reach to avoid snoozing

Design your environment to work for you, not against you.

4. Start Your Day With Intention

Have a morning routine you look forward to.

Maybe it's exercise, reading, meditation, or watching the sunrise.

Start small. Build the habit incrementally.

5. Harness Social Support

• Leverage positive peer pressure to stay on track
• Share your morning goal with an accountability partner
• Surround yourself with other early birds who inspire you

Their energy will fuel yours.

Show me your friends, and I'll show you your future.

My Early Rising Routine:

• 5 am: Wake up, meditate 
• 5:30 am: Coffee, journal 
• 6 am - 10 am: Deep work

By 9 am I achieve more than many do all day.

It fuels my productivity, creativity, and success. Try it out.

Overcoming Challenges

• Social events? Leave early or skip the alcohol
• Lack of motivation? Remember your why and feel the benefits
• Weekends? Stick to schedule, but give yourself a 30-60 min buffer

Rising Early Is the Ultimate Life Hack

Don't take my word for it. Try it yourself. Wake up 15 minutes earlier tomorrow. Then, 15 more the next day. Build slowly.

You have the power to take control of your time and potential.

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These 10 YouTube channels taught me more in 2022 than my 4-year college degree:
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These 10 rules will change your life today… (I guarantee it):

1. Don't Neglect Your Health

To be at your best, you need to take care of your mind, body, and soul.

Every day I:

• Do a mindfulness meditation
• Stretch
• Lift
• Eat healthily

The best investment you will ever make is your own health.

2. Cut Toxic People Fast

Beware of energy vampires.

They suck the life out of you and hold you back.

Create a Personal Board of Advisors.

3. Experiences > Things

We're all going to die.

You can't bring things to your grave.

Over the past 6 months, I traveled to:

• The Grand Canyon
• Costa Rica and went surfing
• Sedona and hiked the Red Rocks

Take a "mental vacation" every 6 weeks.

You deserve it.

4. Focus on The Process

Fall in love with the journey.

We all have our ups and downs.

The path to success is a marathon. Slow down and enjoy the ride.

The goal isn't just to get there.

It's to have fun along the way.

5. Find Your Calling

Find the intersection of your:

• Passion
• Mission
• Vocation
• Profession

You only live once.

Make sure you're doing work that feels like play.

If you're checking the clock, quit.

6. Experiments > Perfection

I used to be obsessed with making things perfect.

I learned it's more important to continuously improve:

• Write
• Ship it
• Learn
• Iterate
• Repeat

"I have not failed. I've just found 10,000 ways that won't work." - Edison

7. Learn Like Your Life Depends On It

The best entrepreneurs are lifelong learners.

I spend 6 hours a day learning from:

• Books
• Twitter
• Mentors
• Podcasts
• YouTube videos

Follow your passion. Be curious. Have fun.

8. Live By the 5-Second Rule

Start now. Don't waste any time.

You are one action away from changing the trajectory of your life.

Hesitation is the kiss of death.

Have a bias for action.

“Your feelings don’t matter. The only thing that matters is what you DO.” - Mel Robbins

9. Do Things That Are Obvious

Eliminate distractions.

You must say no to things that are not in your calling.

Focus is the scarcest resource in life.

It's either a "Hell Yes" or a "No."

10. Make Something People Want

I've wasted 1,000+ hours working on things no one wanted.

Seek feedback. Ask for advice. Listen.

You need 3 things to be successful:

1. Unbelievable people
2. Spend as little money as possible
3. Make something customers want

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7 things that will kill your business (and how to avoid them):

1. Not Delegating

Many entrepreneurs don't know how to delegate.

Make sure you:

• Clearly document the desired outcomes and systems
• Delegate to someone that can do the task 80% as well as you

2. Ego

Your ego needs to be kept in check (and not dominate your business).

Remember to:

• Forgive and let go
• Admit when you are wrong
• Surrender your need for control of everything

3. Bad Hires

The average founder takes 7.5 months to remove a bad hire.

Avoid bad hires by:

• Being clear on what success looks like before you interview anyone
• Aim to work on a small project before you hire someone
• Have strict recruiting systems

4. Lack of Systems

Systems run a business and people run the systems.

94% of problems in business are systems driven.

Build systems to:

• Hire the best
• Create content
• Grow your community
• Manage your product roadmap

5. Ignoring the Data

Without proper data, your business is flying blind.

Ensure you are tracking and optimizing your funnel from:

• Acquisition
• Activation
• Retention
• Referral
• Revenue

6. Unnecessary Meetings

If you had to identify one reason many businesses (and humans) never achieve their full potential - it's meetings.

2 rules to live by:

• No agenda, no meeting
• No meetings before noon

7. Taking Outside Capital

Too many entrepreneurs think outside capital will solve all their problems (this couldn't be further from the truth).

Only raise money when you have a scalable product, system, and team.

And consider this:

A profitable business is a beautiful business.



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The 7 most powerful life hacks I've discovered:

1. Meditate Daily

All of man’s problems come because he cannot sit by himself in a room for 30 minutes.

Our society is filled with:

• Cheap dopamine
• Constant notifications
• Screens everywhere we look

Take time to slow down and be present.

2. Surround Yourself With Optimists

Who you surround yourself with has a bigger influence on you than you know.

You’re the average of the 5 people you spend the most time with.

Each of those 5 should be someone pushing you forward.

Choose who you spend your time with wisely.

3. Build a Personal Board of Advisors

Don’t underestimate the power of a mentor.

Epictetus mentored Marcus Aurelius.
Jobs mentored Zuckerberg.
Buffet mentored Gates.

Seek advice from people 2-3 steps ahead of you.

You can access their lifetime of wisdom in 2-3 years

4. Write Every Day

Writing is essential in unleashing your creative potential.

Writing every day:

• Builds discipline
• Allows you to organize your thinking
• Improves your vocabulary and communication skills

Mastering this skill will lead to success in the modern economy.

5. Invest in Yourself

We spend 8 hours a day working for someone else.

But won’t take 30 minutes to work on ourselves.

Invest in yourself through:

• Reading
• Exercising
• Learning a new skill

Just 30 minutes a day can change your life.

6. Block Off Time to Read

The most successful people in the world have one thing in common:

They love to read.

• Read about things that interest you
• Re-read your favorite books
• Read every day

An hour a day of reading puts you in the top .01% of people.

7. Consistency Beats Ability

The best entrepreneurs show up every day.

95% of people fail because they are inconsistent.

Take pride in showing up (even when you don't feel like it).

The most addictive drug is momentum.

99% of advice is just noise.

The real answer?

Just. Stick. With. It.

It’s that simple.



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Here's how to set a company strategy you'll actually use:

1. Purpose

First, get clear on these 3 questions:

• Your one-sentence mission
• Why the world actually needs you
• What breaks if you disappear tomorrow

Most founders spend months on mission statements nobody remembers.

Answer these three questions in 10 words each and you have more clarity than a 100-slide deck.

2. Unique Advantage

Find your unique angle on what you are building:

The secret you believe that others don't. 
What makes you impossible to copy. 
Where you're already dominating. 
How you're 10x better.
Your core moat.

When you declare your unique advantage openly, you force yourself actually to have one.

No hiding behind vague "innovation" or "quality."

3. The Market

Understanding your market is key to building something people want.

Ask yourself:

• Who is your dream customer
• What is their biggest unmet pain
• What is the specific beachhead you own first

Strategy without a target is just philosophy.

These three answers turn your entire company into a heat-seeking missile.

4. Strategic Choices

Be specific about what you'll always do and never do.

Determine this year's single priority, your current bottleneck, and how you'll eliminate it.

The "never do" list is more important than your roadmap.

Public declaration of what you won't do creates accountability that private strategy can't match.

5. Execution System

Map out 3 quarterly targets.

Be accountable for every monthly milestone and have clear ownership of every metric.

Complexity is where strategy goes to die.

Three targets per quarter. That's it.

When everyone knows the scoreboard, execution becomes obvious.

6. Strategic Story

Leverage the narrative people repeat about you.

Two sentences that your team, customers, and competitors all know by heart.

Strategy isn't about secrets, it's about clarity of thought and consistency of action.

Just brutal honesty about what you're creating, who you're serving, and how you'll win.

The future belongs to founders who build a strategy so clear that they can execute effortlessly.

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LinkedIn gets a lot of hate.

But this year, I grew my audience significantly and built a successful business on the platform.

Here's the approach that worked for me:

1. Optimize Your Profile

The first and most important thing you need to do to start growing on LinkedIn is cleaning up your profile:

• Headshot
• Clear Tagline
• Banner Image
• About Section
• Featured Section
• Turn on Creator Mode

2. Headshot

A clean profile picture is essential.

Especially on LinkedIn, your image matters.

People make subconscious judgments based on looks in under a second.

You want to ensure you look clean, competent, and confident.

3. Create a Clear Tagline

Your tagline is essential to gaining followers on Linkedin.

Anyone looking at your profile should know:

• Who you are
• What you’re working on
• What they should expect by following you

Nail the tagline to convert profile viewers into followers.

4. Banner Image

The banner is the most important part of your profile on Linkedin.

Even before your headshot, it is the first thing a visitor to your profile sees.

Your banner should promote:

• A newsletter
• Your website
• The service you offer
• A project you’re working on

5. About Section

Social proof is huge on Linkedin.

Everyone wants to prove their status.

So, it's time to step up.

Flex your:

• Wins
• Accolades
• Education
• Past positions
• Accomplishments

Prove to your profile visitors why they should care about you.

6. Featured Section

This section shows a viewer what else you have in your portfolio.

Plug your other content like:

• Podcasts
• Newsletters
• Digital Products
• YouTube Channels

This is an easy way to increase social proof and drive viewers to your other platforms.

7. Turn on Creator Mode

99% of Linkedin users are consumers.

Only 1% are creators.

This is the largest disparity out of any social media platform.

Leverage this to your advantage and instantly separate yourself from the masses.

8. Post Consistently

On Sunday, batch 1 post for every day of the week.

Use your high-performing tweets or threads and convert them.

• Show up daily 
• Develop your tone
• Test new experiments

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10 phrases every founder should read:

1. “Revenue is vanity. Profit is sanity. Cash is reality.“

2. “Your business should work without you, or it's not a business—it's a job.“

3. “Systems run the business. People run the systems.“

4. “Charge what you're worth, then double it.“

5. “Problems are just undiscovered profit centers.“

6. “You don't get what you deserve. You get what you negotiate.“

7. “Focus is saying no to 1,000 good ideas.“

8. “Your network is your net worth, but only if you give before you receive.“

9. “Perfectionism is procrastination in disguise.“

10. “The market doesn't care about your feelings.“

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Here are the 13 best no-code tools in the world 👇
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Steve Jobs once said:

“The people who are crazy enough to think they can change the world are the ones who do.”

Here’s how a great CEO can change your life (and how to spot one):

1. A Great CEO Is A North Star

They spark your imagination with a vivid vision of the future.

Having a great CEO aligns you with a common WHY, rallying you and your team toward daring goals.

Their ambition helps you to dream - and that’s worth more than any incentive package.

2. The Catalyst Effect

A great CEO compels you to rise to your highest.

Simply being in their proximity unlocks growth you never knew you had.

Their drive has osmotic effects and pushes you to fulfill your potential.

And even if you aren’t in close proximity with them…

…they are often the rising tide lifting all ships.

3. The Multiplier Effect

Great CEOs architect systems that multiply output.

Watch how they streamline for speed, systematize for scale, and set talent free.

4. Walk The Talk

Great CEOs truly embody the values, commitment, and behaviors they espouse.

Trust and respect are built through concrete actions, not words.

Leadership is best conducted through example, plain and simple.

5. Courage To Transform

Leading change requires boldness and vision - often amidst uncertainty.

Great CEOs lean into discomfort for breakthroughs.

They are willing to challenge assumptions, be wrong, course correct, and realign.

6. Credit Shared, Blame Owned

The best CEOs spotlight achievements publicly and often.

They highlight team wins in company meetings and events - in the knowledge that public recognition boosts belonging and motivation.

Yet when it comes time for constructive criticism…

…they do it thoughtfully and privately.

7. Authentic Vulnerability

By exposing struggles and battle scars, great leaders build deep connections beyond job descriptions.

They inspire others to be bold and share their vulnerabilities too.

Workplaces where people bring their full selves foster innovation.

8. Servant Leadership

Uplifting others is a great CEO’s priority.

They leave their ego at the door and prioritize the needs of their team before themselves.

This level of service and selflessness is transformative and comes from their belief in the bigger picture.

9. Feedback Is Fuel

“If you can’t tolerate critics, don’t do anything new or interesting.” - Jeff Bezos

Great CEOs know that criticism makes them better.

They invite challenges and encourage contrarian views to improve.

Overconfidence and groupthink are their worst enemies.

10. Build On Strengths

Great leaders see the unique genius in every person and connect talents to roles.

They have a priceless ability to unlock potential by getting the right people in the right seats.

This is the way they unlock potential at scale.



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I made $1,259,000 last month in my portfolio of online businesses.

I did it by creating simple systems.

Here’s the easiest way to create systems to rapidly scale your business:

Your path to success is paved with structured systems.

By the end of this post, you'll know exactly how to create bulletproof systems to scale your empire.

Let's dive in:

1. Overview

Start with a new document, titled [Your Project] System.

• Fine-tune based on feedback
• Have a detailed review in your weekly meeting
• Create a comprehensive Loom video of the task

Each system is the building block to your compounding success.

2. Rules

Establish clear rules for your tasks.

• Create a Loom video for tasks
• Review during weekly meetings
• Document tasks in a Google Doc
• Add all core systems to the Company Wiki

Each rule guarantees frictionless action.

Save time. Save effort. Maximum results.

3. Goals of Your System

Every task in your system needs SMART goals for clarity and direction.

• Specific
• Relevant
• Achievable
• Measurable
• Time-Bound

Example: Aim to send 200 DMs/day or post on Twitter 2x/day for 90 days.

Watch your vision manifest into reality.

4. Set Your 1-Year Goal

Establishing a 1-year goal gives you a north star.

This vision guides your strategy and decisions for the year.

What you work on is more important than how hard you work.

Set your 1-year goal to avoid climbing the wrong mountain.

5. Set Your 90-Day Goal

90 days is enough time to achieve massive results.

• Define your 90-day goal
• Make sure it aligns with your 1-year goal
• Review and adjust your plan as needed

The road to the top is lined with achievable and short-term goals.

One step at a time.

6. Create a Step-By-Step Process

A repeatable process is scalable.

• Review and optimize
• Document it in a detailed guide
• Identify all steps in your process

Scalability isn't just about growing.

It's about building an iconic brand that reaches all corners of the world.

7. Identify Channels

Figure out which marketing channels to dominate.

They could be:

• Email
• Social
• Content
• Outbound sales

Understand the role of each department in realizing your vision.

Harmonize and synchronize them.

8. Define Copywriting Style

Clear and consistent language to describe the project creates clarity.

Clarity = Rapid progress

• Define key terms
• Regularly update and refine it
• Draft a style guide for your team

Clear communication is the glue that binds success together.

9. Identify Key People

A clear role structure accelerates flawless execution.

Identify the main players in the project.

Define their:

• Roles
• Expectations
• Responsibilities

Every player is key.

Make sure they all know their part.



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ChatGPT is horrible at content.

That was my mentality 3 months ago.

But after days of experimenting with different prompts, I've found a powerful use case.

How to use ChatGPT to help you niche down (and be a $1M+ category champion):
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7 principles to build a pretty darn good business (in just 6 months):

1. No Co-Founder

The myth: You need a co-founder to succeed.

The truth: 65% of startups fail due to co-founder conflict.

What most founders miss:

• Solo founders make decisions 3x faster
• Solo founders pivot without emotional politics
• Solo founders keep 100% ownership and control

Hire specialists who solve specific problems.

2. Love the Customer

Most founders are in love with their solution.

Few are obsessed with the problem.

The uncomfortable truth:

• No one cares about your brilliant idea
• No one cares about your tech stack or process

They only care about their pain being solved.

3. Grow a Community Day 1

Your business value = the strength of your community.

The math that changed everything for me:

1,000 true fans × $100/month = $1.2M/year
10,000 true fans × $100/month = $12M/year

Start building your audience before your product exists.

Your early followers become your best customers.

4. Do Work That Feels Like Play

The brutal truth: 92% of founders burn out before succeeding.

The solution is working on what energizes you.

Your edge is enjoying what others find miserable.

I work 4 hours/day because I eliminated everything that drains me.

Winners aren't the smartest, they're the last standing.

5. Control 95% of the Business

The minute you lose majority control, you become an employee with a fancy title.

• Bootstrap until you physically can't
• Investors buy your decision-making rights
• VCs optimize for exits, not founder freedom
• Take money only when it accelerates what's working

Decision rights are worth more than cash, impossible to get back once lost.

6. Build Something People Want

The graveyard of startups is filled with clever solutions to non-existent problems.

• Build a minimum viable version solving core pain
• Get 10 paying customers before adding features
• Test with 25 customers before building anything
• Collect payment commitments before development

The market cares about its problems, not your idea's brilliance.

7. Leverage Systems and Automation

Your business should work harder than you do.

• Automate everything repetitive
• Eliminate everything not driving results
• Delegate everything outside your genius zone
• Document everything you do more than twice

Smart founders build systems that replace their genius, not businesses dependent on it.

The truth is:

97% read this and do nothing.

2% implement 1-2 principles.

1% follow all seven.

Be the 1%.

Success isn't knowledge; It's implementation.

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I've been alcohol-free for 928 days.

Sobriety has given me everything I sought from alcohol:

1. Improved Sleep

Quitting alcohol has done more to improve my sleep than any cocktail of supplements.

• Consistent HRV
• Consistent REM sleep cycles 
• Established a regular sleep schedule

Improved sleep has improved my performance in:

• Focus 
• Energy 
• Productivity

2. Find Truths

“Alcohol is the only drug where if you don't do it, people assume you have a problem.“ - Andrew Huberman.
 
Alcohol is often a social crutch.

Going alcohol-free helped me see:

• Who are my true friends? 
• What is my ideal lifestyle?
• What are my real passions?

3. Retain Emotional Stability

Alcohol was a massive amplifier of my emotions.

• Immense highs when celebrating wins
• Immense lows when drowning out losses

Regardless, I would wake up the next morning immensely drained.

Retaining emotional stability has transformed my life.

4. Reach Peak Fitness

Alcohol is dangerous in holding “sleeper calories.“

Quitting alcohol has:

• Accelerated my metabolism 
• Improved my workouts (higher energy) 
• Improved my cardiovascular health and performance (longer runs, etc.)

5. Become Mentally Stronger

Alcohol is often used as an aid to facilitate:

• Confidence 
• Risk-taking

But all of that is fabricated.

You shouldn't need liquid courage to reach those outcomes.

• Reframe your mindset 
• Build better habits 
• Regulate your emotions

6. Improve Gut Health

Andrew Huberman regularly speaks about the Gut-Liver-Brain Axis.

Cutting out alcohol:

• Reduces gut inflammation 
• Plays a role in mitigating brain fog 
• Improves the health of your gut microbiome



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8 ways to change your life (by narrowing your focus):

1. Get 1% Better Every Day

Overnight success stories aren't real.

Success is the result of years of consistent effort.

1% daily improvement is 3,700% annual improvement.

• Optimize your diet
• Aim to hit a personal best at the gym
• Make continuous learning a priority

2. Write Well (and Often)

To improve at anything requires putting in the reps.

To become a great writer, write every day.

You should look back at your writing from 3 months ago and cringe.

That's a good sign you're improving.

Hit publish daily.

3. Grow Your Community Like Wildfire

“Show me your friends, and I'll show you your future.“

You are the people you surround yourself with.

I surround myself with people based on their:

• Mindset
• Ambition
• Values on life

Keep an intentional circle of legends.

4. Build an Amazing Team

I recognize I have weaknesses:

• Accounting
• SEO growth
• Day-to-day community management

So, I narrowed my focus to identify them.

Then I went and hired the best talent to 10x these areas.

5. Profit > Revenue

Without profit, your business is a ticking time bomb.

Cut unnecessary costs and reinvest profits back into yourself.

Buy the skills and tools necessary to move your business forward.

Sharpen your focus and drive profit upwards.

6. Help Others by Improving Yourself

Improving yourself is the most selfless thing you can do.

Becoming the best version of yourself allows you to give your best to others.

The law of karma will work in your favor.

In the long run, the more you give, the more you'll receive.

7. Build Something People Want

Think of yourself 2-3 months ago.

• What's a problem you faced?
• How did you overcome it?

Many other people are experiencing that same problem.

Use your unique experiences to help others.

As a result, you'll get paid to do so.

8. Take Care of Yourself

Your ability to focus is dependent upon your physical and mental health.

• Eat healthy to have consistent energy
• Practice mindfulness to be present
• Exercise to increase blood flow
• Walk to clear your mind



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Mark Zuckerberg once said:

“The greatest risk in life is not taking one.“

Here’s how to build a profitable one-person business (in 90 days):

Most founders become prisoners, starting for freedom, but ending up with:

• 12-hour workdays
• Constant firefighting 
• Zero time for themselves

True entrepreneurship is designing a system that works WITHOUT you.

Here’s how to do it:

1. Master Your Four Ws

Always have these in the back of your mind. For true freedom, you need to control:

• WHO you work with
• WHAT you work on
• WHERE you work
• WHEN you work

As soon as you crack all 4, you’re unlocked founder freedom.

2. Systematize Before You Scale

Trying to scale before setting systems in place is like pouring water into a leaky bucket.

Create systems for EVERYTHING:

• Lead generation & sales
• Team management
• Content creation

Document every process. No exceptions.

3. Delegation Is Your Superpower

Your hourly rate as a founder should be at least $1,000. Any task worth less must be:

• Automated
• Eliminated
• Delegated

I went from doing everything myself to building a team of 34 A-players who run everything.

4. Content Is Your Greatest Asset

Your expertise means nothing if nobody knows about it. Building a personal brand attracts:

• Dream clients
• Premium pricing
• Exceptional talent

I built a 2.8M audience that drives thousands of inbound leads, all through organic content.

5. Optimize For Peace, Not Just Profit

My success formula: Peace + Profit + Purpose

• Peace: Calm mind
• Profit: Healthy margins
• Purpose: Work that matters

When these align, you build a business that serves your life instead of consuming it.

6. Build Your Content GPS

This is THE most powerful lead generation system:

1. Turn one piece of content into 24 
2. Build a rented audience (social)
3. Convert to an owned audience (email) 
4. Monetize (products, services)



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10 TED Talks in 10 days that will change your life:

Day 1: “How Great Leaders Inspire Action“ - Simon Sinek

Start with WHY, not WHAT.

Your purpose drives everything else.

Sinek breaks down why Apple sells billions while others struggle.

This talk will change how you think about your business, your brand, and your life.

Day 2: “The Power of Vulnerability“ - Brené Brown

Vulnerability isn't weakness. It's courage.

Brown shows how embracing imperfection leads to connection, creativity, and change.

Essential for founders who think they need to have it all figured out.

Day 3: “Your Body Language May Shape Who You Are“ - Amy Cuddy

Confidence isn't just mental. It's physical.

Cuddy reveals how your posture literally changes your brain chemistry.

Two minutes of power posing before important meetings will transform your presence.

Day 4: “The Puzzle of Motivation“ - Dan Pink

Money isn't the best motivator.

Autonomy, mastery, and purpose are.

Pink destroys traditional thinking about what drives high performance.

This changes how you build teams and design your life.

Day 5: “The Power of Believing That You Can Improve“ - Carol Dweck

Fixed mindset vs growth mindset.

Dweck shows how believing in your ability to grow literally rewires your brain for success.

One word change: “I can't do this“ becomes “I can't do this yet.“

Day 6: “How to Make Stress Your Friend“ - Kelly McGonigal

Stress isn't your enemy.

Your belief about stress is.

McGonigal presents research showing stress can actually improve performance and health.

Changes everything about how you handle pressure.

Day 7: “The Happy Secret to Better Work“ - Shawn Achor

Happiness leads to success, not the other way around.

Achor breaks down the neuroscience of positivity and performance.

Simple daily practices that literally rewire your brain for success.

Day 8: “The Skill of Self-Confidence“ - Dr. Ivan Joseph

Self-confidence is a skill, not a personality trait.

Joseph shows the exact formula for building unshakeable confidence.

Repetition plus positive self-talk equals an unstoppable mindset.

Day 9: “How to Speak So That People Want to Listen“ - Julian Treasure

Your voice is your superpower.

Treasure reveals the vocal techniques that make people lean in.

Essential for founders who need to inspire teams and customers.

Day 10: “The Paradox of Choice“ - Barry Schwartz

More options don't make us happier.

They paralyze us.

Schwartz explains why limiting choices increases satisfaction.

This will change how you design products, offers, and your daily life.

Bonus: After watching all 10, go back and watch your favorite again.

The second viewing hits differently when you have the full context.

That's when the real insights emerge.

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Last year, I wrote down 20 laws that changed how I operate.

Not theories from business school.

Real principles tested in the trenches.

Here are the 20 laws that transformed my approach:

1. Simplicity Beats Complexity

The founder who can explain their business in one sentence wins.

Strip away everything that doesn't move the needle.

2. Compounding Is The 8th Wonder

Small, consistent actions compound into massive results.

1% better every day = 37x better in a year.

3. Leverage Over Labor

Code, content, and capital scale infinitely.

Build systems that work without you.

4. Taste Is Strategy

Great taste isn't subjective - it's a competitive moat.

Develop your eye for quality in everything you touch.

5. Energy Is Currency

Guard your energy like cash.

You can't pour from an empty cup.

6. Write It Down

Clarity comes from writing, not thinking.

If you can't write it, you don't understand it.

7. Asymmetric Bets Only

Never risk $1 to make $1.

Only take bets where the upside is 10x the downside.

8. Distribution Beats Invention

The best product doesn't win, the best distribution does.

Build your audience before you build your product.

9. Brand Over Product

Products are copied in months.

Brands take years to build and can't be replicated.

10. Constraints Create Breakthroughs

Unlimited resources breed mediocrity.

Constraints force creativity and focus.

11. Ignore The Mob

Public opinion is the slowest form of judgment.

Do what's right, not what's popular.

12. Be A Media Company

Every business is a media company now.

If you're not creating content, you're invisible.

13. Do It Now

Procrastination is a symptom of unclear priorities.

If it's important, do it today.

14. Hire Weapons, Not Helpers

One A-player is worth 10 B-players.

Pay for excellence or pay for mediocrity twice.

15. AI Is Your Second Brain

Leverage AI to amplify your thinking.

It's not replacing you - it's extending you.

16. Profit Is Oxygen

Revenue is vanity.

 Profit is sanity.

Cash in the bank gives you freedom to take risks.

17. Legacy Over Likes

Build something that matters beyond your lifetime.

Social validation is empty calories.

18. Systems Buy Freedom, Hustle Buys A Job

If you're working 80-hour weeks, you don't have a business.

You have an expensive hobby.

19. Founder Brand Is Moat

Your personal brand is your unfair advantage.

People buy from people, not logos.

20. Die With No Regrets

Optimize for joy, not just returns.

The scoreboard resets when you're gone.

When you operate from these principles, you become untouchable, not because you're perfect, but because you're focused.

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The biggest lie entrepreneurs believe is that success comes from WHAT you do.

It doesn't.

Success comes from HOW you think.

For 10 years, I operated with the wrong mental operating system:

• I chased goals without building proper systems
• I reacted emotionally instead of responding strategically
• I saw obstacles as roadblocks rather than opportunities
• I treated criticism as personal attacks instead of growth fuel

Everything changed when I realized:

Your mind isn't just a tool. It's THE tool that determines everything else.

After building multiple 7 and 8-figure businesses, I've identified 5 specific mindset shifts that completely transformed my results:

Growth Mindset → Obstacles become stepping stones
Abundance Thinking → Opportunities multiply when shared
Strategic Focus → Systems over goals, always
Emotional Mastery → Choose responses, not reactions
Resilient Psychology → Turn setbacks into comebacks

The difference between successful entrepreneurs and struggling ones isn't tactics.

It's mental frameworks.

I've distilled my most powerful mental frameworks into this carousel. These are the exact mindset shifts I use daily to stay focused and keep winning.

What's the one mindset shift that would transform your business right now?

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Life hacks I know at 36 I wish I knew at 21:

1. Choose the Arena 

When faced with a fork in the road.

There are two paths:

1. One that puts you in the arena.
2. One that puts you on the sidelines

Always choose to enter the arena.

2. Find Your Peak Energy State

No entrepreneur's routine is perfect.

But they all have one commonality.:

2 two-hour blocks of deep work.

Find the blocks in your day where you feel the most:

• At-ease 
• Energetic 
• Productive

Protect them constantly.

3. Kill Retrospective Regret

Past decisions are in the past.

Stop letting them rule your mind and destroy your future.

Build systems to make the best choices in the moment.

4. It's The Hunt, Not The Kill

Parkinson's Law: Work expands to fill empty time.

If you work longer, you'll get less done.

To fix this:

Rest. 
Relax. 
Sprint. 
Repeat.

Working well is hunting like a lion not grazing like a cow.

5. Be Boring

Maximize your sleep.

Do the same workouts.

Have a basic nutritious diet.

Most people struggle as they overcomplicate it.

Understand any real results are formed through consistency.

6. Build Reminders for Personal Outreach

Your relationships are 80% of your happiness.

Build queues that prompt you to reach out:

• Feeling thankful? Let them know 
• Reminiscing on a memory? DM those involved

Living happily ever after isn't a fairy tale. It's a choice.

7. Prioritize the Body:

• Take an internal shower (Drink 3.7L daily) 
• Follow Japan's 80% rule (Eat until you are 80% full)
• Invest in powerful sleep tech (Blackout curtains, weighted blankets)

8. Leverage Walks

Walks aren't taking away time from your work.

Think of them like Tesla Superchargers ready to get you back in gear.

Nature, sunlight, and movement instantly improve your energy levels, metabolism, and mood.

9. Never Skip 2 Days

With whatever habit you are forming, only skip a maximum of one day.

This creates momentum.

And ensures you keep compounding your progress and habits.

Success is not magical.

It's the product of consistency.

10. Insecurities Run Deep

It doesn't matter how "smart" you are.

Doubting yourself is the only thing stopping you from making money.

Dumb people make stupid money every day because they aren't insecure.

Face your fears.

11. Find Organic Energy Sources

Spend more time with:

• Work 
• People 
• Hobbies 
• Content

...that give you energy.

Spend less time with anything that drains your energy.

12. Embrace Loneliness

Two times a month, do something normally "social" alone.

Eat dinner, go to the park, or attend a movie by yourself.

Build a comfort level with loneliness.

Destroy the societal stigma against it.

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Hard pill to swallow:

You’re stressed because you’re not doing what you know you should be doing.

10 other hard pills to swallow (if you want to get rich):

1. The Idea Doesn't Guarantee Success Pill

It's never about the idea itself, instead:

• Timing
• Execution
• Market factors

Matter way more.

An idea’s just a seed.

It needs relentless nourishment to become something formidable.

2. The Unrelenting Hustle Pill

The notion of 'overnight success' is a myth.

There are long nights, early mornings, and weekend shifts.

Then, one day, you’ll hit unprecedented success, which is all people notice.

Consistent hard work > Talent.

3. The Constant Uncertainty Pill

Even as a successful business, you'll face constant uncertainty:

• Customer preferences 
• Market conditions
• Competition

Change by the second.

Be nimble or die.

Only the paranoid survive.

4. The Lone Wolf Pill

Entrepreneurship is lonely.

The weight of:

• Making all the decisions
• Pressure to succeed

Falls squarely on your shoulders.

But that's what leads to outsized outcomes.

Live like people won’t, so you can spend your life like people can’t.

5. The Continual Learning Pill

The learning curve is steep and never-ending.

Whether it's understanding:

• Market trends
• New technologies
• New business strategies

You have to be a sponge for new info.

Because success is the culmination of all true learning.

6. The Delegation Pill

You won't be able to do everything yourself (though you'll want to).

The ultimate goal is a self-managing company.

Think in terms of scalable systems & hiring weapons.

You didn't trade the golden handcuffs to be in another comfortable cage.

7. The Patience Pill

Success won't come instantly.

Businesses take years to reach their potential.

But patience isn’t just acceptance of the unpleasant.

It’s eliminating until you only do what you enjoy.

When you embrace your Ikigai, the process is the reward.

8. The Competition Pill

You'll have competitors.

Possibly with more resources.

Build your moat by:

• Finding your 1000 raving fans
• Becoming a Category Champion
• Consistently solving their problems

See competition as success.

Imitation = having something worth copying.

9. The Customer is Always Right Pill

In business, the customer dictates:

• Market demand
• Brand reputation
• Product evolution

They're always the priority, no exception.

Understand them. Serve them. Overdeliver.

That’s how excellence is achieved.

10. The Humility Pill

You'll need to swallow your pride every damn day.

• Taking criticism constructively 
• Admitting when you're wrong
• Asking for help

Will make you a 10x entrepreneur.

When you stop clutching onto who you are, you become what you might be.

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If you don’t know how to sell, you’ll never be wealthy.

Here are 10 words that will help you master the art of sales:

1. "Why"

Use stories to tell your audience:

• Why is it worth it
• Why did you start it
• Why do you love your business

Use your purpose to build relationships. It wins over hard selling.

2. "You"

Make it personal. Speak directly to your audience.

When I say, “You deserve the lifestyle you dream of." I'm talking to YOU.

When you speak directly to your audience, you're not just sharing a message.

You're engaging in one-to-one dialogue.

3. "Customized"

Tailor your offering to match customers' unique needs.

Create a bespoke strategy for each customer. One size doesn't fit all, so personalize the approach.

Make each customer feel seen, heard, and catered to.

4. "Free"

Harness the power of irresistible free offers.

I grew my newsletter from 0 to 68,000 subs by offering free insights to Founder OS systems.

A free product can become the most critical factor in sales and brand loyalty, without even being a direct purchase.

5. "Instant"

Leverage the desire for quick wins and fast results.

Showcase how using your products can deliver outcomes quickly.

Cater to your audience's appetite for instant gratification.

6. "Guaranteed"

Offer reassurance to boost conversions.

If you know your product is the best out there, don’t shy away.

“Zach used Founder OS’ guaranteed systems to grow his revenue by 3.5x in 60 days”.

Back your product with a strong promise.

7. "Limited Time"

Create urgency and scarcity.

Flash sales and seasonal promotions tap into FOMO.

I have limited-edition digital products that I release a few times a year to maintain exclusivity.

Deadlines become catalysts for action, turning hesitation into commitment.

8. "Easy"

Highlight how you make customers' lives simpler.

Founder OS provides plug-and-play systems that are easy to implement.

No complicated setup. Just results.

Communicate the convenience you offer.

9. "Save"

Emphasize how you help your customers save:

• Time
• Effort
• Money

Demonstrate the value and cost savings you bring to the table.

10. "Discover"

Invite customers to uncover new possibilities.

Founder OS helps you discover the systems to grow your business.

Hint at the transformation that awaits when they buy.

Stop guessing and start using these proven phrases in your messaging.

Your words can open wallets or close doors.

Use them wisely.

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Three offers built my entire business.

Not 17. Not 37. Three.

Most founders think more options mean more revenue.

They create a different product for every price point, hoping something resonates.

My 3-tier offer system:

1. Low Ticket: Newsletter (Free)

Builds trust at scale.

No barrier to entry means maximum exposure to your ideas.

This is where people discover your world and decide if they want more.

2. Mid Ticket: Community

Proven system, group delivery, real transformation.

People pay to be part of something bigger and get access to your frameworks that actually work.

3. High Ticket: Mentorship

Personal attention with guaranteed results. Limited capacity, deep work, life-changing outcomes.

This is where you deliver your absolute best.

Each tier feeds the next naturally.

Free readers become community members.

Community members become mentorship clients.

The funnel flows without force.

The result?

His revenue increased 40% while his working hours dropped 60%.

Less chaos, more clarity, better outcomes.

This is what building looks like in practice.

Not hiding your business model behind closed doors, but showing founders exactly how to structure for success.

The old way: create 17 offers, keep pricing secret, hope something works.

The new way: build 3 clear tiers, share your structure openly, let your results speak.

Simplicity isn't weakness. It's a strategy.

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I’m obsessed with great leadership.

But when I was young, I wasted years and opportunities not knowing what great leadership looked like.

Learn from my mistakes.

10 clear signals you have a great leader:

1. Integrity Is Their North Star

They do what's right, even when no one's watching.

As Bill Campbell, the "Trillion Dollar Coach," once said: "It's not about what you say. It's about what you do."

A great leader walks their talk.

2. They Measure Output, Not Input

They care about outcomes achieved, not facetime.

They know that results are the currency of business, not promises and hours spent.

And they know that what gets measured gets improved.

3. They Wear Humility Like A Badge

They're not afraid to admit when they're wrong or don't know something.

They're always eager to learn from others, regardless of their position.

They know that the ego trip is a journey to nowhere.

4. Emotional intelligence Is Their Sixth Sense

They have an uncanny ability to read people and situations.

They navigate complex emotions and interpersonal dynamics with flair.

Empathy and understanding are their tools of choice.

5. Resilience Runs In Their Blood

They view setbacks as stepping stones, not roadblocks.

When knocked down, they dust themselves off and keep pushing forward.

Their tenacity is contagious.

They prove that enthusiasm is common, but endurance is rare.

6. Adaptability Is Their Competitive Edge

They adapt themselves to circumstances, as water moulds itself to the pitcher.

They don't just embrace change, they champion it.

As Max McKeown says, “All failure is the failure to adapt; all success is successful adaptation.”

7. Innovation Fuels Them

They foster a culture of creativity and outside-the-box thinking.

They encourage bold ideas and calculated risks.

Status quo? Not in their vocabulary.

8. They Don't Wear Masks or Play Politics

What you see is what you get:

• Raw
• Real
• Relatable

They create depth. And depth creates authenticity.

9. They Communicate With Transparency

Delivering the truth courageously is the highest form of respect.

They believe clear information sharing is power.

Empire-building requires clarity of thought and word.

10. Active Listening Is Their Nature

They don't just hear, they listen to understand.

They give their undivided attention and make others feel truly understood and heard.

They know that successful people listen more than they talk.

Great leaders are rare, but when you find one, hold on tight.

They'll take you to places you never thought possible.

They'll challenge you, support you, and inspire you to be your best self.

They're not just bosses; they're game-changers.

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Nobody ever built an empire alone, yet most founders try.

When I started building my companies, I believed no one could do it as well as me.

But I was dead wrong.

Building my delegation systems taught me that transparency around this journey creates exponential value.

When I started sharing my mistakes and breakthroughs with team building, founders began implementing similar frameworks and sharing their own transformations.

Here's what happens when you build your Zone of Genius systems:

1. Energy Optimization

You shift from doing everything to doing only what energizes you.

When you share this process publicly, you inspire other founders to audit their own energy and identify what truly deserves their focus.

2. Systematic Delegation

You create frameworks that allow others to excel without constant oversight.

Building these systems transparently shows other entrepreneurs that great delegation isn't about losing control, it's about multiplying impact.

3. Mistake Documentation

You learn from expensive hiring errors and over-delegation mishaps publicly.

Sharing these lessons saves other founders from making the same costly mistakes while building their teams.

4. Balance Discovery

You find the sweet spot between hands-on leadership and strategic oversight.

When you document this journey openly, you provide a roadmap for other founders struggling with the same balance.

5. Genius Zone Focus

You identify and protect the work that only you can do exceptionally well.

Building this clarity in public helps other entrepreneurs recognize their own unique value and stop competing on tasks that drain them.

6. Team Empowerment

You create space for A-players to thrive by handling everything outside your genius zone.

Sharing this approach publicly demonstrates that the best founders aren't indispensable, they're irreplaceable in their specific zone of genius.

This isn't just about building better teams, it's about creating beautiful, systemized organizations where everyone operates in their zone of genius together.

When you build your delegation systems in public, you're showing other founders that true leadership means becoming strategically replaceable everywhere except where your unique genius matters most.

The future belongs to founders brave enough to build empires through others, not despite them.

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How I replaced 15 employees with AI (and increased revenue 200%):

18 months ago, I had a team of 40 people.

Today, I have 25 people generating 200% more revenue.

What changed? I replaced humans with AI in these roles:

• Copywriter
• Offer Strategist
• Executive Assistant
• Email Sequence Writer

AI doesn't replace humans. It replaces human tasks.

The AI Business OS Framework

Most people use AI wrong.

They treat it like Google with better answers.

I treat AI like my C-Suite team.

My 4 AI Executives:

1. Content Architect GPT
2. Offer Scaler GPT
3. Org Chart Optimizer
4. VSL Builder

AI Executive #1: Content Architect GPT

This AI creates my content strategy and executes it:

• Writes multi-platform posts
• Optimizes for each platform
• Tracks performance metrics
• Plans 30 days of content in 10 minutes

ROI: 80% time savings, 200% more content output

AI Executive #2: Offer Scaler GPT

This AI designs and prices my offers:

• Writes sales copy
• Creates value stacks
• Calculates optimal pricing
• Analyzes market positioning

AI Executive #3: Org Chart Optimizer

This AI designs my team structure:

• Creates hiring plans
• Identifies redundancies
• Suggests AI replacements
• Maps current roles and responsibilities

Impact: Reduced team size by 30%, increased efficiency by 150%

AI Executive #4: VSL Builder

This AI creates my sales videos:

• Creates shot lists
• Generates thumbnails
• Optimizes for conversion
• Writes scripts based on proven frameworks

Result: 300% increase in video conversion rates, 75% reduction in production time

This isn't about firing people to cut costs.

It's about elevating humans to do what only humans can do:

• Relationship building
• Leadership and vision
• Creative problem-solving
• Strategic decision-making

AI handles the execution. 
You handle the strategy.

My team is smaller but more valuable.

Each person now operates at executive level because AI eliminated the busy work.

The future belongs to founders who understand this shift.

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Post image by Matt Gray
Most founders think their biggest bottleneck is capital.

But after analyzing hundreds of entrepreneurs who've built successful companies, I've discovered something counterintuitive:

The most expensive bottleneck in your business is you.

I learned this the hard way when I was trapped answering emails, scheduling calls, and tracking invoices for years.

Here's what happens when you build systemized delegation:

1. Time Multiplication

You shift from doing everything yourself to systemizing everything that matters.

When you document this process publicly, you create accountability and inspire others to value their own time properly.

2. Strategic Thinking Space

Removing low-value tasks creates mental bandwidth for high-impact decisions.

Sharing your strategic frameworks publicly helps other founders identify what truly requires their unique expertise.

3. Team Empowerment

The right operations hire takes ownership of entire systems.

Building these delegation processes in public creates a playbook that other founders can implement immediately.

4. Revenue Leverage

Within 30 days of my first ops hire, I tripled my strategic thinking time and doubled my creative output.

Documenting this ROI openly shows other founders the true cost of being their own bottleneck.

5. Scalable Growth

Your first hire should give you time back.

When you build hiring systems transparently, you demonstrate that sustainable growth requires systematic thinking.

6. Compound Freedom

Each hour you reclaim compounds into more strategic value creation.

Sharing this transformation journey publicly creates a community of founders who prioritize time leverage over task completion.

The simple math: A monthly operations investment created exponential opportunity returns.

When you build your delegation systems in public, you're showing other founders that their time is their most valuable asset.

The future belongs to founders who understand that being irreplaceable is the opposite of being valuable.

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How to work for 4 hours straight (without drugs) :

1. Employ the Eisenhower Matrix

The matrix forces you to bucket your tasks into:

• Urgent tasks: immediate attention 
• Important tasks: ones that deliver the most ROI to your key goal

During your deep work periods, only work on tasks that are:

Important & Urgent

2. Use the Pomodoro Technique

This technique maximizes my output while retaining energy.

The process:

• Pick 1 task 
• Start a timer for 25 minutes 
• Take a short 5-minute break 
• Rinse and repeat

Secret sauce: Test different time splits to find your optimal combo.

3. Ban Your Phone

The most productive use of your phone is to keep it in another room.

• Forget silent
• Forget airplane mode 
• Forget do not disturb settings

Misaligned attention is the thief of ambition.

Don't take the risk.

4. Leverage Website Blockers

Research shows it takes 20 minutes to regain focus post-interruption.

Checking your phone twice an hour loses you 66% of deep work.

Install tools like:

• Freedom (dot) to
• Stay Focused

to block out target sites/apps.

5. Manage Your Energy

You're only as productive as how well you optimize your energy.

For me:

• Resistance training
• Sunlight viewing
• Cold exposure
• Quality sleep
• Caffeine
• Water

...are required daily to maximize willpower, mood, and clear thinking.

6. Practice Tab Management

The more tabs you have open = the more cluttered your mind.

You constantly have the option to divert your focus.

Prevent that by:

• Performing a tab hygiene check every day
• Using tab folders to segment your research

7. Incentivize Success

Set a reward upon the completion of your work.

It gamifies the experience and reduces the cognitive load.

• A new TV show? 
• A fun experience in the city?

You’ll be far more motivated to get your duties done.

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Post image by Matt Gray

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