Marketing is so much easier when the CEO understands it
Here are some signs that the CEO doesn't get marketing
- They think short-term only
- They treat you like an order-taker
- They don't prioritize brand-building
- They want you to function like a digital sales team
- They spend 95% of their time helping sales > marketing
- They constantly ask you to do random, one-off projects
- They give you no support and scold you when results aren't there
Have you felt these before?
As DG used to say, “Life's too short to work for a CEO who doesn't get marketing.“
When the CEO doesn't get marketing, it throws off the rhythm of the team.
You could be working on all the right things, but the CEO doesn't see it that way.
They want you to work on something else and constantly distract you from the things that'll actually grow the marketing function.
Here are some signs that the CEO doesn't get marketing
- They think short-term only
- They treat you like an order-taker
- They don't prioritize brand-building
- They want you to function like a digital sales team
- They spend 95% of their time helping sales > marketing
- They constantly ask you to do random, one-off projects
- They give you no support and scold you when results aren't there
Have you felt these before?
As DG used to say, “Life's too short to work for a CEO who doesn't get marketing.“
When the CEO doesn't get marketing, it throws off the rhythm of the team.
You could be working on all the right things, but the CEO doesn't see it that way.
They want you to work on something else and constantly distract you from the things that'll actually grow the marketing function.
