Nader Alnajjar

Lighting someone else's torch doesn't put out your flame.

But it can brighten the whole room.

You don't need to manage someone to help them grow.
Or be their boss to help them get better.

Sometimes, a single conversation or nudge is all it takes.

Whether it's a friend, someone you work with, or someone you've just crossed paths with.

You can light a fire in anyone.
And it doesn't take anything away from you.

I've seen it in my own team at Lever.

Even people who've moved up the ranks and still kept this same mindset with someone they manage.

If you're truly competent, you're not worried about someone else leveling up.

You're accelerating their growth because that's how you scale.

This is where most leaders go wrong.

They gatekeep knowledge thinking they need to protect their position,
And end up keeping people dependent.

But that's just insecurity.

The stronger your team is, the more the machine runs without you.

Light a fire in your people so they can keep the lights on without you there.

If you're still holding on because you're worried they'll outgrow you,
You're thinking too small.

Let them.

In fact, one of the best things you can do for your team (and your business) is encourage them to build their own personal brands.

How you can do this is exactly what we talk about in our newsletter Building Leverage.

I've spoken a lot about helping others level up,
And now I'll prove it.

Subscribe and see how much free value we give to help you all shine:
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Most people charge for their time.

The smart ones charge for their value.

You’re not paying the expert for 60 minutes.

You’re paying for:

→ The 6 years they spent refining their skill
→ The failures that taught them what works
→ The insight that shortcuts months of guesswork

Want to be seen that way?

Build your edge:

✅ Depth > Surface
↳ You don’t need to know everything. But master something others don’t.

✅ Stack Rare Skills
↳ Don’t just be good. Be different. Make your skill set hard to replace.

✅ Say Yes to Stretch Projects
↳ The messy stuff is where real expertise is built.

✅ Build a Network That Knows Your Work
↳ Your brand isn’t what you say. It’s what others say when you’re not in the room.

✅ Let the Work Speak
↳ Repetition builds reputation. Deliver, then deliver again.

People don’t pay for your time.

They pay for your track record.


📸 Credit to Felix Bertram for the image. 
- - - - -

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You don't need more people in your circle.

You need the right ones.

In the last 6 years, I’ve tried channeling my ambition into several ‘projects’ within the corporate and entrepreneurial world.

And the majority failed.

But the one thing I really learnt about is the value of who I have in my circle.

That’s why I can tell you this advice from Lise Kuecker is 100% true.

When I left my job to first try start a business,
Most people thought I was making a mistake.

But a few did believe in me:

→ They made intros
→ They challenged my thinking 
→ They liked and shared my work when I only had 3 followers

These are the people I owe a lot to.

It's the difference between someone who wishes you well,
And someone who actually help you get somewhere.

If someone truly supports you:

→ They help you without keeping score 
→ Your success genuinely excites them 
→ They'll call you out when you're off track 
→ They create opportunities you didn't even know were possible

If you’ve got those people around you, you’re already winning.

If you don’t yet...
Start being that person for someone else.

I've spent years helping clients build these kinds of networks,
Generating them millions in revenue.

Not from having thousands of connections, 
But from knowing how to spot and invest in the right handful.

Which is why every week in our newsletter,
I share the exact strategies that helped me (and our clients) curate the right circle and turn these relationships into leverage.

Get free access to them here:
https://bit.ly/47q7i9v

Tag someone you're glad to have in your circle 🫡

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Stop hiring for [X] years of experience.

99% of jobs can be taught.

Last year, it was just me at LeverBrands.

Things were moving quickly, and I realised I couldn't do it alone anymore.

The obvious move was to hire someone with experience.
Someone who already knew the space and could hit the ground running.

But then I came across Thomas Pearce.

He wasn't the perfect candidate on paper.

But 30 minutes into your conversation, I could see it:

→ Genuine curiosity - not the kind you fake in interviews
→ A growth mindset - he wanted to learn, not just execute
→ Real ambition - the self-managed kind that doesn't need a manager breathing down your neck.

Before the call ended, I offered him the job.

And honestly, it's one of the best decisions I've made.

Tom's taken on massive responsibility, delivered incredible results,
And become a core part of what we're building.

So to any other founder out there, keep in mind:

Experience only shows you what someone's done.
Not what they're capable of next.

You can train skills in 90 days.

But when it comes to those traits I mentioned earlier...
You either have them or you don't.

Shift your focus to hiring for trajectory, not history.

Mission-driven, curious people will outpace "qualified" hires every time.

And it's why I'm very proud of the team we've built at Lever :)

If you're lacking experience and want to build those traits I mentioned...

Subscribe to our weekly newsletter Building Leverage:
https://bit.ly/47q7i9v

(You'll also get access to our free LinkedIn Starter Pack 👀)

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Most people want to feel like warriors.

Few are willing to train like one.

Every founder knows that pull:

→ The distraction that feels harmless.
→ The dopamine hit from checking one more notification.
→ The exhaustion from chasing quick wins instead of building real ones.

You start focused.

Then various distractions start chipping that focus away.

That's where the Samurai Mindset separates successful entrepreneurs from amateurs.

I'm not talking about swinging swords.
I mean mastering control within your mind and actions.

Thinking like a modern samurai looks like this:

1. Pain is the price of entry.
↳ You don't escape it, but train through it.
↳ Avoiding discomfort is just another form of procrastination.

2. Focus is your sharpest weapon.
↳ Your attention is one of your most valuable assets.
↳ Every distraction dulls your blade.

3. Discipline > Motivation.
↳ Build routines that work when you don't feel like it.
↳ That's where tangible results come from.

4. Train when no one's watching.
↳ The work that adds up is usually the work no one sees.
↳ Keep it private until it's undeniable.

5. Master yourself first.
↳ Control your reactions, energy and schedule.
↳ The person who can't manage their mind can't manage a business.

6. Think in years. Act today.
↳ Warriors don't rush. But they never miss a rep.
↳ Long-term vision + daily execution = leverage.

7. Stay dangerous in peace.
↳ Comfort dulls edges.
↳ Evolve when things are good.

That's what the warrior mindset is about.

Knowing what matters, cutting what doesn't,
And moving forward with precise focus.

You probably already know that discipline matters.

What you're missing is the structure that makes it stick.

We give you that structure in our newsletter every week.

Tried-and-tested strategies we use for our clients that have helped them generate millions in revenue.

Get access to them here for free:
https://bit.ly/47q7i9v

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Your thoughts directly decide your life.

Whatever you focus on, you'll turn into reality.

This was one of the first pieces of business advice I remember getting,
So I really appreciated Andrew Aziz's framing of it.

If you keep thinking about problems,
You'll start finding them everywhere.

If you train your mind to look for opportunities,
You'll start creating them.

Sounds simple.
But that's exactly the problem.

Most people never do it.

They:

- Replay the same mistakes.
- Live in the past and call it "being realistic".
- Spend too long thinking about things that went wrong.

Essentially, they self-sabotage.

Then wonder why nothing changes.

If you want to grow, in business or life in general,
You've got to teach your mind to look forward.

When you do:

✅ Excuses turn into action.
✅ Failures turn into lessons.
✅ Challenges turn into opportunities.

You don't ignore the hard stuff.
You use it to your benefit.

Your mind can be your biggest asset...
Or your biggest enemy.

Once you train it to spot opportunities, everything changes.

That's exactly what over 1,000+ founders and creators have done by subscribing to Building Leverage.

Now, they're learning the exact strategies we use to build personal brands that work for you while you sleep.

You could scroll past this.
Or you could be one of them.

Subscribe here: https://bit.ly/47q7i9v

♻️ Repost if you're done being your own biggest obstacle
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15 Visuals That Ruined Me

(in the best way)

Some of these called me out.

Others were exactly what I needed to hear.

If you're in the middle of building something and are dealing with doubt,
Or just trying to figure out your next move...

At least one of these will resonate.

Swipe through →

Remember: big changes in your life are always one small decision away.

And I've got the perfect first step for you 👇
Subscribing to our newsletter Building Leverage.

Every Sunday, I share the exact systems and strategies we use with our clients to build personal brands that generate millions in revenue.

That could be you too.

So join over 1,000+ legends here: https://bit.ly/47q7i9v

I promise you won't regret it.

♻️ Repost to inspire someone to change their life today
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Most people are taught how to perform.

Very few are taught how to perform in a team.

Great breakdown here from Richard Harpin.

This is where most companies fall short.

In most roles, you're not an individual operator.
You're part of something bigger → trying to build, move, or grow something together.

Yet I always see founders obsess over their product or systems,
But barely touch the thing that makes or breaks both:

Their team.

Instead of treating it as an afterthought,

Use these 7 tools to build a high-performing team:
(based on what works inside fast-moving companies)

1️⃣ Start With Why (Simon Sinek)

Every team needs something to rally around.
Not just what they do, but why it matters.

→ The what is your product.
→ The how is your edge.
→ The why is the reason people care enough to show up.

2️⃣ The 70-20-10 Rule

Development doesn't just happen in training sessions.

→ 70% comes from real challenges.
→ 20% from coaching and mentoring.
→ 10% from formal training.

3️⃣ The Trust Triangle (Frances Frei, Harvard)

You can't shortcut trust. It's built on 3 things:

→ Authenticity: Are you real?
→ Logic: Do your decisions make sense?
→ Empathy: Do you actually care?

4️⃣ The 5 Stages of Team Development (Tuckman Model)

(Forming, Storming, Norming, Performing, Adjourning)

Don't panic during storming.
It's the part where honesty starts to happen.

5️⃣ The Johari Window

Self-awareness is a team advantage, not just a personal skill.

→ What you know + what they know = alignment.
→ What you know + what they don't = communication gap.
→ What they know + what you don't = blind spot.

6️⃣ The Energy / Impact Matrix

Map your team by two things: impact and energy.
Then act on it.

→ Low energy, high impact = protect them.
→ High energy, low impact = coach them.
→ Low on both = make a change.

7️⃣ The RAPID Model (Bain & Company)
The biggest drag on performance is unclear ownership.

→ Recommend
→ Agree
→ Perform
→ Input
→ Decide

If everyone knows what they need to focus on, the whole team will become more efficient

Hiring more talent won't build a great team.

You need to create an environment where that talent can actually thrive.

If you want to learn how to make cheat sheets that will drive you 1000s of followers,

Subscribe to our newsletter, Building Leverage: 
https://bit.ly/47q7i9v

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8 Stoic Rules for a Better Life

(and how to actually follow them)

Life moves fast.
But the best answers are still old.

The Stoics lived over 2,000 years ago.

Totally different world. Same human problems.

Technology changed, attention spans shortened...
But the fundamentals never stopped applying.

Here are 8 Stoic rules that still hold up today:
(and how you can use them)

1️⃣ Wake up early (Marcus Aurelius)
↳ Start the day before everyone else tries to take it from you.
↳ Set your alarm 30 minutes earlier for some quiet (phone-less) reflection.

2️⃣ Focus on what you can control (Epictetus)
↳ Everything else is wasted energy.
↳ Next time you're stressed, ask: "Can I change this?" If not, drop it.

3️⃣ Stop stressing about the future (Seneca)
↳ Most of what you fear never happens.
↳ Do one thing that moves you forward today. Just one.

4️⃣ Listen more than you speak (Zeno)
↳ You learn faster when you talk less.
↳ In your next conversation, stop planning your reply. Just listen.

5️⃣ Keep things balanced (Posidonius)
↳ If something feels off, it's probably taking too much energy.
↳ Reflect: "What's draining me lately?" Adjust accordingly.

6️⃣ Remember you'll die (Memento Mori)
↳ Would this still matter if today was your last?
↳ Let that question guide what you spend time on.

7️⃣ The obstacle is the way
↳ Every problem is an invitation to level up.
↳ Next time you face something hard, walk straight toward it.

8️⃣ Practice discomfort on purpose
↳ You grow by choosing what's hard.
↳ Cold shower, long walk - do something inconvenient every day.

The Stoics mastered the fundamentals 2,000 years ago.

But today's world has new levers:
Your personal brand. Your network. AI.

The trick is to apply ancient wisdom to modern tools.

And with our newsletter, Building Leverage, you can do just that.

🧠 Subscribe here: https://bit.ly/47q7i9v

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Feeling unmotivated is normal.

Quitting because of it isn't.

Nobody wakes up driven every day.

Not founders, not athletes... not anyone.

Everyone has days where they'd rather do nothing.

The difference is, some people have built systems that keep them moving anyway.

Motivation is too unreliable.

If you're always waiting to feel inspired,
You'll spend most of your time waiting.

But you can rely on systems.

Habits.
Routines.
Structure.

Those are the things that keep you consistent when you'd rather be doing anything else.

That's what people miss.
They think success is about drive.

But the secret is design → systems that make action automatic.

So stop trying to feel ready.

And build a process that works for you even when you don't want to.

If you don't know where to start...

Subscribe to our newsletter Building Leverage:
https://bit.ly/47q7i9v

We'll teach you how to use personal brand and AI to build these processes that work while you sleep.

📸 Credit to Neuronvisuals for this clip

♻️ Repost to help someone stuck waiting to "feel ready"
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Being kind doesn't mean being soft.

Stop confusing the two.

You can hold people accountable AND care about them.
You can expect high standards AND show compassion.
You can give hard feedback AND build trust.

But most leaders think being kind means being weak.

So they never say what needs to be said.

They avoid the hard conversations and let mediocrity slide because confrontation feels "mean".

But you can be direct while also doing these 11 things:

→ Ask how they're really doing, not just what's on their plate
→ Bring people into conversations they're usually left out of
→ Celebrate the small progress, not just the big milestones
→ Give credit where it's due, especially in front of others
→ Listen without cutting them off or checking your phone
→ Remember what matters to them outside the job
→ Create space for quiet voices to speak up
→ Say thank you face-to-face, not in Slack
→ Jump in before they have to ask for help
→ Recognise the grind despite the outcome
→ Call out wins that no one else noticed

These are how you build a team that actually trusts you.

If you want loyalty and performance,
Stop treating kindness like it's optional.

And stop treating directness like it's harsh.

You can be both.
You should be both.

P.S. Every week we show you how to build systems that scale your impact without burning out.

Subscribe to Building Leverage here:
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- - - - -

Credit to Alvin Huang for this stunning design.

♻️ Repost if you agree kindness and accountability aren't opposites
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You’ll never feel ready.

But you’ll always wish you’d started sooner.

When I started Lever, everything was pretty messy.

Our systems and ops were far from optimised,
And our first posts barely reached anyone.

But eventually, we built a system that combined inbound, outbound, and conversion systems,

And found a process that pretty much guaranteed success.

So our 50th post ended up bringing in a client.

It's an important reminder:

You don't need things to be perfect to move forward.

And once you see that, you realise it applies to so many things:

Building a personal brand
↳ People will always value authentic perspectives over polish.
↳ The posts that feel "too simple" usually outperform the ones you overthink.

Starting a business/project
↳ Every company you admire started messy.
↳ Feedback you get after launch is more valuable than the plans you made before it.

Making big changes in life
↳ Whether it's learning new skills or trying to improve yourself.
↳ You'll never feel "ready" to start. Learning begins the moment you act.

You can't refine what you haven't started.

I promise that the data you'll get from trying and failing now is worth so much more than months of overthinking.

Don't forget:
The internet rewards visibility, not perfection.

And if you want to get seen by the right people,
You'll want to subscribe to our newsletter Building Leverage 👀

Each week, we'll give you quick tools and breakdowns on how you can build a strong personal brand.

🧠 Subscribe here: https://bit.ly/47q7i9v

♻️ Repost to remind someone it's okay to start messy
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LinkedIn is drowning in AI-generated content.

But em dashes aren't the only tell:

(We're breaking down how to write authentically with AI in our next newsletter. Subscribe here: https://bit.ly/47q7i9v)

By this point, we all know that punctuation is an easy giveaway.

But the problem runs a lot deeper.

It only takes about 30 seconds of scrolling to see it:

"It's not about X, it's about Y"
"Here's the truth..."
"But the best leaders?"

And you know. 
This is straight pasted from ChatGPT.

It sounds like every other post you've read today.

Let me be clear: it's completely fine to use AI to write your posts.
In fact, if you're not using it, you're probably at a disadvantage.

But you have to still make it sound like you.

As time goes on, it's only getting easier to tell who's putting that extra effort in.

So here are a few ways to filter your own drafts:

1. Read it out loud. 
↳ If it sounds weird to say, it'll be weird to read.

2. Replace abstract words with specifics.
↳ "Optimise results" becomes "Cut 3 hours from your week".

3. Get rid of phrases you'd never say in conversation.
↳ "In today's fast-paced world" = instant delete.

4. Keep a mental note of common AI words.
↳ Things like delve, tapestry, foster, noise, clarity (I could go on)

Your content should read like you think.
Not like how you think content should sound.

That's what builds trust.

And trust is what converts attention into action.

1000+ people are reading our newsletter every week because they're tired of content that sounds generic.

If you want to build a brand that actually sounds like you,

Join them and subscribe: https://bit.ly/47q7i9v

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Bamboo doesn't grow overnight.

Neither does your business.

Everyone wants crazy growth in their first year.

But if you're doing everything properly, it's usually very quiet at first.

Think about a bamboo tree.

For years, it looks like nothing's happening.
Then one day... it shoots up 3 feet in 24 hours.

It might look random, but it's not.
Its root system was just building an underground foundation first.

Same thing applies in business.

The early stage is frustrating because it's hard to measure.

For a while, there aren't any obvious signs that things are working.

But that doesn't mean they're not.

You're just laying the groundwork.
The habits, systems, and positioning that pay off later.

If you want to build deeper roots now...

Focus on:

✅ Establishing tight positioning
↳ Can you explain what you do + who it's for in one clear sentence?

✅ Publish consistent content
↳ Visibility is key. Don't overthink it, just keep it moving.

✅ Have intentional conversations
↳ Feedback > assumptions. Talk to people. Get closer to your market.

✅ Focus on one solid offer
↳ Channel everything toward one clear outcome.

Growth accumulates gradually.
And then, all at once... it comes to light.

- - - - -

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You post consistently and still get nowhere.

This is exactly where you're going wrong:

You're overthinking the content and underthinking the system.

You post when inspiration hits.
Stress over every caption.
And always end up waiting for the 'perfect' idea to come.

Meanwhile, someone else with half the creativity is booking calls and getting clients.
It's not that they're more talented.
They just have better systems.

Here's the difference:

🚫 Art thinking → "What should I post today?"
✅ System thinking → "What's my content calendar for the next 30 days?"

When you make that change, everything gets so much easier.

This is all you need to know about personal brands broken down into 5 parts:

(Check the carousel for more examples of each)

1. Positioning
↳ How you become the go-to

→ Own one clear point of view
→ Use the same language repeatedly
→ Explain your "why" often

2. Attention
↳ What gets people to notice you in the first place

→ LinkedIn posts
→ Cold outbound to ICP
→ Paid ads

3. Nurturing
↳ Keeping people around by building trust + giving value

→ Newsletters that position you as an expert
→ Lead magnets (checklists, templates)
→ Email automations

4. Selling
↳ What turns interest into action

→ Conversion-focused landing pages
→ DMs to warm leads
→ Follow-up email sequences

5. Consistency
↳ How you build trust before the first conversation

→ Post weekly minimum
→ Use templates and systems
→ Batch-create when possible


If you're stuck, stop overthinking the content.
Start building the infrastructure around it.

Want the frameworks behind each of these 5 levers?

I break down exactly how to build these systems in our weekly newsletter.

Subscribe to Building Leverage here:
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♻️ Repost to help someone who's overcomplicating their brand
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If I told you you were 100 failures away from your dream...

How quickly would you want to fail?

From day one, we’re taught to avoid mistakes:

• In school - get good grades
• At uni - don’t mess up the exam
• At work - don’t make the wrong call

But failure is inevitable.

And honestly... it'd be boring without it.

Just to prove it, here's a quick highlight reel of my failed business ventures:

Age 11: Selling ice cream to classmates. 
→ (Didn’t last long. Shocker.)

Teen years: Trading Pokémon and football cards. 
→ (Fun, but not exactly sustainable.)

Custom-built shoes: Promising.
→ But the upfront investment was too steep.

E-commerce: Lost thousands. Bedroom turned into a warehouse of unsold stock. 
→ Zero clue about websites, sales, or marketing.

Wellness app: Spent years building it. 
→ Failed due to bad market research and moving too slowly.

Franchise business: Another financial nightmare.

Home haircut business: Slow start, but finally taking off.

LeverBrands: So far, so good.

See the pattern?

Each failure set me up for the next step.
Each loss taught me something I'd use later.

A mentor once told me:
“If you’re not embarrassed by your first business, you started too late.”

And the best part is, personal brand makes failing way more appealing.
Because every lesson can be turned into content.

We share the best tools and strategies for doing just that in our weekly newsletter.

Join over 1,000 people building in public here:
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75% of companies see zero ROI from AI.

But it's not because the tools don't work.

They just don't know how to use them properly.

I'm still so surprised at how many business owners and founders aren't investing time in learning how to use AI.

Some even just automatically assume it's not for them,
Without trying to test it first.

But AI isn't a gimmick anymore.

In fact, it's become operational leverage.

And if you're trying to save time or 10x your outputs,
It's no longer optional.

This is how you can get started with AI:

1️⃣ Focus on these 3 skills first ↴

1. Prompt Engineering
↳ Use few-shot prompts, set clear instructions and feed it your tone + examples.

2. Custom GPTs
↳ Build GPTs for specific use cases (content repurposing, lead response, research).

3. AI Agents
↳ You can now run entire workflows through linked AIs that talk to each other.

2️⃣ Build a lean AI stack

Start small and use what works. 
Here's one setup I use daily:

- ChatGPT (Custom GPTs) → research, content frameworks, writing
- Notion AI + Read.AI → SOPs, meeting notes, task breakdowns
- n8n → A template that summarises Slack channel activity

Together, this is an operating system.

3️⃣ Follow 3 rules that 10x results

✅ Give it a job and a deadline
↳ Otherwise, it'll pull from random sources and give generic or wrong results.

✅ Feed it examples (Few-Shot Prompting)
↳ Show it what 'good' looks like before you expect good output.

✅ Break big problems into micro tasks
↳ Prompts like "write me a business plan" will give you vague results.

4️⃣ Use this roadmap to build your first AI workflow:

1. Map out manual workflows
↳ Draw it on paper. That's what we still do before building agents.

2. Pick a specific use case
↳ E.g. triaging inbound leads, summarising meetings, content generation.

3. Start with an off-the-shelf tool
↳ Perplexity, Claude, Notion AI, etc - something that's already working.

4. Train a custom GPT
↳ Upload docs, SOPs, emails. Build it to reflect your knowledge.

5. Automate with context
↳ Use tools like n8n to integrate with Gmail, Slack, CRM - not just isolated prompts.

6. Document what works
↳ Turn that win into an SOP or internal playbook for your team.

So many people will regret not learning about AI earlier.

Don't be one of them.

Start small, but start now.
The gap is widening.

Thanks to Chris Donnelly for this incredible sheet!

And if you want to create content just like him...
We break down exactly how in our weekly newsletter
Subscribe and join 1,000+ of us here: https://bit.ly/47q7i9v

♻️ Repost to encourage others to start leveraging AI
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By 9AM, your day's already decided.
The question is: did you decide it, or did someone else?

Morning hours are when you have the most focus during the day.

Yet most people are giving them away for free.

I used to wake up and go straight to my phone.

By the time I'd finished with emails and "urgent" notifications,
The day already felt gone.

So I built a different system.

One that gets real work before most people are even awake.

This is the 4-step flow to be locked in by 9AM:

1. Wake up without devices
↳ Give your brain 30 minutes to boot up before you look at the internet.

2. Move your body
↳ You don't need to go to the gym right after waking up. Just move.

3. Write down 3 things you need to get done that day
↳ I got this from Daniel Priestly and it actually works great.

4. Set up for focused work
↳ Clear your desk, put your headphones on, set a timer.

The reason I'm telling you this is simple:

Do these 4 things, and you'll get ahead of your competitors.

So that by the time most people stop their morning scroll in bed,
You've already made progress.

And for a bonus that'll put you 10 steps ahead of your competitors...

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♻️ Repost if you know someone who needs this reminder today
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