I got into a fight on a Zoom call.
(With a B2B founder. In front of his sales team.)
He said cold email doesn’t work anymore.
I said his system doesn’t work anymore.
Tension?💯
Awkward silence? Oh yeah.
But I wasn’t there to sugarcoat it.
His process was outdated:
→ Random outreach
→ No CRM structure
→ Leads coming in cold and confused
He didn’t need “more leads.”
He needed a real system.
So I broke it down, slide by slide.
→ Exposed the gaps in his outbound logic
→ Rebuilt his outreach flow in under 45 minutes
→ Showed him how many leads he was wasting
The result?
→ 2 meetings booked the next day
→ A new CRM flow that tracks every touch
→ A follow-up system that doesn’t ghost prospects
The founder messaged me later that night:
“I still don’t like how you said it. But I needed to hear it.”
Sometimes your job isn’t to please.
It’s to fix what’s broken.
(With a B2B founder. In front of his sales team.)
He said cold email doesn’t work anymore.
I said his system doesn’t work anymore.
Tension?💯
Awkward silence? Oh yeah.
But I wasn’t there to sugarcoat it.
His process was outdated:
→ Random outreach
→ No CRM structure
→ Leads coming in cold and confused
He didn’t need “more leads.”
He needed a real system.
So I broke it down, slide by slide.
→ Exposed the gaps in his outbound logic
→ Rebuilt his outreach flow in under 45 minutes
→ Showed him how many leads he was wasting
The result?
→ 2 meetings booked the next day
→ A new CRM flow that tracks every touch
→ A follow-up system that doesn’t ghost prospects
The founder messaged me later that night:
“I still don’t like how you said it. But I needed to hear it.”
Sometimes your job isn’t to please.
It’s to fix what’s broken.
