Parry Headrick

A lot of employees won’t go back.

To an hour commute.

To a cubicle.

To a 9-5 job bookended by traffic jams and stress.

I think a lot of companies are going to be very surprised to learn it’s never going back to The Before Times.

And that it’s ok.

Hours *not* spent commuting the past 2 years: 1250

Money saved *not* commuting: $7500

Number of kids’ games & school events missed by *not* commuting: 0

Employers who cherish workplace flexibility: Priceless

This is the way ✊

#thisistheway
#workflexibility

👇

New PR client: “Can we read the reporter’s article *before* it goes live?” 🤷‍♂️

PR firm: “Unfortunately, no.”

PR client: “But what happens if there are mistakes?”

PR firm: “Fair question. Reporters are usually happy to fix any *factual* errors.”

PR client: “But what if—”

PR firm: “Still no.”

PR client: “Not even if —“

PR firm: “It’s not happening, and if we asked to read the piece before it’s published we’d burn that bridge.”

PR client: 🤨

PR firm: 😐

PR client: 🤨

PR firm: 🫤

PR client: “Understood, I just like to have editorial control.”

PR firm: “Us too. But that’s not how *earned media* works. You’ve got to trust the process.”

PR client: “Can you at least make sure they include a link to our webs—“

PR firm: “Let it go. Deep breaths.”

PR client: 🧘‍♂️

PR firm: 🙂

This is the way ✊

#publicrelations
#mediarelations
#b2btech

Tell me you’re in PR without telling me you’re in PR. 🤪

I’ll start:

FINAL FINAL FINAL FINAL FINAL FINAL FINAL DEAR GOD KILL ME FINAL -v27(1).docx

Love it or hate it…

This is the way ✊

CEO: “Can you guarantee placement in a top tier media outlet?”

Me: “Only if we buy an ad.”

This is the way ✊

#thisistheway
#publicrelations

PR client: “Can you please have the reporter *change the headline* of this article we’re in?” 🤷‍♀️

PR agency: “Unfortunately, no, because it’s not factually innacurate.”

PR client: “But it makes it seem like everyone does the same thing we do!”

PR agency: “Two things: first, reporters generally don’t write their own headlines, editors who *carefully read the stories* do.”

“Second, the *story itself* does a good job of explaining the competive landscape.”

PR client: “But can’t you just ask if —“

PR agency: — “Sorry, we’re not willing to burn a bridge with this publication over a headline we don’t love.”

PR client: “Not even if —“

PR agency: “Please trust us on this. It’s not our first rodeo.”

PR client: 🤨

PR agency: 😐

PR client: 🤨

PR agency: 🫤

PR client: “Okay, okay. But maybe we ask that in the future —“

PR agency: “Deep breaths. Everything is going to be okay. Let’s pick our battles wisely.”

PR client: (deep breaths) 🧘‍♀️

PR agency: 😉

This is the way ✊

#publicrelations
#mediarelations
#pr

Happy day to everyone *except* people who say they “need a PR” when what they really mean is a “press release.” 🙄

PR = public relations.

Not “press release.”

We good?

This is the way ✊

#PublicRelations
#pressrelease