The Difference Between Project Management Systems And Client Management Systems.
A project management system manages the planning, organization, and completion of a project with a defined outcome, making sure it is well-executed, delivered on time, and within budget.
Project management requires strategic thinking, careful planning, meticulous implementation, and clear communication so agencies can maintain the project’s trajectory, hit milestones, manage expectations, handle scope changes, mitigate objections, and effectively troubleshoot problems.
Project managers work internally to:
Manage agency/team expectations
Create strong relationships with team members
Deliver clear, simple communication
Have a critical understanding of the agency’s capabilities and resources
Develop deep knowledge of past project details to effectively determine scope, estimate new projects, and draft timelines
Track production and execution to ensure the work is performed to agency standards and done on time and in budget
Coordinate specific details related to the project’s success and communicate with team members
A client management system manages the education, support, and care of the client to help them reach a defined outcome, making sure they feel valued and have an extraordinary experience.
Client management requires personal connections, continuous communication, enthusiasm, transparency, patience, empathy, and flexibility to build trust and help clients feel comfortable and confident working with you throughout the project.
Client management is about improving the project experience, simplifying the process, exceeding expectations, and reducing stress for the client. It focuses on creating powerful client relationships and puts the client first.
Client managers work externally to:
Manage client expectations, pitch the agency’s work, and translate client feedback
Create strong relationships with clients
Deliver clear, simple communication
Develop deep knowledge of the agency’s capabilities and resources to answer questions and facilitate solutions
Have a critical understanding of the client’s business, industry and competition to facilitate smart, strategic decision-making
Keep the project on-brand and focused on the client’s goals and objectives
Coordinate education and training, client support, and ongoing care throughout the relationship
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