🦄 Nika Kotláriková

Having 1k followers on LinkedIn is not a flex anymore. Things have changed. 👇

The platform jumped from 1.2B → 1.3B members in ~5 months.

More users = More content = More noise = Harder to differentiate

LinkedIn is "mainstreaming."

Content gets simplified.

From Professional & Educational.
To Cringe & Situational.

Also, the follower count is not the only important metric.

Engagement > Followers

Sponsors want to know about:
– Impressions
– Engagement
– Audience structure
– CTRs
– CPM

If you want to grow, earn attention before you teach.

You can still be educational, but in a different way.

Education still works, but packaged as infotainment with insights.

Everybody on the platform...

Normally, I’d say “Good luck.”

But in this case:

Observe, experiment, and adjust.

2026 will be crazy for us!

Me: 🤓 (trying to be educational on LinkedIn)
People: 🙄
Me: 🤪🤡 (changing the narrative)
People: 👏👏👏👏👏👏👏👏👏👏

Honestly, you could just tell me upfront you’re here for dumb content.

Would save us both a lot of time. 😂