Matthew Brown

Let's be real. You can't just post your way to 200,000 followers on LinkedIn right now. Most of the "big" creators did one key thing:

They got in early.

Justin Welsh was writing daily on LinkedIn back in 2020. Sahil Bloom was writing viral Twitter threads in 2021. They're both great at what they do, but they also had a massive advantage.

They were early.

Substack Notes is one of those opportunities right now.

So I put together 2 things for you.

(1) A table of 25 Substack creators worth modeling right now + exactly what they're doing on Notes:

• Subscriber counts
• Posting cadence
• Notes style
• What they sell

(2) A Swipe file of top performing Substack Notes:

• 50 top Notes in 2026
• 50 templates to steal

After all, the easiest way to figure out what works on a new platform is to find the people & posts already winning, then copy the patterns.

Want them?

Comment "stack" and I'll send it over!

I've landed dozens of $20k clients through a marketing strategy people rarely discuss:

Partnerships.

Both official and unofficial.

Partnerships are the lifeblood of so many businesses but are completely under-the-hood.

Everyone talks about ads, content, and outreach.

But all it takes is a few strategic partnerships to change your business forever.

And they can be the "set it and forget it" kind of deals.

That's why I spent several hours putting together The LinkedIn Partnership Playbook, which contains:

• A step-by-step guide to find partners on LI
• A step-by-step guide to land partnerships
• AI prompt to help you brainstorm partners
• Partnership Agreement Template
• Under-utilized social selling strategy

Want it?

1. Like this post
2. Comment "partner"

And I'll DM it to you ASAP

(Also drop me a connection request so I can DM you)

I *only* spent 4.6 hours per week writing content in Q3 (and no, not because of AI). Here’s what that produced:

• 11,480 to 22,000 followers
• 4,500 to 7,250+ email subs
• 125 booked calls

Most people double their content time to grow faster.

I reduced my content time...and grew faster.

The key:

Train your VA to become a Content Growth Operator (CGO).

It’s the simplest way to get better results in half the time.

Over the past ~6 months, I’ve trained mine to help me *massively* save time while improving content quality.

Without my CGO, I’d be spending twice as much time to get the same results.

Now, my friend Daniel and I decided to put together the Content Growth Delegation Playbook—showing you exactly how to train your VA in the 5 workflows:

• Workflow #1: Repurposing top performing LinkedIn posts
• Workflow #2: Creating curation-based carousels
• Workflow #3: Weekly content scheduling
• Workflow #4: Creating & fulfilling viral giveaways (and 2-step posts)
• Workflow #5: Sending Welcome DMs

You don’t have to figure it out on your own.

Want it?

Comment “cgo” and I’ll send it your way!

Most B2B founders don’t have a “content problem.” They have a “posting random thoughts and hoping someone books a call” problem.

If you sell a $20k+ offer, your feed should be full of posts that do one thing:

Start sales conversations with the right people

I’ve written thousands of posts for 100+ clients and seen the same patterns over and over: A tiny handful of post types drive almost all the leads.

So I built a Notion guide: 10 Types of Content That Get Leads:

• The 10 post formats that consistently generate pipeline
• 2-3 real examples for each (from B2B founders, not influencers)
• Fill‑in‑the‑blank templates you can steal for your own offers
• A simple weekly content schedule so you’re never guessing what to write

Want the guide?

1. Like this post
2. Comment “content”
3. If we’re not connected yet, send me a request so I can DM you the link

I’ll send it over ASAP.

PS – If you’ve been “posting consistently” but not getting leads, this will make it painfully obvious what’s missing.

Over the past 2 years, I've booked 100+ calls with DMs. Closed multiple 6 figures. But I'm not afraid to admit it:

I've made dozens of mistakes along the way.

• Bad follow ups
• No follow ups
• Generic messaging

Painful.

But fortunately, I’ve learned a thing or two…

So, I'll share with you 7 of my favorite follow-up strategies:

1. The "I'm waiting" meme follow up
2. The "I had an idea" follow up
3. The competitor FOMO follow up
4. The"nonchalant" follow up
5. The "persistent, but polite" follow up
6. The "free consulting" follow up
7. The "kinda annoying, but determined" follow up

PS - want to go deeper on these? Image below has some context, but if you comment "DMs", I'll send you my LinkedIn Outreach Playbook.

The best way to land your dream 100 clients (without sending 10,000 cold emails):

A Trojan Horse Offer.

You create a special offer for your ideal clients that fits these criteria:

1. Pick something your ideal prospects have a problem with
2. Pick something that requires little of them
3. Pick something that’s easy for you to do but hard for them to do

Then you pitch them on it.

The key:

Use this to get your foot in the door, then upsell them later.

Here’re the 7 steps to land ideal clients with your Trojan Horse Offer:

1/ Break down your offer stack
2/ Brainstorm Trojan Horse Offers
3/ Use the No 1 filter
4/ Pick your offer
5/ Start pitching your offer
6/ Overdeliver
7/ Upsell your client

Check the infographic for additional details.

PS - if you want my Trojan Horse Offer lead magnet → comment “THO” and I’ll send it over.

It’s got examples, a case study, and more.

I analyzed 100s of LinkedIn posts.

And I noticed a pattern:

Most people are making the same 5-6 mistakes (and leaving money on the table).

So my friend Daniel and I created something to help you fix that.

LinkedIn 101: The Ultimate Resource Guide

We pulled together the best resources we’ve found across the platform (and off the platform too).

Inside, you’ll find:

• Profile Optimization Checklist – Make sure your profile attracts ideal clients.
• Content Creation Frameworks – Write engaging content people *actually* read.
• Hook Formulas – Steal proven formulas that stop the scroll.
• Consistency Hacks – Build a routine without burning out.
• Idea Generation Prompts – Never run out of topics again.
• Visual Content Best Practices – Use carousels, screenshots, and infographics the right way.
• Conversion Strategies – Turn attention into actual revenue.

It’s not just our advice. You’ll get insights from top creators like Justin Welsh, Chris Donnelly, and others.

Want the guide?

Comment “resources” and I’ll send it to you.